Grasten Power Generators
Grasten Power Generators is a Texas-based licensed electrical contractor specializing in the sale, installation, and service of residential and commercial standby generators from Generac, Kohler, Cummins, and Briggs & Stratton, serving Texas homeowners and businesses across Houston, Dallas, and Fort Worth.
- Company typePrivate
- Founded2005
- HeadquartersConroe, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Grasten Power Generators does
Grasten Power Technologies (operating as Grasten Power Generators or Grasten Generators) is a Texas-based, licensed electrical contractor specializing 100% in the sale, installation, maintenance, and repair of standby generators. Founded in 2005 and headquartered just north of Houston in Conroe, Texas, the company serves residential homeowners, commercial businesses, and industrial customers with whole-home and commercial backup power solutions built around four major OEM brands: Generac, Kohler, Cummins, and Briggs & Stratton. Turnkey installed pricing ranges from approximately $7,000 for essential-circuit residential units to $25,000+ for large homes and commercial applications, with products spanning 7kW air-cooled residential units up to 3,250kW industrial diesel systems. The company differentiates through Generac Prestige Dealer status (highest certification tier), an exclusive 12-year Power Plus Warranty (valued at $1,499), in-house factory-trained technicians (no subcontracting), and a customized mobile service fleet designed for first-visit repairs.
The company operates through a sales-led GTM motion combining a dedicated retail showroom, free on-site estimates, and a self-service virtual site survey portal that lowers acquisition friction. Revenue is generated across six streams: hardware sales, turnkey installation services, annual maintenance plans (first year free, then subscription), repair services, extended warranty programs, and financing partnerships (notably with Synchrony Bank offering 0% interest and $99/month entry points). Maintenance requirements tied to warranty activation create recurring service relationships with the 20,000+ installed base across Texas. In 2025, Grasten joined Canter Power Systems, the largest residential generator installer in the United States spanning 15+ states, providing national infrastructure, parts access, and mutual-aid technician mobilization during mass outages. The company also expanded from its Houston roots into Dallas and Fort Worth regional service centers, and operates city-specific marketing pages for 40+ Texas communities. No venture capital, private equity, or public ownership has been disclosed.
Grasten Power Generators firmographics
Firmographics- Name
- Grasten Power Generators
- Legal name
- Grasten Power Technologies
- Website
- https://grastengenerators.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grasten Power Generators is a Texas-based licensed electrical contractor specializing in the sale, installation, and service of residential and commercial standby generators from Generac, Kohler, Cummins, and Briggs & Stratton, serving Texas homeowners and businesses across Houston, Dallas, and Fort Worth.
- Ownership category
- akta.pro rank
Grasten Power Generators industry classification
Industry- Product category
- Backup Power Generation Services
- SIC
- Motors & Generators (3621), Engines & Turbines (3510)
- akta.pro primary industry
- Backup & Resilience Power Systems (Standby Generators, Critical Facilities) (EUACALAG)
- akta.pro secondary industry
- Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)
Keywords
Where Grasten Power Generators is headquartered
LocationHeadquarters
- HQ city
- Conroe
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grasten Power Generators business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Generator Sales: Sales of whole-home and commercial standby generators from authorized brands including Generac, Kohler, Cummins, and Briggs & Stratton. Pricing ranges from $7,000 to $20,000+ for turnkey installation.
- Installation Services: Turnkey installation including site visits, permitting, utility coordination, and final inspections. Handled entirely by in-house licensed electricians and gas technicians without subcontractors.
- Maintenance Plans: Annual preventative maintenance plans including check-ups, cleaning, testing, and parts replacement. First year free with purchase, extended plans available for sale.
- Repair Services: Emergency and scheduled repair services for all generator brands. 24/7 availability with rapid response and fully stocked service vehicles.
- Extended Warranty: 12-year Power Plus Warranty included with Generac Air-Cooled installations, covering labor, travel, parts, and major components. Valued at $1,499.
- Financing Services: Partnered with Synchrony Bank to provide financing options including 0% interest financing and flexible monthly payment plans starting at $99/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Essential circuits (11-14kW) |
| Unit Pricing | Multi-year contract | Most homes under 3,000 sq ft (18-22kW) |
| Unit Pricing | Multi-year contract | Larger homes, multiple HVAC zones (24-26kW) |
| Unit Pricing | Multi-year contract | Large homes, home offices, medical equipment (36kW+) |
| Subscription | Monthly | Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Grasten Power Generators product offering
Product offeringCore offering
Grasten Power Technologies is a licensed electrical contractor that sells, installs, maintains, and repairs whole-home and commercial standby generators in the Texas market. The company is an authorized multi-brand dealer for Generac, Kohler, Cummins, and Briggs & Stratton, offering turnkey solutions that include site surveys, permitting, utility coordination, installation by in-house technicians, and ongoing 24/7 service and warranty support.
Product overview
Grasten Power Generators is a specialized dealer and service provider offering residential and commercial standby generators from four major brands: Generac, Kohler, Cummins, and Briggs & Stratton. The company operates as a full-service provider handling installation, maintenance, repair, and warranty services through its own certified technicians. Key offerings include the Generac product lines (Guardian, Protector, Quietsource, and Industrial series), Kohler generators (RCA, RCLA, RESV, and RCLB/RCLC series), Cummins Quiet Connect and Power Connect series, and the Briggs & Stratton Fortress dealer-exclusive line. The company differentiates through its exclusive 12-Year Power Plus Warranty, virtual consultation tools, remote monitoring integrations (Generac Mobile Link, Briggs & Stratton InfoHub), and Synchrony Bank financing partnerships. Services are delivered exclusively through in-house factory-trained technicians across Texas, with no subcontractors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2,200+ Google five-star reviews
- +3 more outcomes
Companies that use Grasten Power Generators
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Grasten Power Generators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Grasten Power Generators partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- Canter Power SystemscoreGrasten Power Technologies is a Canter Power Company and part of the nation's most trusted network of generator experts. Canter Power Systems is the largest residential generator installer in the United States, built by bringing together top independent dealers in more than 15 states. As part of this network, Grasten benefits from enhanced technology, national infrastructure support, expanded service capabilities during mass outages, and exclusive warranty plans. The network can mobilize certified generator technicians from across its multistate network to support Grasten's market.
- GeneraccoreAuthorized Generac Prestige Dealer offering the full line of Generac residential and commercial generators. As Generac's highest dealer status holder, Grasten specializes in the complete range of Generac products from small home units to large industrial systems. Generac is America's #1 selling home backup generator brand.
- KohlercoreAuthorized Kohler dealer offering the full line of Kohler residential and commercial generators. Kohler is known for quieter operation and premium build quality with commercial-grade engineering translated into residential units.
- CumminssecondaryAuthorized Cummins dealer providing residential and commercial Cummins backup generators. Cummins generators are known for industrial-grade engineering scaled for the home with robust performance for extreme weather conditions.
- Briggs & StrattonsecondaryAuthorized Briggs & Stratton dealer offering value-tier standby generators. Briggs & Stratton provides residential and commercial standby generators with legendary engines and up to 10-year warranty on dealer exclusive Fortress product line.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Grasten Power Generators competitors and assessment
Company assessmentBroad incumbents
- Mr. Electric: National residential electrical services franchise that includes generator installation as a service line. Comparable to Grasten because Mr. Electric offers standby generator sales and install through licensed electricians in the same Texas metros.
- Generac Holdings: Largest US manufacturer of home standby generators and Grasten's primary product supplier. Comparable because Generac both supplies and competes broadly in the residential backup power category Grasten serves.
- Champion Power Equipment: Manufacturer of home standby and portable generators with a strong direct-to-consumer and dealer network. Comparable as a broader industry incumbent whose products overlap Grasten's value-tier residential backup offering.
- Kohler Power Systems: Premium standby generator manufacturer and one of Grasten's four authorized brands. Comparable because Kohler addresses the same residential and light-commercial backup power market with a similar product line.
- Cummins Inc. Industrial-grade generator manufacturer whose Quiet Connect and Power Connect lines are sold and serviced by Grasten. Comparable because Cummins serves the residential-to-industrial backup power spectrum Grasten targets.
- Briggs & Stratton: Value-tier standby generator manufacturer (Fortress dealer-exclusive line) sold through Grasten. Comparable because Briggs & Stratton competes in the same residential backup power category at a more accessible price point.
Emerging players
- Enphase Energy: Home energy systems company selling solar-plus-storage backup solutions (IQ Battery) that compete for the same residential backup-power wallet share. Comparable because Enphase is an emerging substitute for traditional standby generators.
- Sunrun: Leading US residential solar and battery installer offering grid-backup solutions alongside or instead of traditional standby generators. Comparable because Sunrun increasingly competes for the same backup-power buyer in hurricane-exposed markets like Texas.
- Tesla (Powerwall): Lithium-ion home battery backup system marketed as an alternative to standby generators. Comparable to Grasten as an emerging substitute targeting the same residential backup-power purchase occasion.
Direct peers
- Generator Supercenter: Multi-state residential and commercial standby generator dealer/installer with a similar business model (turnkey install, in-house crews, multi-brand offering). Directly comparable to Grasten as a head-to-head competitor for the same Texas homeowner and SMB customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Grasten Power Generators social profiles
Digital presenceGrasten Power Generators compliance and trust
Trust signalCompliance7 records
Grasten Power Generators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grasten Power Generators leadership team
Management profileNumber of profiles
Profiles1 record
Grasten Power Generators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grasten Power Generators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grasten Power Generators
What does Grasten Power Generators do?
Grasten Power Technologies is a licensed electrical contractor that sells, installs, maintains, and repairs whole-home and commercial standby generators in the Texas market. The company is an authorized multi-brand dealer for Generac, Kohler, Cummins, and Briggs & Stratton, offering turnkey solutions that include site surveys, permitting, utility coordination, installation by in-house technicians, and ongoing 24/7 service and warranty support.
Is Grasten Power Generators a public or private company?
Grasten Power Generators is a private company. It is classified as corporate owned and is currently operating.
When was Grasten Power Generators founded?
Grasten Power Generators was founded in 2005. It employs 11 to 50 people.
Where is Grasten Power Generators based?
Grasten Power Generators is headquartered in Conroe, United States, in the North America region.
How does Grasten Power Generators make money?
Six revenue lines are on record. Generator Sales are the primary driver. The others are installation Services, maintenance Plans, repair Services, extended Warranty and financing Services.
Who are Grasten Power Generators's main competitors?
Broad incumbents on record are Mr. Electric, Generac Holdings, Champion Power Equipment, Kohler Power Systems, Cummins Inc. and Briggs & Stratton. Emerging players are Enphase Energy, Sunrun and Tesla (Powerwall). Generator Supercenter is listed as a direct peer.
Does Grasten Power Generators have an API?
No public API is recorded for Grasten Power Generators.
What industry is Grasten Power Generators in?
Grasten Power Generators's product category is Backup Power Generation Services. Its primary akta.pro industry code is EUACALAG, Backup & Resilience Power Systems (Standby Generators, Critical Facilities), with a secondary code of EUAEAAAJ, Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip). Its SIC code is 3621.