Lavazza France S.A.S.

Name

Lavazza France S.A.S.

Legal name

CARTE NOIRE SAS

Website

https://lavazza.fr

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Espresso coffee products
• Coffee capsule systems
• Coffee machine sales
• Office coffee solutions
• Coffee subscription services

Headquarters

HQ city

Noisy-le-grand

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Consumer Product Sales: Direct B2C sales of coffee products (beans, ground, capsules), coffee machines, and accessories through e-commerce website with home delivery. Revenue from individual transactions at listed prices with seasonal promotions.
2. B2C Subscriptions: Recurring subscription revenue from machine + coffee bundles and coffee-only plans. Offers discounts up to 60% on machines and 20% on coffee. Customers commit to minimum deliveries with flexible frequencies.
3. Food Service / HoReCa: B2B sales to restaurants, bars, hotels through the food service division. Includes coffee products, professional equipment, and service support.
4. Work Solutions / Office Coffee: B2B office coffee solutions targeting businesses with machines and coffee supplies for workplace consumption.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lavazza France S.A.S., operating under the legal entity CARTE NOIRE SAS, sells Italian-branded coffee products (whole beans, ground coffee, A Modo Mio capsules, and Nespresso-compatible capsules), automatic and manual espresso machines, and accessories to French consumers via its e-commerce site and subscription plans. It also provides B2B food-service (HoReCa) and workplace (Work Solutions) coffee equipment and supplies to restaurants, bars, hotels, and offices across France Metropolitan.

Product overview

Lavazza France S.A.S. operates as a subsidiary of Luigi Lavazza S.p.A., offering a comprehensive coffee ecosystem centered on the A Modo Mio capsule system and automatic bean-to-cup machines. The product portfolio spans single-serve capsules (A Modo Mio and Nespresso-compatible), whole beans and ground coffee across multiple branded collections (Qualità Oro, Tales of Italy, Voix de la Terre, Espresso), automatic coffee machines (Assoluta, Jolie, Jolie&Milk, SMEG), and subscription services combining machines with recurring coffee deliveries. Additional offerings include specialty services (Training Center, Coffee Design), and complementary products through B2B channels (Eraclea chocolates, Whittington teas). The company operates under Carte Noire SAS, headquartered in Boulogne-Billancourt, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavazza A Modo Mio Assoluta First automatic bean-to-cup espresso machine by Lavazza featuring Perfect Bean Match technology that recognizes coffee via barcode scanning and automatically adjusts extraction parameters. Connects to the Lavazza mobile app for activation, personalized recipes, consumption tracking, and firmware updates.
• Lavazza A Modo Mio Jolie Compact and silent espresso machine with Italian design, featuring a Stop and Go button for adjustable drink sizes; one of the smallest machines in the Lavazza A Modo Mio range.
• Lavazza A Modo Mio Jolie&Milk Espresso machine with integrated milk frother for preparing cappuccino and other milk-based coffee drinks with creamy foam.
• Lavazza A Modo Mio SMEG Espresso machine combining SMEG's iconic retro design with Lavazza's coffee technology, available in three colors (black, red, cream/beige) and featuring programmable coffee dosage.
• Capsules A Modo Mio Single-serve coffee capsules compatible with Lavazza A Modo Mio machines, available in various blends including Qualità Oro, Lungo Dolce, and other varieties.
• Capsules Lavazza compatibles Nespresso Original Coffee capsules designed to be compatible with Nespresso Original machines, offering Lavazza quality in a different format. Lavazza is not affiliated with Nespresso.
• Café en grains (Coffee Beans) Whole coffee beans available in various blends and intensities, including Tales of Italy collection, Voix de la Terre organic blends, Espresso collection, and Qualità Oro.
• Café moulu (Ground Coffee) Pre-ground coffee in various blends suitable for different preparation methods including espresso and filter coffee.
• Dosettes souples (Soft Pods) Soft coffee pods for alternative brewing methods compatible with soft pod systems.
• Abonnement Machine + Café Subscription service combining coffee machine purchase with recurring coffee deliveries at discounted prices (up to 60% off machines and 20% off coffee), with minimum 6-8 coffee deliveries and free delivery.
• Abonnement Café uniquement Coffee-only subscription delivering Lavazza coffee at home with up to 20% discount, minimum 2kg beans or 10 capsule packs per delivery, and free delivery. Delivery frequency options: 4, 8, or 12 weeks.
• Qualità Oro Collection Premium coffee collection featuring high-quality Arabica blends known for their excellence and morning ritual experience.
• Tales of Italy Collection Coffee collection celebrating Italian cities including Roma, Napoli, and Milano with region-specific flavor profiles.
• Voix de la Terre Collection Organic coffee blends (Cuba and Planet varieties) with sustainable and ethical sourcing commitments.
• Espresso Collection Authentic Italian espresso blends including Espresso Maestro Organic, Espresso Barista Perfetto, and Espresso Italiano Classico.
• Lavazza Training Center The world's largest coffee training network with 7 offices in Italy and 47 international offices, offering courses for baristas, restaurant staff, sales teams, and coffee enthusiasts on coffee preparation techniques.
• Eraclea (Chocolate and Hot Drinks) Hot chocolate products including extra-white, dark, milk chocolate, and flavored varieties (orange, cinnamon, hazelnut) in various formats including powder and instant drink mixes, sold through B2B channels.
• Whittington (Tea and Infusions) Premium tea and infusion collection featuring leaves, flowers, and fruits from around the world including black, green, white teas and herbal infusions, sold through B2B channels.
• Coffee Accessories Coffee accessories including cups and spoons, milk frothers, cleaning products, maintenance supplies, and mugs.

Quantifiable outcome

• Summer sale discounts up to 60% on machines and 30% on coffee and accessories
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AccessiwayminorOthers · 18 July 2025Accessibility partnership for digital inclusion. Accessiway collaborated with Luigi Lavazza S.p.A. to improve website accessibility and compliance with RGAA 4.1.2 standards. Audit conducted July 2025 revealed 68.06% compliance rate with 23 non-conformities identified.
• Roland GarroscoreGTM or Marketing PartnerOfficial coffee sponsor of the prestigious French tennis tournament. Partnership includes Tales of Italy collection promotions and in-store experiences at Roland Garros.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nespresso: Nestlé's single-serve capsule brand and Lavazza France's most direct competitor. Competes head-to-head with the A Modo Mio system, and Lavazza's Nespresso-compatible capsules specifically target Nespresso's installed base with a lower price point.
• Tassimo: JDE Peet's single-serve capsule platform widely distributed in France through supermarkets. Competes in the same household capsule segment and on price/promotion, representing a key grocery-channel rival for Lavazza's A Modo Mio and Nespresso-compatible lines.
• Illy: Premium Italian espresso brand with the iperEspresso capsule system, whole beans and ground coffee, and a strong presence in French foodservice. Directly comparable in premium positioning, Italian heritage, capsule ecosystem and B2B HoReCa sales model.
• Maison du Café: Historic French coffee brand (Hillhouse / Massimo Zanetti Beverage) with a Carte d'Or capsule system and broad supermarket distribution. Directly comparable as a France-focused coffee CPG and capsule player competing for the same household consumer and grocery shelf space.
• Segafredo Zanetti: Italian coffee competitor also distributing capsules, beans and ground coffee across HoReCa and retail in France. Closely comparable in heritage-driven Italian positioning, B2B food service focus, and capsule/bean product mix.

Regional players

• Café Royal: Swiss-based coffee brand offering Nespresso-compatible capsules and beans across DACH and broader European retail. Comparable in capsule-compatible positioning and subscription/e-commerce distribution, though primarily active in Switzerland/Germany rather than France.

Emerging players

• Caffè Borbone: Fast-growing Italian coffee company with a strong capsule offering (E.S.E. pods and compatible capsules) sold across European retail and e-commerce. Comparable as a challenger capsule brand leveraging Italian provenance and aggressive pricing against established players like Lavazza.

Broad incumbents

• Keurig Dr Pepper: North American leader in single-serve coffee capsule systems and owner of Keurig brewers. Less relevant in France directly but strategically comparable as the global benchmark for capsule ecosystem economics, proprietary machine/capsule lock-in, and recurring coffee consumption revenue.
• Jacobs Douwe Egberts (JDE Peet's): Global coffee CPG incumbent owning Tassimo, Senseo, Douwe Egberts, Jacobs, Grand'Mère and L'OR capsule brands, all of which compete with Lavazza in French retail. Comparable as a multi-brand coffee platform with overlapping capsule, bean and ground coffee ranges and heavy French grocery presence.
• Starbucks: Global premium coffee brand with retail stores, packaged products and at-home coffee (capsules, beans, ground). Competes with Lavazza France for premium at-home occasions and HoReCa accounts, sharing a comparable D2C + B2B + flagship retail omnichannel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lavazza
• Facebookfacebook.com/Lavazza.France
• LinkedInlinkedin.com/company/lavazza-france-s.a.s.
• Instagraminstagram.com/lavazzafr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavazza France S.A.S.