What Edison Insurance Company does

Edison Insurance Company is a privately held, Florida-focused property and casualty insurer founded in 2005 and headquartered in Sarasota. The company writes homeowners and condo insurance products for individual consumers in Florida, distributing policies through a network of 2,200 independent insurance agents statewide alongside a direct-to-consumer website with quote and agent-contact functionality. Its operating footprint is exclusively domestic within Florida, and the company serves a base of more than 170,000 policyholders.

The product portfolio centers on two core policies — homeowners insurance (covering structure, personal property, and liability) and condo insurance (covering unit interiors not provided by the condo master policy) — augmented by modular add-ons including identity theft coverage, equipment breakdown and service line coverage, golf cart coverage up to $5,000, and tiered Premium Packages (Plus, Gold, Platinum) for collectibles, art, furs, and jewelry. Edison also operates discount programs (senior 55+, claims-free for 36 months, burglar/fire alarm, HVAC service agreement) and a wind mitigation inspection service that drives additional premium discounts in a hurricane-exposed market. The core technology is described as an insurance policy management and claims-processing platform, with no proprietary AI or API surface disclosed.

Edison's revenue model is recurring insurance premiums (annual billing cadence, quote-based risk underwriting) supplemented by add-on module uptake. The company emphasizes white-glove service with a 72-hour claim-to-inspection timeline and a 30-day average claim-closure time, supported by 101–250 employees. No funding rounds, M&A activity, parent company, or public listing is disclosed, and no senior leadership or board information is present in the source data; ownership is private and appears independent. The company's reported Great Place to Work certification (year 2027 in source) and absence of any disclosed expansion outside Florida indicate a stable, operationally focused insurer rather than a high-growth venture.

Name

Edison Insurance Company

Legal name

Edison Insurance Company

Website

https://edisoninsurance.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Edison Insurance Company is a private Florida-based insurer providing homeowners and condo insurance through 2,200 independent agents and direct digital channels, serving 170,000+ policyholders with add-on coverages for identity theft, equipment breakdown, and valuables.

Ownership category

akta.pro rank

Product category

Homeowners Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industry

Condominium (HO-6) Insurance (FSAJACAC)

Keywords

• Homeowners insurance
• Condo insurance
• Property insurance
• Insurance coverage
• Florida insurance

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Insurance Premiums: Edison Insurance generates revenue through recurring insurance premiums from homeowners and condo insurance policies. Customers pay regular premiums for coverage and can add additional coverage options and discount packages (Plus, Gold, or Platinum) to customize their policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Edison Insurance Company sells homeowners and condo insurance policies in Florida through a network of 2,200 independent agents and direct-to-consumer online channels. Policies can be customized with additional coverage options including identity theft protection, equipment breakdown, service line coverage, and tiered premium packages (Plus, Gold, Platinum) for valuables such as art, jewelry, and collectibles.

Product overview

Edison Insurance Company offers a unified insurance platform with core Homeowners Insurance and Condo Insurance products, complemented by additional coverage add-ons including Identity Theft Coverage, Equipment Breakdown & Service Line Coverage, and tiered Premium Packages (Plus, Gold, Platinum) for valuables. The company also provides various discount programs including Senior Discounts, Claims Free Discounts, Burglar & Fire Alarm Discounts, and HVAC Service Agreement Discounts. Wind Mitigation Inspections are offered as a service to help homeowners qualify for additional premium discounts by assessing home resilience features.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Primary insurance product for individual homeowners protecting home structure, personal property, and liability, with customized coverage options designed to suit individual needs.
• Condo Insurance Insurance for individual condominium unit owners providing additional coverage beyond the condo master policy, protecting wall coverings, floors, cabinets, countertops, and personal property.
• Wind Mitigation Inspection Professional inspection service that assesses home features (roof shape, attachments, coverings, storm protection) to identify resilience improvements and qualify homeowners for additional premium discounts.

Quantifiable outcome

• 170,000+ policyholders served
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Kin Insurance: Digital-first Florida homeowners insurtech selling direct to consumers. Competes with Edison for the same end customer (Florida homeowners) using a fundamentally different (non-agent) distribution model.
• Slide Insurance: Florida-focused homeowners insurance carrier that grew rapidly through Citizens depopulation. Comparable target customer and geography but newer and more growth-stage than Edison.

Direct peers

• Heritage Property & Casualty Insurance: Florida-focused homeowners and condo P&C carrier with a similar independent-agent distribution model and multi-line residential property focus. Highly comparable in product, geography, and customer segment.
• Security First Insurance Company: Florida homeowners insurer built around independent agent distribution and customer-service positioning. Comparable to Edison in target segment, geographic focus, and GTM motion.
• Tower Hill Insurance Group: Florida-based mutual insurance group writing homeowners and related residential property lines through independent agents. Overlaps with Edison on geography, product, and channel.
• Frontline Insurance: Regional P&C carrier specializing in coastal homeowners insurance, including Florida. Comparable product mix and customer base, with similar geographic concentration risk.
• Universal Insurance Holdings: Public Florida-headquartered holding company whose main subsidiary (Universal Property & Casualty Insurance Company) writes Florida homeowners insurance. Directly comparable in geography, product mix, and distribution model.
• HCI Group (Homeowners Choice): Public holding company primarily writing Florida homeowners insurance through Homeowners Choice Property & Casualty. Closely aligned in product, state concentration, and customer base to Edison.

Broad incumbents

• USAA: Large national insurer with a strong Florida homeowners book and military-affiliated customer base. Overlaps with Edison on product line and Florida geography, but operates at much greater scale and broader scope.
• Citizens Property Insurance Corporation: Florida state-backed insurer of last resort for residential property. Operates in the same product/geography and is a counterparty in depopulation deals that affect Edison's competitive landscape.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edisonins
• Facebookfacebook.com/edisoninsurance
• LinkedInlinkedin.com/company/3802288
• Instagraminstagram.com/edisoninsurancecompany
• Pinterestpinterest.com/EdisonInsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edison Insurance Company