Paulus Dental/Paulus Orthodontics

What Paulus Dental/Paulus Orthodontics does

Paulus Dental & Paulus Orthodontics (legal entity: Anita Paulus, DDS PC) is a family-owned dental and orthodontic practice operating from a single location at 4901 Byers Avenue in Fort Worth, Texas, established around 1991 by Dr. Peter Paulus. The practice is currently led by the second generation — Dr. Anita Paulus, a general dentist with cosmetic specialization trained at the Las Vegas Institute for Advanced Dental Studies, and Dr. William Paulus, an orthodontic specialist (1980 U.S. Olympic swimmer; honors graduate, Saint Louis University Medical Center orthodontic residency, 1994). Service lines span preventive dentistry, cosmetic dentistry, restorative dentistry (including All-on-4 implants, Snap-On Smile, crowns, and bridges), orthodontics (traditional braces, ceramic braces, and Invisalign), oral surgery, sedation dentistry, emergency dental care, periodontal treatment, and pediatric dentistry.

The practice is built on a multi-disciplinary, single-location model that absorbs referrals internally rather than outsourcing to specialists, supported by a conventional dental technology stack (digital cavity detection via low-level laser fluorescence, intraoral cameras, dental transilluminators for non-invasive crack detection, ViziLite oral cancer screening, and Pola teeth-whitening systems), plus a third-party integration with Bristle's saliva-based oral microbiome diagnostic. Distribution is direct-to-consumer via phone, an in-house online appointment booking form, and a Zocdoc marketplace listing; revenue is generated primarily through fee-for-service procedures supplemented by multi-year orthodontic cases and financed through partnerships with CareCredit, Alphaeon Credit, and Cherry.

The customer base is highly diversified across families, children, adults, and seniors in the Fort Worth metro, with promotional acquisition levers including a $109 new-patient exam, an $89 emergency special, and free orthodontic consultations. The practice has been continuously operating for over 34 years, and the founding practitioner is credited with treating more than 10,000 patients over his career. Two-generation family ownership, no disclosed institutional investment, no multi-site footprint, and no disclosed financials are evident in the available data.

Name

Paulus Dental/Paulus Orthodontics

Legal name

Anita Paulus, DDS PC

Website

https://paulusdental.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Paulus Dental & Paulus Orthodontics is a family-owned, single-location dental and orthodontic practice in Fort Worth, Texas, offering general, cosmetic, restorative, surgical, sedation, and orthodontic care to families, children, adults, and seniors across the local community.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Orthodontic treatment
• Cosmetic dental procedures
• Family dental practice
• Emergency dental care

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Dental Services: Fee-for-service dental care including preventive, restorative, cosmetic, and surgical procedures. Revenue generated from one-time procedures and treatments across all dental specialties offered.
2. Orthodontic Treatment: Orthodontic services including traditional braces, ceramic braces, and Invisalign clear aligners. Treatment typically spans multiple visits over extended periods.
3. Financing and Payment Plans: Accepts most major dental insurance plans. Offers financing through CareCredit, Alphaeon Credit, and Cherry. Provides complete payment plans for major dental work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paulus Dental & Paulus Orthodontics is a family-owned private dental practice that provides comprehensive general dentistry and orthodontic services from a single Fort Worth, TX location. Services span preventive care (exams, cleanings, fluoride, digital X-rays), restorative treatments (implants, crowns, bridges, dentures, fillings), cosmetic procedures (whitening, veneers, bonding), orthodontics (traditional braces, ceramic braces, Invisalign), oral surgery (extractions, root canals), periodontal care, sedation dentistry, pediatric dentistry, and same-day emergency dental care.

Product overview

Paulus Dental & Paulus Orthodontics is a family-owned dental practice offering comprehensive dental care services from a single location in Fort Worth, Texas. The practice provides a unified portfolio of dental services organized across preventive care, cosmetic dentistry, restorative dentistry, orthodontics (including traditional braces and Invisalign), oral surgery, sedation dentistry, emergency dental care, and periodontal care. The practice emphasizes same-day emergency appointments, free orthodontic consultations, and a comfortable environment with state-of-the-art diagnostic technology including digital cavity detection, intraoral cameras, and dental transilluminators.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Comprehensive preventive dental care including dental exams, professional cleanings, fluoride treatments, digital X-rays, oral cancer screening with ViziLite, and custom mouthguards for athletics and bruxism, for families and individuals of all ages.
• Restorative Dentistry Full range of restorative treatments including dental implants, All-on-4 implants, Snap-On Smile, dental crowns, dental bridges, and dental fillings to repair or replace damaged or missing teeth.
• Cosmetic Dentistry Cosmetic dental procedures including Pola teeth whitening (in-office and take-home), porcelain veneers, and dental bonding designed to enhance smile appearance for adult patients.
• Orthodontics Orthodontic treatments including traditional metal braces, ceramic/clear braces, and Invisalign clear aligners for children, teens, and adults seeking teeth straightening and bite correction.
• Invisalign Clear Aligners Preferred Invisalign Provider offering clear, removable aligners to straighten teeth as an alternative to traditional metal braces.
• Oral Surgery Oral surgical procedures including tooth extractions, wisdom tooth removal, frenectomy, gum surgery, and root canal therapy.
• Sedation Dentistry Anxiety-relieving sedation options including nitrous oxide (laughing gas) and IV sedation administered by a qualified anesthesiologist for patients with dental anxiety.
• Emergency Dental Care Same-day emergency appointments for severe toothaches, chipped or broken teeth, knocked-out teeth, and lost fillings or crowns.
• Periodontal Care Gum disease treatment including laser gum therapy, Arestin antibiotic treatment, gingivectomy, scaling and root planing, and PerioProtect at-home trays.
• Dentures Complete and partial removable denture solutions including conventional full dentures, immediate full dentures, and partial dentures for patients with missing teeth.
• Kids' Dentistry Pediatric dental care for children of all ages including gentle cleanings, fluoride treatments, dental sealants, and educational oral health programs.
• Teeth Whitening Professional Pola teeth whitening available as in-office treatments for immediate results and take-home kits with custom-fitted trays for patients seeking brighter smiles.

Quantifiable outcome

• Over 34 years of continuous operation serving the Fort Worth community
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• ZocdocminorChannel Partner/ Reseller/ DistributorOnline marketplace platform for appointment booking, allowing patients to discover and book appointments with the practice.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• Align Technology: Manufacturer of the Invisalign clear-aligner system and iTero scanners. Paulus is an Invisalign Provider; Align is an ecosystem supplier rather than a direct competitor, but its product roadmap (e.g., consumer-facing aligners, in-office scanner ecosystem) directly shapes the economics of orthodontic service lines like Paulus's.

Broad incumbents

• Smile Brands: DSO supporting hundreds of affiliated dental offices (Smile Brands, Bright Now! Dental, etc.) with general, specialty, and orthodontic services. Comparable comprehensive service offering but with corporate scaling and centralized operations Paulus does not have.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices including general and specialty services. Comparable as a broad incumbent in the same multi-specialty dental space, with significantly more operational and capital resources.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting thousands of dentists across general, cosmetic, and orthodontic services. Comparable as a broad incumbent offering the same comprehensive dental service portfolio, but operating at massive scale versus Paulus's single-location independent model.
• MB2 Dental Solutions: DSO partnered with hundreds of independent dental practices across multiple states, including significant Texas presence. Comparable business model supporting general and orthodontic services, but with corporate infrastructure and partner-doctor alignment Paulus lacks.
• Aspen Dental: National DSO operating hundreds of branded dental offices offering general dentistry, orthodontics, dentures, and emergency care. Comparable in service breadth (preventive, restorative, cosmetic, ortho) but vastly larger scale and corporate-backed.
• Sage Dental: Multi-state dental group offering general dentistry, orthodontics, periodontics, and cosmetic services across the Southeast and beyond. Comparable in offering a comprehensive multi-specialty dental portfolio, though operating across a different regional footprint.

Emerging players

• Tend: VC-backed emerging dental brand operating modern, design-forward dental studios offering general, cosmetic, and orthodontic services. Comparable in service scope and direct-to-consumer positioning, though Tend focuses on urban metro markets (NY, DC, Nashville) versus Paulus's Fort Worth base.

Regional players

• Jefferson Dental & Orthodontics: DSO-backed multi-location dental and orthodontic group with deep penetration across the Dallas-Fort Worth metroplex. Directly comparable as a regional competitor offering general dentistry plus orthodontics in the same geography Paulus serves.
• Monarch Dental: Multi-location dental group with locations across Texas offering general dentistry, orthodontics (including Invisalign), and cosmetic services. Directly comparable as a regional competitor overlapping Paulus's service mix and Texas geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PaulusDental
• Facebookfacebook.com/PaulusDental
• LinkedInlinkedin.com/company/paulusdental

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paulus Dental/Paulus Orthodontics