What WENGER.ONE does

WENGER.ONE GmbH is a German full-service brand experience and exhibition architecture agency headquartered in Haar near Munich. Founded in 1992 and operating as a privately held GmbH with 11-50 employees, the firm delivers integrated concept, implementation, and project responsibility under its proprietary ONE+ general contractor model for B2B clients, with a particular focus on the German Mittelstand (mid-sized enterprises) and complex, explanation-heavy product categories. Three service units constitute the core offering: MESSE (physical trade show and exhibition design), HYBRID (combined onsite and online event formats), and DIGITAL (digital transformation for brand experiences), each structured around internal sub-modules for concept, solution, and project ownership.

The firm's underlying technology stack is rooted in spatial communication disciplines including exhibition architecture, szenografie (staging design), and Mediatektur (media-integrated architecture), executed through a proprietary Visioneering methodology that translates brand ideas into form, color, and space. Supporting tooling includes the Walter.live conference platform and the Digital Live Experience platform, which extend the firm's delivery surface into digital and hybrid event formats. A cooperative partner pool of brand strategists, lighting technicians, UI/UX specialists, streaming operators, motion designers, and moderators is integrated on a project basis alongside in-house architects, implementers, and project managers. Capabilities are anchored by more than 2,500 completed projects across 25+ years and recognized through ICONIC Awards (Architecture Winner for GRASS Interzum Köln and Küchenmeile Bad Oeynhausen) and an ADAM Award for the GRASS project.

WENGER.ONE generates revenue through bespoke professional services engagements with quote-based project pricing, distributed via direct enterprise sales and project-based portfolio marketing. Its customer base spans automotive (BROSE, AUDI), home appliances (BOSCH, SIEMENS, NEFF), telecommunications (NokiaSiemens Networks, UNIFY), consumer audio (HARMAN), tools and machinery (WALTER Tools), banking (BNP Paribas), construction materials (IMPRESS, WIENERBERGER), electronics (OSRAM), dental (NOBEL Biocare), energy (N-ERGIE), and sports apparel (SKINS). The firm operates out of headquarters in Haar plus a logistics center in Munich for furniture rental, mockup construction, and delivery, with international project delivery across Central Europe, Russia, the Middle East, Asia, and North America.

Name

WENGER.ONE

Legal name

WENGER.ONE GmbH

Website

https://wenger.one

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

WENGER.ONE GmbH is a German full-service brand experience and exhibition architecture agency in Haar near Munich, delivering integrated concept-to-handover trade show, showroom, and hybrid event solutions for B2B Mittelstand and enterprise clients worldwide.

Ownership category

akta.pro rank

Product category

Exhibition Design & Brand Experience Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Stand Fabrication & Build (Carpentry, Modular, Double-Deck) (THAHAHAB)

Keywords

• Trade show design
• Exhibition architecture
• Brand experience
• Hybrid events
• Spatial communication

Headquarters

HQ city

Haar

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Exhibition & Trade Show Services: Design, construction, and project management of exhibition booths and brand spaces for trade shows and events. Includes concept development, architecture, media integration, and turn-key delivery.
2. Digital Live Experience: Hybrid event formats combining physical and digital experiences, digital conference solutions, and streaming services for brand communication
3. Showroom & Permanent Brand Spaces: Design and construction of permanent brand environments, flagship stores, and brandworlds for ongoing customer engagement

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WENGER.ONE is a German brand experience and exhibition architecture agency that designs, constructs, and project-manages trade show booths, exhibition stands, permanent showrooms, and hybrid event formats for B2B clients. Operating under the ONE+ general contractor principle, the firm delivers integrated concept, implementation, and full project responsibility from initial sketch to final handover, serving mid-sized enterprises and international brands across automotive, manufacturing, electronics, and consumer goods sectors.

Product overview

WENGER.ONE is a brand experience and event design agency operating as a service company rather than a software product company. The company offers three integrated service units: MESSE (physical trade show/exhibition design), HYBRID (combined onsite and online events), and DIGITAL (digital transformation). Each unit follows the ONE+ principle providing integrated concept, implementation, and project responsibility. Within MESSE, services are delivered through W1/CONCEPT (brand strategy, architecture, and experience design), W1/SOLUTION (engineering, construction, and technical execution), and ONE+ (full general contractor responsibility from concept to key handover). Supporting products include Walter.live conference platform and Digital Live Experience solutions for virtual events.

Differentiator

Problem solved

Functional benefit

Products and services

• MESSE (Trade Show & Exhibition Design Service) End-to-end trade show booth and exhibition design service for B2B clients, covering brand strategy, spatial concept, architectural design, engineering, construction, and project management for exhibitions such as IAA, IFA, CeBIT, and Mobile World Congress.
• HYBRID (Hybrid Events Service) Hybrid event service that combines physical and virtual event experiences, enabling brands to reach audiences across onsite and online channels for digital conferences, streaming, and connected brand experiences.
• DIGITAL (Digital Transformation Service) Digital transformation service unit covering digital concept development, digital solutions design, and digital strategy implementation for brand experience environments, including Digital Live Experience solutions.
• Walter.live Conference Platform Digital conferencing platform enabling virtual event experiences for B2B brand events, positioned as a pioneer in digital conferencing technology for corporate communications.

Quantifiable outcome

• More than 2500 projects successfully completed in over 25 years
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cooperative Partner PoolcoreImplementation/ SI/ Consulting PartnerNetwork of long-term partners from various trades integrated into implementation process, including brand strategists, lighting technicians, UI/UX specialists, streaming operators, motion designers, and moderators. Partners share WENGER.ONE values and quality standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MC² (MC Squared): US-headquartered exhibit and event marketing company serving enterprise B2B clients. Comparable in service scope (design, fabrication, logistics) but operates at larger scale across more verticals.
• George P. Johnson Experience Marketing: Large global experience marketing agency specializing in exhibitions, events, and experiential marketing for enterprise tech and B2B brands. Comparable in serving similar enterprise verticals (technology, automotive, manufacturing) but with global scale.
• GES (Global Experience Specialists): Large-scale global exhibition services provider offering design, fabrication, logistics, and on-site services. Significantly larger than WENGER.ONE but operates in the same trade show booth building category.
• Jack Morton Worldwide: Global brand experience agency within the IPG network offering exhibitions, events, and brand activations. Overlaps with WENGER.ONE's hybrid events and brand experience offerings but operates at much larger scale with broader service portfolio.

Direct peers

• Expotechnik Group: German-headquartered exhibition stand design and construction firm serving enterprise clients globally. Direct competitor in European trade show booth building with similar B2B industrial customer focus.
• Czarnowski Display Service: US-based full-service exhibition and event marketing company with similar end-to-end design, fabrication, and project management capabilities. Comparable business model serving enterprise trade show clients.
• Gielissen Interiors & Exhibits: Dutch exhibition stand builder and interior fit-out specialist serving enterprise clients across Europe and globally. Comparable in scale, full-service delivery model, and industry verticals served.
• KMS BLACKBOX (formerly KMS Team): German brand experience and live communication agency offering exhibition design, event production, and brand spaces. Most direct German-market competitor with similar Mittelstand enterprise focus.

Emerging players

• Messe.TV: German exhibition media and video production specialist serving the trade show industry. Partial overlap with WENGER.ONE's digital live experience and Walter.live conference platform offerings in the German market.
• Sparks: Experience design agency offering trade show exhibits, corporate events, and brand activations. Comparable in offering design-build services for enterprise trade shows but with different geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wenger-one

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WENGER.ONE