Praxhub

What Praxhub does

Praxhub Pty Ltd (ACN 168 435 612) is a privately held Australian-headquartered online CPD (Continuing Professional Development) platform for healthcare professionals, founded in 2018 and operating from Melbourne (Richmond, VIC) with a secondary Sydney (Macquarie Park, NSW) office. The product surfaces over 900 education activities — videos, podcasts, and interactive modules — contributed by healthcare organisations covering 170+ specialty groups, and has accumulated over 80,000 hours of clinician engagement across clinicians in 175+ countries. Core technical components include the main web platform (praxhub.com), a mobile-accessible app portal (app.praxhub.com), and a dedicated events subdomain (on.praxhub.com) for live and on-demand CPD webinars, together with CPD tracking that auto-lodges completed hours with Australian and New Zealand CPD bodies (RACGP, AMA/CPDHome, ACRRM, RNZCGP), professional profile systems, and organisation pages with audience-targeting and real-time engagement analytics. Data inputs collected include clinician identifiers, professional credentials, practice location, and engagement telemetry, with privacy handling described in a published policy.

The business model is two-sided and freemium-to-B2B. Individual healthcare professionals receive free access to the education library, CPD tracking, and certificate generation, which drives user acquisition and a network effect. Monetisation comes from healthcare organisations — pharmaceutical companies (Sanofi, Novartis, Roche, AstraZeneca, ResMed, Arrotex), hospitals (Royal Melbourne, Royal Women's, Healthscope, St Vincent's), universities (University of Melbourne), research institutes (Baker Heart and Diabetes Institute), and NGOs (Interplast, Breakthrough T1D, National Asthma Council) — that pay for content hosting, branded organisation pages, audience targeting, engagement analytics, and sponsorship of specific educational programs, alongside end-to-end education production services from the Praxhub Services team (webinars, interactive modules, video, podcasts, accreditation facilitation). Distribution combines a community-led, self-serve HCP acquisition motion with a direct enterprise field-sales motion targeting sponsors, supported by content marketing, SEO, email newsletters, events/webinars, and partner-led referral channels. Pricing for organisational services is quote-based and not publicly disclosed; the 'Praxhub' mark is a registered trademark.

Name

Praxhub

Legal name

Praxhub Pty Ltd

Website

https://praxhub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Praxhub is an Australian online CPD platform that gives healthcare professionals free access to 900+ education activities while monetising through paid content hosting, sponsorships, and production services from pharmaceutical companies, hospitals, universities, and NGOs.

Ownership category

akta.pro rank

Product category

Healthcare Professional Development

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Medical CPD training
• Healthcare education platform
• Continuing professional development
• Medical learning community
• Healthcare content hosting

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium for Healthcare Professionals: Individual healthcare professionals receive free access to the platform's education library, CPD tracking, and certificate generation. This free tier drives user acquisition and network effects.
2. Organisation Content Hosting and Sponsorship: Healthcare organisations (pharmaceutical companies, hospitals, medical societies, universities) pay to host educational content, gain branded organisation pages, access audience targeting tools, and receive engagement analytics. Organisations can also sponsor specific education programs.
3. Professional Education Services: The Praxhub Services team provides end-to-end education production services including webinar production, interactive module development, video production, podcast creation, marketing and promotion, and accreditation facilitation for organisations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Praxhub operates a free online CPD training community that gives registered healthcare professionals access to 900+ education activities (videos, podcasts, and interactive modules) along with CPD hours tracking, certificate generation, and automatic lodgement with major CPD bodies. For healthcare organisations, Praxhub sells branded organisation pages, audience-targeted content hosting, engagement analytics, sponsorships, and end-to-end professional education production services including webinars, interactive modules, video, podcasts, and accreditation facilitation.

Product overview

Praxhub is a free online medical CPD training community built as a unified platform connecting healthcare professionals with education from leading healthcare organisations worldwide. The core Praxhub Platform serves as the central hub providing access to hundreds of education activities including videos, podcasts, and interactive modules, with features for CPD tracking and certificate downloads. Supporting the core platform, Praxhub Events (on.praxhub.com) delivers live webinars and CPD events with expert presenters, while the Praxhub Services team assists organisations in producing professional education content. The Praxhub App Portal enables member access and profile management. Together, these products provide a comprehensive ecosystem for healthcare professional development with over 80,000 members and education from 900+ activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Praxhub Platform

Quantifiable outcome

• 80,000+ hours of education viewed by members
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and flagship.

• InterplastcoreStrategic or Co-development PartnerInterplast uses Praxhub to deliver online education to healthcare professionals globally. CEO Cameron Glover stated: 'Praxhub is an essential platform and service provider to building healthcare capacity in low resource countries and improving patient outcomes, globally.' Interplast increased online education delivery through Praxhub during COVID travel restrictions.
• Telstra HealthcoreStrategic or Co-development PartnerTelstra Health works to improve lives through digitally-enabled care, with a connected digital health experience vision. They partner with industry organisations to deliver national services and enable clinicians to deliver care in new ways through virtual care and consumer solutions.
• Baker Heart and Diabetes InstitutecoreStrategic or Co-development PartnerLeading Australian research organisation in cardiovascular disease and diabetes. Hosts education content on Praxhub to reach healthcare professionals with research-backed education.
• SanofiflagshipGTM or Marketing PartnerMajor pharmaceutical company acknowledged for supporting education on Praxhub. Sponsor of specific educational programs with no input into content.
• NovartiscoreStrategic or Co-development PartnerGlobal pharmaceutical company with immunology focus. Hosts education content on Praxhub platform, reaching broad healthcare professional audience.
• RochecoreStrategic or Co-development PartnerGlobal pharmaceutical and diagnostics company. Provides education content through Praxhub to healthcare professionals in Australia and globally.
• The University of MelbournecoreStrategic or Co-development PartnerLeading Australian university with medical education programs. Hosts the Community Fracture Capture Learning Hub focused on bone health education for GPs.
• HealthscopecoreStrategic or Co-development PartnerPrivate hospital operator providing CPD education through Praxhub. Developed ADHD guidelines webinar and other clinical education programs.
• The Royal Melbourne HospitalcoreStrategic or Co-development PartnerMajor public hospital with GP Liaison Unit providing education on Praxhub. The unit works to improve communication and collaboration between the hospital and primary care providers.
• The Royal Women's HospitalcoreStrategic or Co-development PartnerMajor women's hospital with GP Liaison Unit providing continuing professional development events for GPs and community health professionals through Praxhub.
• Breakthrough T1DcoreStrategic or Co-development PartnerFormerly JDRF, Breakthrough T1D is a not-for-profit organisation developing Type 1 Diabetes education on Praxhub, including resources for families and carers.
• National Asthma Council AustraliacoreStrategic or Co-development PartnerNot-for-profit organisation developing asthma management education on Praxhub in partnership. Developed webinars on Australian Asthma Handbook guidelines.
• ResMedflagshipGTM or Marketing PartnerHealthcare technology company (sleep and respiratory care) sponsoring sleep disordered breathing education on Praxhub. 'The sponsor has provided no input into the content of this activity.'
• St Vincent's Hospital MelbournecoreStrategic or Co-development PartnerMajor Melbourne hospital co-developing education programs on Praxhub, including sleep disordered breathing series and atopic dermatitis education.
• ArrotexflagshipGTM or Marketing PartnerPharmaceutical company (includes Oraderm and Arrotex Dermatology) sponsoring dermatology education on Praxhub. 'The sponsor has provided no input into the content of this activity.'
• AstraZenecaflagshipGTM or Marketing PartnerGlobal pharmaceutical company sponsoring respiratory and asthma education on Praxhub. 'The sponsor has provided no input to the content of this activity.'
• Additional Healthcare OrganisationscoreStrategic or Co-development PartnerAdditional content provider partners include: Reckitt, Eisai, Amicus Therapeutics, Mercy Health, Norgine, Icon Cancer Centre, St Vincent's Hospital, Orion Pharma, Cipla, ANZHS, and 40+ other healthcare organisations across pharmaceuticals, hospitals, universities, medical societies, NGOs, and healthcare technology companies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThinkGP: Australian GP-focused online CPD education provider with accredited modules, a close regional analogue to Praxhub and a primary competitor for Australian pharma CME spend.
• Medscape: A leading global, free online destination for physician CPD/CME, news, and reference content. Mirrors Praxhub's model of monetising clinician attention through pharma-sponsored accredited education.
• Healthed: Australian provider of free CPD education (often webcasts and podcasts) for GPs, nurses, and allied health, frequently pharma-sponsored. Directly overlaps with Praxhub's target clinician segments and GTM.
• ReachMD: Digital CME platform delivering on-demand video and podcast continuing education to clinicians via pharma and society sponsorship, similar to Praxhub's Praxhub Events and content marketplace.
• Ausmed: Australia-headquartered platform providing CPD education, documentation tools, and learning management for nurses and midwives. Closely comparable on free CPD delivery to healthcare professionals and Australasian market positioning.
• MedBridge Education: Online healthcare professional education platform delivering accredited CEU/CPD courses for allied health, nursing, and therapy professionals with a B2B enterprise motion—structurally analogous to Praxhub's organisational subscription layer.

Broad incumbents

• Doximity: Largest professional network for U.S. physicians with CME, news, and collaboration tools. Competes for clinician mindshare and pharma-sponsored education budgets far more broadly than Praxhub.
• Sermo: Global physician community with sponsored content, market research, and education offerings. Comparable to Praxhub in combining clinician community with pharma-sponsored engagement.

Emerging players

• Guideline Central: CME/CE platform aggregating clinical guidelines and producing accredited education for clinicians, with pharma sponsorship. Adjacent competitor for CPD attention within Praxhub's clinician segments.
• Podia: Creator-led online course platform enabling organisations to host and monetise video, podcast, and drip content. Comparable to the lighter content-hosting capabilities under Praxhub's organisation pages, though horizontal rather than healthcare-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/praxhub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praxhub