FreakOut Asia Pacific Pte. Ltd.

What FreakOut Asia Pacific Pte. Ltd. does

FreakOut Asia Pacific Pte. Ltd. is a Singapore-headquartered ad-tech company operating a programmatic advertising platform serving advertisers and premium publishers across Asia and the United States. It is a wholly-owned subsidiary of FreakOut Holdings, Inc. (Tokyo Stock Exchange: 6094), the holding company founded in 2010 by CEO Yuzuru Honda. The platform combines a Demand-Side Platform (DSP) and Supply-Side Platform (SSP), aggregating 2,000+ premium publishers and 1,500+ brand advertisers across nine or more Asian markets (excluding Japan, per the company's own disclosure).

The product portfolio spans six core ad formats: FreakOut Native (in-feed native advertising, positioned as the first native platform in Southeast Asia), FreakOut Video (in-stream and out-stream video), FreakOut OTT (over-the-top video with CPM/CPCV billing), FreakOut Rich Media (interactive formats), and FreakOut Social (social-to-display creative automation via Spaceback integration). Differentiated technology includes the proprietary GP (Guaranteed Placement) contextual targeting engine for YouTube video and the Red for Publishers product that powers the TVer Private Marketplace in Japan. The company has integrated third-party AI and verification layers, including Neurons AI (predictive creative optimization), Integral Ad Science (brand safety), The Trade Desk and DV360 (programmatic demand), SilverPush (contextual computer vision, via strategic investment), and Mobile Action (Apple Search Ads automation).

FreakOut monetizes primarily through advertising fees: programmatic take rates on DSP/SSP transactions, IO-based fully managed media services, and usage-based billing (CPM/CPCV) for OTT and video formats. Distribution is a hybrid of dedicated local sales teams across 11-18 offices in 9-16 countries plus programmatic integrations into major global DSPs. Customer concentration is dispersed across multi-vertical brand advertisers and a long tail of premium publishers, with no individually material customer disclosed. Recent strategic emphasis has shifted toward AI-enabled creative pre-testing, OTT inventory consolidation in Southeast Asia, and brand safety certification.

Name

FreakOut Asia Pacific Pte. Ltd.

Legal name

FreakOut Pte. Ltd.

Website

https://freakout.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

FreakOut Asia Pacific is a Singapore-based programmatic ad-tech platform operating DSP and SSP products that connect 1,500+ brand advertisers with 2,000+ premium publishers across Asia, offering native, video, OTT, rich media, and social ad formats through local sales teams and global DSP integrations.

Ownership category

akta.pro rank

Product category

Ad Tech / Programmatic Advertising

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)

Keywords

• Programmatic advertising platform
• Ad tech solutions
• Native advertising
• Video advertising technology
• Demand side platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Platform Fees: Revenue generated from DSP and SSP services enabling advertisers to buy programmatic advertising and publishers to monetize their inventory. Supports CPM and CPCV billing models.
2. Native Advertising: Revenue from native advertising platform serving sponsored content that fits seamlessly within publisher environments, primarily for smartphone in-feed placements.
3. Video and OTT Advertising: Revenue from video advertising solutions including OTT (Over-the-top) platforms. Provides in-stream pre-roll and mid-roll video ads, with managed service options offering CPM or CPCV pricing.
4. Rich Media and Social Display: Revenue from interactive rich media ad formats and social display advertising that converts social posts into ad creatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

FreakOut Asia Pacific operates an ad-tech platform that combines a Demand-Side Platform (DSP) and Supply-Side Platform (SSP) to enable programmatic buying and selling of digital advertising across Asia. It serves 1,500+ advertisers and 2,000+ premium publishers with multiple ad formats (native, video, OTT, rich media, social) plus proprietary GP contextual targeting technology for YouTube. The company delivers both fully managed IO-based services and self-serve programmatic transactions via integrations with The Trade Desk and Google DV360.

Product overview

FreakOut is an ad-tech company offering a platform-plus-products portfolio. Its core offerings include FreakOut DSP (programmatic demand-side platform) and FreakOut SSP (supply-side platform) delivering in-feed display and video formats. The product suite spans six distinct ad format products: FreakOut Native (in-feed native ads), FreakOut Video (in-stream/out-stream video), FreakOut OTT (over-the-top video ads), FreakOut Rich Media (interactive ads), and FreakOut Social (social-to-display creative). A proprietary AI-powered technology, GP (Guaranteed Placement), provides advanced contextual targeting for YouTube video campaigns. FreakOut positions itself as an ecosystem designer, connecting advertisers with 2,000+ premium publishers across Asia through programmatic and managed-service channels.

Differentiator

Problem solved

Functional benefit

Brands

• FreakOut Native: First and one of the largest native advertising platforms in Asia, designed for smartphone in-feed advertisements.
• FreakOut Video
• FreakOut OTT
• GP (Guided Placement)
• FreakOut Social
• FreakOut Rich Media

Products and services

• FreakOut Native

Quantifiable outcome

• GP technology achieves 95% relevant content delivery rate compared to 15% without GP
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NeuronscoreTechnology or Integration · 6 March 2025First ad tech company in Asia to integrate Neurons AI-powered predictive insights. Neurons' technology predicts consumer attention patterns with over 95% accuracy using behavioral research data like eye tracking. Enables pre-testing and optimization of ads before campaigns launch.
• Integral Ad Science (IAS)coreTechnology or Integration · 26 July 2023Integration of IAS brand safety solution into FreakOut's platform to verify traffic, reduce invalid traffic (IVT), increase viewability, and mitigate brand risks. Applies to Video and Rich Media formats, promoting secure advertising experience with metrics such as time spent on creative.
• Rakuten VikicoreStrategic or Co-development Partner · 9 December 2022Partnership enables SEA advertisers to access Viki's highly engaged niche audience (Korean and Japanese drama viewers, K-pop fans). Viki has over 7 million fans in Asia, 900+ titles, with 60% millennial viewers. FreakOut SSP provides access to this premium OTT inventory.
• RCTI+coreStrategic or Co-development Partner · 26 April 2022Partnership with Indonesia's OTT platform developed by PT MNC Digital Indonesia. Provides programmatic access to RCTI+ video ad inventory with 64M MAU and 721M+ total live traffic plays as of Feb 2022.
• VidiocoreStrategic or Co-development Partner · 1 March 2022Partnership with Indonesia's leading OTT platform (70M MAU as of Q1-Q3 2021) offering in-stream video ad inventory through FreakOut SSP. Supports CPM and CPCV billing models.
• TVBAnywhere+coreStrategic or Co-development Partner · 5 January 2022Partnership enables advertisers to access pre-roll video and display ad inventory on TVBAnywhere+ programmatically through FreakOut SSP. TVBAnywhere+ offers 40,000+ hours of Cantonese entertainment content.
• VTV EntertainmentcoreStrategic or Co-development Partner · 22 November 2021Vietnam's leading OTT channel (67M page views monthly) partners with FreakOut as primary partner for programmatic digital video and OTT inventory. Provides access through FreakOut SSP with global DSP integration.
• SpacebackcoreTechnology or Integration · 12 November 2020FreakOut Social powered by Spaceback converts advertisers' social media posts (Facebook, Instagram, TikTok) into advertising creatives. FreakOut invested in Spaceback since their founding in 2018.
• The Trade DeskcoreTechnology or Integration · 16 October 2019Integration allowing programmatic buyers and agency trading desks to access FreakOut Native inventory across Asia through The Trade Desk's DSP. Supports open marketplace and preferred deals buying.
• TVer (Japan Broadcasters)coreStrategic or Co-development Partner · 30 September 2019Partnership with five commercial broadcasters in Tokyo (Nippon TV, TV Asahi, TBS TV, TV Tokyo, Fuji TV) to develop TVer Private Marketplace (PMP). First time all five broadcasters contribute to one another's advertising inventory.
• Spice Lab (Acquired)minorStrategic or Co-development Partner · 31 January 2019Acquisition of Spice Lab Pte. Ltd., a female-focused media company operating in Thailand and Vietnam. Owns 'Spice' and 'Pepper' online magazines targeting 20 million page views monthly.
• Playwire (Acquired)coreStrategic or Co-development Partner · 20 December 2018Acquisition of Playwire, a global technology company headquartered in Florida, to enter the US market. Playwire manages 450 publishers serving 6 billion video and display ads monthly.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Appier: Taiwan-headquartered AI-driven adtech and marketing platform operating across APAC with cross-device targeting, programmatic buying, and predictive analytics. Closely comparable to FreakOut's AI-led (Neurons, GP) APAC programmatic positioning and customer base.
• Taboola: Native advertising discovery and SSP platform with large publisher footprint. Directly comparable to FreakOut Native as a leading native in-feed ad distribution and monetization platform, especially for premium publisher integrations.
• Pubmatic: Independent SSP providing programmatic monetization for digital publishers across display, video, and CTV. Direct competitor to FreakOut's SSP business on publisher supply monetization, especially for premium Asian OTT inventory.
• InMobi: India-based mobile-first adtech platform running its own DSP/SSP in APAC with deep publisher relationships across the region. Comparable to FreakOut's programmatic native/video SSP+DSP model and Asian emerging-market footprint.
• Outbrain: Global native advertising platform and one of the largest open-web discovery providers. Highly comparable to FreakOut Native on in-feed, content-native ad serving and large publisher networks.
• The Trade Desk: Global independent DSP that is both a partner (FreakOut Native integrates into TTD) and primary competitor on the buy-side for APAC programmatic budgets. Most directly comparable on DSP functionality, programmatic buying, and cross-channel video/display buying across Asia.
• Magnite: Independent SSP focused on CTV and video monetization, formed via the Rubicon Project / Telaria merger. Comparable to FreakOut SSP on video/OTT supply-side technology and premium video inventory aggregation across APAC.

Broad incumbents

• Criteo: Global adtech platform with significant APAC presence on retargeting and display buying. Comparable as a broader digital ad-services incumbent competing for the same advertiser wallet share as FreakOut's programmatic offerings.
• Google DV360 (Display & Video 360): Google's enterprise DSP within Google Ads, dominant in APAC programmatic. Both a major access channel for FreakOut's SSP inventory and the principal incumbent competitor bidding against it for large advertiser budgets.

Emerging players

• Adform: Independent full-stack programmatic platform (DSP + SSP) operating across Europe and APAC, focused on enterprise and media-owner customers. Comparable to FreakOut as a non-walled-garden programmatic alternative in Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FreakOutGlobal
• LinkedInlinkedin.com/company/FreakOutglobal
• Instagraminstagram.com/lifeatfreakout
• Xtwitter.com/FreakOutGlobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreakOut Asia Pacific Pte. Ltd.