Sayer Clinics

What Sayer Clinics does

Sayer Clinics Limited is a privately held, single-location chiropractic and specialist manual therapy practice based at Lister House, 11-12 Wimpole Street, in London's medical district. Founded in 1982 by Dr. Dominic Metcalfe as the New Malden Clinic, the practice was rebranded and relocated to its current flagship site, where it treats patients with complex musculoskeletal conditions — particularly costochondritis, coccyx and tailbone pain, pelvic pain, and spinal disorders — that have typically not responded to standard care elsewhere. The clinical team comprises three named practitioners: Dr. Dominic Metcalfe (lead chiropractor and owner with 40+ years of experience), Dr. Marek Gibson (senior chiropractor with 25+ years of experience), and Madalina Grigore MSc (specialist manual therapist trained by the late Dr. Michael Durtnall). On-site low-dose digital X-ray imaging supports diagnostic assessment. Practitioners are registered with the UK General Chiropractic Council (GCC).

The business operates a direct-to-consumer fee-for-service model. Patients self-book online through the Cliniko platform, by phone, or via WhatsApp, and pay out of pocket before claiming reimbursement from insurers (BUPA, AXA, WPA). Pricing is not publicly disclosed. Product offerings include a free 10-minute consultation, a 60-minute initial consultation with diagnosis, examination, and first treatment, follow-up sessions in 15-, 30-, and 45-minute durations, on-site digital X-ray, and a portfolio of condition-specific treatment services spanning spinal, pelvic, rib, sports injury, RSI, and headache pathologies. The revenue mix is concentrated across professional services, with channel partners limited to standard insurer agreements and a marketing footprint consisting of an SEO-optimised website, a Facebook page, and a Mailchimp newsletter. The company is wholly owned by its founder, with no institutional investment, no subsidiaries, and no disclosed shareholders.

Name

Sayer Clinics

Legal name

Sayer Clinics Limited

Website

https://sayerclinics.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sayer Clinics is a London-based chiropractic and specialist manual therapy practice treating complex musculoskeletal conditions — particularly costochondritis, coccyx pain, and pelvic pain — for self-referred and insurance-funded patients, operating from a single Wimpole Street location.

Ownership category

akta.pro rank

Product category

Chiropractic and Musculoskeletal Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG)

Keywords

• Chiropractic services
• Musculoskeletal treatment
• Manual therapy
• Spinal pain treatment
• Pelvic pain clinic

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Clinical Consultations and Treatments: Fee-for-service healthcare model where patients pay for initial consultations (approximately 60 minutes) and follow-up treatment sessions (45, 30, or 15 minutes). The clinic offers a free 10-minute initial consultation for new patients unsure if they are a good fit. X-ray-only appointments (approximately 30 minutes) are also available as a separate service.
2. Insurance Billing (Self-Pay Model): The clinic accepts BUPA, AXA, and WPA insurance but operates on a self-pay model where patients pay upfront and claim reimbursement from their insurer. This is not direct billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sayer Clinics is a London-based musculoskeletal treatment clinic providing specialist chiropractic care and manual therapy for spinal, pelvic, coccyx, rib, and complex pain conditions. Core offerings include 60-minute initial consultations (with examination, diagnosis, first treatment, and on-site digital X-ray), follow-up treatment sessions with multiple practitioners, and standalone digital X-ray imaging. The clinic is internationally recognized for advanced treatment of costochondritis, coccydynia, and pelvic pain.

Product overview

Sayer Clinics is a London-based musculoskeletal treatment clinic offering a unified service model centered on expert chiropractic care and manual therapy. The core offering consists of initial consultations (60-minute comprehensive assessments with medical history, examination, diagnosis, and first treatment) and follow-up treatment sessions with multiple practitioners. The clinic provides on-site digital X-ray imaging as a diagnostic capability. Treatment specializations include back and neck pain, coccyx/tailbone pain, pelvic pain conditions, costochondritis, migraines, and sports injuries. The practitioner team includes Dr. Dominic Metcalfe (lead chiropractor specializing in complex spinal and pelvic conditions), Dr. Marek Gibson (chiropractor with 25+ years experience), and Madalina Grigore MSc (specialist in pelvic health and soft-tissue work). Patients can also book a free 10-minute consultation to determine fit before committing to full treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Initial Consultation A comprehensive 60-minute consultation including full medical history, physical examination, diagnosis, first treatment session, and digital X-ray where clinically indicated and consented. For new patients seeking musculoskeletal assessment.
• Follow-up Treatment with Dr. Dominic Metcalfe

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ClinikocoreTechnology or IntegrationOnline clinic booking and practice management system used by Sayer Clinics for appointment scheduling, patient management, and practitioner availability.
• StripecoreTechnology or IntegrationPayment processing system used for online payments. Patients can pay for appointments through Stripe's secure payment infrastructure.
• Google (Workspace/Gmail)coreTechnology or IntegrationPowers the clinic's email system and internal file sharing capabilities.
• BUPAminorChannel Partner/ Reseller/ DistributorHealth insurer whose policyholders can receive treatment at Sayer Clinics. Patients self-pay and claim reimbursement. Routine arrangement as part of insurer agreements.
• AXAminorChannel Partner/ Reseller/ DistributorHealth insurer whose policyholders can receive treatment at Sayer Clinics. Patients self-pay and claim reimbursement. Routine arrangement as part of insurer agreements.
• WPA (Wellbeing Practice Assurance)minorChannel Partner/ Reseller/ DistributorHealth insurer whose policyholders can receive treatment at Sayer Clinics. Patients self-pay and claim reimbursement.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Six Physio: London-headquartered physiotherapy and sports injury group with multiple clinics. Direct overlap in spinal, sports, and pelvic health services with a similar premium positioning and self-pay model.
• Pure Sports Medicine: London-based multi-disciplinary sports and musculoskeletal medicine clinic. Comparable in treating athletes, complex MSK conditions, and offering on-site diagnostic imaging including X-ray.
• The London Clinic of Chiropractic: A central London chiropractic clinic offering musculoskeletal treatment with multiple practitioners. Directly comparable in service mix (chiropractic, sports injuries, back/neck pain) and target customer (London-based patients seeking premium care).
• Complete Chiropractic: UK-based chiropractic clinic with multiple locations offering spinal and musculoskeletal care. Comparable in service mix and self-pay / insurance reimbursement model.

Broad incumbents

• Circle Health Group: UK private hospital operator with extensive outpatient services including physiotherapy and pain management. Comparable in serving self-pay and insured musculoskeletal patients, but at much larger scale and broader scope.
• Ascenti: One of the UK's largest physiotherapy networks, providing MSK services across physical clinics and corporate contracts. Comparable in service category but with much broader geographic reach and B2B channels.
• Nuffield Health: UK-wide private healthcare and fitness provider with physiotherapy and rehabilitation services. Comparable as a private-pay MSK provider with insurance integration, though operating at significantly larger scale.
• The Portland Hospital (HCA Healthcare): Part of HCA Healthcare UK, a major private hospital group operating in central London. Broadly comparable as a premium private healthcare provider in the same Wimpole/Harley Street catchment serving insured and self-pay patients.

Emerging players

• Bodyset: UK physiotherapy chain offering MSK and sports injury treatment with digital booking and self-pay packages. Comparable in direct-to-consumer GTM and insurance partnerships, though newer and broader in scope.
• Klinik Healthcare: UK-based private healthcare provider offering musculoskeletal and physiotherapy services with a digital-first booking model. Comparable in self-pay MSK treatment and direct-to-consumer positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61554799511346
• Xx.com/londonbackpain
• LinkedInlinkedin.com/company/sayer-clinics-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sayer Clinics