Maison du Café
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Maison du Café firmographics
Firmographics- Name
- Maison du Café
- Legal name
- JACOBS DOUWE EGBERTS FR SAS
- Website
- https://maisonducafe.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Maison du Café industry classification
Industry- Product category
- Online Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Maison du Café is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maison du Café business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: E-commerce retail selling coffee products (beans, ground, instant, capsules) and coffee machines directly to French consumers through the maisonducafe.com website.
- Consumer Services: Consumer contact center handling product inquiries, complaints, nutritional information, and promotional inquiries. The company processes consumer data for demand processing and satisfaction surveys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General retail pricing for coffee products and machines |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Maison du Café product offering
Product offeringCore offering
Maison du Café operates a French-language online e-commerce platform that sells coffee products (capsules, pods, ground, whole bean, instant) and coffee machines directly to consumers under multiple owned brands including L'OR, Senseo, Tassimo, Grand'Mère, Jacques Vabre, Maxwell House, Velours Noir, and Douwe Egberts. The site also hosts a "L'Univers du Café" content section providing coffee knowledge and educational resources to French coffee drinkers.
Product overview
Maison du Café is an online coffee and coffee machine retailer operated by Jacobs Douwe Egberts FR SAS (JDE), offering a comprehensive e-commerce platform for coffee products and brewing equipment. The product portfolio centers on seven major coffee brands (L'OR, Senseo, Tassimo, Grand'Mère, Jacques Vabre, Maxwell House, and Velours Noir), sold across four primary coffee formats (whole beans/grains, ground coffee, instant/soluble, and capsules/pods), complemented by a full range of coffee machines (espresso, filter, French press, Moka pot, bean grinders) and accessories. The platform serves as both a retail destination and educational resource for coffee enthusiasts, providing guidance on coffee origins, preparation methods, and brewing techniques.
Differentiator
Problem solved
Functional benefit
Brands
- Douwe Egberts: JDE flagship brand from the Netherlands
- Senseo
- Tassimo
- L'OR
- Grand'Mère
- Jacques Vabre
- Maxwell House
- Velours Noir
- Pret A Manger Coffee
Products and services
- Dosettes & Capsules Coffee
Companies that use Maison du Café
Customer profileSegments1 record
Ideal customer profiles1 record
Maison du Café technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Maison du Café partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Havas MediaminorDigital agency partnership for managing social media and advertising campaigns. Havas Media handles JDE's social media and other advertising campaigns across markets.
- Jacobs Douwe Egberts (JDE)coreJDE is the parent company and brand owner. Maison du Café is operated by Jacobs Douwe Egberts FR SAS. JDE brands include Douwe Egberts, Senseo, Tassimo, and L'Or.
- Facebook (Meta)minorFacebook Custom Audiences used to create target groups based on website visitor actions and find new potential customers through lookalike audiences.
- TeadsminorAdvertising platform used to filter ad delivery according to user profile, interests, location, and device to optimize targeting and prevent repeated ad impressions.
- Pret A MangerminorBritish food-to-go chain featured in the blog's Inspiration section. Offers 100% Arabica, 100% Bio coffee. Engaged with producers through Pret Coffee Fund supporting next-generation coffee farmers.
Scale indicators2 records
Maison du Café competitors and assessment
Company assessmentDirect peers
- Terres de Café: French specialty coffee e-retailer offering single-origin beans, capsules, and brewing equipment, with strong educational content. Comparable as a curated, content-driven French online coffee retailer.
- Nespresso: Nestlé's direct-to-consumer capsule coffee brand with strong online subscription and machine-plus-capsule bundling. Comparable as a premium D2C coffee platform selling machines and proprietary capsules.
- Brûlerie Caron: French specialty coffee roaster with both physical locations and a robust online store selling beans, capsules, and accessories. Comparable as a French coffee retailer with both retail heritage and e-commerce.
- MaxiCoffee: One of France's largest online multi-brand coffee retailers, selling beans, capsules, machines, and accessories across many of the same brands as Maison du Café. Directly comparable as a French D2C coffee e-commerce platform.
Broad incumbents
- Carte Noire: Iconic French coffee brand (owned by Lavazza) with strong consumer recognition, sold online and through retail. Comparable as a major French coffee brand competing in the same consumer segment.
- Amazon France: Dominant French e-commerce platform carrying the full JDE coffee portfolio plus extensive competing brands. Comparable as a broad e-commerce incumbent that captures generic coffee demand in France.
- Illy: Premium Italian coffee brand with capsule (iperEspresso) and ground coffee offerings distributed globally including France. Comparable as a premium multi-format coffee brand with D2C capabilities.
- Lavazza: Major Italian coffee brand with a French D2C presence and broad product portfolio including beans, capsules, and machines. Comparable as an established multi-category coffee brand operating D2C in France.
- Cdiscount: Leading French general e-commerce marketplace that sells many of the same JDE coffee brands and machines. Comparable as a broad French online retail incumbent competing for the same coffee purchases.
Regional players
- Keurig: Leading North American single-serve coffee platform with direct online sales of machines and pods. Comparable as a D2C capsule-and-machine ecosystem, though primarily operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Maison du Café social profiles
Digital presenceMaison du Café financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison du Café leadership team
Management profileNumber of profiles
Profiles1 record
Maison du Café subsidiaries and ownership
Company hierarchySubsidiaries1 record
Maison du Café funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison du Café M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison du Café
What does Maison du Café do?
Maison du Café operates a French-language online e-commerce platform that sells coffee products (capsules, pods, ground, whole bean, instant) and coffee machines directly to consumers under multiple owned brands including L'OR, Senseo, Tassimo, Grand'Mère, Jacques Vabre, Maxwell House, Velours Noir, and Douwe Egberts. The site also hosts a "L'Univers du Café" content section providing coffee knowledge and educational resources to French coffee drinkers.
Is Maison du Café a public or private company?
Maison du Café is a private company. It is classified as corporate owned and is currently operating.
When was Maison du Café founded?
Maison du Café was founded in -1. It employs 11 to 50 people.
Where is Maison du Café based?
Maison du Café is headquartered in Paris, France, in the Europe region.
How does Maison du Café make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are consumer Services.
Who are Maison du Café's main competitors?
Direct peers on record are Terres de Café, Nespresso, Brûlerie Caron and MaxiCoffee. Broad incumbents are Carte Noire, Amazon France, Illy, Lavazza and Cdiscount. Keurig is listed as a regional player.
Does Maison du Café have an API?
No public API is recorded for Maison du Café.
What industry is Maison du Café in?
Maison du Café's product category is Online Coffee Retail. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.