Boss Digital
Boss Digital is a UK-based B2B digital marketing agency operating as "Mary," a creative search agency in Maidenhead. Founded in 2009, it serves charity, education, law, B2B, and professional services clients with SEO, PPC, branding, and content services.
- Company typePrivate
- Founded2009
- HeadquartersMaidenhead, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Boss Digital does
Boss Digital is a UK-based B2B digital marketing agency operating under the brand "Mary" - a creative search agency headquartered in Maidenhead, United Kingdom. Founded in 2009 as a pure search marketing agency, the firm transitioned to a full-service offering in 2015 and today delivers seven core service lines: PPC management, social media, email marketing, web design and development, SEO, content strategy training, and branding. The agency's stated differentiation is the combination of creative strategic thinking with search marketing expertise, grounded in behavioral economics and buyer psychology.
The firm operates on a professional services revenue model with custom pricing and monthly billing. Its go-to-market is sales-led and consultative, relying on direct client engagement via phone, email, and a website contact form. Customer acquisition is supported by a content marketing engine comprising a blog, comprehensive guides, a podcast ("Mary's Adventures"), an email newsletter, and an active founder-led LinkedIn presence. The agency targets seven primary verticals: Charity, Law, B2B, Health & Fitness, Professional Services, Accountancy, and Education, with Technology as a secondary segment. Named clients on the website include Anaphylaxis UK, Harper Adams University, Belong Villages, Gradel Institute, Education Support, and Ark, indicating a portfolio skewed toward nonprofit and education sectors alongside private-sector engagements.
Boss Digital employs between 11 and 50 staff and operates exclusively within the UK market with no disclosed geographic expansion plans. No funding rounds, acquisitions, partnerships, patents, or awards are disclosed in the available data. The firm has no disclosed AI or machine learning capabilities, and its technology stack is built on standard digital marketing channels rather than proprietary platforms.
Boss Digital firmographics
Firmographics- Name
- Boss Digital
- Legal name
- Mary
- Website
- https://boss-digital.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boss Digital is a UK-based B2B digital marketing agency operating as "Mary," a creative search agency in Maidenhead. Founded in 2009, it serves charity, education, law, B2B, and professional services clients with SEO, PPC, branding, and content services.
- Ownership category
- akta.pro rank
Boss Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Boss Digital is headquartered
LocationHeadquarters
- HQ city
- Maidenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Boss Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital Marketing Services: Mary generates revenue through providing digital marketing services including SEO, social media, web design, email marketing, PPC, and branding. Services are offered to brands seeking creative and strategic marketing support across multiple sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on service requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Boss Digital product offering
Product offeringCore offering
Boss Digital is a B2B marketing agency that delivers brand strategies and full-service digital marketing, building demand through creative brand work and capturing it through search. The agency offers seven core services: PPC management, social media, email marketing, web design and development, SEO, content strategy training, and branding, serving UK-based brands across sectors such as charity, B2B, law, health and fitness, professional services, accountancy, and education.
Product overview
Mary is a full-service digital marketing agency that evolved from a pure search marketing agency (founded in 2009) to offer comprehensive digital services in 2015. The agency operates as a single integrated offering with seven core service lines: PPC Management, Social Media, Email Marketing, Web Design & Development, SEO, Content Strategy Training, and Branding. The agency differentiates through creative brand strategy combined with search marketing expertise, built on fundamentals including behavioral economics, buyer psychology, and robust brand strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- PPC Management
- Social Media Marketing
- Email Marketing
- Web Design and Development
- SEO
- Content Strategy Training
- Branding
Quantifiable outcome
- First client still with them since 2009
- +1 more outcomes
Companies that use Boss Digital
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles6 records
Boss Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boss Digital partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Boss Digital competitors and assessment
Company assessmentDirect peers
- Hallam: Nottingham-based multi-award-winning UK digital marketing agency providing SEO, PPC, paid social, and web design services to B2B and B2C clients. Directly comparable as a UK full-service agency of similar scale.
- Absolute Digital Media: UK SEO and PPC agency with strong content and creative capabilities. Comparable as a UK-focused digital marketing agency serving B2B and B2B-adjacent clients.
- Croud: UK-headquartered full-service digital marketing agency offering SEO, PPC, content, and digital PR across multiple verticals. Closely comparable in service mix, UK geographic focus, and mid-market positioning to Mary.
- Receptional: Long-established UK digital marketing agency combining SEO, PPC, and content strategy. Comparable in operational longevity, UK focus, and integrated service delivery.
- Rise at Seven: UK digital PR and SEO agency combining creative content with search-led tactics. Directly comparable to Mary's 'creative search' positioning and similar UK mid-market agency profile.
- Evoluted: Leicester-based digital agency offering SEO, PPC, web design, and digital strategy. Directly comparable as a UK multi-service agency of similar size and vertical spread.
- Koozai: UK digital marketing agency offering SEO, PPC, content, and social media services. Comparable in service breadth, UK geographic focus, and mid-market client base.
- Custard: Manchester-based full-service digital agency offering SEO, PPC, and creative services. Comparable in service mix and UK mid-market positioning.
Broad incumbents
- WPP: Global marketing services holding company with overlapping digital marketing, SEO, and creative capabilities through agencies such as Ogilvy and GroupM. Comparable as a broad incumbent in the wider digital marketing services space.
- The&Partnership: International integrated marketing agency with strong UK presence offering creative, digital, and media services. Comparable as a larger UK-based full-service marketing services incumbent.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Boss Digital social profiles
Digital presenceBoss Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boss Digital leadership team
Management profileNumber of profiles
Profiles1 record
Boss Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boss Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boss Digital
What does Boss Digital do?
Boss Digital is a B2B marketing agency that delivers brand strategies and full-service digital marketing, building demand through creative brand work and capturing it through search. The agency offers seven core services: PPC management, social media, email marketing, web design and development, SEO, content strategy training, and branding, serving UK-based brands across sectors such as charity, B2B, law, health and fitness, professional services, accountancy, and education.
Is Boss Digital a public or private company?
Boss Digital is a private company. It is classified as unknown and is currently operating.
When was Boss Digital founded?
Boss Digital was founded in 2009. It employs 11 to 50 people.
Where is Boss Digital based?
Boss Digital is headquartered in Maidenhead, United Kingdom, in the Europe region.
How does Boss Digital make money?
One revenue line is on record: digital Marketing Services.
Who are Boss Digital's main competitors?
Direct peers on record are Hallam, Absolute Digital Media, Croud, Receptional, Rise at Seven, Evoluted, Koozai and Custard. Broad incumbents are WPP and The&Partnership.
Does Boss Digital have an API?
No public API is recorded for Boss Digital.
What industry is Boss Digital in?
Boss Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.