RJ Matthews Company.

What RJ Matthews Company. does

RJ Matthews Company is a privately held B2B animal health product distributor founded in 1941 and headquartered at 2780 Richville Drive SE, Massillon, Ohio. The company aggregates products from more than 500 suppliers and resells them exclusively through a gated dealer/reseller network that includes agricultural retailers, farm supply stores, tack shops, and veterinary supply retailers across the United States. End consumers — horse owners, livestock producers, and pet owners — are served indirectly through these dealer accounts rather than via direct-to-consumer channels.

The product catalog spans multiple species categories: horses, pets (dogs, cats, small animals), poultry, sheep and goats, beef and dairy cattle, swine, and a secondary 'More Animals' segment covering alpaca, llama, whitetail deer, beekeeping, and human biosecurity items. Categories are organized into health products (dewormers, vaccines, antibiotics, fly/insect control, hoof and leg care, supplements) and general supplies (boots and gloves, buckets/feeders/waterers, fencing, grooming, needles/syringes, wound care). Featured brands include Durvet, Equine Medical and Surgical Associates (HEIRO, Heave Ho, Happ-E-Mare), EasyCare, Equinety, Coat Defense, Foran Equine, and Weaver Leather, among others. The company distributes via motor freight and standard shipping, with free shipping on orders of $295+ and case pricing on dealer orders of $895+.

RJ Matthews operates a dealer-access-only website requiring account sign-in for pricing and ordering, with no public pricing, no mobile app, no API surface, and no disclosed AI capabilities. Revenue is not publicly disclosed, and there is no evidence of institutional ownership, PE/VC backing, or M&A activity. The go-to-market is exclusively channel-based: active dealer recruitment via online application, an annual Top Picks Catalog, BBB accreditation, and membership in the Pet Industry Distributors Association. The company's stated positioning — 'large enough to serve you, small enough to care' under the 'Distributor With Heart' tagline — emphasizes personalized dealer service over scale or technology differentiation.

Name

RJ Matthews Company.

Legal name

RJ Matthews Company

Website

https://rjmatthews.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

51–100 employees

Short description

RJ Matthews Company is a privately held, Ohio-based B2B distributor of animal health products founded in 1941. It sells through a gated dealer/reseller network across the US, distributing catalog from 500+ suppliers spanning equine, livestock, pet, and specialty animal categories.

Ownership category

akta.pro rank

Product category

Animal Health Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)

akta.pro secondary industry

Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

Keywords

• Animal health distribution
• Veterinary supply wholesale
• Dealer distribution services
• Equine health products
• Livestock health supplies

Headquarters

HQ city

Massillon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Product Distribution: Revenue generated through distribution of animal health products (pharmaceuticals, supplements, equipment, supplies) from manufacturers to dealers/resellers. Products span multiple species including horses, livestock (cattle, swine, sheep/goats), poultry, and pets. The company carries over 500 suppliers' product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

RJ Matthews Company is a B2B wholesale distributor of animal health products and supplies, serving authorized dealers and resellers across multiple animal species including horses, livestock, poultry, and pets. The company distributes products from over 500 suppliers, operating a dealer-access-only e-commerce platform where customers must sign in to view pricing and place orders. The catalog spans pharmaceuticals, supplements, fly/pest control, grooming, equipment, and general care supplies.

Product overview

RJ Matthews Company is a distributor (not a manufacturer) of animal health products and supplies, serving the animal health industry since 1941. The company operates as a dealer-access-only B2B e-commerce platform offering products across multiple animal species: horses, pets (dogs and cats), poultry, sheep & goats, beef cattle, dairy cattle, swine, and more animals (alpaca/llama, whitetail deer, beekeeping, human). The product portfolio is organized into health products (dewormers, fly/insect control, hoof & leg care, pest control, skin & coat care, supplements, vaccines, antibiotics, etc.) and general supplies (boots & gloves, buckets/feeders/waterers, de-icers, disinfectants, fencing, grooming, leather care, needles/syringes, stall/trailer supplies, vet instruments, wound care). The company distributes products from approximately 500 suppliers and features brands such as Equine Medical and Surgical Assoc. (HEIRO, Health-E, Heave Ho, Happ-E-Mare, ComfortQuik), Durvet, Farnam, Carr & Day & Martin, Sore No-More, Hilton Herbs, Kinetic Vet, Breeder's Edge, Dac Direct Action Company, SleekEZ, Likit, Twinkle, Liveryman, Weaver Leather, EasyCare Inc, Equinety, FIGUEROLA, Coat Defense, Epona, and Foran Equine. Top-selling products include dewormers (Ivermectin paste, Panacur), supplements (HEAVE HO, Equinety Horse XL, Tight Joints PLUS), and health supplies (UlcerGard, Coat Defense, POMMS earplugs). New products featured include Ivermectin 1.87% Dewormer Paste, Kentucky Karron Oil, Equiderma Skin Lotion, Esbilac Puppy Milk Replacer, Epsom Salt Poultice, Defendazole Dewormer, and 3M Thinsulate Calf Blanket.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Health and Supplies Comprehensive product category for horses including horse health products (dewormers, fly control, hoof and leg care, pest control, skin and coat care, supplements, vaccines) and horse supplies (boots and gloves, buckets/feeders/waterers, de-icers, disinfectants, fencing, grooming supplies, horsewear and tack, leather care, needles and syringes, stall and trailer supplies, toys and treats, vet supplies and instruments, wound care and first aid). Distributed to authorized dealers and resellers for resale to horse owners.
• Pet Products (Dogs and Cats) Pet health and care product category covering cats (breeding, calming, health, flea and tick, grooming, kitten care, stain and odor, toys and treats) and dogs (breeding, calming, dewormers, ear/eye/dental, first aid and bandages, flea and tick, grooming, health and supplements, joint care, puppy care, supplies, toys and treats, vaccines). Distributed to pet supply retailers and other dealers for resale to pet owners.
• Beef Cattle Products Beef cattle health and supply product category including antibiotics, dewormers, fly and insect control, hoof and wound care, implants, pest control, scours and rehydration, vaccines, vitamins and supportives, barn supplies, biosecurity, fencing, cattle handling, de-icers, and calving supplies. Distributed to agricultural retailers and livestock supply dealers for resale to beef cattle producers.
• Dairy Cattle Products Dairy cattle health and supply product category including antibiotics and test kits, dewormers, fly and insect control, hoof and wound care, pest control, scours and rehydration, udder care, vaccines, vitamins and supportives, milking supplies, mastitis care, and calving supplies. Distributed to agricultural retailers and dairy supply dealers for resale to dairy producers.
• Swine Products Swine health and supply product category including antibiotics, dewormers, fly and insect control, vaccines, vitamins and supportives, biosecurity, breeding supplies, farrowing supplies, and handling equipment. Distributed to agricultural retailers and livestock supply dealers for resale to swine producers.
• Sheep and Goat Products Sheep and goat health and supply product category including dewormers, fly and insect control, hoof and horn care, vaccines, vitamins and supportives, breeding supplies, grooming, lambing and kidding supplies, and handling equipment. Distributed to agricultural retailers and livestock supply dealers for resale to sheep and goat producers.
• Poultry Products Poultry health and supply product category including poultry health (dewormers, fly and insect control, mealworms and treats, vitamins and supportives, wound and first aid) and poultry supplies (buckets/feeders/waterers, disinfectants, incubators and heat lamps, chick care products). Distributed to farm supply stores and poultry dealers for resale to poultry producers.
• Additional Animal Species Products (Alpaca, Llama, Whitetail Deer, Beekeeping, Human) Product category covering additional animal and human biosecurity/health items including alpaca and llama products, whitetail deer supplies, beekeeping products, and human biosecurity/health items, plus children's farm toys. Distributed to dealers and resellers serving these niche and specialty segments.
• Dealer/Reseller Distribution Service B2B wholesale distribution service providing authorized dealers and resellers with access to a comprehensive multi-species animal health product catalog from 500+ suppliers. New dealers can apply through online or print applications. Includes account-based pricing, case-pricing volume discounts, free shipping on qualifying orders of $295+, motor freight shipping for large orders, and a Top Picks Catalog to help dealers identify top sellers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered moderate.

• Pet Industry Distributors AssociationmoderateOthersRJ Matthews Company is a proud member of the Pet Industry Distributors Association, indicating membership in the primary trade organization for their industry sector.
• BBB (Better Business Bureau)moderateOthersCompany maintains BBB Business Review accreditation, providing consumer and dealer trust verification.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MWI Animal Health (now Covetrus / divested to Pets at Home): MWI Animal Health is one of the largest US animal health product distributors, serving veterinarians, producers, and dealers across companion animal and livestock categories. Like RJ Matthews, it distributes pharmaceuticals, vaccines, and supplies from major manufacturers, but at substantially greater scale and with broader veterinary practice relationships.
• Henry Schein Animal Health: Henry Schein Animal Health is a major division of Henry Schein, Inc. distributing animal health products to veterinary practices and livestock producers. It is comparable to RJ Matthews in distributing animal health pharmaceuticals and supplies, but operates at significantly larger scale with proprietary practice-management technology integrations.
• Patterson Veterinary / Patterson Animal Health: Patterson distributes animal health products (pharmaceuticals, equipment, supplies) to companion animal veterinary practices and livestock producers. Like RJ Matthews, it serves as a multi-supplier animal health distributor, though it is much larger and more veterinary-practice focused rather than dealer-focused.

Direct peers

• PBS Animal Health: PBS Animal Health is a regional US distributor of animal health products and livestock supplies, serving dealers and end customers with products across farm, equine, and pet categories. It is a direct peer to RJ Matthews in the dealer-based animal health distribution model with similar multi-species catalog breadth.
• Jeffers Livestock / Jeffers Pet: Jeffers is a long-standing US animal health and livestock supplies distributor with comparable product breadth across livestock, equine, and pet categories. It is directly comparable to RJ Matthews in product mix and target customer base, although Jeffers is more prominent in direct-to-consumer alongside dealer channel.
• Valley Vet Supply: Valley Vet Supply is an animal health products retailer and distributor serving equine and livestock customers with a comparable catalog of pharmaceuticals, supplements, and supplies. It competes with RJ Matthews in the horse and livestock health categories, with a strong ecommerce focus.
• Durvet: Durvet is both an animal health product manufacturer and distributor offering dewormers, vaccines, and supplies under its own brand. It is a peer to RJ Matthews as both a featured supplier on RJ Matthews' catalog and a competing distributor in the animal health supply channel.
• Premier 1 Supplies: Premier 1 Supplies is a US-based livestock and small ruminant supplies distributor offering handling equipment, fencing, and health products. It overlaps with RJ Matthews' sheep/goat, beef, and dairy cattle product categories with a similar dealer-customer base.
• QC Supply: QC Supply is a US agricultural and livestock supplies distributor serving dealers, producers, and end customers with products spanning livestock, poultry, and farm equipment. It is directly comparable to RJ Matthews in distributor model and product categories across multiple animal species.

Others

• Pet Health Solutions (Pharmavite / Pet-Ag): Pet-Ag is a manufacturer of pet nutritional products (e.g., KMR, Esbilac) that appear in RJ Matthews' catalog. While Pet-Ag is a supplier rather than a distributor competitor, it is thematically connected and represents a supplier-customer relationship representative of how RJ Matthews positions itself in the animal health supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rj-matthews-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RJ Matthews Company.