Flagstaff

What Flagstaff does

Flagstaff (operated as findflagstaffhomes.com) is a direct-to-consumer real estate brokerage serving the Flagstaff, Arizona metropolitan area and surrounding Northern Arizona communities including Williams, Munds Park, Parks, Mountainaire, and Bellemont. The business is operated by licensed agent Julie Sansone under the Realty Executives of Northern Arizona franchise (15 E. Cherry Avenue, Flagstaff, AZ), with the consumer-facing website functioning as the primary lead-generation and listing-discovery surface. The platform aggregates real-time property data from the Northern Arizona Multiple Listing Service (NAMLS) under the Broker Reciprocity program, with current listings shown as of July 1, 2026, at an average market price of approximately $1.04M.

The underlying technology stack is the CINC (Commissions, Inc.) platform — part of Fidelity National Financial's FNF RE Tech ecosystem — providing the website, CRM, lead capture, and marketing automation layer. The product surface includes a property search portal with map search, 30+ pre-configured neighborhood quick searches, a Home Estimate valuation tool, and a co-branded mortgage lending page linking to CMG Home Loans (The Moore-MacFerren Group). Analytics instrumentation includes Google Analytics, Microsoft Clarity, FullStory, and Meta Pixel. An AI-powered chatbot (vendor-supplied) handles text-based user queries, and the site's Terms of Use disclose use of generative AI tooling with associated disclaimers.

Revenue is generated through real estate commissions on residential buy/sell transactions in the Flagstaff market, supplemented by referral economics from the integrated CMG Home Loans mortgage partner. The pricing model is not publicly disclosed; commissions are negotiated bilaterally between agent and client. Customer segments are horizontal — individual home buyers and home sellers in the Northern Arizona market — with no enterprise or institutional accounts. The business is classified as a small private brokerage with 11–50 employees (encompassing the broader franchise network), no venture capital or private equity funding, no M&A history, and no public-market listing.

Name

Flagstaff

Legal name

Realty Executives of Northern Arizona

Website

https://findflagstaffhomes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Flagstaff (findflagstaffhomes.com) is a small direct-to-consumer real estate brokerage serving home buyers and sellers in the Flagstaff, Arizona metro and surrounding Northern Arizona communities, operated under Realty Executives of Northern Arizona on the CINC platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Web Search Portals and All Other Information Services (519290)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate brokerage
• Residential home sales
• Property listing search
• Home buyer representation
• Home seller services

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Real Estate Commissions: The company operates as a real estate brokerage generating revenue through commissions on property sales and purchases. Agent Julie Sansone represents buyers and sellers in the Flagstaff, Arizona market.
2. Mortgage Lending Referrals: The site features CMG Home Loans (The Moore-MacFerren Group) for mortgage services, generating referral revenue for connected lending services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Flagstaff operates the findflagstaffhomes.com real estate listing search platform for the Flagstaff, Arizona metro area, providing residential property search, featured listings, map-based search, and neighborhood-specific quick searches across 30+ Flagstaff communities. The business is operated by agent Julie Sansone under Realty Executives of Northern Arizona, delivering buyer and seller representation services backed by Northern Arizona Multiple Listing Service (NAMLS) data and a CINC-powered website.

Product overview

Find Homes in Flagstaff is a real estate listing platform operated by Realty Executives of Northern Arizona under the brokerage of Julie Sansone. The platform is built on the CINC technology stack and aggregates listings from the Northern Arizona Multiple Listing Service (NAMLS). The core product is the property search website (findflagstaffhomes.com), supplemented by integrated services including CMG Home Loans for mortgage lending and a Home Estimate tool for property valuation. The platform offers neighborhood-specific quick searches across 30+ Flagstaff communities and map-based property discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Find Homes in Flagstaff Website Primary real estate listing search platform for Flagstaff, AZ, enabling home buyers and sellers to search homes for sale, view featured listings, use map search, and access neighborhood-specific quick searches. Aggregates listings from the Northern Arizona Multiple Listing Service (NAMLS) and operates as the lead generation and service hub for Julie Sansone of Realty Executives of Northern Arizona.
• Buyer and Seller Representation Services Full-service residential real estate representation for home buyers and sellers in the Flagstaff and Northern Arizona market, delivered by licensed agent Julie Sansone under the Realty Executives of Northern Arizona brokerage.
• Home Estimate Tool Standalone property valuation service that allows users to submit a home address and receive a personalized report estimating home worth based on market data, recently sold listings, and neighborhood trends.

Quantifiable outcome

• Average home price in Flagstaff market: $1,040,161 as of July 2026

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• CMG Home Loans (The Moore-MacFerren Group)coreGTM or Marketing PartnerCMG Home Loans is featured on the website as a preferred mortgage lending partner. The Moore-MacFerren Group provides home loan services to buyers using the findflagstaffhomes.com platform. NMLS# 177569/914787. Contact: 928-864-5846.
• CINC (Commissions Inc.)coreTechnology or IntegrationThe findflagstaffhomes.com website is powered by CINC, a real estate technology platform. CINC provides websites, CRM functionality, and marketing capabilities for real estate agents and brokerages. CINC is part of FNF RE Tech (Fidelity National Financial).
• Northern Arizona Multiple Listing Service (NAMLS)coreTechnology or IntegrationThe website aggregates real estate listings from the Northern Arizona Multiple Listing Service, providing comprehensive property data including prices, features, and market statistics for the Flagstaff area.
• Northern Arizona Association of RealtorscoreTechnology or IntegrationListings are sourced through the Northern Arizona Association of Realtors originating system, ensuring accurate and verified property information.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: Technology-forward residential brokerage that combines agent-focused tools, IDX search, and neighborhood content — overlapping with the CINC-powered, neighborhood-SEO approach used by Flagstaff.
• Redfin: Internet-first residential brokerage with map-based search and home-estimate functionality that directly mirrors the core features on findflagstaffhomes.com.
• Zillow: Consumer-facing real estate portal with map search, home estimates (Zestimate), and agent routing that overlap with the subject site's core product functionality.
• Realty Executives International: Global brokerage franchise network whose Realty Executives of Northern Arizona brand operates the subject site. Directly relevant as the parent brand and a comparably structured franchise brokerage model.
• HomeSmart: Large tech-enabled residential brokerage that competes for independent agents in regional Arizona markets and provides comparable agent support and lead-generation tooling.
• eXp Realty: Cloud-based residential brokerage with heavy tech integration and agent acquisition focus; comparable business model of residential representation enabled by a central tech platform.
• Realtor.com: Major MLS-aggregated listing portal with neighborhood data and home valuation features that compete with the findflagstaffhomes.com discovery experience.
• Coldwell Banker Realty: Established residential brokerage franchise with similar agent-network, IDX, and neighborhood-search distribution comparable to the subject's local franchise setup.
• Berkshire Hathaway HomeServices: Residential brokerage franchise with comparable agent-brokerage, IDX, and lead-routing model to Realty Executives; another large-network incumbent competing for the same agent/buyer pool.

Emerging players

• Real Geeks: IDX website and CRM provider under the same FNF RE Tech umbrella as CINC. Directly comparable as a tech stack powering independent agent sites like the subject's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flagstaff