NutriAdmin
NutriAdmin is a UK-based, bootstrapped SaaS platform that provides all-in-one practice management, EHR, meal planning, nutrition analysis, and telehealth software for nutritionists, dietitians, personal trainers, and wellness coaches worldwide.
- Company typePrivate
- Founded2016
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NutriAdmin does
NutriAdmin (legally Magosoft Ltd) is a UK-based, bootstrapped SaaS company founded in 2016 and headquartered in Manchester, providing an all-in-one practice management and EHR platform for nutritionists, dietitians, personal trainers, and wellness coaches. The product consolidates CRM/electronic health records, meal planning, macro/micronutrient analysis, a database of 360,000+ nutritionist-vetted recipes, customizable questionnaires, Stripe-based online payments, calendar/appointment scheduling with Google Calendar and Apple iCal sync, report templates, and a client portal. Two differentiated features are an AI-powered Meal Plan Generator that produces personalized plans with recipes in 60 seconds and a ChatGPT-powered AI Recipe Generator sold as a premium add-on; a HIPAA-compliant Telehealth add-on extends the platform to virtual consultations. The platform supports 23,900+ registered users across the UK, US, Canada, Australia/NZ, South Africa, and other markets, backed by 7 multi-region nutrition databases (USDA, AUSNUT, UK McCance and Widdowson's, Canadian Nutrient File, branded products).
The company operates a tiered subscription model (Starter at $34.99/month, Popular at $49.99/month, and Business for teams), with additional recurring revenue from Telehealth and AI Recipes add-ons, distributed primarily through self-serve product-led growth with a 14-day free trial and supplemented by a 30% recurring affiliate program via Rewardful. NutriAdmin is privately held, has not raised external institutional capital, and operates with a 1–10 person team — evidence of capital efficiency rather than venture-backed scaling. Compliance posture covers HIPAA, GDPR, and PIPEDA, enabling both US telehealth and EU/Canadian data handling. Customer references and testimonials are exclusively individual SMB practitioners across multiple geographies, with no enterprise anchor accounts disclosed, characterizing the business as a long-tail, PLG-driven SaaS serving a niche professional vertical.
NutriAdmin firmographics
Firmographics- Name
- NutriAdmin
- Legal name
- Magosoft Ltd
- Website
- https://nutriadmin.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NutriAdmin is a UK-based, bootstrapped SaaS platform that provides all-in-one practice management, EHR, meal planning, nutrition analysis, and telehealth software for nutritionists, dietitians, personal trainers, and wellness coaches worldwide.
- Ownership category
- akta.pro rank
NutriAdmin industry classification
Industry- Product category
- Practice Management Software for Nutrition Professionals
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Where NutriAdmin is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
NutriAdmin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly or annual subscription tiers (Starter, Popular, Business) with tiered pricing based on features and team size. Basic plan starts at $34.99/month. Additional revenue from optional add-ons including Telehealth and AI Recipes features.
- Add-on Features: Optional premium features including HIPAA-compliant Telehealth add-on and AI Recipes (ChatGPT) add-on sold as supplementary subscriptions
- Affiliate Referrals: 30% commission on all payments made by referred customers within 12 months through affiliate program managed via Rewardful
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan |
| Subscription | Monthly | Popular Plan |
| Subscription | Monthly | Business Plan |
| Subscription | Monthly | Telehealth Add-on |
| Subscription | Monthly | AI Recipes Add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
NutriAdmin product offering
Product offeringCore offering
NutriAdmin is a cloud-based SaaS practice management and EHR platform purpose-built for nutritionists, dietitians, personal trainers, and wellness coaches. It combines client records, AI-powered meal plan generation (60-second plans with recipes), a 360,000+ recipe database with multi-region nutrition data, customizable questionnaires, Stripe-powered online payments, calendar/appointment management, report templates, a client portal, and an optional HIPAA-compliant telehealth add-on into a single subscription product. The platform is sold on tiered monthly or annual subscription plans with add-on subscriptions for telehealth and AI Recipes.
Product overview
NutriAdmin is an all-in-one professional software platform for nutritionists, dietitians, personal trainers, and wellness coaches. The platform consists of a unified core system with integrated modules: the CRM for managing client records, Meal Planning Software with an AI-powered Meal Plan Generator for creating personalized plans in 60 seconds, Nutrition Analysis Software for macro/micronutrient calculations, Recipes Software with access to a database of 360,000+ recipes and a ChatGPT-powered AI Recipe Generator, Nutrition Questionnaires for client intake, Online Payments via Stripe integration, Calendar & Appointments for scheduling, Report Templates for professional documentation, and a Client Portal for client access. Optional add-ons include the HIPAA-compliant Telehealth Add-on for video consultations and the AI Recipes Add-on for advanced AI capabilities. The Business Plan adds team collaboration features for multi-user environments.
Differentiator
Problem solved
Functional benefit
Products and services
- NutriAdmin Practice Management Platform All-in-one cloud-based SaaS practice management and EHR platform for nutritionists, dietitians, personal trainers, and wellness coaches. Includes client records, meal plan creation, AI-powered meal plan generator, nutrition analysis, recipes software, 360,000+ recipe database, customizable questionnaires, Stripe-integrated online payments, calendar and appointment management, report templates, and a client portal.
- Telehealth Add-on HIPAA-compliant video consultation subscription add-on that enables practitioners to conduct virtual appointments with clients directly inside the NutriAdmin app, with integration support for Zoom, Google Meet, Microsoft Teams, and Skype.
- AI Recipes Add-on Premium subscription add-on providing ChatGPT-powered AI recipe generation with automatic nutritional analysis, enabling nutrition professionals to create recipes on demand.
Quantifiable outcome
- Per-client time reduced from 1 hour to 20 minutes (67% time savings)
- +2 more outcomes
Companies that use NutriAdmin
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
NutriAdmin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature7 records
NutriAdmin partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- StripecoreStripe integration enables secure online payment processing from clients. All transactions are automatically recorded in NutriAdmin with full payment tracking, refunds, and reconciliation capabilities.
- ChatGPT (OpenAI)coreAI recipe generator powered by ChatGPT integration, enabling automatic recipe creation with nutritional analysis
- Google CalendarcoreCalendar synchronization with Google Calendar, allowing NutriAdmin appointments to sync with practitioners' existing calendar accounts
- RewardfulcoreAffiliate program management platform enabling 30% commission payouts to affiliates for referred customers within 12 months
- USDAcoreUS food nutrition database integrated for accurate nutritional analysis of foods and recipes
- AUSNUT (Australian Food Standards)coreAustralian and New Zealand food nutrient database for nutrition analysis specific to ANZ markets
- McCance and Widdowson's (UK)coreUK food composition database for nutritional analysis in UK and European markets
- Canadian Nutrient FilecoreCanadian food nutrient database for nutritional analysis in Canadian market
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NutriAdmin competitors and assessment
Company assessmentDirect peers
- Practice Better: Practice Better is an all-in-one client management, charting, scheduling, and billing platform for nutritionists, dietitians, health coaches, and wellness practitioners, head-to-head with NutriAdmin in the same SMB segment with very similar feature sets.
- Healthie: Healthie is an EHR and practice management platform purpose-built for registered dietitians and nutritionists, offering similar features — client records, meal planning, telehealth, and payments — directly overlapping NutriAdmin's core product and customer base.
- Nutrium: Nutrium is nutrition-focused practice management software offering meal planning, client engagement, and nutrient analysis for dietitians and nutritionists — a comparable vertical SaaS targeting the same practitioner personas as NutriAdmin.
Broad incumbents
- Power Diary: Power Diary is practice management software for health professionals covering appointments, clinical notes, billing, and telehealth. It overlaps NutriAdmin functionally but targets a multi-discipline client base rather than nutritionists specifically.
- SimplePractice: SimplePractice is a widely adopted practice management platform for health and wellness professionals (therapists, dietitians, coaches), with broader scope and deeper capital than NutriAdmin — a clear broad incumbent in adjacent practice management software.
- Jane App: Jane is a clinic practice management platform for allied health and wellness practitioners offering charting, scheduling, billing, and telehealth. It overlaps NutriAdmin on practice management but serves a much broader allied health base.
- Cliniko: Cliniko is practice management software for allied health clinics (physio, chiro, massage, nutrition) with appointments, records, and billing. Comparable to NutriAdmin in workflow automation but operating across wider allied health verticals.
Others
- MyFitnessPal: MyFitnessPal is a dominant consumer nutrition tracking and food database platform. Not a direct competitor to NutriAdmin's EHR practice management, but adjacent in the nutrition data ecosystem that NutriAdmin also draws on.
Emerging players
- Mealime: Mealime is a personalized meal planning service with smart grocery lists. It does not serve nutritionists as a B2B platform but competes for end-customer attention in the meal plan generation space NutriAdmin enables.
- Eat This Much: Eat This Much is an AI-driven meal planning app that auto-generates personalized meal plans from dietary preferences — overlapping NutriAdmin's AI Meal Plan Generator feature at the consumer/patient end of the value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NutriAdmin social profiles
Digital presenceNutriAdmin compliance and trust
Trust signalCompliance3 records
NutriAdmin financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriAdmin leadership team
Management profileNumber of profiles
Profiles1 record
NutriAdmin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriAdmin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriAdmin
What does NutriAdmin do?
NutriAdmin is a cloud-based SaaS practice management and EHR platform purpose-built for nutritionists, dietitians, personal trainers, and wellness coaches. It combines client records, AI-powered meal plan generation (60-second plans with recipes), a 360,000+ recipe database with multi-region nutrition data, customizable questionnaires, Stripe-powered online payments, calendar/appointment management, report templates, a client portal, and an optional HIPAA-compliant telehealth add-on into a single subscription product. The platform is sold on tiered monthly or annual subscription plans with add-on subscriptions for telehealth and AI Recipes.
Is NutriAdmin a public or private company?
NutriAdmin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NutriAdmin founded?
NutriAdmin was founded in 2016. It employs 1 to 10 people.
Where is NutriAdmin based?
NutriAdmin is headquartered in Manchester, United Kingdom, in the Europe region.
How does NutriAdmin make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are add-on Features and affiliate Referrals.
Who are NutriAdmin's main competitors?
Direct peers on record are Practice Better, Healthie and Nutrium. Broad incumbents are Power Diary, SimplePractice, Jane App and Cliniko. MyFitnessPal is listed as an others. Emerging players are Mealime and Eat This Much.
Does NutriAdmin have an API?
No public API is recorded for NutriAdmin.
What industry is NutriAdmin in?
NutriAdmin's product category is Practice Management Software for Nutrition Professionals. Its primary akta.pro industry code is HSADAFAE, Medical Nutrition Therapy (Registered Dietitian), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 518 and its SIC code is 7372.