Northern Arizona Association of Realtors

What Northern Arizona Association of Realtors does

Northern Arizona Association of REALTORS (NAAR) is a nonprofit professional trade association headquartered in Flagstaff, Arizona, founded in 1947 to serve licensed real estate professionals operating across Northern Arizona, including Coconino County and surrounding regions. The organization operates as a regional chapter within a three-tiered affiliation structure: local NAAR membership automatically confers Arizona REALTORS (AAR) state membership and National Association of REALTORS (NAR) national membership, subjecting members to the NAR Code of Ethics and standardized forms and training.

NAAR's core product is the Northern Arizona Multiple Listing Service (NAMLS), built on the Flexmls platform and integrated with Supra eKey electronic lockbox access, Domus Analytics market dashboards, FOREWARN agent safety tools, ListHub reporting, and (via 2025) the Lone Wolf Transact transaction management platform and an in-house Launch Dashboard. In November 2025, NAAR joined a statewide MLS datashare partnership with Prescott Area Association of REALTORS, MLS of Southern Arizona, and White Mountains Association of REALTORS, extending network reach to over 11,700 MLS subscribers across Arizona.

Revenue is generated primarily through tiered membership dues (approximately $135 retained locally per member, $95/quarter MLS fees with a $38 discount for annual prepayment, and $35 voluntary RAPAC contribution), professional development and continuing education programs (e-PRO, GRI, SRES designations, Launchpad Series), and ancillary member benefits including a BetterHelp mental health partnership and community events. Leadership includes CEO Judy Jackson and 2026 President Kristina Henson, who succeeded Michelle Linton at the 2026 Lowell Observatory installation ceremony.

Name

Northern Arizona Association of Realtors

Legal name

Northern Arizona Association of REALTORS

Website

https://nazrealtor.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Northern Arizona Association of REALTORS is a Flagstaff-based nonprofit trade association serving licensed real estate professionals in Northern Arizona through MLS operations, tiered membership dues, professional development, and advocacy as a local chapter of Arizona REALTORS and NAR.

Ownership category

akta.pro rank

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: NAAR generates revenue through tiered membership dues. Members pay local, state, and national association dues simultaneously. NAAR (Local): $135.00, AAR (State): $175.00, NAR (National): $156.00, plus mandatory NAR Consumer Advertising Campaign: $45.00. MLS fees are paid quarterly ($95 per quarter).
2. Professional Development and Continuing Education: Revenue from continuing education classes, designation courses (ePRO, GRI, SRES), and professional development programs offered to members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Northern Arizona Association of REALTORS (NAAR) is a regional professional trade association that provides real estate agents, brokers, and appraisers in Northern Arizona with member-based services including access to the Northern Arizona MLS (NAMLS), continuing education and professional designation programs (e-PRO, GRI, SRES), market data analytics via Domus Analytics, political advocacy through RAPAC, fair housing training, and member safety tools (FOREWARN). Membership simultaneously enrolls members in state (Arizona REALTORS) and national (NAR) associations.

Product overview

Northern Arizona Association of REALTORS (NAAR) is a professional trade association serving real estate professionals in Northern Arizona. The organization provides a suite of member services centered around its core Northern Arizona MLS (NAMLS) platform for property listings, professional development and continuing education programs, market analytics through Domus Analytics, advocacy through RAPAC, fair housing resources, and member communications including a monthly newsletter and Beyond the Sale podcast. Additional services include REALTOR safety programs with FOREWARN integration, community outreach initiatives, and wellness benefits through BetterHelp partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Northern Arizona MLS (NAMLS)
• Professional Development Program
• Domus Analytics Market Snapshot
• REALTOR Safety Program

Quantifiable outcome

• 135% of blood drive donation goal achieved
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• Prescott Area Association of REALTORScoreTechnology or Integration · 3 November 2025Part of a statewide MLS datashare partnership connecting listing data across Arizona, providing broader access to listings for members and enhancing data-driven service.
• Multiple Listing Service of Southern ArizonacoreTechnology or Integration · 3 November 2025Part of a statewide MLS datashare partnership connecting listing data across Arizona, providing broader access to listings for members and enhancing data-driven service.
• White Mountains Association of REALTORScoreTechnology or Integration · 3 November 2025Part of a statewide MLS datashare partnership connecting listing data across Arizona, providing broader access to listings for members and enhancing data-driven service.
• National Association of REALTORS (NAR)flagshipStrategic or Co-development Partner · 1 January 1945NAAR is affiliated with NAR, the largest trade association in the United States with over 1.5 million members. This national partnership provides members access to national resources, advocacy at the federal level, industry research, and the REALTOR Code of Ethics. NAR sets standards for the real estate profession nationwide.
• Arizona REALTORS (AAR)flagshipStrategic or Co-development Partner · 1 January 1945NAAR is affiliated with Arizona REALTORS, the state-level association representing over 53,000 real estate professionals in Arizona. This partnership provides advocacy at the state level, standardized forms and contracts, and state-specific resources and training.
• City of FlagstaffcoreStrategic or Co-development PartnerNAAR collaborates with the City of Flagstaff on housing initiatives, community development, sign ordinances, and regional planning including the Flagstaff Regional Land Use Plan 2045. The partnership supports affordable housing programs including CHAP providing up to $50,000 in down payment assistance.
• Habitat for Humanity of Northern ArizonacoreStrategic or Co-development PartnerNAAR was instrumental in establishing the Northern Arizona Housing Fund and has partnered with Habitat for Humanity on the Timber Sky affordable housing project, with $320,000 invested through the Northern Arizona Housing Fund.
• Arizona Community Foundation of FlagstaffcoreStrategic or Co-development PartnerACF of Flagstaff partnered with NAAR through the Northern Arizona Housing Fund to gift $150,000 to Habitat for Humanity's Starter Home Project and is working toward funding a second home.
• Domus AnalyticscoreTechnology or IntegrationProvides interactive market statistics dashboards and analytics as a member benefit, offering up-to-date market data and insights for NAAR members.
• ListHubcoreTechnology or IntegrationMLS reporting platform providing monthly listing reports and performance metrics for NAAR MLS data.
• FOREWARNcoreTechnology or IntegrationSafety tool partner providing risk assessment services for agents meeting clients at properties. Includes Household Risk feature for enhanced safety awareness.
• SupracoreTechnology or IntegrationProvides keybox and access technology for MLS access, enabling agents to access listed properties through electronic lockbox systems.
• BetterHelpcoreStrategic or Co-development PartnerMental health benefit partner providing NAAR members with access to three free confidential therapy sessions with licensed therapists as a member benefit.
• Lone Wolf Technologies (Transact)coreTechnology or IntegrationTransaction management platform partner providing transaction tools for Arizona REALTORS through the Launch Dashboard integration.
• Coconino CountycoreStrategic or Co-development PartnerNAAR collaborates with Coconino County on land use planning, sign ordinances, rural property considerations, and the County Comprehensive Plan update process.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prescott Area Association of REALTORS: Regional REALTOR association serving the Prescott area in Arizona. Direct peer through the statewide MLS datashare partnership and similar membership dues/MLS structure.
• White Mountains Association of REALTORS: Regional REALTOR association serving the White Mountains region of Arizona. Direct peer in size, membership model, and participation in the statewide MLS datashare.
• Multiple Listing Service of Southern Arizona (MLSSAZ): MLS operator and trade association hybrid serving Southern Arizona. Direct peer in MLS technology and member services, and partner in the statewide datashare.
• Arizona REALTORS (AAR): State-level REALTOR association with 53,000+ members across Arizona. AAR is NAAR's parent state association for advocacy, forms, and standardized resources, making it the most direct comparable in terms of membership structure and revenue model.

Broad incumbents

• Florida Realtors: Large state-level REALTOR association with similar membership-based trade association model. Broad incumbent in the REALTOR association space.
• Houston Association of REALTORS (HAR): Large regional REALTOR association with MLS operations. Comparable trade association and MLS business model, but operates at a much larger scale in a different geography.
• California Association of REALTORS (C.A.R.): Large state-level REALTOR association. Comparable in business model (membership dues, MLS, advocacy) but substantially larger scale and operates in a different state.
• National Association of REALTORS (NAR): National trade association with 1.5M+ members and the umbrella organization for NAAR. While not a direct competitor, NAR sets standards, ethics, and advocacy direction that NAAR executes at the local level.

Regional players

• Tucson Association of REALTORS: Regional REALTOR association serving the Tucson metro area. Comparable membership and MLS structure, but operating in a different Arizona sub-market.
• Phoenix Association of REALTORS (PAR): Large regional REALTOR association serving the Phoenix metro area. Comparable business model but operates at a much larger scale in a different sub-market of Arizona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@northernarizonaassociation8240
• Facebookfacebook.com/NAZREALTOR
• LinkedInlinkedin.com/company/northern-arizona-association-of-realtors-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Arizona Association of Realtors