Nutritionist Pro(TM)

What Nutritionist Pro(TM) does

Axxya Systems LLC operates Nutritionist Pro™, a nutrition analysis software platform founded in 1982 and headquartered in Redmond, Washington. The product combines a curated database of more than 82,000 foods (sourced from USA, Canada, Europe, Asia, and Latin/Central America and maintained by registered dietitians) with rule-based recipe formulation, diet analysis, and nutrition labeling modules. It is delivered as both a desktop application and an online SaaS platform (NexGen), with built-in compliance for USA FDA, Canadian, UK/EU (FIC 1169/2011), and China/Hong Kong labeling regulations, plus accessibility (WCAG 2.1 AA) and PCI Level I security certifications. Customer use cases span food manufacturer label generation, restaurant and institutional menu labeling, and dietitian-led client diet analysis across more than 100 countries, with named customers including Weight Watchers, Fairmont Hotels, Peapod, Cengage Learning, Duke University, and Whole Foods.

The company monetizes primarily through annual software subscriptions (online) and desktop licenses with annual renewals (around $300/year), supplemented by add-on tools (HIPAA Security Tool, Data Extraction, Data Transfer), student and academic pricing, and distributor/reseller revenue share via a global channel network. An API service and licensable Raw Nutrient Database extend the platform into third-party applications and mobile/web integrations. No external venture or private equity investment is disclosed; the business has been self-sustaining since inception, with no documented M&A or ownership change.

Axxya supports a horizontal segmentation strategy, selling to food manufacturers, food service operators (restaurants, hotels, hospitals, schools), registered dietitians, academia, and food label consultants/printers through a mix of self-serve e-commerce, inside sales, and distributor channels. Marketing relies on content (blog, video tutorials), SEO around labeling keywords, organic social, and free-trial/demo funnels. The company has no disclosed AI/ML capabilities and no active mobile application; its competitive position rests on the depth of its nutrition database, multi-regulatory compliance, and 40-year operating history.

Name

Nutritionist Pro(TM)

Legal name

Axxya Systems LLC

Website

https://nutritionistpro.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Nutritionist Pro™ (Axxya Systems LLC) is a Redmond-based nutrition software provider, founded 1982, offering food labeling, diet analysis, and menu creation modules backed by an 82,000+ food database with multi-region (USA, Canada, UK/EU, China/HK) regulatory compliance for food manufacturers, dietitians, and food service operators across 100+ countries.

Ownership category

akta.pro rank

Product category

Nutrition Analysis Software

NAICS

Diet and Weight Reducing Centers (812191), Special Food Services (7223)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Nutrition labeling software
• Diet analysis software
• Food label creation
• Menu planning software
• Nutrient database licensing

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions (Online): The company generates revenue primarily through recurring software subscriptions for its online NexGen platform. Plans are available as recurring payments billed annually or on a multi-year basis. Users can purchase modules for specific regions (USA, Canada, UK/EU, China/Hong Kong) and add-on tools. Additional users can be added to accounts with discounts for volume purchases.
2. Desktop Software Licenses: Desktop software is sold with initial purchase that includes 2 software updates and 12 months of support. Annual renewal options are available for $300 to continue receiving software updates and support. Volume discounts and academic pricing are offered. Both standalone (single machine) and network (multi-machine server-client) installation options are available.
3. Add-on Tools and HIPAA Security Tool: Additional revenue streams include add-on products such as the HIPAA Security Tool, Data Extraction Tool, and Data Transfer services, which can be purchased alongside core modules.
4. Distributor/Reseller Revenue Share: The company works with resellers and distributors globally who purchase and resell Nutritionist Pro to end clients in their regions. Axxya handles product delivery to end clients while distributors manage local sales and client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nutritionist Pro(TM) is a modular nutrition analysis software platform offered as both a SaaS web application (NexGen) and a desktop application. Its core products are Food Labeling (compliant nutrition facts panels for USA, Canada, UK/EU, and China/Hong Kong), Diet Analysis (24-hour and 3-day recall with 55+ reports and client management), and Menu Creation (cycle menus, restaurant menu labeling, and meal planning), all built on a proprietary 82,000+ food database maintained by registered dietitians since 1982.

Product overview

Nutritionist Pro(TM) is a nutrition software platform developed and managed by Axxya Systems LLC, offering a modular suite of products for food nutrition labeling, diet analysis, and menu creation. The core platform consists of three main modules: Food Labeling (for creating compliant nutrition labels), Diet Analysis (for patient/client nutrition assessment), and Menu Creation (for meal planning and cycle menus). Regional label modules support USA (English/Spanish), Canada, UK/EU, and China/Hong Kong compliance. Additional products include a Raw Nutrient Database for licensing, Data Extraction/Transfer tools, and a HIPAA Security Tool. The platform operates via both online (SaaS) and desktop deployment options, with an API service enabling data export to third-party systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Labeling Module Software module for creating nutrition food labels for food packages, supporting USA, Canada, UK/EU, and China/Hong Kong regulations with multiple label formats (Vertical, Aggregate, Dual Column, Horizontal) and bilingual output. Used by food manufacturers, food label consultants, and food service operators.
• Diet Analysis Module Nutrition analysis software enabling dietitians to analyze client/patient nutrition intake, set nutrient goals, track diets, create educational reports with 55+ report options, manage weight changes, and log visit notes. Supports 24-hour and 3-day diet recall for individual practitioners and clinical settings.
• Menu Creation Module Meal planning software for creating cycle menus, restaurant menus, and facility menus, with a menu wizard, cut-and-paste features, and nutrient breakdown reports supporting Menu Labeling compliance. Includes pre-built menu samples for FODMAP, Vegetarian, High Protein, and Heart Healthy diets.
• Raw Nutrient Database Licensable database of 82,000+ foods and ingredients with nutrition data from USA, Canada, Europe, Asia, and Latin/Central America, designed for integration with custom software applications via API services. Used by publishers, software integrators, and food industry data customers.
• USA English Nutrition Food Labels Online subscription module for creating FDA-compliant nutrition facts labels in English for US food packages, available as a regional add-on to the core Food Labeling product.
• USA Spanish/English Nutrition Food Labels Online subscription module for creating FDA-compliant bilingual nutrition facts labels in English and Spanish for US food packages, supporting manufacturers serving Hispanic markets.
• Canadian Nutrition Food Labels Online subscription module for creating nutrition facts labels compliant with Health Canada regulations for products sold in the Canadian market, including bilingual EN/FR support.
• UK EU Nutrition Food Labels Online subscription module for creating food labels meeting EU 1169/2011 (Food Information to Consumers) regulations for products sold in the UK and European markets.
• China Hong Kong Nutrition Labels Online subscription module for creating food labels compliant with the regulatory requirements of mainland China and Hong Kong, supporting bilingual and Chinese-language output.
• Data Extraction Tool Add-on tool for extracting data from the Nutritionist Pro platform for use in external applications, purchased alongside core modules.
• Data Transfer Add-on service for transferring data into or out of the Nutritionist Pro platform, supporting migration and integration use cases.
• HIPAA Security Tool Add-on security tool for healthcare organizations requiring HIPAA compliance, enabling safe handling of patient and client nutrition data within the Nutritionist Pro platform.

Quantifiable outcome

• Over 1,000,000 users have relied on the Nutritionist Pro family of products since 1982
• +2 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• BlueSnapcoreTechnology or IntegrationBlueSnap serves as the global payment processor for Axxya Systems/Nutritionist Pro, providing PCI Level I compliant payment processing infrastructure for all online transactions.
• Global Distributors and ResellerscoreChannel Partner/ Reseller/ DistributorAxxya Systems works with resellers and distributors worldwide who add Nutritionist Pro to their product line. The company is actively seeking to expand its distributor network globally. Distributors handle local sales and client relationships while Axxya manages product delivery and backend operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Selerant: Selerant provides product lifecycle management and formulation software for the food industry, including nutritional analysis and label generation capabilities that overlap with Nutritionist Pro's Food Labeling module for enterprise food manufacturers.
• Computrition: Computrition offers foodservice management software with menu planning, nutrition analysis, and patient/resident menu compliance features. It competes directly with Nutritionist Pro's Menu Creation module in hospitals, schools, and healthcare foodservice.
• Nutritics: Nutritics is a UK/EU-based nutrition analysis platform serving food manufacturers, caterers, and dietitians with recipe analysis, menu labeling, and nutrition database access. It directly competes with Nutritionist Pro's UK/EU module and international food service offering.
• ESHA Research (Trustwell): ESHA Research offers Genesis R&D, a direct competitor to Nutritionist Pro's Food Labeling module for nutrition analysis and FDA-compliant label generation. It serves the same food manufacturers, food service operators, and dietitian segments with overlapping database, recipe, and label functionality.
• FoodCalc: FoodCalc is a recipe and menu nutrition analysis tool serving dietitians, food service, and food manufacturers. It competes directly with Nutritionist Pro's Diet Analysis and Recipe modules at the SMB and individual professional level.
• NutriAdmin: NutriAdmin is a nutrition practice management and diet analysis software for registered dietitians and nutritionists. It competes directly with Nutritionist Pro's Diet Analysis module for the individual practitioner and small clinic segment.
• Product Safety Solutions: Product Safety Solutions (Recipe Logic / DEAR Inventory integration) offers recipe nutrition analysis and food labeling tools for food manufacturers. It serves the same SMB and mid-market food producer segment as Nutritionist Pro's labeling module.

Broad incumbents

• Label Insight (NielsenIQ): Label Insight, now part of NielsenIQ, provides product attribute and nutrition data at scale for CPG manufacturers and retailers. It overlaps with Nutritionist Pro's licensable Raw Nutrient Database use case but operates at a much broader data and enterprise scale.

Regional players

• MenuCalc: MenuCalc is a Netherlands-based nutrition analysis platform for recipe calculation, menu labeling, and food label creation. It competes with Nutritionist Pro in the European food service and food manufacturing segments but is geographically focused on the Benelux market.

Others

• Alchemy (nutrition database): Alchemy provides nutrition data and APIs to digital health, fitness, and food-tech applications, overlapping with Nutritionist Pro's Raw Nutrient Database licensing motion. It is an adjacent data infrastructure peer rather than a direct UI/UX competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRtctEhOf4iK3AU1OqTTxSw
• Facebookfacebook.com/axxyasystems
• LinkedInlinkedin.com/company/axxya-systems
• Instagraminstagram.com/axxya.nutritionistpro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutritionist Pro(TM)