Name

XPAK USA

Legal name

XPAK USA

Website

https://xpakusa.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Packaging Automation Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Cartoning & Case Packing Systems (IMAHAOAB), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Robotic packaging machinery
• Case erector systems
• End-of-line automation
• Palletizing equipment
• Cobot packaging solutions

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automation Equipment Sales: Sale of robotic and conventional packaging machinery including case erectors, case packers, and palletizers. Equipment is sold directly to end-users with pricing based on specifications and automation requirements.
2. On-site Services: Comprehensive on-site services including installation, commissioning, training, and ongoing technical support for installed automation systems.
3. Machine Financing: Partnership with Providence Capital Funding enables financing options for customers, facilitating larger equipment purchases through payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

XPAK USA designs, manufactures, and services packaging automation equipment for end-of-line operations. The company sells robotic and conventional machinery for case forming, case loading, palletizing, and end-of-line systems, featuring a patented no-changeover design that builds random case sizes on-demand. It also provides on-site installation, commissioning, training, and ongoing technical support for installed systems.

Product overview

XPAK USA offers a unified portfolio of packaging automation solutions comprising two product lines: Robotic Solutions and Conventional Solutions. The robotic line features the patented COBOXX cobot-powered box erector with no-changeover design, and a robotic case erector that delivers 300% productivity gains through random robotic case forming. The conventional line provides traditional automation for case packing and palletizing. Both lines share common applications across case forming, flexible case loading, palletizing, and end-of-line systems, serving the beverage, food, household products, personal care, and e-commerce industries.

Differentiator

Problem solved

Functional benefit

Brands

• COBOXX: XPAK's patented no-changeover design robotic box erector that builds different box sizes on-demand without changeover.

Products and services

• COBOXX Robotic Box Erector Cobot-based robotic box erector utilizing XPAK's patented no-changeover design to build different box sizes on-demand without mechanical changeover, for end-users in packaging operations.
• Robotic Case Erector Robotic case erector that performs random robotic case forming, reported to increase component packing productivity by 300%, for beverage, food, household, personal care, and e-commerce manufacturers.
• Robotic Solutions Product line of state-of-the-art robotic automation systems for case forming, case loading, palletizing, and end-of-line operations, integrating ABB and Universal Robots technology.
• Conventional Solutions Product line of traditional automation systems for packaging operations including case packing and palletizing, offered alongside the robotic solutions line.
• On-Site Installation and Support Services Comprehensive on-site services including installation, commissioning, training, and ongoing technical support for installed XPAK automation systems, provided directly to end-user customers.

Quantifiable outcome

• 300% increase in component packing productivity reported with robotic case erector

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ABBcoreTechnology or IntegrationXPAK USA is an ABB Value Provider partner, integrating ABB robotics and automation technology into its packaging solutions. This partnership provides access to ABB's industrial robotics portfolio and validates XPAK's technical capabilities within ABB's ecosystem.
• Universal RobotscoreTechnology or IntegrationXPAK USA is a Universal Robots Certified System Integrator, implementing collaborative robot (cobot) technology from Universal Robots in its COBOXX packaging solutions. This partnership enables delivery of cobot-based automation that is more accessible and safer for collaborative environments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• R.A Jones (Barry-Wehmiller): R.A Jones, part of Barry-Wehmiller, supplies cartoning, case packing, and palletizing equipment to CPG manufacturers — a broader packaging machinery incumbent with overlapping end-of-line capabilities to XPAK.
• Krones AG: Krones is a global beverage packaging machinery leader with broad capabilities from bottling to palletizing — competing with XPAK for large beverage accounts and serving as a benchmark for the end-of-line segment.
• ProMach: ProMach is a large packaging machinery conglomerate whose brands (Brenton, Texwrap, Quest, etc.) compete with XPAK across case packing, palletizing, and end-of-line systems for the same CPG customer base.
• Sidel Group: Sidel supplies complete packaging lines for beverage, food, and personal care — overlapping with XPAK's case forming, palletizing, and end-of-line systems for large multinational manufacturers.

Direct peers

• Flexicell: Flexicell builds robotic case packing and palletizing systems for CPG and e-commerce fulfillment — overlapping with XPAK's robotic case loading, palletizing, and end-of-line offerings.
• Brenton Engineering: Brenton is a ProMach brand specializing in case packing, palletizing, and end-of-line packaging systems — overlapping almost line-for-line with XPAK's robotic and conventional product portfolio.
• Douglas Machine Inc. Douglas Machine designs and manufactures secondary packaging machinery — case packers, cartoners, and tray packers — directly competing with XPAK's case forming and case loading systems for CPG end-users.
• Hartness International: Hartness (an ITW company) manufactures case packers, palletizers, and end-of-line packaging equipment — competing with XPAK in beverage, food, and personal care customer segments.
• CAMA Group: CAMA Group is a packaging machinery manufacturer specializing in robotic case packing, cartoning, and end-of-line solutions — directly comparable in technology approach and customer verticals to XPAK.
• OK Packaging Corporation: OK Packaging designs case erectors, case sealers, and robotic case packing systems — closely aligned with XPAK's random robotic case forming and flexible case loading offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XPAK USA