Open Inclusion
Open Inclusion is a private B2B research and design agency that helps enterprises improve disability and age inclusion through community-led research, co-design, and innovation, supported by an accessible global participant platform.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Open Inclusion does
Open Inclusion is a private, for-profit B2B research and design agency founded in 2015 and based in London, with 11-50 employees. It serves enterprises and public-sector organizations seeking disability- and age-inclusive insight, co-design, and innovation across financial services, retail, healthcare, technology, government, media, entertainment, and other sectors. Its work helps clients understand excluded user needs and improve products, services, built environments, and communications.
Core offerings comprise Inclusive Research, Inclusive Design, and Inclusive Innovation services, delivered through bespoke projects and paid for by clients under quote-based pricing. The company uses direct enterprise engagement rather than resellers or marketplaces, and it does not publish rate cards or recurring pricing tiers. Named work includes inclusive research for Nationwide, NatWest, John Lewis, Sephora, NHS Digital, Walmart, Merlin Entertainment, Unilever, and other large organizations.
Its research infrastructure includes the accessible Open Inclusion Research Community Platform, which offers forums, interest-based groups, event participation, rewards, and the Open Verified identity-validation system. Open Inclusion reports 1,500+ direct community members and reach to 380,000+ people through partners in 28 countries. It also uses DScout and Zoom for research sessions and Google Analytics for web measurement, while the supplied data identifies no proprietary AI/ML capability or disclosed revenue.
Open Inclusion firmographics
Firmographics- Name
- Open Inclusion
- Legal name
- Open Inclusion Limited
- Website
- https://openinclusion.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Open Inclusion is a private B2B research and design agency that helps enterprises improve disability and age inclusion through community-led research, co-design, and innovation, supported by an accessible global participant platform.
- Ownership category
- akta.pro rank
Open Inclusion industry classification
Industry- Product category
- Inclusive Research and Design Services
- NAICS
- Educational Support Services (611710), Services for the Elderly and Persons with Disabilities (62412), Social Advocacy Organizations (8133)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Human Rights, Social Inclusion & Disability Inclusion (BPAGABAN)
- akta.pro secondary industries
- Accessibility & Universal Design Consulting (HSABAJAB), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)
Keywords
Where Open Inclusion is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Open Inclusion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Inclusive Research Services: Open Inclusion provides disability and age-inclusive user insight, design, and market research services to businesses. Projects are tailored to client objectives across various industries including financial services, retail, healthcare, and technology. Clients pay for research, design, and innovation services delivered by the team and community.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Open Inclusion product offering
Product offeringCore offering
Open Inclusion is a global inclusive research agency that delivers disability and age-inclusive user insight, co-design, and innovation services to enterprise clients. It operates a proprietary community platform of more than 1,500 people with lived experiences of disability and older age, extending to 380,000+ through community partners in 28 countries, and uses full qualitative and quantitative research methodologies to inform business decisions, product design, and innovation strategy.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 90% of surveyed clients reported Sephora's Quiet Hours initiative makes stores more inclusive
- +2 more outcomes
Companies that use Open Inclusion
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
Open Inclusion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Open Inclusion partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- SephoraflagshipOpen Inclusion consulted with Sephora as neurodiversity expert to develop the Quiet Hours initiative, creating a calmer and more accessible in-store shopping experience. The initiative lowers music volume, dims lights, and reduces screen display intensity during designated time blocks. Following successful pilot across 32 stores in 8 markets, Sephora is rolling out Quiet Hours globally as the first global beauty retailer to introduce such inclusive shopping.
- Purposeful FuturescoreNeurodiversity expert organization that collaborated with Open Inclusion to consult on Sephora's Quiet Hours initiative development
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Open Inclusion competitors and assessment
Company assessmentDirect peers
- Level Access: Enterprise digital accessibility platform and consultancy combining software with professional services. Comparable to Open Inclusion's blend of platform technology (Open Insight Community) and enterprise advisory services in the accessibility space.
- Business Disability Forum: UK-based membership organization helping businesses become disability-inclusive through advisory services, training, and resources. Comparable B2B services with enterprise clients focused on disability inclusion, supported by a community of disabled employees and partners.
- TPGi (The Paciello Group): Accessibility consultancy specializing in digital accessibility testing, audits, and strategy for enterprise clients. Comparable to Open Inclusion's digital accessibility and inclusive design practice, with a similar B2B enterprise services model.
- Deque Systems: Digital accessibility company offering audits, testing, training, and consulting services to enterprise clients. Comparable service portfolio covering accessibility consulting, training (akin to Merlin eLearning), and enterprise client base.
- AbilityNet: UK-based charity providing services and consultancy on disability and digital accessibility. Both organizations operate in the UK disability-inclusion space and serve enterprise clients with accessibility testing, training, and guidance — directly comparable in mission and customer base.
Broad incumbents
- Kantar: Global research and insights firm with established inclusive and diversity research practices. Comparable in delivering enterprise market research across many of the same verticals (FMCG, retail, healthcare), but operates at vastly greater scale and breadth.
- UserTesting (UserZoom): Large-scale UX research platform with established enterprise user research and accessibility testing capabilities. Comparable in delivering inclusive user research at scale, but targets a broader market beyond disability and age inclusion specifically.
- Ipsos: Global market research firm with established diversity, accessibility, and public-sector research practices. Comparable enterprise client base and qualitative research capabilities, particularly relevant given NHS Digital-style public-sector engagements.
Emerging players
- G3ict (Global Initiative for Inclusive ICTs): International advocacy organization promoting digital accessibility and inclusive ICTs. Comparable advocacy-driven focus on disability inclusion in technology, with similar corporate and government engagement model.
Regional players
- PurpleSpace: UK membership organization supporting disability employee resource groups and inclusion networks. Comparable in the UK disability inclusion consultancy space, with emphasis on workplace culture and employee-network enablement rather than direct consumer research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Open Inclusion social profiles
Digital presenceOpen Inclusion compliance and trust
Trust signalCompliance3 records
Open Inclusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Inclusion leadership team
Management profileNumber of profiles
Profiles3 records
Open Inclusion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Inclusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Inclusion
What does Open Inclusion do?
Open Inclusion is a global inclusive research agency that delivers disability and age-inclusive user insight, co-design, and innovation services to enterprise clients. It operates a proprietary community platform of more than 1,500 people with lived experiences of disability and older age, extending to 380,000+ through community partners in 28 countries, and uses full qualitative and quantitative research methodologies to inform business decisions, product design, and innovation strategy.
Is Open Inclusion a public or private company?
Open Inclusion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Open Inclusion founded?
Open Inclusion was founded in 2015. It employs 11 to 50 people.
Where is Open Inclusion based?
Open Inclusion is headquartered in London, United Kingdom, in the Europe region.
How does Open Inclusion make money?
One revenue line is on record: inclusive Research Services.
Who are Open Inclusion's main competitors?
Direct peers on record are Level Access, Business Disability Forum, TPGi (The Paciello Group), Deque Systems and AbilityNet. Broad incumbents are Kantar, UserTesting (UserZoom) and Ipsos. G3ict (Global Initiative for Inclusive ICTs) is listed as an emerging player. PurpleSpace is listed as a regional player.
Does Open Inclusion have an API?
No public API is recorded for Open Inclusion.
What industry is Open Inclusion in?
Open Inclusion's product category is Inclusive Research and Design Services. Its primary akta.pro industry code is BPAGABAN, Human Rights, Social Inclusion & Disability Inclusion, with a secondary code of HSABAJAB, Accessibility & Universal Design Consulting. Its NAICS code is 611710 and its SIC code is 7370.