Forest Care

What Forest Care does

Forest Care Limited is a privately-held, family-owned operator of five purpose-built residential, nursing, dementia, and respite care homes in Surrey and Hampshire, England, founded in 1981 and headquartered in Aldershot. The group operates Cedar Lodge, Holly Lodge, Elm Lodge, Oak Lodge, and Rowan Lodge — each a 60-bed facility — providing 24-hour personal care, qualified-nursing care, specialist dementia care (concentrated at Holly Lodge), and short-term respite stays to elderly residents primarily from the affluent South East England catchment. Four of the five homes hold CQC 'Outstanding' or 'Good' ratings, and the group has accumulated multiple regional care awards between 2019 and 2025.

The business operates an all-inclusive subscription pricing model with monthly billing: one fee covers accommodation, meals, nursing or residential care, physiotherapy, chiropody, hairdressing, massage therapy, activities, and excursions, with no administration fees, deposits, or hidden extras. NHS-funded Nursing Care contributions (£254.06/week) are accepted for eligible residents, and deferred payment arrangements are available. Revenue is predominantly recurring private-pay, with no institutional or local-authority block contracts disclosed. The company's go-to-market is direct-to-consumer via phone, website enquiry forms, 360-degree virtual tours, scheduled open days, and a referral network spanning healthcare professionals, social services, and care-finder platforms (Lottie, carehome.co.uk).

Forest Care's technology layer is built around third-party integrations rather than proprietary infrastructure. The Silver Shield AI fall-detection and health-monitoring system (deployed February 2026 across all five homes) provides real-time fall alerts, continuous heart-rate and respiratory monitoring, predictive wellness insights, and bed/chair exit notifications with a privacy-first, camera-free design. The Famileo integration supports personalised family-connection newsletters. The company maintains UK GDPR compliance and ICO registration, with explicit CQC-aligned telemetry intended to produce auditable, regulator-ready evidence.

Name

Forest Care

Legal name

Forest Care Limited

Website

https://forestcare.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Forest Care is a family-owned UK operator of five purpose-built residential, nursing, dementia, and respite care homes in Surrey and Hampshire, serving private-pay elderly residents with an all-inclusive fee model and CQC Outstanding/Good ratings since 1981.

Ownership category

akta.pro rank

Headquarters

HQ city

Aldershot

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Care Fees: Private pay residential care services for elderly residents needing assistance with daily activities. Fees are all-inclusive covering accommodation, meals, care, and therapies. Revenue is recurring based on length of stay.
2. Nursing Care Fees: 24-hour nursing care services at four of five homes for residents requiring qualified nurse input. All-inclusive pricing with nursing care covered. NHS-funded Nursing Care contribution of £254.06/week applicable for eligible residents.
3. Dementia Care Fees: Specialist dementia care at Holly Lodge, combining residential and nursing dementia care. Premium pricing for specialist services including dementia-friendly activities and purpose-built facilities.
4. Respite Care Fees: Short-term care stays with minimum 4-week requirement. No extra fee for respite care under all-inclusive model. One-time/hybrid revenue stream based on duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Forest Care operates five purpose-built private residential and nursing care homes across Surrey and Hampshire, providing 24-hour residential, nursing, dementia, and respite care for elderly residents under an all-inclusive fee structure. Services include accommodation, meals, personal and medical care, physiotherapy, chiropody, hairdressing, massage therapy, activities, and excursions, delivered by care teams operating above industry-standard staffing ratios. The group differentiates through the Silver Shield AI-powered fall detection and health monitoring system deployed across all homes.

Product overview

Forest Care is a family-owned group of five purpose-built private residential and nursing care homes in Surrey and Hampshire, operational since 1981. The portfolio comprises Cedar Lodge and Holly Lodge in Surrey (offering residential, nursing, and specialist dementia care), and Elm Lodge, Oak Lodge, and Rowan Lodge in Hampshire (offering residential, nursing, and respite care). All five homes operate under an all-inclusive fee model covering accommodation, care services, physiotherapy, chiropody, hairdressing, massage therapy, and activities. The company differentiates through technology integration including Silver Shield AI-powered fall detection across all homes, virtual tour capabilities, and partnerships with Famileo for family engagement. All homes maintain either CQC 'Outstanding' or 'Good' ratings, with multiple homes receiving regional care awards.

Differentiator

Problem solved

Functional benefit

Brands

• Cedar Lodge: Award-winning care home in Frimley, Surrey offering residential, nursing, and respite care. Named Care Home of the Year at Surrey Care Awards 2025.
• Elm Lodge
• Holly Lodge
• Oak Lodge
• Rowan Lodge

Products and services

• Cedar Lodge Award-winning purpose-built care home in Frimley, Surrey offering 24-hour residential care, nursing care, and respite care with 60 spacious ensuite bedrooms, dedicated activities team, and landscaped gardens. Named Care Home of the Year at the Surrey Care Awards 2025.
• Elm Lodge Luxury 60-bed purpose-built eco-friendly residential care home in Hartley Wintney, Hampshire, offering five-star hospitality, residential care and respite care. Featured in Knight Frank's Luxury Care Home Guide 2026.
• Holly Lodge Regional and national award-winning specialist dementia care home in Frimley Green, Surrey with 60 spacious bedrooms, purpose-built for dementia care with sensory gardens and multi-sensory activities. Offers residential dementia care, nursing dementia care, nursing care, and respite care. Won Nursing Home of the Year at Surrey Care Awards 2022.
• Oak Lodge CQC Outstanding-rated care home in Basingstoke, Hampshire set within a 300-acre countryside estate, offering nursing care and residential care. Named Residential Home of the Year at Hampshire Care Awards 2025.
• Rowan Lodge Award-winning care home in Hook, Basingstoke offering 24-hour residential care, nursing care, and mild dementia care, with 60 ensuite bedrooms, cinema, family room, café, and the Rowan Tree pub.
• Residential Care 24-hour residential care providing assistance with daily activities including washing, dressing, meals, medication management, and general supervision in a safe and supportive environment. Available at Cedar Lodge, Elm Lodge, Holly Lodge, Oak Lodge, and Rowan Lodge.
• Nursing Care Higher-level medical support provided by Registered Nurses including wound care, catheter care, sub-cutaneous medication administration, and diabetes management. Available at four of five homes: Cedar Lodge, Holly Lodge, Oak Lodge, and Rowan Lodge.
• Dementia Care Specialist dementia care at Holly Lodge providing residential dementia care and nursing dementia care for individuals at all stages of dementia, with purpose-built environments, multi-sensory activities, and dementia-trained staff available 24/7.
• Respite Care

Quantifiable outcome

• Named Care Home of the Year at Surrey Care Awards 2025 (Cedar Lodge)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Phillips LawminorStrategic or Co-development Partner · 1 September 2026Phillips Law provides guest speaker sessions at Forest Care open days covering Wills, Lasting Powers of Attorney, and care fee annuities to help families understand legal and financial planning for care.
• Silver Shield (Spark Care)coreTechnology or Integration · 1 February 2026Forest Care has installed Silver Shield AI-powered fall detection, prevention and health monitoring system across all five homes for residents assessed at highest risk from falls. Provides real-time fall alerts, 24/7 vital sign monitoring, predictive wellness insights, bed/chair exit notifications, and room-level location awareness with privacy-first design (no cameras, no wearables).
• Knight FrankcoreStrategic or Co-development Partner · 1 January 2026Elm Lodge featured in Knight Frank's Luxury Care Home Guide 2026, a prestigious recognition of luxury care home quality. Forest Care homes have been featured in multiple years of the guide.
• NAPA (National Association for Providers of Activities for Older People)coreStrategic or Co-development PartnerHolly Lodge is a member of NAPA, a leading activity and engagement charity for older people. Partnership supports award-winning activities programme and professional development in activity provision.
• Memory Box FoundationminorStrategic or Co-development PartnerIntergenerational initiative led by Memory Box Foundation and artist Kym Devine, bringing together Queen Mary's College students and Oak Lodge residents for weekly reminiscence sessions exploring themes like entertainment, holidays, and life milestones.
• LottieminorChannel Partner/ Reseller/ DistributorOnline care finder platform partnering with Cedar Lodge for A Life Full of Colour campaign celebrating residents through hand-painted portraits. Lottie helps families find appropriate care homes.
• Queen Mary's CollegeminorStrategic or Co-development PartnerIntergenerational reminiscence sessions pairing college students with Oak Lodge residents. Students learn about historical periods while providing meaningful engagement for residents.
• Nutrition & Hydration WeekminorStrategic or Co-development PartnerAnnual participation in Nutrition & Hydration Week, promoting awareness of nutrition and hydration importance for elderly residents through activities like smoothie-making and food-tasting experiences.
• Radfield Home CareminorStrategic or Co-development PartnerDementia care specialist delivering insightful dementia talks at Holly Lodge for families and caregivers, providing education and support on dementia care approaches.
• Silver Shield (Spark Care)coreTechnology or IntegrationSilver Shield AI-powered fall detection system installed across all Forest Care homes, providing rapid fall alerts, continuous vital-sign monitoring, predictive wellness insights, bed/chair exit notifications, room-level awareness, cloud dashboards, and privacy-first camera-free design.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Barchester Healthcare: One of the largest UK private care home operators with ~250 homes, offering residential, nursing, and dementia care at a similar service profile to Forest Care but at much greater scale and broader geographic reach.
• Care UK: Major UK operator running ~150 care homes and a large number of NHS hospitals, providing directly comparable residential, nursing, and dementia care services at a much larger scale than Forest Care.
• HC-One: Largest UK care home operator with ~330+ homes, providing residential, nursing, and dementia care services that directly overlap Forest Care's offerings, though at a much larger scale and more value-segment positioning.
• Bupa Care Homes: Global healthcare group operating ~120 care homes in the UK, offering directly comparable residential, nursing, and dementia services but at much greater scale and with broader portfolio diversity.

Direct peers

• Hamberley Care Homes: Mid-sized UK care home operator running premium, design-led homes with luxury interiors and a similar positioning in the upscale South East / Home Counties market to Forest Care's Elm Lodge and Holly Lodge.
• Signature Senior Lifestyle: Premium UK luxury care home operator with ~35 homes focused on affluent self-funders, directly comparable to Forest Care's all-inclusive, purpose-built, premium positioning in southern England.
• Colten Care: Private, family-owned operator of ~20 luxury care homes in the South of England, closely comparable to Forest Care in ownership structure, premium South East positioning, and all-inclusive service model.
• Caring Homes Group: Family-owned UK care home operator with ~70 residential, nursing, and dementia homes across England, with a similar multi-site premium approach and comparable service offerings to Forest Care.
• Hallmark Care Homes: Family-founded UK care home group operating ~20 residential and nursing homes across the South of England and Wales, with a luxury positioning and similar multi-home family-run operating model to Forest Care.
• Avery Healthcare: Privately held UK care home operator with ~60 homes across the Midlands, North, and South, offering residential, nursing, and dementia care in premium settings comparable to Forest Care's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ForestCareLtd
• Xx.com/ForestCareLtd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Care