Dwell at Home

What Dwell at Home does

Dwell at Home is a Birmingham, Alabama-based marketplace platform founded in 2018 by Rod Palmer and Mike Clark that connects families in Central Alabama with screened, independent caregivers for in-home senior care services. The company is incorporated as DwellAtHome.com, Inc., operates with a headcount of 1-10, and is privately held with no disclosed institutional funding. Its service footprint spans Jefferson County and the greater Birmingham metro—including Hoover, Vestavia Hills, Pelham, Homewood, Mountain Brook, and Bessemer—and extends into additional Alabama markets such as Alabaster, Montevallo, Montgomery, Prattville, and Pike Road. The company explicitly positions itself as a direct-connect platform rather than a traditional home-care agency, with the value proposition centered on eliminating agency markups so families pay less while caregivers retain more of the fee.

The product architecture comprises two companion mobile applications: the Dwell at Home Care Seeker App for families to search, browse, schedule, message, and pay caregivers, and the Dwell at Home Caregiver App for independent caregivers to manage profiles, accept jobs, check in/out, and receive automated payments. Supporting features include in-app messaging, automatic payment processing on caregiver checkout, a 5-star community rating and review system, and a background-check workflow with optional family-requested checks. Service offerings span companion care, personal care assistance, respite care, post-surgery support, meal preparation, and transportation. A separate Agency Portal at dwellathome.agency extends the platform to traditional home-care agencies, allowing them to access caregiver and care-seeking services on the network.

Revenue is generated through marketplace commissions on care transactions facilitated through the platform, replacing the traditional agency markup model. Go-to-market is product-led and self-serve via the iOS and Android app stores, supplemented by phone and email inquiries, a content-marketing blog, customer testimonials, and a broad social media presence across Facebook, Instagram, Threads, TikTok, YouTube, X, and Truth Social. Target customers are Alabama families seeking in-home care for aging parents, seniors seeking to age in place, and independent caregivers seeking flexible work. The company is founder-owned and operated, with no disclosed venture capital, private equity, M&A, or subsidiary relationships.

Name

Dwell at Home

Legal name

DwellAtHome.com, Inc.

Website

https://dwellathome.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Dwell at Home is a Birmingham, Alabama-based mobile marketplace, founded in 2018, that connects Central Alabama families with screened, independent caregivers for in-home senior care via iOS and Android apps.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Live-In Caregiver Placement & Matching (HSABAMAD)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

Keywords

• In-home senior care
• Caregiver matching platform
• Independent caregiver marketplace
• Elder care services
• Senior companion care

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Platform/Marketplace Commission: Dwell at Home operates as a marketplace platform connecting families directly with independent caregivers. The company takes a commission or platform fee rather than the traditional agency markup model. Families pay less than agency rates while caregivers earn more since there is no agency middleman. Revenue is generated through transaction fees on care services booked through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dwell at Home operates a mobile app marketplace that connects Alabama families with screened, independent caregivers for in-home senior care. The platform enables families to search caregiver profiles, view ratings, request background checks, schedule and message caregivers, and pay automatically through the app, eliminating traditional agency markups. Service offerings include companion care, personal care assistance, respite care, post-surgery support, meal preparation, and transportation.

Product overview

Dwell at Home is a platform connecting Alabama families with trusted, screened independent caregivers for in-home senior care. The product suite consists of two companion mobile apps: the Dwell at Home Care Seeker App for families to search, book, schedule, and pay caregivers, and the Dwell at Home Caregiver App for caregivers to manage jobs and check out for automated payment. Service offerings include Companion Care, Personal Care Assistance, Respite Care, Post-Surgery Support, Meal Preparation, and Transportation. An Agency Portal is also available for agencies to access the platform. The platform operates without agency markups, connecting families directly with independent caregivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dwell at Home Care Seeker App A mobile application for families and care seekers to find independent caregivers, view profiles and community ratings, request background checks, schedule and message caregivers, and pay automatically through the app. Available free on iOS and Android.
• Dwell at Home Caregiver App A mobile application enabling independent caregivers to manage their profiles, accept jobs, check in and out of care visits, and receive automated payments after completing services. Available on iOS and Android.
• Companion Care Companionship, conversation, and social engagement services that help seniors stay mentally active and emotionally supported while aging at home.
• Personal Care Assistance Assistance with bathing, grooming, dressing, and other personal hygiene tasks performed with dignity, patience, and respect.
• Respite Care Temporary relief for family caregivers, providing trusted caregiver coverage so families can rest and recharge.
• Post-Surgery Support Short-term recovery assistance after hospital stays, ensuring loved ones have safe and comfortable recovery in their own homes.
• Meal Preparation Nutritious meal planning and preparation tailored to seniors' dietary needs, preferences, and health requirements.
• Transportation Services Safe and reliable transportation to doctor appointments, errands, social activities, and other destinations for seniors.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• Homethrive: Tech-enabled platform supporting family caregivers of older adults through coaching and resource matching; overlaps with Dwell at Home's family caregiver segment, though focused on family-led rather than matched-caregiver model.
• The Helper Bees: Aging-in-place platform connecting seniors with in-home support services through insurance partnerships; competes in the same in-home senior support category with a tech-platform model similar to Dwell at Home's approach.

Others

• WellSky: Care coordination and post-acute care technology platform serving home health and hospice agencies; not a direct competitor but a potential technology partner or acquirer relevant to Dwell at Home's evolution into care infrastructure.

Broad incumbents

• Care.com: Large general-purpose care marketplace with senior care as one of several verticals; broader scope and significantly larger network, but uses a similar listing/review/matching approach to Dwell at Home's platform.
• BrightStar Care: National home care franchise providing both personal and skilled nursing care; broader clinical scope than Dwell at Home, but representative of the legacy agency model competing for the same Alabama families.
• Visiting Angels: National senior in-home care franchise with strong brand presence; representative of incumbent agency competition that Dwell at Home's marketplace model aims to undercut on price and accessibility.
• Home Instead: Largest senior home care franchise network in the US (now part of Honor); represents the traditional agency model that Dwell at Home explicitly competes against, offering the benchmark for agency pricing and service structure.

Direct peers

• CareLinx: Online caregiver marketplace focused specifically on seniors and adults with disabilities; closely comparable two-sided matching model with background-checked independent caregivers, similar in size and category focus to Dwell at Home.
• Honor Technology: Tech-enabled home care marketplace connecting seniors with professional caregivers through a mobile platform; the closest direct competitor to Dwell at Home's two-sided model, operating at national scale after acquiring Home Instead.
• Papa: Marketplace platform pairing seniors and families with companion caregivers ('Papa Pals'); operates a similar app-based direct-connect model with Medicare Advantage payer partnerships, directly competitive with Dwell at Home's companion care service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Dwell_atHome
• YouTubeyoutube.com/channel/UCmKIOQdkqvZtwbcdEpkpnPA
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/dwell_at_home
• TikToktiktok.com/@dwellathome
• LinkedInlinkedin.com/company/dwell-at-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dwell at Home