Iconic Engine
Iconic Engine is a private SaaS company providing an end-to-end XR platform for telecom operators, sports leagues, and entertainment brands to launch branded metaverse, AR, VR, and live event experiences across mobile, headset, and AR glasses devices.
- Company typePrivate
- Founded2016
- HeadquartersMarina, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Iconic Engine does
Iconic Engine is a private SaaS company that provides an end-to-end extended reality (XR) platform for brands, sports properties, and telecommunications operators building metaverse, AR, VR, and location-based entertainment experiences. The company's core product, the Iconic Metaverse Engine (released as NewDark v2.0 in 2023), is a cross-platform SaaS platform enabling deployment of branded metaverse experiences across mobile devices, VR headsets, and AR glasses, supported by a suite of modular offerings including an XR Core SDK, a Content Management System with region and time-based targeting, a Digital Asset Management layer for creator monetization including NFTs, a Live Events streaming platform, AR application development services, and the proprietary Holometric 4D Cinema hardware with 6DOF haptic-motion chairs for location-based entertainment venues. Underlying technology combines cloud-based streaming infrastructure, 360/180 video processing, and integration middleware that connects enterprise identity management and paywall systems, demonstrated through deployments with Deutsche Telekom (MagentaVR/MagentaXR since 2018), Orange (Immersive Now since 2019), T-Mobile (MLB AR Glasses Fan Experience), Celcom (5G VR Now, Q4 2022), Intel, NBC Universal, NBA, Red Bull, and the Rio 2016 Olympics.
The company operates a remote-first team of 11-50 employees distributed globally, with engineering and HR operations in India. Revenue derives from multiple streams: tiered SaaS subscriptions (Basic $9.99, Advanced $19.99, Professional $99.99 monthly), SDK and API licensing to developers and partners, premium content licensing from an aggregated studio library (Atlas V, AirPano, Baobab, Cinemaleap), custom AR application development services for enterprise clients, Holometric Cinema hardware sales and software platform licensing for entertainment venues, and live event production services. Go-to-market blends direct enterprise field sales, channel partnerships via SDK licensing, self-service SaaS for mid-market customers, and event-driven marketing through industry conferences such as NAB. Since founding in 2016 (with firmographic records indicating 2018), the company has cumulatively raised over $75 million in capital funding and reports 300,000+ active users across partner applications and 100,000+ annual users on Deutsche Telekom's MagentaVR alone, where 10% participate in social co-watching experiences.
Iconic Engine firmographics
Firmographics- Name
- Iconic Engine
- Legal name
- Iconic Engine, Inc.
- Website
- https://iconicengine.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Iconic Engine is a private SaaS company providing an end-to-end XR platform for telecom operators, sports leagues, and entertainment brands to launch branded metaverse, AR, VR, and live event experiences across mobile, headset, and AR glasses devices.
- Ownership category
- akta.pro rank
Iconic Engine industry classification
Industry- Product category
- Extended Reality (XR) Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Amusement Parks and Arcades (7131)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Metaverse & Social Virtual Worlds (BPAMAKAF), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)
Keywords
Where Iconic Engine is headquartered
LocationHeadquarters
- HQ city
- Marina
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Iconic Engine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Subscription: Iconic Metaverse Engine operates as a SaaS platform where businesses license access to launch metaverse experiences. Pricing tiers based on features and scale (Basic $9.99, Advanced $19.99, Professional $99.99 USD).
- SDK and API Licensing: Technology licensing of XR Core SDK, Content Management System, and other tools to developers and partners who want to build XR experiences using Iconic Engine's infrastructure.
- Content Licensing and Distribution: Premium content library featuring 360 and 180 videos available for licensing through the platform. Revenue from content distribution partnerships with studios and content creators.
- Custom AR Application Development: Bespoke AR and WebAR application development services for enterprise clients including T-Mobile MLB experience and Red Bull Rampage projects.
- Holometric Cinema Hardware and Platform: Location-based entertainment hardware sales and software platform licensing for Holometric 4D Cinema deployments in entertainment venues.
- Live Event Production Services: Production and streaming services for live 360-degree events including conferences, sports, and entertainment broadcasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic tier with core features |
| Subscription | Monthly | Advanced tier with expanded capabilities |
| Subscription | Monthly | Professional tier with full feature access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Iconic Engine product offering
Product offeringCore offering
Iconic Engine operates the Iconic Metaverse Engine, a proprietary SaaS platform that enables businesses to launch cross-platform branded metaverse experiences (AR, VR, 360/180 video, social co-watching, live events) in days rather than months. The offering is modular: an XR Core SDK for developers, a Cloud-based Content Management System, a Digital Asset Management system for creator/NFT monetization, a Live Events Platform for 360-degree streaming, bespoke AR/WebAR applications, and the Holometric 4D Cinema hardware product (6DOF haptic-motion chair) for location-based entertainment.
Product overview
Iconic Engine is a complete XR entertainment platform providing end-to-end modular XR solutions. The core offering is the Iconic Metaverse Engine SaaS platform (now NewDark v2.0), which powers cross-platform branded metaverse experiences for businesses. This platform is augmented by a suite of modular products: the XR Core SDK / Metaverse Engine SDK for developers to build on top of the platform; the Content Management System (CMS) for managing and delivering 360/180 video and XR content with region/time targeting; the Digital Asset Management (DAM) system for monetizing creator assets including NFTs; the Holometric 4D Cinema hardware product featuring 6DOF haptic-motion chairs for location-based entertainment; a Live Events Platform for 360-degree streaming; and a Premium Content Library of licensed 360/180 video from multiple studios. AR Applications and Location-Based Entertainment (LBE) Solutions provide bespoke augmented reality experiences for smart glasses and mobile devices. The platform supports cross-device deployment on mobile (iOS/Android), VR headsets (Quest, Oculus), and AR glasses (Nreal), with APIs and SDKs available for partner licensing.
Differentiator
Problem solved
Functional benefit
Brands
- Metaverse Engine: SaaS platform for launching cross-platform metaverse experiences with SDKs and APIs for developers.
- Holometric Cinema
- Immersive Now
- MagentaVR
Products and services
- Iconic Metaverse Engine (NewDark v2.0) Proprietary cross-platform SaaS platform enabling businesses to launch branded metaverse experiences in days. Supports AR/VR/360 video, social co-watching, avatar systems, live events and real-time content delivery across mobile, VR headsets and AR smart glasses.
- Metaverse Engine SDK (XR Core SDK) Software development kit allowing developers and partners to build metaverse and XR experiences on top of the Iconic Metaverse Engine platform. Includes 360 Video Player, Social Profile Networking Package, rendering, scene management and input mechanics.
- Content Management System (CMS) Cloud-based content management system for uploading, managing, publishing, targeting and delivering 360 and 180 video content to XR applications. Supports region and time-based targeting, access restriction and powers the Holometric Entertainment Platform and live event streaming.
- Digital Asset Management (DAM) Digital Asset Management system enabling creators to build, manage and monetize assets such as environments, avatars and digital items within the metaverse without deploying app updates. Supports monetization via custom currency systems or NFTs and creator economy workflows.
- Holometric 4D Cinema Proprietary 4D haptic-motion chair with 6DOF (six degrees of freedom) and mixed immersive media cinema for location-based entertainment. Combines haptic feedback, motion (turn, roll, pitch), 360 video and synchronized audio, powered by the cloud-based Holometric Entertainment Platform (HEP) with Theater Management System.
- Live Events Platform Platform and production services for producing and streaming 360-degree live events in real time, with experienced production crew, immersive 360 experiences and cloud-based responsive services for entertainment, experiential marketing and engagement events.
- AR Applications Bespoke AR and WebAR applications built for AR hardware such as Nreal smart glasses and mobile devices, including location-based AR experiences like the T-Mobile MLB VIP Suite and Red Bull Rampage AR, and full-scale AR metaverse worlds for socializing, watching and playing.
- Location Based Entertainment (LBE) Solutions Dynamic, interactive LBE solutions combining traditional location-based entertainment with XR technology. Includes proprietary Holometric Cinema deployment, custom LBE AR experiences and immersive event games for fans and consumers at venues.
- Premium Content Library Licensed library of 360 and 180 video content and live events curated by Iconic Engine and its content creators. Includes content from studios such as Atlas V, AirPano, Cinemaleap, Madison Wells Media, Baobab, All Around Project, Big Cat Rescue and Veer, spanning travel, sports, news, lifestyle, entertainment, drama, documentaries, comedy, animation and education.
- Branded Metaverse Fastest-to-market branded metaverse gateway built on the Iconic Metaverse Engine, allowing users to discover, watch, play, learn and share next-level XR experiences across mobile, VR headsets and AR smart glasses.
Quantifiable outcome
- Launch cross-platform metaverse experiences in days vs. months
- +6 more outcomes
Companies that use Iconic Engine
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Iconic Engine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature7 records
Iconic Engine partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- T-MobileflagshipStrategic partnership for 5G-powered XR experiences. T-Mobile and Iconic Engine collaborated on Major Baseball League AR Glasses Fan Experience at T-Mobile Park using NReal AR glasses. Partnership combines T-Mobile's 5G network with Iconic Engine's AR platform for sports fan engagement.
- Deutsche TelekomflagshipLong-term partnership since 2018 powering MagentaVR and MagentaXR applications. Iconic Engine provides Metaverse Engine technology for Deutsche Telekom's social, cross-platform, co-watching experiences. Partnership includes identity management integration and MagentaTV content integration.
- OrangecorePartnership since January 2019 powering Orange Immersive Now and Orange VR apps across France and Spain. Orange licenses Iconic Engine XR distribution platform and SDK for suite of XR applications. Content includes Orange TV accessible across mobile, tablets, and Oculus Quest.
- CelcomcorePartnership launched in Q4 2022 for Celcom's 5G VR Now application. Vertically-integrated platform connecting Celcom's identity management, paywall system, and content management. Users subscribe via phone plans rather than in-app purchases.
- IntelflagshipCollaboration for world's first Intel Visual Cloud Conference broadcasted LIVE in 8K 360-degree video. Iconic Engine built XR apps for Android, iOS, and Oculus Go. Over 72 hours of live conference footage delivered to virtual delegates globally.
- Red BullcoreCollaboration on Red Bull Rampage 2019 AR project incorporating AR and VR into Red Bull TV applications. Dynamic XR experience featuring photogrammetry AR mountain, 360 VR videos, and live broadcast with multiple camera angles.
- NBC Universal / SYFY ChannelflagshipPartnership for Eleven Eleven - groundbreaking multilinear narrative VR/AR experience. Story designed from ground up for VR/AR, following interconnected characters during final moments on fictional planet. Award-winning original content.
- Digital DomaincoreTechnology partner for Nobel Peace Prize Concert streaming. Digital Domain's technology used in conjunction with Iconic Engine's platform for building Concert VR apps.
- Gyro AScorePartner with Warner Bros for Nobel Peace Prize Concert streaming. Gyro AS collaborated with Iconic Engine and Warner Bros to deliver live 360-degree VR concert experience.
- Warner BroscorePartner with Gyro AS for Nobel Peace Prize Concert streaming. Warner Bros collaborated with Iconic Engine to power Concert VR apps for the 23rd Nobel Peace Prize Concert.
- Jio GlassminorFeatured client and potential channel partner. Jio Glass (Reliance Jio) AR glasses product in India.
- SingtelminorFeatured client logo. Major telecommunications company in Southeast Asia potentially distributing XR content.
- CLSminorFeatured client logo. Company name visible in client showcase.
- Drone Racing League (DRL)corePartnership for AR tabletop experience at DRL Championship Miami 3-0-FLY event. Iconic Engine created immersive AR experience allowing spectators to track drones in real-time at LoanDepot Park baseball stadium.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Iconic Engine competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Iconic Engine social profiles
Digital presenceIconic Engine compliance and trust
Trust signalCompliance1 record
Iconic Engine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iconic Engine leadership team
Management profileNumber of profiles
Profiles11 records
Iconic Engine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iconic Engine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iconic Engine
What does Iconic Engine do?
Iconic Engine operates the Iconic Metaverse Engine, a proprietary SaaS platform that enables businesses to launch cross-platform branded metaverse experiences (AR, VR, 360/180 video, social co-watching, live events) in days rather than months. The offering is modular: an XR Core SDK for developers, a Cloud-based Content Management System, a Digital Asset Management system for creator/NFT monetization, a Live Events Platform for 360-degree streaming, bespoke AR/WebAR applications, and the Holometric 4D Cinema hardware product (6DOF haptic-motion chair) for location-based entertainment.
Is Iconic Engine a public or private company?
Iconic Engine is a private company. It is classified as venture growth investor backed and is currently operating.
When was Iconic Engine founded?
Iconic Engine was founded in 2016. It employs 11 to 50 people.
Where is Iconic Engine based?
Iconic Engine is headquartered in Marina, United States, in the North America region.
How does Iconic Engine make money?
Six revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are SDK and API Licensing, content Licensing and Distribution, custom AR Application Development, holometric Cinema Hardware and Platform and live Event Production Services.
Does Iconic Engine have an API?
Yes. Iconic Engine's technology is available via SDKs and APIs that partners and developers can license. The XR Core SDK includes tools such as a 360 Video Player and Social Profile Networking Package, enabling developers to build immersive and interactive experiences across diverse platforms and devices. The Metaverse Engine SDK provides access to CMS content, 180/360 video playback in multiple formats and layouts, rendering, scene management, and input mechanics. Additionally, the platform supports IDM Integration Middleware, Paywall Integration Middleware, and Data Service APIs for enterprise partners to integrate their own identity management, paywall, and billing systems. The backend engineer job posting references nodejs, NoSQL, GraphQL and REST-based API development, OAuth/JWT authentication, and container/deployment experience.
What industry is Iconic Engine in?
Iconic Engine's product category is Extended Reality (XR) Platform. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 5132 and its SIC code is 7372.