i’move

What i’move does

i'move is a privately-held, multi-site physical therapy practice founded in 2005 and headquartered in Spring Lake, Michigan, operating 13 clinic locations across West Michigan (Cascade, Grand Haven ×2, Holland, Muskegon ×3, North Muskegon, Rockford, Shelby, Spring Lake ×2, Whitehall). The practice delivers one-on-one physical therapy, occupational therapy, athletic training, pelvic health, and adult fitness services on a direct-access basis (no physician referral required), supported by online scheduling. The clinical model is built on a full-body biomechanics assessment approach that targets root causes of musculoskeletal dysfunction rather than symptoms, and is differentiated by a portfolio of seven branded innovative treatments — Functional Dry Needling, Schroth Scoliosis Treatment, McKenzie Method (MDT), Titleist Performance Institute Golf Performance, Blood Flow Restriction (BFR), and the alterG Anti-Gravity Treadmill (exclusive to the Spring Lake Cove site) — plus wellness programs (i'm thriving, STRONG STEPS, Onero bone health, ACL Bridge) and a dedicated pelvic health service line.

Revenue is generated through three streams: (i) fee-for-service physical and occupational therapy sessions billed to patients or insurance, (ii) adult fitness classes, personal training, and athletic performance programming under the GRIP Center sub-brand, and (iii) an employer Worksite Program delivered in partnership with Solve Global MSD Health Solutions, which claims 25–50% savings on client MSD-related healthcare and worker's compensation spend. Go-to-market is predominantly B2C, combining content marketing (website, blog, SoundCloud podcasts, YouTube, Twitter/Facebook/Instagram), email newsletters, community outreach, and word-of-mouth, with a growing B2B employer channel via the Solve Global partnership. Customer segments span individuals with pain or post-surgical needs, athletes and active adults, women's/pelvic health patients, adult fitness and fall-prevention clients, and employer/worksite accounts. The company is independently owned with no disclosed parent, private equity backing, or external institutional investment.

The organization's management structure includes 17 directors spanning clinical, operational, and programmatic functions across all 13 sites, supporting a regionally concentrated but operationally layered footprint. No AI/ML technology, proprietary software platform, app, or data product is part of the offering; the technology stack is limited to a content website, Prompt EMR-based online scheduling, and standard digital marketing channels. Pricing is not publicly disclosed; patients are directed to call clinic numbers or schedule assessments for cost inquiries, consistent with insurance-driven PT billing.

Name

i’move

Legal name

i'move

Website

https://imovedaily.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

i'move is a private West Michigan physical therapy practice operating 13 clinic locations that delivers one-on-one biomechanics-based rehabilitation, pelvic health, athletic performance, and employer worksite services to individuals, athletes, and employers across the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Spring Lake

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Physical Therapy Services: Fee-for-service physical therapy sessions billed to patients directly or through insurance. Patients can self-refer without a doctor's note. One-on-one treatment with the same therapist every visit. Services cover pain assessment, wellness assessment, women's health assessment, and move-better assessment types.
2. Fitness / Adult Fitness Classes: Adult fitness classes including the ACL Bridge Program, athletic performance training, balance and fall prevention, Onero bone health program, and personal training. Fitness class schedule published for members.
3. Employer Worksite Program: Onsite prevention and wellness programs for employers delivered in conjunction with Solve Global MSD Health Solutions. Targets musculoskeletal disorders (MSDs) to reduce healthcare and worker's compensation spend. The company claims 25-50% savings on healthcare and worker's compensation spend related to MSDs for employer clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

i'move is a West Michigan physical therapy practice providing one-on-one rehabilitation, pelvic health, and adult fitness services across 13 clinic locations. Treatment uses a full-body biomechanics approach to identify root causes of pain rather than symptoms, with each patient consistently seeing the same therapist. The practice also operates employer worksite programs and specialized wellness offerings (golf performance, bone health, balance/fall prevention, ACL bridge).

Product overview

i'move is a physical therapy, athletic performance, and adult fitness provider operating across multiple locations in West Michigan. The company offers a comprehensive portfolio organized around three core service pillars: Physical Therapy (one-on-one treatment for musculoskeletal conditions), Pelvic Health (women's and men's pelvic floor therapy), and Fitness Services (adult fitness classes, athletic performance training, and personal training). The Physical Therapy service is enhanced by seven innovative treatment solutions including Functional Dry Needling, Schroth Scoliosis Treatment, McKenzie Method, Golf Performance training, Blood Flow Restriction (BFR) therapy, and the alterG Anti-Gravity Treadmill. Additionally, i'move provides wellness programs such as i'm thriving (preventive physical therapy without referral), the Onero bone health program, ACL Bridge Program, and STRONG Steps balance/fall prevention program. The company also offers a Worksite Program for employers in partnership with Solve Global MSD Health Solutions. i'move treats conditions across the musculoskeletal system including lumbar/spine, knee, hip, foot/ankle, neck, shoulder, elbow, balance, vestibular, and head/jaw issues.

Differentiator

Problem solved

Functional benefit

Brands

• i'm thriving: Wellness program offering physical therapist consultations for injury prevention and fitness promotion without doctor referral, focusing on strength, flexibility, posture, and cardiorespiratory health
• GRIP Center
• STRONG STEPS
• ONERO

Products and services

• Physical Therapy One-on-one physical therapy from the same highly-trained therapist every visit, using biomechanics to identify root causes of pain and develop long-lasting treatment programs for full-body recovery. Treats musculoskeletal conditions across lumbar, knee, hip, foot/ankle, neck, shoulder, elbow, wrist/hand, balance, vestibular, and head/jaw issues. Patients can self-refer without a physician note.
• Pelvic Health Physical Therapy Specialized pelvic floor physical therapy covering women's health, men's health, pregnancy, postpartum recovery, female athlete programs, and pelvic floor dysfunction treatment. Directed by i'move's Director of Pelvic Health.
• Functional Dry Needling Therapeutic technique using fine needles inserted into trigger points to stimulate local twitch responses, promote muscle relaxation, reduce pain, and improve range of motion and overall function.
• Schroth Scoliosis Treatment Specialized 3-dimensional scoliosis management using personalized Schroth exercises tailored to each patient's spinal curvature pattern, combined with breathing exercises, postural correction, and manual therapy to slow curve progression.
• McKenzie Method (MDT) Classification and treatment strategy for spinal and extremity pain using repeated end-range movement testing and postural loading to assess and determine the cause of pain.
• Golf Performance (TPI) TPI-certified physical assessment correlating body limitations to individual golf swing mechanics, providing exercise recommendations to help golfers hit the ball further, play longer, and with less pain.
• Blood Flow Restriction (BFR) Therapy Therapy using partial blood flow restriction via inflatable cuffs during low-intensity exercise to stimulate muscle growth and improve strength, enabling patients with injured joints to build muscle mass quickly.
• AlterG Anti-Gravity Treadmill Therapy NASA-derived Differential Air Pressure treadmill using unweighting technology to decrease body weight percentage during exercise, enabling movement from low to high function with decreased impact for post-surgical and injury recovery.
• i'm thriving Wellness Program Physical therapist-supervised injury prevention and fitness promotion program available without a doctor's referral, focusing on strength, flexibility, posture, and cardiorespiratory health.
• STRONG STEPS (Balance & Fall Prevention) Balance, fall prevention, and wellness training program designed to improve stability and prevent falls in at-risk adults, particularly older adults.
• Onero Bone Health Program Specialized exercise program designed for bone health, targeting individuals with osteopenia, osteoporosis, or low bone density concerns to reclaim strength and stability.
• ACL Bridge Program Specialized rehabilitation program for ACL injury recovery and prevention, bridging athletes from post-surgical rehabilitation back to sport.
• Fitness Services Adult fitness classes, athletic performance training, personal training, ACL Bridge Program, balance and fall prevention classes (STRONG STEPS), and the Onero bone health program offered across i'move locations with a published fitness class schedule.
• Worksite Program Onsite prevention and wellness program for employers, targeting musculoskeletal disorders (MSDs) through risk identification, ergonomic assessments, and early intervention. Delivered with Solve Global MSD Health Solutions and claims 25-50% savings on employer healthcare and worker's compensation spend related to MSDs.

Quantifiable outcome

• 25-50% savings on healthcare and worker's compensation spend related to musculoskeletal disorders for employer clients

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Solve Global MSD Health SolutionscoreStrategic or Co-development PartnerThe i'move Worksite Program is offered in conjunction with Solve Global MSD Health Solutions, a partner specializing in musculoskeletal disorder (MSD) health solutions for employers. This partnership empowers organizations to 'improve profits, employee health and talent retention' by delivering onsite prevention activities, risk identification surveys, and early intervention to combat rising healthcare costs. The program claims 25-50% savings on employer healthcare and worker's compensation spend related to MSDs.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Hinge Health: Digital MSK care platform delivering virtual PT, AI-enabled exercise coaching, and employer contracts for MSD cost reduction — directly competing with i'move's Worksite Program. Does not yet operate brick-and-mortar clinics but represents the digital disruption risk to traditional PT employer contracts.

Regional players

• Mary Free Bed Rehabilitation: Grand Rapids, Michigan-based rehabilitation network with outpatient PT, sports medicine, and orthopedic specialty services. Closest in-market comparable for i'move, sharing the West Michigan footprint and a focus on specialty rehabilitation programs.
• Orthopaedic Associates of Muskegon: Muskegon-based orthopedic physician group whose PT videos appear on i'move's website, indicating a co-marketing/referral relationship. Adjacent rather than direct competitor, but operates in i'move's core West Michigan market and influences the orthopedic referral pipeline.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy chain offering orthopedic, sports, and workers' comp PT across hundreds of clinics. Direct competitor for employer worksite contracts and West Michigan patient share, but operates at far greater scale and broader geographic footprint than i'move.
• Select Medical / Concentra: Diversified specialty care operator with a large outpatient PT and workers' compensation rehabilitation footprint through Concentra. Competes head-to-head with i'move's Worksite Program and orthopedic PT services; far larger scale and broader payer relationships.
• Corewell Health (Spectrum Health) Outpatient Rehabilitation: West Michigan's largest health system's outpatient rehabilitation division offers PT, occupational therapy, and specialty rehab across multiple sites. Hospital-system scale and integrated payer relationships make it a structural competitor for referrals, especially post-surgical.
• Athletico Physical Therapy (Benchmark): National outpatient PT chain owned by Madison Dearborn, offering orthopedic, sports, industrial/occupational health, and specialty programs comparable to i'move's portfolio. Competes directly for employer contracts and direct-access patients in Michigan markets.

Direct peers

• Ivy Rehab Network: Multi-state outpatient PT and pediatric therapy network with a similar model of clinic-based, one-on-one care and specialty programs (pelvic health, sports, ortho). Highly comparable business model, GTM, and service mix; an active acquirer of regional PT practices including in the Midwest.
• FYZICAL Therapy & Balance Centers: Franchised PT network with a strong balance, vestibular, and fall-prevention specialty focus (comparable to i'move's STRONG STEPS program) plus orthopedic PT. Operates in Michigan and competes for the same patient segments and employer contracts.
• Pivot Physical Therapy: Mid-Atlantic and Midwest outpatient PT chain offering orthopedic, sports, industrial, and specialty programs under a clinic-based model. Comparable service mix and employer solutions business; would be a credible comparable for valuation benchmarking of multi-site regional PT operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/imovedaily
• YouTubesoundcloud.com/imove-west-michigan
• Facebookfacebook.com/imovedaily
• Instagraminstagram.com/imove_daily

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i’move