DirectFloral

What DirectFloral does

DirectFloral is a privately held wholesale floral supply company founded in 1995 and headquartered in Akron, Ohio. It operates a B2B e-commerce platform that supplies florists, floral designers, event professionals, and garden centers across the United States and Canada. The catalog spans 25+ categories, including live potted plants and flowers, silk and permanent floral and greenery, baskets, containers and vases, ribbons, floral foam (Oasis, Syndicate Sales), tapes, tools, adhesives, balloon accessories, seasonal and occasion-specific merchandise, and decorative embellishments. The company distributes major brands such as DiamondLine, Tapscott, Oasis, Syndicate Sales, Design Master, FloraCraft, Floralife, and Knud Nielsen.

The business model is straightforward B2B wholesale distribution: one-time transactions with per-unit and case-quantity pricing, plus volume discounts on large orders. DirectFloral operates with no order minimums and offers same-day shipping for orders placed before 1:00 p.m. EST (11:30 a.m. EST for live plants), with broad customer service hours by phone and email. Marketing is conducted through email, organic social (Facebook, Pinterest, Instagram), and a printed/digital catalog distributed seasonally. The company does not use resellers or third-party distributors and runs the storefront on its own e-commerce platform.

The team is small (1–10 employees) and no proprietary technology, AI/ML capabilities, patents, funding rounds, or acquisitions are disclosed. Revenue is not publicly reported, and ownership structure is unstated beyond confirming private, independent operation under the DirectFloral brand. The company's stated differentiators are catalog breadth, no-minimum ordering, same-day fulfillment, and 30+ years of incumbency in the floral supply channel.

Name

DirectFloral

Legal name

DirectFloral

Website

https://directfloral.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

DirectFloral is a wholesale floral supply company founded in 1995, serving florists, floral designers, event professionals, and garden centers through a B2B e-commerce platform with no order minimums and same-day shipping across the US and Canada.

Ownership category

akta.pro rank

Product category

Wholesale Floral Supplies

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)

Keywords

• Wholesale floral supplies
• Silk flower distribution
• Floral design accessories
• Wedding event supplies
• Funeral sympathy supplies

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Floral Supplies Sales: B2B wholesale distribution of floral supplies including silk flowers, potted plants, containers, ribbons, tools, and accessories. Revenue generated through one-time product transactions with volume discount pricing. Live potted plants include shipping costs in pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DirectFloral is a B2B wholesale distributor of floral supplies selling directly to florists, floral designers, and event professionals through an e-commerce platform. The catalog spans more than 25 categories including live potted plants and flowers, silk and permanent florals, baskets, containers, vases, ribbons, floral foam, tools, balloons, packaging, funeral and sympathy supplies, and seasonal/holiday items. Orders are accepted with no minimums, with same-day shipping available before 1:00 p.m. EST and wholesale pricing with volume discounts on case purchases.

Product overview

DirectFloral is a wholesale floral supply company operating since 1995, offering a B2B e-commerce platform for retail florists and event professionals. The company sells live potted plants and flowers alongside an extensive portfolio of artificial/silk floral products, including bushes, stems, sprays, wreaths, and greenery. Core product categories span floral arrangement essentials such as baskets, containers, vases, ribbons, floral foam (Oasis and Syndicate brands), tools, wires, and easels. The business provides occasion-specific supplies for weddings, holidays (Christmas), funerals, and seasonal events, plus decorative embellishments, balloons, and packaging materials. Popular brands stocked include DiamondLine, Tapscott, Oasis, Syndicate Sales, Design Master, FloraCraft, Floralife, and Knud Nielsen. The company offers no order minimums, competitive wholesale pricing, and same-day shipping on orders received before 1:00 p.m. EST.

Differentiator

Problem solved

Functional benefit

Products and services

• Potted Plants & Flowers Live potted plants and flowers shipped directly from greenhouse to wholesale customers, including orchids, bromeliads, anthuriums, and tropical plants in packs of 6. Prices include shipping with same-day shipping available on orders placed before 11:30 a.m. EST. For florists, designers, garden centers, and grocery plant buyers.
• Baskets Woven baskets and pot covers in various styles, shapes, and materials including bamboo, rattan, chipwood, palm leaf, willow, and mixed material assortments, sold at wholesale prices for the retail floral industry. Includes basket liners and pot covers.
• Silk, Permanent Floral & Greenery Artificial and silk flowers including bushes, stems, sprays, garlands, vines, wreaths, swags, teardrops, preserved branches and berries, greenery, foliage, and permanent floral arrangements in styles for every season. Includes cleaning tools, moss, and floral picks.

Quantifiable outcome

• Same-day shipping for orders placed before 1:00 p.m. EST
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sullivans: Sullivans is a wholesale distributor of floral supplies, containers, ribbons, and accessories serving retail florists. DirectFloral competes directly with Sullivans on product range, B2B e-commerce fulfillment, and customer base of professional florists across the US.
• Syndicate Sales: Syndicate Sales is a wholesale manufacturer and supplier of florist supplies including foam, containers, and accessories. DirectFloral stocks Syndicate Sales products and competes on similar product categories to the same florist customer base.
• Accent Décor: Accent Décor is a wholesale distributor of decorative containers, vases, and home accent pieces serving florists and event designers. DirectFloral's containers and vases category directly overlaps with Accent Décor's core offering to the same professional floral customer base.
• Pioneer Imports: Pioneer Imports is a wholesale supplier of florist supplies, containers, and decorative accessories. DirectFloral competes with Pioneer Imports on a similar B2B e-commerce model serving retail florists in the US.
• Jamali Floral & Garden Supplies: Jamali Floral & Garden Supplies is a wholesale distributor of floral supplies, containers, and decorative accents for florists and event designers. DirectFloral's catalog overlaps significantly with Jamali's offering to professional florists and event professionals.
• Greenhouse Megastore: Greenhouse Megastore is a wholesale supplier of greenhouse, nursery, and floral supplies serving growers and florists. DirectFloral's live plants and floral supplies overlap with Greenhouse Megastore's product offering to similar trade customers.
• Knud Nielsen: Knud Nielsen is a wholesale supplier of florist supplies including dried flowers, containers, and accessories. DirectFloral even stocks some Knud Nielsen products, indicating direct overlap on product assortment, channels, and customer base.
• Smithers-Oasis: Smithers-Oasis is a leading manufacturer of floral foam and postharvest products. DirectFloral stocks Oasis wet foam products and competes on floral arrangement supplies for the same professional florist customers.
• FloraCraft: FloraCraft manufactures and distributes foam, silk floral, and craft supplies to wholesale and retail channels. DirectFloral stocks FloraCraft foam products and competes on craft and floral supply categories to similar buyers.
• Gloeckner & Co: Gloeckner & Co is a wholesale distributor of horticultural and floral supplies serving growers and florists. DirectFloral competes with Gloeckner on B2B distribution to the floral industry, particularly on fresh and live plant supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DirectFloral
• Instagraminstagram.com/direct_floral_wholesale
• Xx.com/DirectFloralcom
• LinkedInlinkedin.com/company/springhill-floral-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DirectFloral