Equal Entry
Equal Entry is a New York-headquartered IT accessibility consulting firm founded in 2012 that provides manual ADA/WCAG audits, VPAT documentation, accessibility training, expert legal testimony, and XR/VR accessibility services to 100+ enterprise, government, and education clients.
- Company typePrivate
- Founded2012
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Equal Entry does
Equal Entry is a New York-headquartered IT accessibility consulting firm founded in 2012 by Thomas Logan, a 20-year accessibility veteran with prior roles at Microsoft and Cryptzone (formerly HiSoftware). The firm delivers a portfolio of professional services built around digital accessibility compliance: manual accessibility audits covering websites, mobile and web applications, kiosks, video games, PDFs, and immersive XR/VR experiences against ADA, Section 508, and WCAG 2.1/2.2; customized accessibility training delivered online, in person, and via recorded multimedia; VPAT/ACR documentation for government procurement; ADA demand letter response consulting; and expert legal testimony for federal and state courts on digital accessibility cases, including the landmark Gil v. Winn-Dixie ADA website accessibility verdict. The firm claims to have served 100+ companies, with publicly named enterprise clients spanning Nike, Microsoft, Disney, The New York Times, McDonald's, Meta, Bank of America, Wells Fargo, ING, Prudential, HP, Mozilla, Tableau, WebMD, Kaiser Permanente, the U.S. Navy, SSA, IRS, VA, NIH, and others.
Equal Entry's underlying delivery model rests on IAAP-certified accessibility professionals (CPWA, CPACC, WAS credentials), a manual audit methodology that simulates assistive-technology user journeys, and several proprietary assets: the A11yNYC and A11yVR meetup communities (the latter launched March 2020 as the first accessibility-in-XR meetup), the A11yInsights podcast, hundreds of training videos (winning a 2022 GAconf Award for Microsoft's Gaming Accessibility Fundamentals course and a 2021 Smart Award from the Business Disability Forum), and — most recently — the Equality Reflow open-source multi-agent AI pipeline co-developed with the University of Illinois Chicago to convert PDFs into accessible Markdown via multimodal AI models. The firm's GTM combines direct enterprise sales (initiated via website contact and free consultation) with community-led demand generation through meetups, conference speaking at CSUN and GAconf, and content marketing. Pricing is not publicly disclosed; testimonials describe "competitive pricing" against other accessibility vendors. The team is globally distributed (~17 listed individuals) across the United States, Canada, Japan, India, and the Philippines. Equal Entry is privately held, founder-owned, and bootstrapped with no disclosed external funding rounds, subsidiaries, or M&A activity.
Equal Entry firmographics
Firmographics- Name
- Equal Entry
- Legal name
- Equal Entry LLC
- Website
- https://equalentry.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equal Entry is a New York-headquartered IT accessibility consulting firm founded in 2012 that provides manual ADA/WCAG audits, VPAT documentation, accessibility training, expert legal testimony, and XR/VR accessibility services to 100+ enterprise, government, and education clients.
- Ownership category
- akta.pro rank
Equal Entry industry classification
Industry- Product category
- Digital Accessibility Consulting
- NAICS
- Educational Services (611), Other Legal Services (54119)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)
- akta.pro primary industry
- Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)
- akta.pro secondary industry
- Accessibility & Inclusive Design Tooling for Authoring (WCAG/508) (EDAFAHAL)
Keywords
Where Equal Entry is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Equal Entry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Accessibility Consulting and Auditing Services: IAAP-certified experts perform manual digital accessibility audits for websites, web applications, mobile apps, kiosks, video games, PDFs, and XR experiences. The company documents findings, produces VPAT/ACR reports, and provides remediation support and retesting.
- Accessibility Training: Customized training delivered online, in person, or through recorded multimedia (videos, animations, interactive quizzes). Training topics include WCAG, Section 508, iOS/Android accessibility, screen reader testing, document accessibility, and specialized web courses. Catered to Fortune 500 companies, universities, startups, and nonprofits.
- Legal Expert Services: Expert testimony, depositions, and findings for Federal and State District courts on digital accessibility cases. Work with plaintiffs and defendants to evaluate technology and its adherence to accessibility requirements, with findings documented to stand up in legal cases.
- XR/Virtual Reality Accessibility Services: Specialized accessibility auditing and consulting for XR/VR/AR apps and experiences. Includes VPAT production for XR technology for government contracts and guidance on making XR products accessible from the start.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free consultation followed by project-based professional services |
| Freemium | Monthly | Free consultation available via website contact form |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Equal Entry product offering
Product offeringCore offering
Equal Entry is a professional services firm that performs manual digital accessibility audits of websites, mobile applications, kiosks, video games, PDFs, and VR/AR/XR experiences against ADA, Section 508, and WCAG 2.1/2.2 standards, producing VPAT/ACR documentation and remediation guidance. Beyond audits, the firm delivers customized accessibility training programs, supplies expert witness testimony and depositions for digital accessibility litigation, and provides specialized XR accessibility services including VPAT production for immersive technology used in government contracts.
Product overview
Equal Entry is an IT accessibility consulting firm offering a portfolio of interconnected professional services. The core offerings include Digital Accessibility Audits (manual review of websites, apps, kiosks, VR, and documents for ADA/WCAG/Section 508 compliance with VPAT documentation), Accessibility Training Services (customized training on accessibility standards delivered in multiple formats), Accessibility Legal Expertise (expert witness and consulting for litigation), XR/VR Accessibility Services (specialized guidance for immersive technologies), and ADA Demand Letter Response Services. These services are designed to work together, with audits feeding into training and remediation, and legal expertise supporting court cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Accessibility Audits Expert manual review by IAAP-certified auditors of websites, web applications, mobile apps, kiosks, video games, PDFs, and VR/AR/XR experiences for compliance with ADA, Section 508, and WCAG 2.1/2.2 standards. Each engagement produces prioritized issue lists with screenshots, completed VPAT/ACR documentation, remediation guidance, and retesting after fixes.
- Accessibility Training Services Customized accessibility training programs delivered online, in person, or through recorded multimedia (live actors, screen capture, animation, interactive quizzes). Coverage spans WCAG 2.1/2.2, Section 508, iOS and Android accessibility, screen reader testing, automated testing, MS Office and PDF accessibility, Adobe InDesign, multimedia, responsive design, form patterns, keyboard accessibility, ARIA, and social media accessibility. Catered to Fortune 500 companies, universities, startups, and nonprofits.
- Accessibility Legal Expertise Expert testimony, depositions, and technical findings provided for federal and state district courts on digital accessibility cases. Engagements cover retail website accessibility, digital map accessibility, and VR accessibility disputes (e.g., Gil v. Winn-Dixie — the first trial verdict under ADA concerning website accessibility). Equal Entry works with both plaintiff and defense counsel and documents findings to withstand legal scrutiny.
- XR and Virtual Reality Accessibility Services Specialized accessibility consulting for VR, AR, and mixed reality products and experiences. Services include accessibility audits of XR apps, VPAT/ACR production for XR technology used in government contracts, guidance on captioning and immersive-environment accessibility, and consultation on building accessible XR products from inception. Team members are core members of XR Access and speak at XR accessibility events.
- ADA Demand Letter Response Services Consultation and structured remediation support for organizations receiving ADA website or digital accessibility demand letters. The service includes accessibility audits, prioritized remediation planning, and post-fix retesting to bring properties into compliance with ADA, Section 508, and WCAG.
Quantifiable outcome
- Helping 100+ companies improve accessibility
- +5 more outcomes
Companies that use Equal Entry
Customer profileNamed customers44 records
Segments6 records
Ideal customer profiles6 records
Equal Entry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Equal Entry partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- AblrminorListed as a partner on Equal Entry's About page. Ablr is a disability accessibility organization.
- Converge AccessibilityminorListed as a partner on Equal Entry's About page. Converge Accessibility provides accessibility consulting services.
- InfoaxiaminorListed as a partner on Equal Entry's About page. Infoaxia is a Japanese accessibility consultancy.
- IntopiaminorListed as a partner on Equal Entry's About page. Intopia is a digital accessibility organization.
- Mohr DesignminorListed as a partner on Equal Entry's About page. Mohr Design is a design consultancy.
- Open InclusionminorListed as a partner on Equal Entry's About page. Open Inclusion focuses on inclusive design and accessibility.
- Tech DNAcoreTech DNA assesses technology risk for clients in M&A contexts and has worked with Thomas Logan and Equal Entry on accessibility assessments. Russell Johnson, President of Tech DNA: 'Thomas is adept at doing this for accessibility and has also contributed in remediation and verification of issues identified during an assessment.'
- TetraLogicalminorListed as a partner on Equal Entry's About page. TetraLogical is a digital accessibility consultancy.
- VEILminorListed as an association on Equal Entry's About page. VEIL (Visibility, Equity, Inclusion, and Leadership) is an organization focused on disability visibility and leadership.
- XR AccesscoreEqual Entry team members are core members of XR Access, an organization committed to making XR accessible for people with disabilities. Thomas Logan and team are frequently invited as speakers on XR accessibility at prestigious events.
- XRSIminorListed as an association on Equal Entry's About page. XRSI (XR Safety Initiative) focuses on safety, privacy, and ethics in extended reality.
- Mozilla HubscoreEqual Entry has a connection with the Mozilla Hubs team through the A11yVR meetup. Almost every A11yVR meetup in the first year took place in Mozilla Hubs, a social virtual reality environment. The Mozilla Hubs team provides feedback on how to improve the Mozilla Hubs experience.
- University of Illinois Chicago (UIC)coreEqual Entry partnered with UIC's Blake Bertuccelli-Booth and Dylan Isaac to present Equality Reflow, an open-source multi-agent AI pipeline that converts PDFs into accessible Markdown. Equal Entry contributed accessibility expertise and domain knowledge to the project.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Equal Entry competitors and assessment
Company assessmentDirect peers
- Level Access: Largest dedicated digital accessibility consulting and managed-services firm in the US. Directly comparable to Equal Entry across manual audits, VPAT/ACR production, training, and enterprise compliance work, but operating at much larger scale and with a software platform layer.
- Deque Systems: Major direct competitor offering accessibility audits, training, and developer tooling (Axe). Closely comparable to Equal Entry's manual audit and VPAT offering, with deeper productized tooling and a larger engineering bench.
- User1st: Digital accessibility consultancy and tooling provider focused on WCAG compliance for enterprise web properties. Comparable to Equal Entry in audit and remediation services, with overlapping target customers in financial services and retail.
- AbilityNet: UK-based digital accessibility consultancy providing audits, training, and VPAT-style services to enterprise and government. Closely comparable offering to Equal Entry, though primarily serving European rather than US clients.
- TetraLogical: UK-headquartered accessibility consultancy providing WCAG audits, training, and strategic advisory. Directly comparable to Equal Entry in service scope; listed as a partner on Equal Entry's About page, indicating mutual channel overlap.
- TPGi (The Paciello Group): Long-established digital accessibility consultancy offering audits, training, and strategic accessibility programs. Directly comparable services and buyer base to Equal Entry, with overlapping expertise in WCAG/Section 508 consulting.
Broad incumbents
- AudioEye: Publicly traded accessibility monitoring and remediation platform with professional services overlays. Broader scope than Equal Entry, offering automated scanning plus remediation at scale; competes in enterprise RFPs for accessibility programs.
Emerging players
- Perkins Access (Perkins School for the Blind): Accessibility services arm of Perkins School for the Blind, providing WCAG audits and accessibility advisory. Comparable consulting offering with a nonprofit base; intersects Equal Entry's mission-driven positioning and education-vertical client base.
- AccessiBe: AI-driven accessibility overlay platform targeting automated remediation. Represents the alternative model to Equal Entry's manual-audit approach; competes for the same enterprise and SMB accessibility budget but with a SaaS overlay rather than consulting.
Regional players
- Intopia: Australia/APAC-based digital accessibility consultancy offering audits, training, and advisory similar to Equal Entry. Comparable service mix but geographic focus on Australia/APAC; listed as a partner on Equal Entry's About page.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Equal Entry social profiles
Digital presenceEqual Entry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equal Entry leadership team
Management profileNumber of profiles
Profiles10 records
Equal Entry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equal Entry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equal Entry
What does Equal Entry do?
Equal Entry is a professional services firm that performs manual digital accessibility audits of websites, mobile applications, kiosks, video games, PDFs, and VR/AR/XR experiences against ADA, Section 508, and WCAG 2.1/2.2 standards, producing VPAT/ACR documentation and remediation guidance. Beyond audits, the firm delivers customized accessibility training programs, supplies expert witness testimony and depositions for digital accessibility litigation, and provides specialized XR accessibility services including VPAT production for immersive technology used in government contracts.
Is Equal Entry a public or private company?
Equal Entry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equal Entry founded?
Equal Entry was founded in 2012. It employs 1 to 10 people.
Where is Equal Entry based?
Equal Entry is headquartered in New City, United States, in the North America region.
How does Equal Entry make money?
Four revenue lines are on record. Accessibility Consulting and Auditing Services are the primary driver. The others are accessibility Training, legal Expert Services and XR/Virtual Reality Accessibility Services.
Who are Equal Entry's main competitors?
Direct peers on record are Level Access, Deque Systems, User1st, AbilityNet, TetraLogical and TPGi (The Paciello Group). AudioEye is listed as a broad incumbent. Emerging players are Perkins Access (Perkins School for the Blind) and AccessiBe. Intopia is listed as a regional player.
Does Equal Entry have an API?
No public API is recorded for Equal Entry.
What industry is Equal Entry in?
Equal Entry's product category is Digital Accessibility Consulting. Its primary akta.pro industry code is EDALAGAG, Digital Accessibility & Web/App Compliance (WCAG), with a secondary code of EDAFAHAL, Accessibility & Inclusive Design Tooling for Authoring (WCAG/508). Its NAICS code is 611 and its SIC code is 8700.