Assurances Provencher Verreault

What Assurances Provencher Verreault does

Assurances Provencher Verreault is an independent insurance brokerage firm headquartered in Brossard, Quebec, founded approximately 1983 and operating for more than 40 years as a family-owned business under the Verreault family's leadership (Mathieu Verreault serves as President). The firm employs more than 35 staff organized into personal-lines and commercial-lines broker teams, and serves individual, business, self-employed, and specialized outfitter clients across Quebec. As an independent brokerage rather than a captive agent, the firm represents multiple insurance carriers — AVIVA, Economical, INTACT, Optimum, Pafco, RSA, and Echelon — and earns revenue through placement and renewal commissions paid by those carriers, giving it the structural ability to recommend neutral, client-prioritized coverage rather than carrier-tied products.

The company's product portfolio spans four core lines: individual insurance covering homes, automobiles, motorcycles, snowmobiles, boats, and recreational vehicles; commercial insurance for buildings, vehicles, machinery, bonds, and errors and omissions; a specialized outfitter (pourvoirie) insurance program co-developed with Jevco and AXA to address the unique risk profile of Quebec hunting and fishing lodges; and supplementary coverage for self-employed workers operating from home. The firm also provides claims management support across all lines. There is no proprietary technology platform; the digital infrastructure consists of a WordPress-based bilingual website (French/English), Microsoft Forms for intake, and a self-service automotive quote portal at prixrapide.com.

The go-to-market is sales-led and advisory-driven. Clients are reached through phone, toll-free line (1-800-676-6313), email, online quote forms, and the office in Brossard, with brokers specialized by segment. The firm is licensed and regulated by Quebec's Autorité des marchés financiers (AMF), holds memberships in the RCCAQ, the Chambre de l'assurance de dommages, and the Bureau d'assurance du Canada, and has a knowledge partnership with the Fédération des Pourvoiries du Québec (FPQ). No external institutional investors, parent company, M&A activity, or capital raises are disclosed.

Name

Assurances Provencher Verreault

Legal name

Assurances Provencher Verreault

Website

https://assurpv.qc.ca

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Assurances Provencher Verreault is a family-owned independent insurance brokerage in Brossard, Quebec, serving individuals, businesses, self-employed workers, and outfitters through multi-carrier advisory services and a specialized pourvoirie insurance program.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Reinsurance Brokerage (FSAEADAE)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Surety & Bond Brokerage (FSAEADAI)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Insurance advisory
• Outfitter insurance

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance brokerage, Assurances Provencher Verreault earns revenue through commissions paid by insurance companies (AVIVA, Economical, INTACT, Optimum, Pafco, RSA, Echelon, and others) for placing and renewing insurance policies. Revenue is generated on placement of new policies and renewal commissions over the life of client policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Assurances Provencher Verreault is an independent insurance brokerage based in Brossard, Quebec, that sells and distributes individual insurance, business insurance, outfitter insurance, and self-employed worker insurance. The firm acts as an intermediary between insurance carriers and clients, providing advisory and policy placement services through direct advisory, inside sales, and an online quote portal.

Product overview

Assurances Provencher Verreault is an independent insurance brokerage firm offering a portfolio of insurance products and advisory services. The company provides four core product lines: (1) Individual Insurance covering homes, automobiles, motorcycles, snowmobiles, boats, and recreational vehicles; (2) Business/Commercial Insurance including building, commercial goods, machinery, bonds, commercial vehicles, and E&O; (3) Specialized Outfitter Insurance for hunting/fishing lodges with extended coverage; and (4) Self-employed Worker Insurance supplementary to home policies. The company operates as a broker representing multiple insurance carriers (Aviva, Economical, Intact, Optimum, Pafco, RSA, Echelon) and provides claims management support across all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Insurance
• Business Insurance
• Outfitter Insurance
• Self-Employed Worker Insurance

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• AVIVAcoreOthersInsurance company partner providing personal and commercial insurance products. AVIVA is one of the seven insurance carriers Assurances Provencher Verreault works with to offer coverage options to clients.
• EconomicalcoreOthersInsurance company partner providing personal and commercial lines coverage. One of several insurance carriers in the brokerage's panel.
• INTACTcoreOthersInsurance company partner providing personal and commercial lines coverage. INTACT is a major Canadian insurance provider included in the brokerage's carrier network.
• OptimumcoreOthersInsurance company partner providing personal and commercial insurance products through the brokerage's carrier network.
• PafcocoreOthersInsurance company partner providing specialty insurance products through the brokerage's carrier network.
• RSAcoreOthersInsurance company partner providing personal and commercial coverage. RSA is part of the brokerage's panel of insurance carriers.
• EcheloncoreOthersInsurance company partner (L'Unique Assurances Générales) providing personal and commercial coverage. Listed on the claims page with direct claims phone number.
• JevcocoreStrategic or Co-development PartnerSpecialized insurance partner for outfitter coverage. The firm works in partnership with Jevco to develop tailored insurance solutions for outfitter businesses, addressing their unique risk profile including remoteness, water activities, and firearms use.
• AXAcoreStrategic or Co-development PartnerInsurance partner for outfitter coverage. AXA collaborates with Assurances Provencher Verreault to develop solutions tailored to the specific needs of outfitters in Quebec.
• Fédération des Pourvoiries du Québec (FPQ)minorOthersClose collaboration with FPQ (Fédération des Pourvoiries du Québec) provides additional guarantee of the firm's in-depth knowledge of the outfitter environment, supporting the specialized outfitter insurance program.
• AMF (Autorité des marchés financiers)minorOthersRegulatory body governing the financial services and insurance industry in Quebec. The firm is subject to AMF regulations for broker licensing and operations.
• RCCAQ (Regroupement des cabinets de courtage en assurance du Québec)minorOthersIndustry association representing the interests of insurance brokerage practice owners in Quebec. Affiliation provides professional credibility and industry representation.
• Chambre de l'assurance de dommagesminorOthersProfessional chamber for damage insurance brokers in Quebec. The firm adheres to the principles published by the Chambre de l'assurance de dommages in its privacy policy.
• Bureau d'assurance du CanadaminorOthersNational industry association for property and casualty insurers in Canada. Listed as a relevant information resource on the firm's links page.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aon Canada: Global insurance and reinsurance broker with a Canadian practice focused on commercial risk advisory and placement; comparable brokerage motion at global scale.
• Hub International: Large North-American multi-line insurance brokerage with Canadian operations; competes on the same personal/commercial client base but at significantly larger scale and broader geographic scope.
• Marsh Canada: Global insurance broker and risk advisor with substantial Canadian operations; comparable multi-carrier commercial brokerage activity, with greater scale and specialization.
• Arthur J. Gallagher & Co. (Canada): Global insurance broker and risk advisor with a Canadian practice serving commercial clients; competes on the same multi-carrier placement motion from a global platform.
• Northbridge Insurance: Canadian commercial P&C carrier and brokerage group participating in the same carrier panel relationships APV accesses; a broader incumbent with underwriting, brokerage, and risk solutions.

Direct peers

• Westland Insurance: Western-Canadian full-service independent brokerage offering personal, commercial, and specialty lines through a multi-carrier model, directly comparable in independent-brokerage model to APV.
• Lussier: Quebec-headquartered independent insurance and financial services firm serving personal and commercial clients; the closest regional direct peer given shared geography and multi-line independent broker model.
• BrokerLink: One of Canada's largest independent insurance brokerages with multi-carrier personal and commercial lines across multiple provinces; the most directly comparable retail brokerage peer for Assurances Provencher Verreault.
• BFL Canada: Canadian specialty insurance brokerage with national reach across personal and commercial lines; comparable multi-carrier placement model with stronger specialty focus than APV.

Regional players

• Peach Harrison Insurance Brokers: Ontario-based independent brokerage with similar personal and commercial lines focus; comparable in size and operating model, though operating in a different Canadian province.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assurances-provencher-verreault

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assurances Provencher Verreault