Bil i Nord
Bil i Nord is a privately held Norwegian multi-brand automotive dealership group operating 9 showrooms across Northern Norway, selling new and certified used vehicles (Volvo, MG, Xpeng, Polestar, Nissan, Zeekr) plus workshop, tire hotel, and car care services for individual consumers and fleet customers.
- Company typePrivate
- Founded1996
- HeadquartersSvolvær, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bil i Nord does
Bil i Nord AS is a privately held, multi-brand automotive dealership group headquartered in Svolvær, Norway, operating nine retail locations across Northern Norway from Mosjøen in the south to Tromsø in the north. Founded in 1996 and employing 51-100 staff, the company is one of the largest car groups in Nord-Norge, selling new vehicles under authorized dealer agreements for Volvo (anchor), MG, Xpeng, Polestar, Nissan, and Zeekr, alongside certified pre-owned vehicles through the Volvo Selekt and Volvo Bruktbil programs (with 208+ used units in current inventory). Beyond vehicle sales, the group operates a full-service automotive ecosystem at each location: workshops offering EU inspection, repair, and original-equipment service; seasonal tire-hotel storage; car-care and ceramic-coating services; trade-in valuation; cross-border car-finding assistance; and online test-drive scheduling.
The business model is fundamentally a retail-and-service dealership model rather than a software or platform business. Revenue is generated through one-time vehicle sales (new and certified used), recurring tire-hotel subscriptions, professional workshop services billed per job, transaction fees on financing arranged with financial partners, and pay-as-you-go detailing services. Go-to-market is sales-led through physical showrooms supplemented by a website (bilinord.no), a content blog, and promotional campaigns such as a current jubilee offer with 0% interest financing. Customers are primarily individual Norwegian consumers purchasing personal and family vehicles, with a secondary segment of business and fleet buyers; pricing is quote-based and not publicly disclosed. The company is a member of Norges Bilbransjeforbund (NBF), complies with Norway's Transparency Act (Åpenhetsloven), and is actively expanding its EV brand portfolio and showroom footprint, including a new Xpeng location in Bodø and a new building under construction in Sortland.
Bil i Nord firmographics
Firmographics- Name
- Bil i Nord
- Legal name
- Bil i Nord AS
- Website
- https://bilinord.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bil i Nord is a privately held Norwegian multi-brand automotive dealership group operating 9 showrooms across Northern Norway, selling new and certified used vehicles (Volvo, MG, Xpeng, Polestar, Nissan, Zeekr) plus workshop, tire hotel, and car care services for individual consumers and fleet customers.
- Ownership category
- akta.pro rank
Where Bil i Nord is headquartered
LocationHeadquarters
- HQ city
- Svolvær
- HQ country
- Norway
- HQ region
- Europe
Offices9 records
Markets served
Bil i Nord business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Car Sales: Sale of new vehicles including Volvo, MG, Xpeng, Polestar, Nissan, and Zeekr brands
- Used Car Sales: Sale of certified pre-owned vehicles including Volvo Bruktbil and Volvo Selekt programs
- Workshop and Service: Vehicle maintenance, repair, EU control (inspection), and original equipment services
- Tire Hotel Services: Seasonal tire storage and management services
- Car Care Services: Vehicle detailing, ceramic coating treatments, and cosmetic services
- Financing Services: Vehicle financing and loan arrangements through financial partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New car sales - brand-specific pricing |
| One time/ perpetual license | Pay-as-you-go | Used car sales - certified pre-owned |
| Unit Pricing | Pay-as-you-go | Workshop services |
| Subscription | Annual | Tire hotel subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Bil i Nord product offering
Product offeringCore offering
Bil i Nord is a multi-brand automotive dealership group operating 9 showrooms across Northern Norway, selling new vehicles (Volvo, MG, Xpeng, Polestar, Nissan, Zeekr) and certified pre-owned cars. Beyond sales, the company runs an integrated automotive service ecosystem including workshop repairs, EU inspections, seasonal tire hotel storage, car care/detailing, trade-in valuation, and a "dream car" sourcing service.
Product overview
Bil i Nord is a multi-brand automotive dealership operating across Northern Norway with 9 locations. The company offers a comprehensive automotive ecosystem comprising new car sales (Volvo, MG, Xpeng, Polestar, Nissan, Zeekr), used car sales through general and brand-specific programs (Volvo Selekt and Volvo Bruktbil), workshop services, tire hotel storage, car care services, trade-in evaluation, and dream car sourcing assistance. The product portfolio centers on Volvo as the primary brand with supplementary electric vehicle brands (MG, Xpeng, Polestar, Zeekr) and traditional brands (Nissan).
Differentiator
Problem solved
Functional benefit
Brands
- Volvo Selekt: Volvo Selekt is a certified used car program from Volvo available through authorized Volvo dealers, offering inspected and certified pre-owned vehicles with warranty.
Products and services
- New Cars (Nye biler) Sale of new vehicles from multiple brands including Volvo, MG, Xpeng, Polestar, Nissan, and Zeekr, targeted at individual consumers and fleet buyers in Northern Norway.
- Used Cars (Brukte biler) Sale of pre-owned vehicles from brands including Volvo, Polestar, MG, Ford, Nissan, XPENG, Mazda, Mercedes-Benz, Volkswagen, Audi, Zeekr, BMW, Hyundai, and other manufacturers.
- Volvo Selekt Certified Used Cars Volvo's certified used car program offering inspected and certified pre-owned Volvo vehicles with up to 8 years/200,000 km warranty, condition reports, and 30-day/1,500 km exchange policy.
- Volvo Bruktbil Program Used Volvo car program ensuring premium quality for older Volvo vehicles, with inspection and approval according to Volvo quality standards.
- Workshop and Service (Verksted og Service) Workshop and service offerings including EU control (inspection), four-wheel check, repair of older cars, economic service for cars over 5 years, original equipment service, and car glass services.
- Tire Hotel (Dekkhotell) Seasonal tire storage and management service, including wheel repair, pothole guarantee, tire sales, and environmental tire disposal, offered on an annual subscription basis.
- Car Care (Bilpleie) Car care and beauty services including ceramic paint treatment and professional car cleaning for vehicle owners.
- Trade-in Valuation (Innbytte/Prisvurdering) Trade-in evaluation service where Bil i Nord assesses and makes offers on customers' existing vehicles when purchasing or leasing a car from them.
- Dream Car Service (Drømmebil) Dream car finding service where Bil i Nord helps customers locate specific vehicles using their dealer network and cross-border trading experience.
- Test Drive Booking (Prøvekjøring) Test drive booking service allowing customers to schedule test drives of vehicles online across the dealership network.
Quantifiable outcome
- Volvo Selekt warranty: up to 8 years / 200,000 km coverage
- +2 more outcomes
Companies that use Bil i Nord
Customer profileSegments2 records
Ideal customer profiles2 records
Bil i Nord technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bil i Nord partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered primary, industry and minor.
- VolvoprimaryAuthorized Volvo dealer representing the brand across 9 locations in Northern Norway. Offers new Volvo vehicles, certified Volvo Selekt pre-owned vehicles, and full Volvo service support.
- MG MotorsprimaryAuthorized MG dealer offering new MG electric vehicles including MG4, MG5, MG S5, MG S6, MG Cyberster, and IM models.
- XpengprimaryAuthorized Xpeng dealer offering new Xpeng electric vehicles including G6 and G9 models. Opening new Bodø location.
- PolestarprimaryAuthorized Polestar dealer offering Polestar 2, Polestar 3, and Polestar 4 electric vehicles.
- NissanprimaryAuthorized Nissan dealer offering Nissan vehicles including Ariya electric crossover.
- ZeekrprimaryAuthorized Zeekr dealer offering Zeekr X, 001, 7GT, and 7X electric vehicles with opening campaign pricing.
- Norges Bilbransjeforbund (NBF)industryMember of the Norwegian Car Industry Association, the industry's main trade organization representing automotive businesses in Norway.
- Riis Bilglass NarvikminorGlass repair and replacement partner providing windshield and automotive glass services for customers in Narvik area.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bil i Nord competitors and assessment
Company assessmentDirect peers
- Bilia: Scandinavian automotive dealership group with extensive Norwegian footprint covering multiple OEM brands, new/used vehicle sales and full-service workshop operations. Closest direct peer in terms of full-service multi-brand dealership model.
- Bertel O. Steen: Major Norwegian automotive group representing multiple brands (Mercedes-Benz, Peugeot, Kia, among others) with sales, service and parts operations across Norway. Comparable multi-brand authorized dealer model in the same Norwegian regulatory and competitive environment.
- Møller Bil: Norway's largest automotive retailer group, also an authorized Volvo dealer across multiple Norwegian locations with new/used sales, service and parts. Direct comparable in business model, OEM relationships (especially Volvo), and Norwegian geography.
- Bavaria Norge: Norwegian BMW and MINI dealer group with multiple locations, full sales/service/parts operations and certified used-car programs. Directly comparable multi-brand authorized dealer model in Norway with similar premium-brand focus.
Emerging players
- Polestar Norway: Norwegian arm of Polestar, an EV-first OEM sold partly through authorized dealers like Bil i Nord. Relevant peer as both a partner and a partial competitor via its direct/agency sales model that can bypass dealers.
- Carstore (Schibsted): Norwegian online used-car marketplace and dealer offering direct online purchase with home delivery. Comparable as a competitor in the used-car segment, with a contrasting digital-first model rather than physical showroom network.
Broad incumbents
- Hedin Mobility Group: Large European automotive retail and distribution group with Scandinavian operations including dealerships across multiple OEMs. Comparable as a large multi-brand dealer group, though much larger and broader in geographic scope than Bil i Nord.
Others
- Volvo Car Norway: Norwegian arm of Volvo Cars, the OEM whose franchise underpins Bil i Nord's lead brand. Included as an ecosystem participant — Bil i Nord's economic exposure to Volvo's product, warranty and distribution strategy is a defining feature of the business.
- Norges Bilbransjeforbund (NBF): Norwegian Automotive Industry Federation — the trade body of which Bil i Nord is a member. Included as an ecosystem/industry-association participant that defines the regulatory and competitive context for all Norwegian dealers.
Regional players
- Sulland Auto: Norwegian automotive dealer group with multi-brand representation including Volkswagen, Audi and other franchises across multiple locations. Comparable as a regional Norwegian dealership group, though primarily operating in central/eastern Norway rather than the far north.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bil i Nord social profiles
Digital presenceBil i Nord compliance and trust
Trust signalCompliance3 records
Bil i Nord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bil i Nord leadership team
Management profileNumber of profiles
Bil i Nord funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bil i Nord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bil i Nord
What does Bil i Nord do?
Bil i Nord is a multi-brand automotive dealership group operating 9 showrooms across Northern Norway, selling new vehicles (Volvo, MG, Xpeng, Polestar, Nissan, Zeekr) and certified pre-owned cars. Beyond sales, the company runs an integrated automotive service ecosystem including workshop repairs, EU inspections, seasonal tire hotel storage, car care/detailing, trade-in valuation, and a "dream car" sourcing service.
Is Bil i Nord a public or private company?
Bil i Nord is a private company. It is classified as unknown and is currently operating.
When was Bil i Nord founded?
Bil i Nord was founded in 1996. It employs 51 to 100 people.
Where is Bil i Nord based?
Bil i Nord is headquartered in Svolvær, Norway, in the Europe region.
How does Bil i Nord make money?
Six revenue lines are on record. New Car Sales are the primary driver. The others are used Car Sales, workshop and Service, tire Hotel Services, car Care Services and financing Services.
Who are Bil i Nord's main competitors?
Direct peers on record are Bilia, Bertel O. Steen, Møller Bil and Bavaria Norge. Emerging players are Polestar Norway and Carstore (Schibsted). Hedin Mobility Group is listed as a broad incumbent. Others are Volvo Car Norway and Norges Bilbransjeforbund (NBF). Sulland Auto is listed as a regional player.
Does Bil i Nord have an API?
No public API is recorded for Bil i Nord.