What Easyriders does

Easyriders Inc. is a privately held motorcycle media company whose flagship product, Easyriders Magazine, has been in continuous bimonthly publication since June 1971 and is now on issue #601. Operating from a base tied to a South Dakota-area-code mailing address and currently led by editor Keith "Bandit" Ball, the company has historically positioned itself as the "Biker's Bible" for custom motorcycles, choppers, and biker culture. The product portfolio comprises a print magazine (US/Canada distribution, $14.99 single issue), a digital edition distributed globally via the SimpleCirc subscription platform ($33/year), a 55-year Digital Archives subscription ($45/year), and a premium Team Easyriders membership ($66/year) combining print, digital, archives, advertiser discounts, and a member card. Merchandise — apparel, patches, pins, accessories, books (including David Mann Art Books), limited-edition giclee prints and centerspreads by artists such as Hal Robinson and Danial James, and Classic Easyriders Tins — is sold direct-to-consumer through the company's e-commerce storefront with bulk wholesale tiers (10–50 copies at locked pricing) serving retailers and shops.

Name

Easyriders

Legal name

Easyriders Inc.

Website

https://easyriders.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Easyriders is a privately held motorcycle magazine publisher (founded 1971, bimonthly print issue #601) that sells print and digital subscriptions, a 55-year digital archive, branded merchandise, and bulk magazine orders direct-to-consumer and to retailers.

Ownership category

akta.pro rank

Product category

Motorcycle Lifestyle and Culture Magazine Publishing

NAICS

Book, Periodical, and Newspaper Merchant Wholesalers (424920), Book Retailers and News Dealers (45921)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

Keywords

• Motorcycle magazine publishing
• Biker culture media
• Custom motorcycle journalism
• Chopper culture publications
• Enthusiast lifestyle content

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions - Print: Print magazine subscription delivered bi-monthly (6 issues per year) to subscribers' addresses. Subscription includes delivery of physical magazine issues.
2. Magazine Subscriptions - Digital: Digital access to magazine issues available for $33/year (half the price of print). Provides access to all 2025 issues and ongoing issues.
3. Team Easyriders Membership: Premium membership tier at $66/year combining print and digital subscriptions plus Digital Archives access and advertiser discounts.
4. Digital Archives Subscription: Access to full archive of every back issue from 1971 to present for $45/year.
5. Merchandise Sales: Sale of branded merchandise including clothing (t-shirts, hoodies, caps), accessories (patches, pins, key fobs), books, and art prints through e-commerce.
6. Single Issue Magazine Sales: Individual magazine issues sold for $14.99 per copy with free shipping on single-copy orders.
7. Bulk Orders to Retailers: Bulk magazine orders sold to retailers and shops at discounted per-copy rates, with recurring and one-time order options.
8. Advertising: Revenue from advertisers placing ads in the magazine. Contact through Penny Osiecki, head of Advertising Sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Easyriders publishes a bimonthly motorcycle culture magazine in both print and digital formats, accompanied by a 55-year digital archive of every back issue since 1971. The company sells branded merchandise, apparel, books, and limited-edition art prints through its e-commerce storefront, and offers a premium Team Easyriders membership that bundles print, digital, and archive access with advertiser discounts. A B2B bulk order program supplies shops and retailers with magazine copies at discounted rates on recurring or one-time terms.

Product overview

Easyriders operates as a multi-platform media company centered around its flagship motorcycle magazine, now in its 55th year. The core offering includes the bimonthly Easyriders Magazine available in both print and digital formats, with digital access provided through SimpleCirc. The company also offers an Archives subscription for access to over 55 years of back issues. Premium membership is available through Team Easyriders, combining print and digital access with advertiser discounts. The product portfolio extends into merchandise and publications, including branded clothing and accessories, art books featuring legendary motorcycle artists like David Mann and Hal Robinson, and limited edition art prints and centerspread reproductions. A B2B bulk orders program serves retailers and shops wanting to stock the magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• Easyriders Magazine (Print) The flagship bimonthly print magazine covering motorcycle culture, custom bikes, choppers, and biker lifestyle, published six times per year with custom bike builds, rider stories, tech tips, and event coverage.
• Easyriders Digital Magazine Digital subscription access to Easyriders Magazine's current year issues, priced at half the cost of print and delivered through the SimpleCirc platform across web and mobile devices.
• Easyriders Archives Magazine Digital archive subscription providing access to every back issue of Easyriders Magazine from June 1971 to the present, spanning over 55 years of motorcycle culture content.
• Team Easyriders Membership Premium annual membership combining print and digital magazine subscriptions with Digital Archives access, a membership card providing advertiser discounts, exclusive merchandise offers, and access to special events.
• Bulk Magazine Orders Program B2B wholesale program allowing motorcycle shops and retailers to purchase Easyriders magazine copies in bulk at tiered volume discounts, with options for one-time orders or recurring bi-monthly subscriptions at locked pricing.
• Clothing and Apparel Branded T-shirts, hoodies, tank tops, raglan shirts, and ballcaps featuring Easyriders branding and classic artwork by motorcycle artists such as Hal Robinson, sold through the e-commerce store.
• Accessories Merchandise accessories including Classic Easyriders Tins, embroidered patches, enamel pins, key fobs, and ballcaps featuring the Easyriders skull logo and classic motorcycle artwork.
• Books and Art Publications Published titles including David Mann Art Books, Tech Tips & Tricks volumes, the Half Priced Harley restoration guide, and the Sam Chopper Orwell novel, along with signed special editions.
• Paintings and Art Prints Limited-edition giclée prints and centerspread reproductions from Easyriders Magazine artists, including signed and numbered editions from artists such as Danial James, sold as collectible artworks.

Quantifiable outcome

• 6 issues per year delivered to subscribers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• SaddlemenminorGTM or Marketing Partner · 1 January 2026Advertiser and contest sponsor running seat giveaways for Easyriders subscribers. Promoting products through magazine advertising and subscriber contests.
• Bikernet.comcoreStrategic or Co-development PartnerAffiliated brand and content partner under Bandit Ball's leadership. Joint racing team sponsorship (5-Ball Racing) and shared coverage of motorcycle events and culture.
• Accurate EngineeringminorGTM or Marketing PartnerEngineering partner for Bonneville speed record attempts. Sponsor of 5-Ball Racing team with Berry Wardlaw leading high-speed Panhead record attempts.
• Law TigersminorGTM or Marketing PartnerLegal services sponsor supporting motorcycle community. Advertiser in Easyriders magazine.
• Klock WerksminorGTM or Marketing PartnerCustom parts manufacturer and event sponsor. Featured in magazine coverage of Pre-Sturgis Party events and product features.
• Red Line Synthetic OilminorGTM or Marketing PartnerLubricant sponsor for 5-Ball Racing Bonneville speed trials. Advertiser supporting magazine and racing team.
• JIMS MachineminorGTM or Marketing PartnerMachine tools sponsor for 5-Ball Racing team participating in Bonneville speed events.
• Harley-Davidson of Dothan, ALminorGTM or Marketing PartnerLocal Harley-Davidson dealership supporting 5-Ball Racing efforts.
• Departure Bike Works, Richmond VAminorStrategic or Co-development PartnerCustom bike builder working with Easyriders on Bonne Belle 45-Flathead engine builds for speed trials. Joint technical development partnership.
• Sturgis Motorcycle MuseumminorGTM or Marketing PartnerMuseum sponsor and content partner. Easyriders history and artifacts featured in museum. Joint preservation of motorcycle heritage.
• A1 CyclesminorGTM or Marketing PartnerSponsor of Cash Days 4 bagger racing event and 5-Ball Racing team.
• SimpleCirccoreTechnology or IntegrationDigital subscription and membership management platform powering Easyriders digital subscriptions, Team Easyriders memberships, and Archives access.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motorcycle Cruiser: Cruiser and V-twin motorcycle magazine. Competes directly with Easyriders for cruiser/chopper readers and serves overlapping advertisers in the American V-twin aftermarket.
• Baggers Magazine: Bagger-custom motorcycle magazine covering the touring-custom subculture. Comparable to Easyriders in its custom-bike editorial focus and its appeal to readers building personalized American V-twin machines.
• Hot Bike Magazine: V-twin and custom Harley-focused motorcycle magazine. Closely aligned with Easyriders' chopper/V-twin editorial niche and similar advertiser base of custom parts manufacturers and Harley dealerships.
• American Iron Magazine: V-twin and Harley enthusiast magazine with a similar grassroots community feel. Competes with Easyriders for the same core V-twin enthusiast subscriber base and aftermarket parts advertisers.
• Cycle World: Long-running mainstream motorcycle magazine covering bikes, gear, and culture. Directly comparable as a print+digital motorcycle enthusiast publication competing for the same advertising and reader dollars as Easyriders.
• Bikernet.com: Online motorcycle culture publication affiliated with Easyriders under Keith 'Bandit' Ball's leadership. Operates as a sister site covering custom bikes, events, and racing—directly comparable in editorial voice and audience.

Broad incumbents

• RevZilla: Large motorcycle parts, gear, and apparel retailer with an extensive content/media arm. Comparable as a broader incumbent that combines e-commerce, content, and community in the motorcycle space, dwarfing Easyriders' scale.
• Iron & Resin: Motorcycle-lifestyle apparel and goods brand. Comparable to Easyriders' merchandise and art-print business as a brand that monetizes motorcycle culture through lifestyle products beyond the magazine format.
• Common Tread (MOTORTREND): Motorcycle editorial brand under the MOTORTREND umbrella. Comparable as a motorcycle media property serving enthusiast readers, though backed by a much larger mainstream automotive media parent.

Emerging players

• ThrottleX: Emerging motorcycle enthusiast platform with content and community features. Comparable as a digital-first entrant trying to capture motorcycle enthusiast attention, though it lacks Easyriders' print heritage and archive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Easyriders1
• Facebookfacebook.com/EasyridersMagazine
• LinkedInlinkedin.com/company/easyriders-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easyriders