Puhastusproff

What Puhastusproff does

Puhastusproff OÜ is an Estonian property maintenance provider headquartered in Tallinn, founded in 2002 by Rein Ronimõis. The company delivers recurring interior cleaning, outdoor grounds maintenance, technical systems upkeep, specialized deep cleaning, and bundled 'Terviklahendus' (complete solution) property management contracts to enterprise, government, and housing association clients across all 15 Estonian counties. Headcount grew from ~200 in 2017 to 500+ in 2023, with revenue crossing €1M in 2016 and €5M in 2018; Allan Ronimõis assumed the CEO role in 2015 to lead the scaling phase.

The company's service model is built on five core product lines (indoor cleaning, outdoor cleaning, property management and technical systems maintenance, special cleaning, and the integrated Terviklahendus bundle) supported by floor washing machines, vacuums, deep-cleaning equipment, cherry pickers, electrostatic and microfiber technology, and automated cleaning robots for large office spaces. GTM is sales-led via phone, email, and a website inquiry form with quote-based, customized pricing; recurring contracts operate on monthly billing. Differentiation rests on the Nordic Swan Ecolabel (first in Estonia for cleaning category 076), ISO 9001:2015, ISO 14001:2015, EKHHL certification, and a trained workforce of 62+ formally certified staff.

Customer concentration spans telecom (Elisa Eesti), retail (Rimi), rail (Elron), fuel (Neste), real estate (Astri, Hepsor, Põhja Keskus), healthcare (Confido Medical Center), automotive (Viking Motors, Autospirit), and government (Riigi Kinnisvara AS, with a 43-object launch in Northern Estonia in 2021). Strategic priorities evident since 2023 are ESG positioning (Nordic Swan, sustainability investments), digital lead capture (2024 website relaunch), and bundling to expand wallet share within the existing client base. No external equity funding or M&A activity is disclosed; the company remains privately held under Estonian private capital.

Name

Puhastusproff

Legal name

Puhastusproff OÜ

Website

https://puhastusproff.ee

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Puhastusproff OÜ is an Estonian full-service property maintenance and cleaning provider serving enterprise, government, and housing association clients across all 15 Estonian counties, with 500+ employees, Nordic Swan and ISO certifications, and bundled recurring service contracts.

Ownership category

akta.pro rank

Product category

Commercial Cleaning and Property Maintenance Services

NAICS

Janitorial Services (56172), Facilities Support Services (56121)

SIC

Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Cleanroom & Controlled Environment Cleaning (BPABABAH)

akta.pro secondary industries

Upholstery Cleaning (Sofas, Chairs, Cushions) (HSAJAJAC), Townhome & PUD Association Management (BPAJAHAE), Gutter Cleaning (Residential & Light Commercial) (HSAIAKAA)

Keywords

• Commercial cleaning services
• Property maintenance
• Facility management
• Technical systems maintenance
• Grounds maintenance services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Regular Cleaning Services: Regular and periodic interior cleaning services for maintaining clean and pleasant appearance. Revenue generated through recurring service contracts with regular frequency (daily, weekly, monthly).
2. Specialized Cleaning Services: Deep cleaning, window washing, floor deep cleaning, carpet cleaning, post-construction cleaning. One-time or periodic specialized services with higher pricing due to specialized equipment and expertise requirements.
3. Property Management and Technical Systems Maintenance: Technical systems maintenance including electrical systems management, ATS (fire alarm) maintenance, ventilation maintenance, heating system maintenance. Revenue from regular maintenance contracts.
4. Complete Solutions (Terviklahendus): Comprehensive property management combining interior cleaning, outdoor cleaning, specialized services, maintenance work, and property management under one responsibility. Premium pricing for comprehensive service packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Puhastusproff provides property maintenance and cleaning services across Estonia, organized around five service lines: indoor cleaning (regular and periodic cleaning of offices, production facilities, and residential common areas), outdoor grounds maintenance (seasonal, mechanized, and arborist work), property management and technical systems maintenance (electrical, fire alarm/ATS, ventilation, heating), specialized cleaning (window washing, floor deep cleaning, carpet cleaning, post-construction cleaning), and a bundled Complete Solution (Terviklahendus) that delivers all of the above under a single point of responsibility.

Product overview

Puhastusproff offers a comprehensive suite of property maintenance and cleaning services across Estonia. The core offering consists of five main service categories: (1) Siseruumide koristusteenus for indoor cleaning, (2) Välikoristus for outdoor and grounds maintenance, (3) Kinnisvara haldus/Tehnosüsteemide hooldus for property management and technical systems, (4) Eripuhastustööd for specialized deep cleaning services, and (5) Terviklahendus as an integrated package combining all services. Services are available across all 15 Estonian counties and include offerings such as window washing, post-construction cleaning, floor deep cleaning, carpet cleaning, and seasonal maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Siseruumide koristusteenus (Indoor Cleaning Service) Regular and periodic indoor cleaning service covering offices, production facilities, and residential building stairwells to ensure a clean and pleasant interior appearance. Sold as recurring contracts (daily/weekly/monthly frequency) to property owners, housing associations, and commercial clients across Estonia.
• Välikoristus (Outdoor Cleaning and Grounds Maintenance) Staffed and mechanized maintenance of property grounds, including seasonal work (autumn leaf clearing, winter snow removal and ice prevention, spring cleaning, summer lawn mowing), project-based services, arborist services, and roof cleaning. Available to property owners and managers across Estonia.
• Kinnisvara haldus / Tehnosüsteemide hooldus (Property Management / Technical Systems Maintenance) Specialist-led maintenance of building technical systems including electrical maintenance coordination, fire alarm (ATS) system maintenance, ventilation maintenance, and heating system maintenance, plus broader property management responsibilities. Sold as recurring maintenance contracts.
• Eripuhastustööd (Special Cleaning Work) Specialized cleaning work performed in addition to daily indoor and outdoor cleaning to maintain a building's appearance, including window washing, floor deep cleaning (with protective coatings), carpet deep cleaning, and post-construction cleaning. Priced per m² or per service unit.
• Terviklahendus (Complete Solution)

Quantifiable outcome

• First company in Estonia with Nordic Swan Ecolabel certification for cleaning services
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Elisa EesticoreStrategic or Co-development PartnerLong-term partnership in cleaning services. Elisa Eesti is a major telecommunications company requiring cleaning services across Estonia. Puhastusproff provides comprehensive cleaning services to Elisa Eesti facilities nationwide.
• AstricoreStrategic or Co-development PartnerReal estate management company partnership. Astri operates commercial and residential properties requiring comprehensive property management services. Long-term cooperation since Puhastusproff's inception.
• MeelisGoProperty AScoreStrategic or Co-development PartnerProperty management company partnership. MeelisGoProperty AS manages real estate properties requiring cleaning and maintenance services.
• Confido Medical CentercoreStrategic or Co-development PartnerHealthcare facility partnership started in 2020. Puhastusproff provides medical center cleaning services across Estonia. Healthcare facilities require specialized cleaning with higher hygiene standards.
• Riigi Kinnisvara ASflagshipStrategic or Co-development PartnerState Property partnership started in 2021 with simultaneous launch of 43 objects in Northern Estonia. Major government contract demonstrating capability to manage large-scale property management operations.
• RimicoreStrategic or Co-development PartnerRetail chain partnership. Rimi operates grocery stores across the Baltic region requiring regular cleaning and maintenance services.
• NesteminorStrategic or Co-development PartnerPetroleum company partnership. Neste operates fuel stations requiring outdoor cleaning and maintenance services.
• Viking MotorsminorStrategic or Co-development PartnerAutomotive dealership partnership. Viking Motors operates car dealership facilities requiring professional cleaning services.
• HepsorminorStrategic or Co-development PartnerReal estate development company partnership. Hepsor develops residential and commercial properties requiring cleaning services.
• Põhja KeskusminorStrategic or Co-development PartnerShopping center partnership. Põhja Keskus operates a shopping center requiring regular cleaning and maintenance services.
• ElronminorStrategic or Co-development PartnerRailway operator partnership. Elron operates train services requiring station cleaning and maintenance services.
• AutospiritminorStrategic or Co-development PartnerAuto service partnership. Autospirit operates car service facilities requiring professional cleaning services.
• ElkeminorStrategic or Co-development PartnerReal estate company partnership.
• OperaminorStrategic or Co-development PartnerCommercial property company partnership.
• Maurusemaja / Fund EhitusminorStrategic or Co-development PartnerConstruction company partnership for post-construction cleaning services.
• Pärnu LennujaamminorStrategic or Co-development PartnerAirport partnership. Pärnu Airport requires professional cleaning and maintenance services.
• ReminorStrategic or Co-development PartnerReal estate management company partnership.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Balti Haldusgrupp: Estonian property management and cleaning services group serving residential associations and commercial buildings. Comparable on HOA/Korteriühistu property management and bundled cleaning services.
• CleanEST / Sol Cleaning Estonia: Estonian cleaning services providers serving residential, commercial, and office clients with recurring and one-time cleaning. Direct competitor in the same Estonian cleaning-services category with overlapping offerings.
• Citywide Cleaning Services (city24 cleaning): Estonian commercial cleaning company serving offices, retail and industrial properties with recurring contracts. Comparable on B2B janitorial service model and Estonian customer base.
• SOL Balti Hooldus: Baltic/Nordic facility-maintenance and cleaning services group with Estonian operations. Direct competitor to Puhastusproff for cleaning, property maintenance, and technical systems services in the same Estonian market.

Broad incumbents

• Compass Group: UK-listed global support services company covering cleaning, property, and workplace services. Comparable on multi-service facility management bundles to enterprise and institutional clients.
• Sodexo: Global French facility-management and food-services group offering cleaning and property services to enterprise and government clients, including across the Baltics. Comparable on cleaning and integrated facility management offerings.
• ISS A/S: Danish-headquartered global facility services giant with cleaning, property management, and workplace offerings. Operates in Estonia (ISS Eesti) and competes for the same enterprise and public-sector contracts Puhastusproff serves, but at much broader scale.
• Rentokil Initial: UK-based hygiene and pest-control services group operating across Europe including the Baltics. Compares on hygiene and property maintenance services for commercial properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/puhastusproff
• LinkedInlinkedin.com/company/puhastusproff-o%C3%BC

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puhastusproff