What CloudSmiths does

CloudSmiths is a Johannesburg-headquartered enterprise consulting firm that implements, configures, and customises AI, data, cloud, and CRM solutions for clients across Africa, the United Kingdom, and the United Arab Emirates. The company self-describes as 'Africa's largest team of Salesforce and Google Cloud experts' and operates as a wholly-owned subsidiary within the Dynamic Technologies group, which has over 1,500 staff across eight group companies in the UK, Europe, Africa, and the USA. CloudSmiths maintains offices in Johannesburg and Cape Town (South Africa), London (UK, contracting via DotModus Limited), and Dubai (UAE, contracting via CloudSmiths FZ LLC - DDA).

The firm's technology stack spans Google Cloud (including a productised Landing Zone methodology with three tiers - Core Foundation, Enhanced Ops, and Enterprise Grade), AWS, Microsoft Azure, Snowflake, BigQuery, Grafana, Tableau, and the Salesforce suite (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Experience Cloud, Field Service, Data Cloud, CPQ, Mulesoft, Tableau, Pardot). CloudSmiths' proprietary AI IP centres on the ObjectiveFoundation framework, an LLM-agnostic platform that powers the ObjectiveAI Suite of tools (for RFP response drafting, contract accuracy checking, faster data processing, and tailored AI solution building) and the separate ObjectiveFlow product. The firm holds partner accreditations with Salesforce, Google Cloud (positioned as 'Africa's most accredited Google Cloud Partner'), AWS, Microsoft (Solutions Partner), Slack, Snowflake, Grafana, and Advendio.

CloudSmiths monetises across four revenue streams: professional services consulting and implementation (the primary stream, executed against bespoke Order Forms with custom SLAs), subscription/recurring managed services (Salesforce managed services, support and maintenance, managed architecture, with automatic renewal equal to the initial term), licensing and resale of third-party platforms (Salesforce, Google Cloud, Google Workspace, AWS, Microsoft Azure, Mulesoft, Asana, Slack, Snowflake, Grafana, Advendio, Tableau, Vimeo), and staff augmentation/team leasing. Pricing is not publicly disclosed and is negotiated per engagement; customer base includes 40+ named enterprise clients such as Standard Bank, Telkom, Absa, Discovery, Anglo American, Multichoice, Takealot, Dentsu, SEACOM, and Jaguar Land Rover South Africa across financial services, telecommunications, retail, manufacturing, media and marketing, mining, and education.

Name

CloudSmiths

Legal name

CloudSmiths Proprietary Limited

Website

https://cloudsmiths.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

CloudSmiths is a Johannesburg-headquartered consulting firm that implements AI, data, cloud (Google Cloud, AWS, Azure), and Salesforce CRM solutions for enterprise clients across Africa, the UK, and the UAE, anchored by its proprietary ObjectiveFoundation AI framework.

Ownership category

akta.pro rank

Product category

Cloud and CRM Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

akta.pro secondary industries

Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE), Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), Hybrid & Multi-Cloud Orchestration (Private-Cloud-Centric) (HDABABAE)

Keywords

• Salesforce consulting services
• Google Cloud implementation
• Cloud engineering services
• Enterprise CRM solutions
• Data engineering consulting

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services (Consulting & Implementation): Primary revenue stream. Bespoke consulting engagements for AI/Analytics, Cloud Engineering, Data Engineering, CRM, Strategic Roadmapping, IT Cost Consolidation, and Staffing & Project Management, executed against Order Forms with bespoke service levels and scope-change governance.
2. Subscription / Recurring Managed Services: Subscription-style agreements with automatic renewal equal to the initial term; covers managed services, support, and ongoing cloud/CRM operations. Includes Salesforce Managed Services, Support and Maintenance, and Managed Architecture offerings.
3. Licensing & Resale of Third-Party Platforms: CloudSmiths implements and resells/deploys third-party platforms including Salesforce, Google Cloud, Google Workspace, AWS, Microsoft Azure, Mulesoft, Asana, Slack, Snowflake, Grafana, Advendio, Tableau, and Vimeo, generating implementation and licensing-adjacent revenue.
4. Staff Augmentation / Team Leasing: Dedicated Resources, Team Augmentation, and Team Leasing offerings provide personnel-as-a-service billed against time sheets and rate cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CloudSmiths is a B2B technology consulting firm that implements, configures, and customises enterprise platforms—primarily Salesforce, Google Cloud, AWS, and Microsoft Azure—for organisations undergoing AI, data, cloud, and CRM transformations. The firm delivers seven core service lines (AI & Analytics, Cloud Engineering, CRM, Data Engineering, Strategic Roadmapping, IT Cost Consolidation, and Staffing) alongside the proprietary ObjectiveAI Suite (built on the LLM-agnostic ObjectiveFoundation framework), tiered Google Cloud Landing Zones, and implementation services for partners such as Advendio, Grafana, and Snowflake. All commercial terms are bespoke and negotiated per Order Form.

Product overview

CloudSmiths delivers a platform-plus-modules architecture of expert AI, Data, Cloud, and CRM services wrapped around a proprietary AI product family. The core proprietary product is the ObjectiveAI Suite, which is built on and powered by the ObjectiveFoundation framework — a flexible, LLM-agnostic AI framework used to rapidly create and scale tailored AI systems. The ObjectiveFlow product sits alongside ObjectiveFoundation as a separate proprietary offering governed by its own Order Form. Layered on top, CloudSmiths packages its own delivery IP as a set of add-on modules/services including the tiered Google Cloud Landing Zones (Core Foundation, Enhanced Ops, Enterprise Grade), Salesforce Agentforce enablement, and implementation services for named partners such as Advendio, Grafana, and Snowflake. These are supported by seven core service lines: AI & Analytics, Cloud Engineering, Customer Relationship (CRM), Data Engineering, Strategic Roadmapping, IT Cost Consolidation, and Staffing & Project Management. The offering is positioned as Africa's most accredited Google Cloud Partner and Africa's most experienced Salesforce Partner.

Differentiator

Problem solved

Functional benefit

Brands

• ObjectiveAI Suite: The proprietary AI product framework built by CloudSmiths, comprising tools such as ObjectiveFoundation (a proprietary framework for creating and scaling tailored AI systems that can leverage any LLM) and ObjectiveFlow (referenced in the Terms of Service as a CloudSmiths-owned product).
• ObjectiveFoundation

Products and services

• AI & Analytics Professional services delivering AI solutions for enterprise customers across automation, predictive analytics, NLP, generative AI, video analytics, and data insights, underpinned by the proprietary ObjectiveAI Suite and ObjectiveFoundation framework.
• Cloud Engineering Professional services for cloud architecture, migration, and engineering across Google Cloud, AWS, and Microsoft Azure, including the tiered Google Cloud Landing Zone packages and FinOps cost optimisation.
• Customer Relationship (CRM Solutions) CRM consulting, implementation, and managed services for sales, service, marketing, and customer retention across the full Salesforce platform (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Experience Cloud, Data Cloud, CPQ, Field Service, Mulesoft, and Tableau).
• Data Engineering End-to-end data services covering ingestion to impact, including data integration and pipelines, data migration, data warehousing, data visualisation, and single view of the customer, delivered across Snowflake, BigQuery, Grafana, Tableau, and Looker.
• Strategic Roadmapping Advisory service providing expert advice and planning for technology investments, including AI operating model design and cloud adoption roadmaps.
• IT Cost Consolidation Service to optimise IT and licensing expense across cloud, data, software, and more, including GCP and Google Workspace billing optimisation and FinOps dashboarding.
• Staffing & Project Management (Resourcing) Staffing, dedicated resources, team augmentation, team leasing, and project management services to scale enterprise delivery capacity for cloud, data, CRM, and AI initiatives.
• ObjectiveAI Suite Proprietary AI product suite built on the ObjectiveFoundation framework, tackling everyday challenges including faster data processing, RFP response drafting, contract accuracy checking, and tailored AI solution development for enterprise customers.
• ObjectiveFlow Proprietary CloudSmiths product referenced in the Terms of Service alongside ObjectiveFoundation, governed by separate Order Form IP terms and treated as distinct from the standard online services definition.
• Google Cloud Landing Zones (Core Foundation, Enhanced Ops, Enterprise Grade) Packaged Google-approved cloud foundation solution in three tiers (Core Foundation, Enhanced Ops, Enterprise Grade) delivering production-ready GCP environments with seven architectural pillars: organisational hierarchy, IAM, network, observability, backup/DR, IaC, and FinOps.
• Advendio Implementation Services Salesforce-native Advendio implementation, optimisation, and reporting services for media and marketing organisations managing advertising operations.
• Grafana Implementation Services Expert Grafana Labs implementation covering initial configuration, data integration with Prometheus, InfluxDB, and Elasticsearch, performance enhancements, and ongoing support.
• Snowflake Implementation Services Snowflake strategic planning, architecture, seamless data migration, and integration/connectivity with BI tools, ETL processes, and applications.
• AI Ready Cloud Roadmap Structured client-facing guide for migrating complex enterprise workloads and modernising infrastructure to unify data, accelerate AI adoption, and drive business innovation.

Quantifiable outcome

• 78% of firms estimate that 21-50% of their cloud expenditure is wasted annually due to preventable inefficiencies, which CloudSmiths' FinOps dashboards aim to surface.
• +1 more outcomes

Named customers39 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship / core strategic partner and core partner.

• Salesforceflagship / core strategic partnerTechnology or IntegrationOfficial Salesforce consulting partner; primary CRM platform that CloudSmiths implements, customises, and supports. Co-marketing CTAs include 'Start using Salesforce today - Africa's most experienced Salesforce Partner'. Deep practice across Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Experience Cloud, Data Cloud, CPQ, Field Service, Pardot, Mulesoft, and Tableau.
• Google Cloudflagship / core strategic partnerTechnology or IntegrationOfficial Google Cloud Partner; CloudSmiths builds Google Cloud Landing Zones (Core Foundation, Enhanced Ops, Enterprise Grade), delivers cloud migrations, data/analytics on BigQuery, and is described as 'Africa's most accredited Google Cloud Partner'. Co-marketing CTAs include 'Start using Google Cloud today'.
• Google Workspacecore partnerTechnology or IntegrationGoogle Workspace implementation and migration partner. Co-marketing CTAs include 'Start using Google Workspace today'. Used for productivity rollouts, migrations (e.g., Netstock, Sygnia, Unifi).
• Amazon Web Services (AWS)core partnerTechnology or IntegrationOfficial AWS Partner; CloudSmiths delivers AWS implementations including the Absa ReadytoWork app. AWS appears in technology partner logos, technology dropdown, and partner badges.
• Microsoft Azurecore partnerTechnology or IntegrationMicrosoft Solutions Partner; CloudSmiths delivers Azure-based projects (e.g., 'Accelerating Data Initiatives on Azure for Dentsu' and Kantar on Azure).
• Slackcore partnerTechnology or IntegrationCloudSmiths is an official Slack service partner; highlighted as 'One platform for your team and your work' on the homepage with CTAs to 'Get Slack' and 'Request a demo'.
• Snowflakecore partnerTechnology or IntegrationSnowflake implementation and support services partner; CloudSmiths provides Strategic Planning and Architecture, Seamless Data Migration, and Integration and Connectivity services.
• Grafana Labscore partnerTechnology or IntegrationGrafana implementation partner delivering Initial Configuration, Data Integration (Prometheus, InfluxDB, Elasticsearch), and Performance Enhancements services.
• Advendio (ADvendio)core partnerTechnology or IntegrationCloudSmiths is a Salesforce-experienced ADvendio implementation partner for media and marketing customers. Offers Implementation, Optimisation, and Reporting services. Featured customers include Takealot, Albertsons, and Shoprite.
• Mulesoftcore partnerTechnology or IntegrationMulesoft integration partner (Salesforce-owned). Listed under Technologies and Technology Partners.
• Dynamic Technologies (parent group)flagship / core strategic partnerStrategic or Co-development PartnerCloudSmiths is part of Dynamic Technologies, a global software and technology group with over 1,500 staff and 8 group companies across UK, Europe, Africa, and the USA. Sibling companies include BPC Resourcing, DVT, Dynamic DNA, Emerald Consulting, Inspired Testing, Sincera, and xSMTHS.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Accenture: Accenture is the largest global systems integrator with deep Salesforce, Google Cloud, AWS, and data practices, including an African delivery footprint. It competes with CloudSmiths on large enterprise cloud and CRM transformations but at vastly greater scale and breadth.
• Wipro: Wipro is a large Indian-headquartered IT services firm with deep Salesforce, cloud, and analytics practices that compete for African enterprise modernisation work. Its global delivery model is a key competing alternative to CloudSmiths' African-centric delivery.
• Capgemini: Capgemini is a global IT services and consulting firm with significant Salesforce, Google Cloud, and data engineering practices and an African delivery presence. It competes for the same enterprise transformation RFPs that CloudSmiths targets.
• Tata Consultancy Services (TCS): TCS is one of the largest global IT services firms with deep Salesforce, cloud, and AI consulting practices and an established African delivery footprint. It is a frequent broad-incumbent alternative for the large enterprise clients CloudSmiths targets.
• Cognizant: Cognizant is a global IT services leader with Salesforce, cloud, data, and AI consulting practices that compete with CloudSmiths on multi-year enterprise digital transformation engagements. Its scale makes it a frequent incumbent alternative in African enterprise RFPs.
• Infosys: Infosys is a global IT services firm with established Salesforce, Google Cloud, and data practices that compete for the same African enterprise cloud and CRM modernisation budgets. Its global delivery and FinOps offerings overlap directly with CloudSmiths' IT Cost Consolidation and managed services.
• Deloitte Digital: Deloitte Digital combines consulting and Salesforce/Adobe implementation at scale globally, including a substantial Africa practice. It is a broad incumbent that overlaps with CloudSmiths on enterprise CRM, cloud, and AI strategy and delivery work.

Direct peers

• Slalom: Slalom is a mid-sized, regionally-organised consulting firm focused on Salesforce, Google Cloud, AWS, Microsoft, and data/AI delivery with a similar mix of bespoke services plus packaged accelerators. CloudSmiths' Landing Zone and AI suite products map closely to Slalom's "build-with" productisation model.
• Persistent Systems: Persistent is a global Salesforce, cloud, data, and digital engineering partner that competes head-to-head with CloudSmiths for multi-cloud CRM and data modernisation deals. Its scale and global delivery model position it as a comparable services peer with stronger geographic reach.
• Synthesis (now part of NTT Data): Synthesis is a long-established South African Salesforce implementation and consulting partner, making it the closest direct peer to CloudSmiths in the African Salesforce ecosystem. Both firms compete for the same enterprise Salesforce and cloud transformation work in SA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cloudsmiths
• LinkedInlinkedin.com/company/cloudsmiths
• Instagraminstagram.com/cloudsmiths
• Xx.com/cloudsmiths1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CloudSmiths