ADvendio - Advertising Business Solution

What ADvendio - Advertising Business Solution does

ADvendio is a privately held, Dublin-headquartered software company that builds a Salesforce-native Revenue Operating System (Revenue OS) for omnichannel advertising management. The core platform, AdOne (formerly ADvendio One), is supplemented by three standalone modules: AdPortal for self-service advertiser portals, AdGateway for ecosystem connectivity with 24+ bi-directional integrations, and AdFinance for billing automation and financial reconciliation. The system is operated through nine specialized AI agents (Seller, Campaign Rebooking, Invoicing, Month-End, Inventory, Targeting, Proposal, Sales-Enablement, Optimization) governed by a proprietary Grounded AI framework that embeds tax, billing, and compliance guardrails. Underlying technology is built natively on Salesforce/Force.com and processes 310M+ real-time advertising data points.

The company primarily serves large enterprise customers across retail media, media companies, internet publishers, and outdoor advertising. Named customers include 12 of the top 30 global retailers (Albertsons, Ulta Beauty, Ahold Delhaize, Cartology/Woolworths, Shoprite, Bol.com, John Lewis Insights and Media, Telstra) plus media and digital players such as CBC Canada, Sanoma, Aller Media, DPG Media, JCDecaux, Adevinta, Groupon, Footballco, Webedia, AutoScout24, and Carsales. ADvendio claims operations across 6 continents with offices in Dublin (HQ), Hamburg, Dover (Delaware), and Viña del Mar (Chile), and supports multilingual deployments in English, German, French, Spanish, and Italian.

ADvendio generates revenue through multi-module SaaS subscriptions: per-user per-month pricing for AdOne, tiered connection-based pricing for AdGateway (Free/Growth/Business/Enterprise), tiered subscriptions for AdFinance, and a hybrid flat-fee-plus-usage-pack model for AdPortal, supplemented by professional services for implementation and consulting. Distribution occurs through direct enterprise field sales, the Salesforce AppExchange marketplace, self-serve AdPortal onboarding, and technology partnerships with Kevel, Vistar Media, and Criteo. The company has not disclosed external funding and operates through wholly owned regional subsidiaries, consistent with an independent, founder-led private firm (founding year recorded as 2012 in firmographics, with 2017 cited as the launch of the Salesforce-native platform in company history).

Name

ADvendio - Advertising Business Solution

Legal name

ADvendio Europe Ltd.

Website

https://advendio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ADvendio is a Dublin-based, Salesforce-native software company that sells a Revenue Operating System for omnichannel advertising management, using specialized AI agents to automate ad sales, billing, and connectivity for enterprise retailers, media companies, and publishers.

Ownership category

akta.pro rank

Product category

Advertising Management Software

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising management software
• Retail media platform
• Salesforce-native advertising
• Agentic advertising automation
• Omnichannel ad operations

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based pricing model for cloud-based advertising management platform. Customers pay recurring fees based on user count, tier level, and feature access. Supports multi-entity, multi-currency, and multi-market operations.
2. User-Based Licensing: AdOne priced on a per-user, per-month basis allowing customers to scale as needed. Additional costs may apply for enhanced features and support tiers.
3. Connection-Based Tiers: AdGateway uses tiered pricing based on number of platform connections (Free: 1 connection, Growth: 2 connections, Business: 4 connections, Enterprise: unlimited). Higher tiers include more admin users and advanced features.
4. Tiered Finance Solution: AdFinance offered in Growth, Business, and Enterprise tiers with varying automation capabilities, compliance features, and support levels.
5. Hybrid Self-Service: AdPortal uses hybrid pricing with flat monthly fee per tier (Growth, Business, Enterprise) plus optional additional advertiser login packs in 100-login increments.
6. Professional Services: Implementation, training, and consulting services available as add-ons. Remote and on-site implementation options with dedicated support team.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

ADvendio sells a Salesforce-native Revenue Operating System (ReOS) for advertising, automating omnichannel ad sales, campaign management, inventory planning, billing/finance reconciliation, and reporting. The platform combines a core ad operations engine (AdOne) with self-service (AdPortal), ad-server connectivity (AdGateway), and finance (AdFinance) modules, all enhanced by specialized AI agents, and is sold to enterprise retailers, media companies, and publishers.

Product overview

ADvendio is a Revenue OS (Revenue Operating System) for agentic advertising, built as a platform-plus-modules architecture on Salesforce. The core platform is AdOne (formerly ADvendio One), which serves as the omnichannel hub unifying campaign management, connectivity, and financial operations. Four standalone modules extend the platform: AdPortal for self-service sales and advertiser portals, AdGateway for ecosystem connectivity and integrations, and AdFinance for financial automation and billing. Industry-specific solutions cover Retail Media, Media Companies, Internet Publishers, Outdoor Advertising, Publishers, Advertisers, and Agencies. Channel-specific solutions address Streaming Media, Out-of-Home (OOH), Digital, and Print advertising. The platform features 9 specialized AI agents (Seller, Sales-Enablement, Proposal, Inventory, Targeting, Optimization, Invoicing, Month-End, and Campaign Rebooking) that automate workflows while maintaining human-in-the-loop oversight. The system processes 310+ million real-time advertising data points and is trusted by 12 of the top 30 global retailers.

Differentiator

Problem solved

Functional benefit

Brands

• AdOne: The Revenue OS for Agentic Advertising - an omnichannel hub for ad management where agents automate workflows and accelerate revenue.
• AdPortal
• AdGateway
• AdFinance
• Revenue OS

Products and services

• AdOne (Revenue OS / ReOS)

Quantifiable outcome

• Reduces administrative overhead for ad sales teams by up to 40%
• +4 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability6 records

Feature12 records

Partnerships

16 partnerships are on record, tiered core.

• KevelcoreTechnology or Integration · 19 May 2026Strategic partnership with Kevel, a retail media infrastructure provider, to help retailers scale their retail media operations through an integrated platform. The integration combines ADvendio's retail media Revenue OS with Kevel's retail media cloud, automating key workflows including trafficking, forecasting, targeting, and billing while featuring AI-powered agents. Partnership scheduled to go live with Spring 2026 Release.
• CriteocoreTechnology or Integration · 25 February 2026Integration with Criteo, a global commerce ecosystem platform, enabling retailers to automate Sponsored Product campaign management with greater control, transparency, and speed. Features include streamlined campaign management, automated approvals, real-time budget tracking, and custom performance reporting within ADvendio. Integration is now live, adding to existing roster including Google Ad Manager, Meta, and The Trade Desk.
• Vistar MediacoreTechnology or Integration · 4 November 2025Strategic partnership with Vistar Media, the leading global provider of technology solutions for out-of-home media and part of T-Mobile Advertising Solutions. Integration enables users to automate and manage DOOH campaigns including campaign setup, inventory forecasting, and delivery data retrieval within ADvendio's platform. Advertisers and media owners gain streamlined campaign planning, execution, and performance measurement across digital out-of-home networks.
• Google Ad ManagercoreTechnology or IntegrationIntegration connecting ADvendio to Google's ad server for real-time inventory management, campaign pushing, and delivery data reception. Prevents overbooking through real-time inventory checks.
• Microsoft MonetizecoreTechnology or IntegrationIntegration with Microsoft Monetize ad server for programmatic sales and inventory management. Enables bi-directional data sync and delivery data reception.
• The Trade DeskcoreTechnology or IntegrationDSP connection enabling programmatic media buying and real-time campaign management. Part of AdGateway's business tier offering.
• MetacoreTechnology or IntegrationSocial media integration for campaign management and advertising across Meta platforms including Facebook and Instagram.
• TikTok AdscoreTechnology or IntegrationOffsite media buying integration for TikTok advertising campaigns.
• FreeWheelcoreTechnology or IntegrationCross-media integration for CTV and streaming advertising, enabling campaign management and delivery tracking.
• BroadsigncoreTechnology or IntegrationDOOH integration connecting to Broadsign's digital signage platform for outdoor advertising management.
• AdsWizzcoreTechnology or IntegrationAudio integration for podcast and streaming audio advertising management.
• Triton DigitalcoreTechnology or IntegrationAudio advertising integration for streaming and podcast monetization.
• Burt IntelligencecoreTechnology or IntegrationLong-standing partnership providing unified, trusted view of total revenue for publishers. Q&A featured on ADvendio blog highlighting Burt's partnership experience.
• Display & Video 360coreTechnology or IntegrationGoogle DSP integration for programmatic advertising campaigns.
• Google AdscoreTechnology or IntegrationOffsite media buying integration for Google Ads campaigns.
• Campaign ManagercoreTechnology or IntegrationGoogle campaign management integration for display and video advertising.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Operative: Operative is one of the closest direct peers — a media-specific ad operations and order management software platform serving broadcasters, publishers, and digital media companies. It competes head-to-head with ADvendio in the same Salesforce-adjacent workflow layer for omnichannel ad sales.
• Mediaocean: Mediaocean is a long-standing direct competitor in advertising operations, offering planning, buying, and workflow tools (Prisma, Spectra) to agencies, advertisers, and media owners. It addresses a similar buyer set as ADvendio across omnichannel campaign and financial workflows.
• FreeWheel: FreeWheel (a Comcast company) provides ad management, monetization, and workflow tools for TV, CTV, and digital video — directly comparable to ADvendio's Streaming Media Solution. Both target broadcasters and media owners with cross-media campaign and billing capabilities.
• Innovid: Innovid is an ad serving, creative personalization, and measurement platform for CTV and digital video. It overlaps with ADvendio in ad operations workflows and billing, particularly for premium video and streaming media clients.
• Broadsign: Broadsign is a DOOH-specific ad management and CMS platform that ADvendio already integrates with via AdGateway. It addresses the same OOH/DOOH inventory and billing workflows as ADvendio's Outdoor Advertising Solution and competes for similar outdoor media operator buyers.
• Kevel: Kevel is a retail media infrastructure platform with which ADvendio has a strategic partnership (Spring 2026 release). It is also a competitive peer in retail media ad serving and campaign management, serving many of the same retail-media-network buyers as ADvendio.

Broad incumbents

• Salesforce Media Cloud: Salesforce Media Cloud is the platform on which ADvendio is built and represents a critical broad incumbent risk. It offers media-industry CRM and advertising data models natively, and could expand into ad operations, ad serving, or AI agents that overlap with ADvendio's Revenue OS.
• Google Ad Manager: Google Ad Manager is the dominant ad server that ADvendio integrates against via AdGateway. It is a broad incumbent in the advertising technology stack — Google's parent has the resources and data to move up the value chain into workflow, forecasting, and AI agents that compete with ADvendio's layer.
• The Trade Desk: The Trade Desk is a leading omnichannel DSP that ADvendio integrates with via AdGateway. As a broad incumbent, TTD has been expanding workflow capabilities (Solimar, Kokai) that increasingly overlap with ADvendio's campaign and optimization agents, particularly for agencies and advertisers.
• Pubmatic: Pubmatic is a sell-side programmatic platform with a growing emphasis on enterprise media-owner workflow and supply-path optimization. It is a broad incumbent competing for similar publisher/SSP-side revenue dollars and offering adjacent campaign and reporting tooling to ADvendio's publisher customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advendio-com
• Xx.com/advendio
• Facebookfacebook.com/advendio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADvendio - Advertising Business Solution