Easy Travel Insurance

What Easy Travel Insurance does

Easy Travel Insurance is an Australian-owned direct-to-consumer travel insurance provider founded in 2010, headquartered in Oxenford, Queensland. The company sells travel insurance policies to Australian residents travelling domestically and internationally, and to non-residents visiting Australia, through its website (secure.easytravelinsurance.com.au), a 1300 phone sales line, and the Cover-More mobile app. Its product portfolio spans five core policy types (Domestic, International, Annual Multi-Trip, Inbound, Groups) plus a broad set of segment-targeted products (Family, Senior, Solo, Corporate, School Groups, Backpackers, Working Holiday, Volunteer, Student, Visitors to Australia) and more than a dozen add-on modules including Cancellation Plus, Adventure Pack, Motorcycle Plus, Cruise, Snow Sports, Rental Vehicle Excess, and Pregnancy cover. Pricing is quote-based, calculated from destination, duration, traveller ages, and optional cover selections, with six payment methods supported at checkout.

The business is asset-light. Easy Travel Insurance is a trading brand operated by eReliance Pty Ltd as an Authorised Representative of Cover-More Insurance Services Pty Ltd, which provides policy administration, claims processing, and 24/7 emergency assistance. The product issuer and underwriter is Zurich Australian Insurance Limited (ZAIL), following Zurich Insurance Group's April 2017 acquisition of Cover-More Group. This structure means Easy Travel does not carry underwriting risk and runs on a small operational team (1-10 employees), with all customer interactions handled by Australian-based staff.

Revenue is generated from one-time policy premiums and annual multi-trip subscriptions, distributed through organic SEO-driven destination landing pages, content marketing (blog, social channels), email, and inbound phone sales. Marketing is digital-first and targets Australian leisure and corporate travellers. Revenue, headcount growth, and policy volume are not publicly disclosed, and the company has no disclosed funding rounds, M&A activity, or proprietary technology build.

Name

Easy Travel Insurance

Legal name

Easy Travel Insurance

Website

https://easytravelinsurance.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Travel Insurance is an Australian-owned, direct-to-consumer travel insurance provider selling domestic, international, annual multi-trip, inbound, and group policies to Australian residents and visitors to Australia, distributed online and by phone and underwritten by Zurich Australia through Cover-More.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation) (FSAJAJAB)

akta.pro secondary industries

Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Baggage & Personal Effects Insurance (FSAJAJAE), Student & Study-Abroad Travel/Accident Insurance (FSAJAJAJ), Travel Insurance & Protection Products (Cruise-Specific) (THAEAFAL)

Keywords

• Travel insurance
• Policy administration
• Claims processing
• Emergency assistance
• Underwriting services

Headquarters

HQ city

Oxenford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Insurance Premiums: One-time travel insurance policy sales where customers pay a premium based on trip duration, destination, age of travellers, and selected coverage options. Policies are offered as single trip or annual multi-trip plans. Premium is determined by an online calculator considering destination, travel dates, traveller ages, and optional add-ons such as Adventure Pack, Motorcycle Plus, or Cancellation Plus.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Easy Travel Insurance sells travel insurance policies to Australian residents travelling domestically or internationally and to non-Australian residents visiting Australia. Core products include single-trip domestic, single-trip international, annual multi-trip, inbound, and groups policies, complemented by segment-specific policies for families, seniors, school groups, backpackers, working holiday makers, students, and volunteers. Policies are administered by Cover-More Insurance Services and underwritten by Zurich Australian Insurance Limited, with claims and 24/7 emergency assistance handled through the Cover-More platform and app.

Product overview

Easy Travel Insurance is an Australian-owned travel insurance provider offering a comprehensive portfolio of travel insurance products. The core offering includes Domestic, International, Annual Multi Trip, Inbound, and Groups travel insurance. These are complemented by specialised segment products for Families, Seniors, Solo Travellers, Corporate Travellers, School Groups, Backpackers, Working Holiday holders, Visitors to Australia, Students, and Volunteers. The add-on modules include Cancellation Plus (flexible cancellation), Snow Sports, Cruise Travel, Adventure Pack (covering altitude hiking, off-piste snow, rock climbing), Motorcycle Plus (unlimited engine capacity), Rental Vehicle Excess Cover, One Way Travel, Already Overseas, Trip Extension, Medical Conditions Cover, Pregnancy Cover, and COVID-19 Cover. The products are administered by Cover-More Insurance Services and underwritten by Zurich Australian Insurance Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Travel Insurance Travel insurance for trips within Australia, covering cancellations, medical emergencies, lost luggage, and travel delays for Australian residents exploring their own country.
• International Travel Insurance Comprehensive travel insurance for Australian travellers going overseas, covering medical emergencies, trip cancellations, baggage loss, and adventure activities.
• Annual Multi Trip Travel Insurance Multi-trip annual policy covering unlimited trips throughout the year for frequent travellers, with domestic cover for trips over 250 km from home.
• Inbound Travel Insurance Travel insurance for non-Australian residents visiting and travelling within Australia.
• Groups Travel Insurance Travel insurance designed for group travel with discounted rates for multiple travellers booking together.
• Family Travel Insurance Travel insurance covering families with children under 21 who are financially dependent and travelling with them, at no additional cost.
• Senior Travel Insurance Specialised travel insurance options for senior travellers, with cover for pre-existing medical conditions and age-specific needs.
• Solo Traveller Insurance Travel insurance coverage for individual travellers exploring destinations alone.
• Corporate Travellers Insurance Travel insurance solutions for business travellers with annual multi-trip options and coverage for work-related travel needs.
• School Groups Travel Insurance Specialised insurance for school excursions and educational trips covering cancellation, personal baggage, liability, and emergency expenses.
• Backpacker Travel Insurance Long-stay travel insurance for backpackers and working holiday visa holders with extended coverage periods.
• Working Holidays Travel Insurance Travel insurance for working holiday visa holders with coverage for work-related activities and extended international stays.
• Visitors to Australia Travel Insurance Inbound travel insurance for international visitors covering medical expenses, emergency assistance, and trip disruptions while in Australia.
• Student Travel Insurance Travel insurance designed for students studying abroad with coverage for extended stays and study-related travel.
• Volunteer Travel Insurance Travel insurance for volunteers working abroad with coverage for volunteer activities and extended stays.
• Cruise Travel Insurance Comprehensive cruise insurance covering medical emergencies at sea, cabin confinement, missed port departures, and cruise-specific disruptions.

Quantifiable outcome

• Claims processed within 10 working days
• +4 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered core.

• Zurich Australian Insurance Limited (ZAIL)coreTechnology or Integration · 1 June 2017Zurich Australian Insurance Limited is the underwriter and product issuer for Easy Travel Insurance policies. Zurich became Cover-More's underwriter in Australia from 1 June 2017. Zurich Insurance Group is one of the world's leading multi-line insurers with about 54,000 employees providing services in more than 210 countries and territories.
• Cover-More Insurance Services Pty LtdcoreTechnology or Integration · 1 April 2017Cover-More provides the insurance administration platform, claims processing, and 24/7 emergency assistance services for Easy Travel Insurance. They handle policy administration, claims lodgement, and worldwide emergency support including medical evacuation coordination. Cover-More Group was acquired by Zurich Insurance Group in April 2017.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Travel Insurance Direct: A leading Australian direct-to-consumer travel insurance brand (part of the Auto & General group) selling single-trip, annual, and backpacker policies online - the closest like-for-like DTC competitor to Easy Travel in Australia, using the same instant-quote online model and Cover-More/Zurich-adjacent product shape.
• Fast Cover Travel Insurance: Australian-owned direct-to-consumer travel insurer selling online single-trip and annual policies for international and domestic travellers. Closely comparable target customer, product structure, and online DTC purchase experience, with similar niche positioning on adventure activities.
• InsureandGo Australia: Online-first Australian travel insurer offering single-trip and annual policies to outbound Australian travellers. Closely matches Easy Travel's DTC model, simple online quote-and-buy flow, and price-sensitive leisure traveller focus.
• World Nomads: Australia-born travel insurer targeting backpackers, adventure travellers, and working-holiday visa holders with comprehensive, activity-friendly policies. Overlaps substantially with Easy Travel's International, Backpacker, and Adventure Pack product lines for the same Australian outbound customer.

Broad incumbents

• Allianz Travel Insurance: One of Australia's largest travel insurance underwriters, offering international, domestic, annual multi-trip, and backpacker products through aggregator and direct channels. Highly comparable product set and customer segments to Easy Travel but with global corporate backing and far larger marketing budget.
• Cover-More Travel Insurance: Cover-More is Easy Travel's parent operating partner and one of Australia's largest dedicated travel insurers. It underwrites and administers Easy Travel's policies, and competes directly with the same products (international, domestic, annual, backpacker, cruise) - a same-category incumbent at significantly greater scale.
• Budget Direct Travel Insurance: Part of Budget Direct's broader personal lines insurance offering (auto, home, travel), it sells travel insurance direct through a high-volume aggregator-friendly web experience. Competes head-to-head on price for the same budget-conscious Australian outbound segment.
• QBE Travel Insurance: QBE is a major Australian general insurer whose travel line offers international, domestic, and annual policies through brokers and direct channels. Competes with Easy Travel for the same Australian outbound market with much greater capital and brand reach.
• Southern Cross Travel Insurance: Backed by Allianz Partners, Southern Cross is a long-standing Australian travel insurance incumbent selling international, domestic, and annual policies online - direct competitor for the same outbound Australian traveller with similar breadth of coverage options.

Others

• TID (Travel Insurance Direct / Insure My Trip style aggregator panel): Australian price-comparison aggregator that places travel insurance brands - including Easy Travel and its peers - in side-by-side panels. While not a peer in product, it materially shapes Easy Travel's customer acquisition economics by either featuring or omitting the brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/socialeti
• YouTubeyoutube.com/@easytravelinsurance_1300EASYTi
• Facebookfacebook.com/SocialETI

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Travel Insurance