GolfClubSubs

What GolfClubSubs does

GolfClubSubs, operated as a trading name of Booknpay Ltd (an Irish private limited company, company number 619745, headquartered in Dun Laoghaire), is a cloud-based membership management and payment collection platform purpose-built for golf clubs in the United Kingdom and Ireland. Founded in 2018 by CEO and Lead Developer Daniel Halliday, the company provides three subscription tiers — Smart Instalments (instalment-focused), Smart Membership (full membership management and finance), and Smart Membership+ (combined suite) — all delivered through a web-based dashboard and mobile-first member portal. Core technology is built on BooknPay club dashboard technology and integrates with Lightspeed Golf/Retail, Golf Genius, Xero, Mailchimp, Sendinblue, Handicap Master, BRS, and Veriff for identity verification. The platform supports online card payments, direct debit/credit instalments, offline cash/cheque/voucher handling, automated credit control with SMS/email reminders, bulk renewals, automatic category transitions, and real-time financial reporting exportable to Excel.

Name

GolfClubSubs

Legal name

Booknpay Ltd

Website

https://golfclubsubs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GolfClubSubs is a cloud-based membership management and payment collection platform built for golf clubs in the UK and Ireland, offering subscription tiers that combine direct debit instalments, automated credit control, bulk renewals, and real-time financial reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription/Membership Management Fees: GolfClubSubs charges clubs subscription fees for access to its membership management platform (Smart Membership, Smart Instalments, or combined Smart Membership+). The platform serves as the system of record for all membership payments, renewals, and financial oversight. Pricing appears to be tiered based on club size and feature requirements.
2. Transaction/Payment Processing Fees: The platform generates revenue from transaction fees on membership payments collected through the system. The company claims clubs can save an average of 30% on transaction fees compared to alternatives. Revenue accrues per payment processed (card payments, direct debits, instalments).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GolfClubSubs provides a cloud-based membership management and payment collection platform purpose-built for golf clubs. The platform automates membership renewals, recurring instalment/direct debit collection, credit control, and financial reporting through a suite of products including Smart Membership, Smart Instalments, and Smart Membership+. It integrates with golf-specific systems such as Lightspeed Golf, Golf Genius, and Xero to serve as the system of record for club memberships across the UK and Ireland.

Product overview

GolfClubSubs is a membership management and payment collection platform for golf clubs, offered as a modular suite. The core product is Smart Membership, a full membership management and finance system that handles renewals, categories, and all payment types. This integrates with Smart Instalments (add-on for automated monthly payment collection via direct debit/credit), providing clubs with flexible options. Smart Membership+ combines both modules for clubs wanting unified management. The platform includes additional features such as Credit Control for automated late payer chasing, a Financial Reporting Dashboard for real-time analytics, Bulk Renewals for one-click renewal distribution, Category Management for automated member category transitions, and a dedicated Club Treasurer Dashboard. The system is mobile-first with a member-facing portal for joining, renewing, and paying from mobile devices. Integrations include Lightspeed Retail/Golf, Golf Genius, Xero, Mailchimp, Sendinblue, and Veriff for identity verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Membership Full membership management and finance system for golf clubs that manages all renewals, categories, and membership funds in one database. Supports online card payments, offline cash, cheque and voucher payments, credit control, and integrates with Lightspeed, Golf Genius, Xero, Mailchimp, and Sendinblue.
• Smart Direct Debit / Credit Monthly instalment system that automatically manages direct debit and credit payments, sends reminders to late payers, and provides live reporting. Includes a secure club payment platform powered by BooknPay technology.
• Smart Instalments Instalment payment collection product that automates monthly payment collection, sends automatic SMS and email reminders to late payers, and eliminates manual bank reconciliations by automatically checking payment receipt status. Designed for clubs that need help specifically with instalment payment collection.
• Smart Membership + Combined offering that includes the full Smart Membership feature set plus Smart Instalments for clubs that want to manage and collect all payments, including instalments, in a single unified system.

Quantifiable outcome

• 50% faster membership management workflows
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Fore GroupcoreStrategic or Co-development Partner · 1 January 2024Collaborated with Fore Group as part of the solution for St Andrews Links Trust's complex requirements. Fore Group worked alongside GolfClubSubs and Lightspeed to provide the ideal fit for addressing unique operational needs at one of the world's most complex golf course access operations.
• VeriffcoreTechnology or Integration · 1 January 2024Identity verification platform integration allowing robust ID and address checking for application and renewal processes. Implemented at St Andrews Links Trust for verifying Ticket Holder identity via passports and driving licences, and confirming address with utility bills for local residents benefiting from reduced rates.
• Lightspeed GolfcoreTechnology or IntegrationTwo-way integration with Lightspeed Golf ensuring Ticket Holder status and player type are updated in Lightspeed the moment renewals are completed. Lapsed members automatically have their access adjusted. Critical integration for clubs like St Andrews Links Trust managing complex membership and tee-sheet operations.
• Lightspeed RetailcoreTechnology or IntegrationIntegration ensuring all payment and sales data flows directly into Lightspeed Retail, creating seamless reconciliation for club accounts teams. Implemented at St Andrews Links Trust and referenced as part of the core platform offering.
• Golf GeniuscoreTechnology or IntegrationIntegration with Golf Genius for competitions and handicapping. St. Margaret's Golf & Country Club uses this integration alongside Handicap Master and BRS systems, with GolfClubSubs serving as the master database controlling other systems.
• XerosupportingTechnology or IntegrationIntegration with Xero accounting software for financial data synchronization. Part of the broader integration ecosystem including Lightspeed connected software and other third-party platforms.
• MailchimpsupportingTechnology or IntegrationMarketing integration with Mailchimp for email campaigns and automation. St. Margaret's Golf & Country Club uses this to keep Mailchimp mailing list up to date so no member misses weekly club updates.
• SendinbluesupportingTechnology or IntegrationSMS and email campaign integration as part of the broader communication platform. Enables clubs to send automated reminders and marketing communications to members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ForeUp: ForeUp offers golf course management software covering tee sheets, POS, online booking, and member management. It is comparable because it targets golf clubs with an integrated member-and-payments workflow similar to GolfClubSubs' Smart Membership suite.
• Club Prophet Systems: Club Prophet provides management software specifically built for golf and country clubs, including member billing, tee sheets, and POS. It is comparable as a long-standing vertical competitor addressing the same membership-payment workflows GolfClubSubs automates.
• Eagle Club Systems: Eagle Club Systems provides golf-specific club management software including member management, billing, and accounting. It is comparable because it sells into the same golf-club verticals and competes for the same club-manager and treasurer budget.
• IBS Golf: IBS Golf delivers club management and member billing software to golf clubs. It is a direct peer because its core functionality — membership management, recurring billing, and member communications — overlaps directly with GolfClubSubs' offerings.
• Club Systems International (CSI): CSI provides member management, billing, and accounting software tailored to private country and golf clubs. It is a direct peer because it sells similar membership-and-payment workflows to the same golf club buyer, including category management and direct-debit collection.
• NorthStar Golf: NorthStar Golf offers golf club management software with member billing, tee-time, and accounting modules. It is comparable because it serves the same customer type (golf clubs) with overlapping membership and payment functionality.

Emerging players

• MemberClicks: MemberClicks provides membership management, event registration, and online payment tools to associations and member-based organizations. It is an adjacent peer because it solves the same recurring-payment and renewal workflows for membership organizations, though not golf-specific.

Broad incumbents

• EZLinks Golf: EZLinks provides tee-time management and golf club software used by many public and private courses. It is comparable because it overlaps with GolfClubSubs in member-side booking, payment, and club administration for golf facilities.
• Lightspeed Golf: Lightspeed Golf is a tee-sheet and golf operations platform widely adopted by clubs, and is currently a 'Core' integration partner of GolfClubSubs. It is comparable because it targets the same golf club buyer and overlaps on payment and member data, even though its core strength is point-of-sale and tee-time management.
• Jonas Club Software: Jonas Club Software provides comprehensive club management solutions (membership, accounting, POS, tee sheets) to private clubs including golf. It is comparable because it serves the same club-manager/treasurer personas and overlaps with GolfClubSubs on membership management, billing, and reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/golfclubsubscom
• LinkedInlinkedin.com/company/golfclubsubs-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GolfClubSubs