Go Insurance
Go Insurance is an Australian direct-to-consumer travel insurance provider operating as a Lloyd's of London coverholder, selling modular travel policies (Comprehensive, Budget, Student, Cruise, Snow Sports, Dental Tourism, and others) to Australian outbound and inbound travelers through its website and phone channels.
- Company typePrivate
- Founded2011
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Go Insurance does
Go Insurance is a privately held Australian travel insurance provider operating as a trading name of Go Unlimited Pty Ltd (ABN 74 149 217 925, AFS Licence No. 404782), headquartered in Brendale, Queensland and founded in 2011. The company underwrites travel insurance as a Lloyd's of London coverholder, distributing a broad portfolio of policies direct-to-consumer via goinsurance.com.au and supporting phone-based sales, with an emerging distributor partner program for travel agents and tour operators.
The product architecture is modular, anchored by Comprehensive and Budget tiers and extending into segment-specific policies (Student, Backpacker, Corporate, Group, Cruise, Inbound Non-Resident, Already Overseas, LGBTIQA+, Contiki) and activity add-ons (Snow Sports, Golf, Water Sports, Sailing, Destination Wedding, Dental Tourism), plus premium options such as Go Ultra with Cancel For Your Reason (CFYR) and War & Armed Conflict Disruption Cover. The underlying platform supports online quote generation, policy purchase, and claims handling, with destination-specific landing pages and an extensive SEO-oriented blog (122+ articles) driving organic acquisition.
Go Insurance monetizes through travel insurance premiums on a pay-as-you-go basis, with pricing determined per quote by trip duration, destination, traveler age, and selected coverage tier/add-ons. Customer segments are diversified across leisure, student, backpacker, corporate, cruise, group, and inbound travelers, supplemented by a co-branded Contiki product and a Contiki partnership for the 18-35 youth tour market. The business is operated by a small team (1-10 employees), has not raised external capital, and reports no publicly disclosed revenue or premium volume.
Go Insurance firmographics
Firmographics- Name
- Go Insurance
- Legal name
- Go Unlimited Pty Ltd
- Website
- https://goinsurance.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Go Insurance is an Australian direct-to-consumer travel insurance provider operating as a Lloyd's of London coverholder, selling modular travel policies (Comprehensive, Budget, Student, Cruise, Snow Sports, Dental Tourism, and others) to Australian outbound and inbound travelers through its website and phone channels.
- Ownership category
- akta.pro rank
Go Insurance industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
- akta.pro secondary industries
- Travel Medical Insurance (Individual) (FSAIAEAI), Adventure Sports & High-Risk Activity Travel/Accident Insurance (FSAJAJAL), Group Travel & Corporate Travel Accident Insurance (FSAJAJAK), Travel Insurance & Protection Products (Cruise-Specific) (THAEAFAL)
Keywords
Where Go Insurance is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Go Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Travel Insurance Premiums: Go Insurance generates revenue through the sale of travel insurance policies to Australian travelers. Policies are available in tiers (Comprehensive, Budget, Student, Medical, Sports, Corporate, Inbound) with optional add-ons such as Snow Sports, Golf, Water Sports, and Cancel For Your Reason (CFYR) upgrades. Premiums are calculated based on trip duration, destination, age, and selected coverage options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Quote-based pricing across multiple coverage tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Go Insurance product offering
Product offeringCore offering
Go Insurance sells travel insurance policies to Australian outbound and inbound travelers through a direct-to-consumer digital platform (goinsurance.com.au) with phone-based support. The core portfolio spans tiered products (Comprehensive, Budget, Student, Medical, Sports), traveler-segment products (Corporate, Group, Backpacker, Already Overseas, Inbound), and specialized add-ons (Cruise, Snow Sports, Dental Tourism, Sailing, Destination Wedding, Golf, Water Sports, Go Ultra + CFYR, War & Armed Conflict, LGBTIQA+). Policies are underwritten through its Lloyd's of London coverholder arrangement.
Product overview
Go Insurance is an Australian travel insurance provider offering a comprehensive portfolio of insurance products through a modular platform architecture. The core offering includes Comprehensive and Budget travel insurance tiers, with specialized products for distinct traveler segments including Students, Corporate travelers, Backpackers, Groups, and the LGBTIQA+ community. The product line features destination-specific insurances (UK, USA, Bali, Thailand, Europe, New Zealand) and activity-focused coverage including Cruise, Snow Sports, Sailing, Golf, Water Sports, and Dental Tourism insurance. Add-on modules like Cancel For Your Reason (CFYR), War & Armed Conflict Disruption Cover, and Go Ultra premium tier provide enhanced protection options. The company also offers Inbound travel insurance for non-residents visiting Australia and Already Overseas coverage for those who need insurance after departure. All products are underwritten through Lloyds with AFS Licence No. 404782.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Travel Insurance Full-coverage travel insurance offering extensive protection including medical expenses, trip cancellation, baggage loss, and emergency assistance for international travelers.
- Budget Travel Insurance Cost-effective travel insurance providing essential coverage for travelers seeking basic protection at a lower premium.
- Student Travel Insurance Travel insurance designed for students aged 18-35 traveling abroad during study breaks, gap years, or further study, with flexible and affordable coverage options.
- Medical Travel Insurance Specialized travel insurance focused on emergency overseas medical expenses and healthcare coverage for travelers with medical needs.
- Sports Travel Insurance Travel insurance covering amateur and recreational sports participation, automatically covering most sports and leisure activities with optional extensions for snow sports, golf, and water sports.
- Already Overseas Travel Insurance Travel insurance available to Australians already overseas, providing coverage for those who did not purchase insurance before departing.
- Corporate Travel Insurance Travel insurance designed for business travelers, covering work-related trips with coverage tailored to corporate travel needs.
- Inbound Travel Insurance Travel insurance for non-residents visiting or living in Australia, available to those who have been resident for 3 months for one-way or return cover.
- Cruise Travel Insurance Comprehensive cruise-specific coverage including support for onboard medical costs Medicare doesn't reach, cabin confinement, and missed-port days.
- Snow Sports Travel Insurance Add-on coverage for ski or snowboard holidays, covering snow activities, equipment hire, lift passes, lessons, and avalanche-related disruptions.
- Dental Tourism Insurance Coverage for travelers going overseas for dental treatment, protecting against complications or remedial treatment needs.
- Sailing Travel Insurance Tailored sailing extension covering offshore boating, recreational sailing, open-water racing, and regattas with customizable options.
- Destination Wedding Insurance Coverage protecting wedding attire, rings, cake, flowers, and gifts against loss, theft, or damage for couples getting married overseas.
- Golf Travel Insurance
- Water Sports Travel Insurance Coverage for unused boat hire, fees, passes, lessons, emergency equipment hire, and up to $5,000 for loss, theft, or damage to water sports equipment.
- Group Travel Insurance Travel insurance designed for groups of 10 or more travelers (school groups, sports teams, tour groups, and extended families) traveling together on organized trips, offering coordinated coverage under one policy.
- Backpacker Travel Insurance Long-term travel insurance for backpackers and independent travelers aged 18-35 on extended overseas trips, including working holiday makers visiting multiple countries.
- Contiki Tour Travel Insurance Tailored insurance for Contiki tours, designed for energetic travelers aged 18 to 35, offering flexible policies to match various Contiki trip types.
- Go Ultra + Cancel For Your Reason (CFYR) Premium travel insurance tier including the Cancel For Your Reason upgrade, offering maximum flexibility and comprehensive coverage for personal-reason cancellations not covered by standard policies.
- War & Armed Conflict Disruption Cover Limited protection for travelers unexpectedly caught in new war or armed conflict situations while overseas.
- LGBTIQA+ Travel Insurance Specialized travel insurance coverage designed for LGBTIQA+ travelers, addressing specific needs of the community.
Companies that use Go Insurance
Customer profileSegments7 records
Ideal customer profiles5 records
Go Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Go Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ContikicoreGo Insurance has a dedicated Contiki Tour Travel Insurance product, specifically designed for Contiki's target market of energetic travelers aged 18-35. The partnership includes co-branded marketing and dedicated insurance pages on the Contiki website, with Go Insurance providing tailored coverage options for Contiki tour participants.
- Smartraveller (Australian Government)minorGo Insurance integrates Smartraveller (Australian Department of Foreign Affairs and Trade) travel advisories into their platform, directing customers to check Smartraveller advice before departure. This partnership provides credibility and alignment with Australian government travel safety recommendations.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Go Insurance competitors and assessment
Company assessmentDirect peers
- Fast Cover Travel Insurance: Australian travel insurance price comparison-positioned specialist selling tiered policies online — closely mirrors Go Insurance's DTC go-to-market and product architecture.
- Cover-More Travel Insurance: One of Australia's largest specialist travel insurance brands, offering a similar multi-tier product set (Comprehensive, Budget, Existing Medical Conditions) to Australian outbound travelers — directly comparable DTC travel insurance peer.
- World Nomads: Travel insurance brand purpose-built for backpackers and adventure travelers, with a deep specialty in activity-based coverage that closely overlaps Go Insurance's sports and backpacker products.
- Travel Insurance Direct: Online travel insurance brand sold through Auto & General, offering similar tiered products to Australian consumers directly via web — direct channel and target customer overlap.
- Easy Travel Insurance: Australian DTC travel insurance specialist marketing tiered policies online — comparable in target customer (leisure travelers), product breadth, and direct digital distribution.
- 1Cover Travel Insurance: Australian DTC travel insurance specialist competing in the same digital channel with tiered products (Comprehensive, Essentials, Frequent Traveller), targeting Australian outbound leisure and family travelers.
- InsureandGo Australia: Australian online travel insurance provider selling tiered policies (Comprehensive, Bare Necessities, Snow Sport, Cruise) — highly overlapping product set and DTC distribution model.
Regional players
- Southern Cross Travel Insurance (SCTI): New Zealand-headquartered travel insurance specialist underwritten by Allianz — adjacent travel insurance operator in the Australasian region sharing outbound traveler demographics and product structure.
Broad incumbents
- AIG Travel: Global incumbent offering travel insurance as part of a wider P&C portfolio — provides competitive context on scale, distribution, and product breadth that Go Insurance must navigate.
- Allianz Travel Insurance: Major global insurer with a substantial Australian travel insurance franchise — competes head-to-head in Australia with broader financial backing, brand recognition, and partner distribution (e.g., through airlines and banks).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Go Insurance social profiles
Digital presenceGo Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Insurance leadership team
Management profileNumber of profiles
Go Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Insurance
What does Go Insurance do?
Go Insurance sells travel insurance policies to Australian outbound and inbound travelers through a direct-to-consumer digital platform (goinsurance.com.au) with phone-based support. The core portfolio spans tiered products (Comprehensive, Budget, Student, Medical, Sports), traveler-segment products (Corporate, Group, Backpacker, Already Overseas, Inbound), and specialized add-ons (Cruise, Snow Sports, Dental Tourism, Sailing, Destination Wedding, Golf, Water Sports, Go Ultra + CFYR, War & Armed Conflict, LGBTIQA+). Policies are underwritten through its Lloyd's of London coverholder arrangement.
Is Go Insurance a public or private company?
Go Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Insurance founded?
Go Insurance was founded in 2011. It employs 1 to 10 people.
Where is Go Insurance based?
Go Insurance is headquartered in Brisbane, Australia, in the Oceania region.
How does Go Insurance make money?
One revenue line is on record: travel Insurance Premiums.
Who are Go Insurance's main competitors?
Direct peers on record are Fast Cover Travel Insurance, Cover-More Travel Insurance, World Nomads, Travel Insurance Direct, Easy Travel Insurance, 1Cover Travel Insurance and InsureandGo Australia. Southern Cross Travel Insurance (SCTI) is listed as a regional player. Broad incumbents are AIG Travel and Allianz Travel Insurance.
Does Go Insurance have an API?
No public API is recorded for Go Insurance.
What industry is Go Insurance in?
Go Insurance's product category is Travel Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance, with a secondary code of FSAIAEAI, Travel Medical Insurance (Individual). Its NAICS code is 52412 and its SIC code is 6331.