Professional Pet Srl

What Professional Pet Srl does

Professional Pet Srl is an Italian pet nutrition company founded in 1989 and headquartered in Savignano Sul Rubicone (province of Forlì-Cesena), operating as a single-member private limited company (Srl a socio unico) with €10,000 of fully paid share capital. The company develops, manufactures, and sells professional pet food, hygiene products, and accessories for dogs, cats, fish, birds, and rodents, marketed under its own sub-brands including Holistic Dog, Holistic Cat, F+, Professional HC, Professional HC Mini, Biovis, Arthur, Conte Felix Premium, Minù, and Noble. Product lines are organized around specific life stages, breed sizes, and clinical or dietary needs (grain-free, hypoallergenic/monoproteic, light/weight management, sterilized, senior), with formulations described as Italian-manufactured using selected raw materials and steam-cooked to preserve protein integrity. The company also sells third-party pet accessories, antiparasitic products, and supplements.

The business operates a hybrid distribution model: a direct-to-consumer e-commerce storefront on professionalpet.it built on PrestaShop with PHP backend, integrated with the Pay Way payment gateway from Credito Cooperativo Romagnolo (supporting Mastercard, Maestro, Visa, Visa Electron, PayPal, and bank transfer) and Smartsupp live chat; alongside company-operated physical retail under the PET DISCOUNT banner, including a Cesena store renovated with FESR 2021-2027 EU Regional Development Fund co-financing. Marketing is multi-channel, covering Facebook, Instagram, email newsletter, promotional campaigns with discounts up to 40-50% on antiparasitic products, and Google Analytics. Pricing is unit-based (e.g., F+ 14–15 kg bags €30.50–€43.00; Holistic Dog 3–12 kg bags €16.50–€76.00), with free shipping above €60 and tiered shipping rates across Italy and San Marino. Revenue is not publicly disclosed, no funding rounds, M&A activity, headcount, certifications, or patents are reported in the source material.

Name

Professional Pet Srl

Legal name

Professional Pet Srl

Website

https://professionalpet.it

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Pet Srl is an Italian pet food manufacturer and retailer founded in 1989, selling its own sub-brands of dog, cat, and small-animal nutrition through a D2C e-commerce platform and physical PET DISCOUNT stores serving Italian pet owners and breeders.

Ownership category

akta.pro rank

Product category

Pet Food and Supplies

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Pet Food & Treats Retail (CRALAHAB)

Keywords

• Pet food products
• Dog nutrition
• Cat nutrition
• Pet accessories
• Professional pet supplies

Headquarters

HQ city

Savignano Sul Rubicone

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer online sales through professionalpet.it website. Customers purchase pet food, accessories, and health products with home delivery. Revenue generated through product sales at listed prices with free shipping threshold.
2. Physical Retail Store Sales: Bricks-and-mortar pet supply retail stores selling the same product categories. Co-financed store renovation project in Cesena demonstrates ongoing physical retail operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Professional Pet Srl formulates, manufactures, and sells professional pet food (dry and wet), antiparasitic products, nutritional supplements, and accessories for dogs, cats, fish, birds, and rodents. The company operates its own branded product lines (F+, Holistic Dog/Cat, Professional HC, Biovis, Arthur, Conte Felix Premium, Minù, Noble) and distributes them through its own e-commerce platform (professionalpet.it) and physical retail stores (PET DISCOUNT) in Italy and San Marino.

Product overview

Professional Pet Srl operates an e-commerce platform for pet supplies, founded in 1989, specializing in professional pet nutrition products. The company offers its own branded product lines (F+, Holistic Dog, Holistic Cat, Professional HC, Professional HC Mini, Biovis, Arthur, Conte Felix Premium, Minù, Noble) alongside third-party pet food and accessories. Product portfolio includes dry food, wet food, antiparasitics, supplements, and accessories for dogs, cats, fish, birds, and rodents. The company manufactures in Italy using selected raw materials.

Differentiator

Problem solved

Functional benefit

Brands

• Holistic Dog: Grain-free dog food line with 70% animal protein, respecting natural carnivorous feeding instincts
• F+
• Professional HC
• Arthur
• Conte Felix Premium
• Minù
• Biovis

Products and services

• Holistic Dog Grain-free dry dog food line with 70% animal protein content, steam-cooked to preserve protein integrity. Includes varieties for puppies, adults, seniors, small breeds, and light/weight management formulas. Formulated to match the primordial carnivore diet.
• F+ Premium dry dog food line featuring high digestibility and assimilation rates, glazed meat and soft texture. Includes formulas for puppies, adults, seniors, active working dogs, and light/weight management with glucosamine and chondroitin.
• Professional HC Flagship dry dog food line with continuous formulation evolution using high-quality dehydrated meat/fish meals, hydrolyzed proteins, selected cereals, and chelated vitamins.
• Professional HC Mini Specialized dry food for small breed dogs with monoproteic and hypoallergenic formulations enriched with omega-3 and omega-6 fatty acids for coat and skin health.
• Biovis Value-oriented dry dog food line featuring fresh meat content with a balanced quality-to-price ratio and high appetibility.
• Arthur Cat food line featuring white meat formulations for feline nutrition.
• Conte Felix Premium Premium cat food line under the Professional Pet brand.
• Minù Cat food product line under the Professional Pet brand.
• Holistic Cat Grain-free cat food line complementing the Holistic Dog line.
• Noble Premium wet and dry pet food line.
• Dog Wet Food (Cibo Umido Cane) Wet food products for dogs including patés and meat servings in various protein sources for adult, puppy, and senior dogs.
• Cat Wet Food (Cibo Umido Gatto) Wet food products for cats including patés and meat servings for adults, kittens, seniors, overweight, and sterilized cats.
• Antiparasitics (Antiparassitari) Parasite prevention products for dogs and cats including spot-ons, chewable tablets, and collars.
• Pet Accessories (Accessoristica) Pet care accessories including beds, cushions, toys, scratching posts, litter boxes, and snacks for dogs and cats.
• Supplements (Integratori) Nutritional supplements for pets including glucosamine, chondroitin, and salmon oil.
• Fish Products (Prodotti per Pesci) Fish food and aquarium accessories.
• Bird Products (Prodotti per Uccelli) Bird food and accessories.
• Rodent Products (Prodotti per Roditori) Small rodent food and hygiene accessories.

Quantifiable outcome

• Products manufactured in Italy with selected raw materials

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Professional Courier PartnerscoreChannel Partner/ Reseller/ DistributorThird-party courier express services handle product delivery to customers. Company uses professional courier services for order fulfillment. No direct liability for courier delays or shipping events.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PURINA (Nestlé): World's largest pet food company with Pro Plan, ONE, and veterinary lines; establishes pricing, distribution, and shelf-share benchmarks Professional Pet must compete against in Italian retail.
• Royal Canin (Mars Petcare): Global leader in breed- and life-stage-specific pet nutrition; competes head-to-head with Professional Pet's life-stage and breed-segmented kibble lines and sets the bar for category-level R&D.
• Hill's Pet Nutrition: Science-led veterinary and therapeutic pet diet brand owned by Colgate-Palmolive; comparable to Professional Pet's HC line on functional/specialized nutrition.

Direct peers

• Forza10: Italian specialty pet nutrition company focused on hypoallergenic, functional, and veterinary-style diets; comparable to Professional Pet's Professional HC monoproteic/hypoallergenic positioning.
• Farmina Pet Foods: Italian-headquartered premium pet food manufacturer with breed- and life-stage-specific dry kibble and wet food lines; directly comparable in Made-in-Italy positioning and product architecture to Professional Pet's HC and Holistic lines.
• Monge & C. S.p.A. Italian pet food brand producing dry and wet dog and cat food including grain-free and breed-specific lines; a near-direct competitor in the Italian premium kibble segment Professional Pet operates in.
• Trainer (PreMec S.r.l.): Italian holistic, natural, and breed-specific pet food producer; comparable in Made-in-Italy, breed-tailored kibble strategy and overlapping Italian distribution channels.
• Almo Nature (Almo Green Srl): Italy-based premium pet food brand offering natural, high-meat-content dry and wet foods; directly comparable to Professional Pet's Holistic Dog/Cat grain-free, high-protein positioning.

Regional players

• Arcaplanet: Italy's largest specialty pet retail chain; competes with Professional Pet's PET DISCOUNT physical store and e-commerce on assortment breadth and price for Italian pet owners.

Emerging players

• Natural Code (Leovet / Italian brand portfolio): Italian premium pet nutrition brand emphasizing natural ingredients and functional diets; partially overlaps with Professional Pet's Holistic and HC ranges and competes for the same premium-DTC Italian shopper.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlimentazioneAnimale
• Instagraminstagram.com/professional_pet.it
• LinkedInlinkedin.com/company/professional-pet-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Pet Srl