Domik
Domik.ua is a Ukrainian online real estate portal serving property buyers, renters, developers, and agents with listings, price analytics tracked since 2006, a leading real estate forum, and developer reliability assessments across all of Ukraine.
- Company typePrivate
- Founded2001
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Domik does
Domik.ua is a privately held Ukrainian online real estate portal operating as Private Enterprise "REKLAMNE AHENTSTVO DOMIK NET," headquartered in Kyiv. Founded in 2001, it functions as a two-sided marketplace serving property buyers, renters, developers, and agents across all of Ukraine, with a primary focus on Kyiv and Kyiv Oblast. The platform combines a property listing database with an interactive map and a dozen-plus search filters, an editorial news section covering the Ukrainian real estate market, and a multi-product ecosystem that includes Forum.Domik.ua (the country's first and most prominent real estate discussion forum with 15+ years of community activity), Bild.ua (verified new-construction listings), and BildControl.ua (a reliability assessment division that publishes the Residential Complex Reliability Index).
The underlying technology is a web-based marketplace with an interactive mapping layer, a property listing and search system, and a price analytics module that has continuously tracked real estate prices since 2006. The platform attracts approximately 500,000 monthly visitors, of which 80% arrive via organic Google search, indicating strong SEO positioning rather than paid acquisition. The site operates exclusively online with Ukrainian and Russian language interfaces and offers a self-service experience — consumers filter listings directly, while developers manage their inventory, promotions, construction progress, and discount campaigns through a dedicated dashboard.
Domik monetizes primarily through developer-facing subscription advertising across three tiers (Brand at 6,500 UAH/month, Traffic at 3,500 UAH/month, and a free Autonomy tier), supplemented by listing fees from individual sellers and agents and by display advertising. Distribution is digital and self-serve across the main website, the developer dashboard, and the forum subdomain. The company appears bootstrapped and founder-controlled, with no disclosed venture or institutional investment, and operates without public revenue disclosure.
Domik firmographics
Firmographics- Name
- Domik
- Legal name
- Private Enterprise "REKLAMNE AHENTSTVO DOMIK NET" (Приватне підприємство «РЕКЛАМНЕ АГЕНТСТВО ДОМІК НЕТ»)
- Website
- https://domik.ua
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Domik.ua is a Ukrainian online real estate portal serving property buyers, renters, developers, and agents with listings, price analytics tracked since 2006, a leading real estate forum, and developer reliability assessments across all of Ukraine.
- Ownership category
- akta.pro rank
Domik industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
Keywords
Where Domik is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Domik business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Developer Advertising Subscriptions: Monthly subscription plans for real estate developers to list properties, manage their own dashboard, and access promotional tools. Three tiers: Brand (6,500 UAH/month with full features), Traffic (3,500 UAH/month), and Free autonomy tier.
- Listing Fees: Revenue from listing fees charged to property sellers and agents who post advertisements on the platform.
- Display Advertising: Banner and display advertising on the portal, including third-party promotional placements from realtors and related service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Brand Plan - Full branding and visibility package |
| Subscription | Monthly | Traffic Plan - Basic visibility package |
| Freemium | Pay-as-you-go | Autonomy - Free self-service option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Domik product offering
Product offeringCore offering
Domik operates an online real estate portal (Domik.ua) covering the entire territory of Ukraine, offering residential and commercial property listings for sale and rent, alongside a catalog of new construction developments with real-time pricing and availability. The platform is complemented by Forum.Domik.ua (the first and most well-known real estate forum in Ukraine), BildControl.ua (a reliability assessment division publishing the ZhK Reliability Index for residential complexes), and Bild.ua (verified new construction listings). Developers and agents pay subscription fees to advertise and self-manage listings, while property seekers use interactive maps and search filters to find properties.
Product overview
Domik.ua is an information and analytics real estate portal operating as a multi-product ecosystem. The core platform Domik.ua provides residential and commercial property listings for sale and rent across all of Ukraine, supplemented by a catalog of new construction developments (novostroyki), real estate market news, and price analytics tracked since 2006. Supporting the core portal are Forum.Domik.ua — Ukraine's largest real estate discussion forum — and BildControl.ua, the company's reliability monitoring division that evaluates residential complexes and publishes the ZhK Reliability Index. A related brand, Bild.ua, aggregates trusted new construction listings. The company also maintains a catalog of real estate market professionals (developers, agencies, agents) and a directory of multi-apartment residential buildings with resident reviews.
Differentiator
Problem solved
Functional benefit
Brands
- Bild.ua: Platform featuring reliable new construction listings with developer verification services.
- Forum.Domik.ua
- BildControl.ua
Products and services
- Domik.ua Real Estate Portal Ukrainian-language real estate portal covering the entire territory of Ukraine. Offers residential and commercial property listings for rent and sale, a catalog of new construction developments with real-time pricing and availability, real estate market news, and property price analytics tracked since 2006.
- Forum.Domik.ua Ukraine's largest and first comprehensive real estate forum, featuring discussion threads for each topic, developer, and residential complex. Includes real estate price forecast competitions run for over 15 years, and hosts lawyers, sales representatives, and community experts who answer user questions.
- Bild.ua A portal section dedicated to reliable new construction developments, featuring listings of verified residential complexes with build progress tracking, aerial footage, and video updates.
- BildControl.ua Reliability Assessment A reliability assessment and monitoring division of Domik that evaluates the reliability of residential complexes (ZhK) and publishes the ZhK Reliability Index. Provides detailed reports on developers and construction projects to protect investors from fraudulent schemes.
Quantifiable outcome
- 500,000 monthly visitors with 80% from organic Google search
- +2 more outcomes
Companies that use Domik
Customer profileSegments5 records
Ideal customer profiles2 records
Domik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Domik partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Bild.uacoreRelated brand platform for reliable new construction listings. Bild.ua specializes in verified residential complexes and works in conjunction with Domik.ua and Forum.Domik.ua as part of the Domik network of real estate platforms.
- Forum.Domik.uacoreThe primary real estate forum in Ukraine, providing community-driven discussions, investor reviews, and expert Q&A. Integrated with Domik.ua as part of the same platform ecosystem.
- BildControl.uacoreReliability assessment service for residential complexes. This division provides the Индекс надёжности ЖК (Reliability Index) featured on Domik.ua, evaluating developer trustworthiness and project risk levels.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Domik competitors and assessment
Company assessmentBroad incumbents
- Realtor.com: Realtor.com is a major U.S. residential real estate listings portal operated by Move, Inc. It shares Domik.ua's core listing/search/advertising model and serves as a broad-incumbent reference point for portal economics and competitive dynamics.
- Zillow: Zillow is the largest U.S. real estate marketplace and a global benchmark for online real estate portals. As a broad incumbent it shares Domik.ua's core marketplace/advertising business model and product surface (listings, map search, price analytics), though at vastly different scale and geography.
- Rightmove: Rightmove is the UK's dominant property portal, monetizing via agent and developer subscriptions. It illustrates the same listing + subscription monetization model that Domik.ua operates, and is a useful comparable for the maturity ceiling of a single-country real estate portal.
Direct peers
- OLX Ukraine: OLX Ukraine is the dominant horizontal classifieds platform in the country, with a large real estate vertical that competes directly with Domik.ua for both listing supply (developers, agents) and buyer/renter demand. Both monetize via paid listings and developer advertising, serving the same Ukrainian SMB and consumer audience.
- LUN.ua: LUN.ua is a leading Ukrainian real estate marketplace focused on new construction and secondary market listings, with map-based search and developer tools. It directly competes with Domik.ua for developer advertising budgets and buyer/renter traffic, particularly in the Kyiv new-build segment.
- Rieltor.ua: Rieltor.ua is a Ukrainian real estate portal serving the agent and brokerage community with listings, analytics, and professional tools. It overlaps with Domik.ua's agent-facing and listing-fee revenue streams and competes for the same domestic buyer and renter audience.
- Address.ua: Address.ua is a Ukrainian real estate classifieds portal offering sale and rental listings across Ukraine. It competes head-to-head with Domik.ua in the residential listing and rental-brokerage segments, with similar self-service posting flows for agencies and private sellers.
- Realitika: Realitika is a Ukrainian real estate search portal with listings for sale and rent across the country. It competes directly with Domik.ua on residential listings and traffic, with comparable map-based search and developer promotion offerings.
Regional players
- Avito: Avito is the dominant horizontal classifieds platform in Russia with a large real estate vertical. While not directly competing in Ukraine today, it is the closest CIS-region analogue in terms of portal-plus-forum-plus-developer-tools structure, making it a relevant regional benchmark for Domik.ua's model.
- Property Finder: Property Finder is a leading real estate marketplace in the MENA region, monetizing via agent and developer subscriptions. Although geographically separate from Ukraine, it shares Domik.ua's portal-plus-developer-tools value proposition and offers a comparable single-region subscription model at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Domik social profiles
Digital presenceDomik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domik leadership team
Management profileNumber of profiles
Domik subsidiaries and ownership
Company hierarchySubsidiaries3 records
Domik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domik
What does Domik do?
Domik operates an online real estate portal (Domik.ua) covering the entire territory of Ukraine, offering residential and commercial property listings for sale and rent, alongside a catalog of new construction developments with real-time pricing and availability. The platform is complemented by Forum.Domik.ua (the first and most well-known real estate forum in Ukraine), BildControl.ua (a reliability assessment division publishing the ZhK Reliability Index for residential complexes), and Bild.ua (verified new construction listings). Developers and agents pay subscription fees to advertise and self-manage listings, while property seekers use interactive maps and search filters to find properties.
Is Domik a public or private company?
Domik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Domik founded?
Domik was founded in 2001. It employs 51 to 100 people.
Where is Domik based?
Domik is headquartered in Kyiv, Ukraine, in the Europe region.
How does Domik make money?
Three revenue lines are on record. Developer Advertising Subscriptions are the primary driver. The others are listing Fees and display Advertising.
Who are Domik's main competitors?
Broad incumbents on record are Realtor.com, Zillow and Rightmove. Direct peers are OLX Ukraine, LUN.ua, Rieltor.ua, Address.ua and Realitika. Regional players are Avito and Property Finder.
Does Domik have an API?
No public API is recorded for Domik.
What industry is Domik in?
Domik's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAAAF, Residential Rental Brokerage & Tenant Placement. Its NAICS code is 53121 and its SIC code is 6531.