Corporate Fitness & Health

What Corporate Fitness & Health does

Corporate Fitness & Health (CF&H) is a privately held corporate wellness services provider founded in 1985 and headquartered in Marlborough, Connecticut, operating as part of the Diversified Group Family of Companies. The company designs, implements, and maintains customized wellness programs for U.S. employers in the manufacturing, corporate, and municipal segments, with services delivered on-site at client workplaces. The company reports an average employee participation rate of 80% across its programs.

The product architecture is built around four branded subscription tiers — Health AWARE (foundational), Health ASSESS (with biometric screenings), Health MANAGEMENT (with data integration and incentive design), and Health PREMIER (with a dedicated on-site health coach and strategic planning) — underpinned by the MyWellness Online Portal, a web-based platform for employee tracking, engagement, communication with coaches, and aggregate reporting. Adjacent services include health risk assessments, biometric screenings, on-site and telephonic coaching, dietetic counseling, smoking cessation, educational seminars, employee contests, and custom wellness programming. All staff are described as nationally certified in health coaching or personal training.

The business model is professional-services B2B: annual subscription contracts priced by tier and scope, sold via direct enterprise field sales with nationwide reach from the Connecticut headquarters. The company reports that 73% of clients have been with it for five or more years, indicating high client stickiness, and cites industry outcomes including 28% reduced sick leave, 26% lower medical costs, and a roughly 6x ROI on wellness investment. No revenue, headcount range outside 11-50 employees, or ownership percentages have been disclosed.

Name

Corporate Fitness & Health

Legal name

Corporate Fitness & Health Ltd.

Website

https://cfandh.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate Fitness & Health (CF&H) is a Marlborough, Connecticut–based corporate wellness services provider founded in 1985. It delivers tiered on-site wellness programs — including biometric screenings, health coaching, smoking cessation, and incentive challenges — to U.S. employers in manufacturing, corporate, and municipal sectors via the MyWellness Online Portal.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Other Personal Services (8129)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAFAO

Corporate/Workplace Nutrition & Weight Management Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Corporate wellness programs
• Biometric health screenings
• Health coaching services
• Workplace wellness consulting
• Health risk assessments

Headquarters

HQ city

Marlborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Wellness Program Services: Customized corporate wellness programs sold to employers, typically as annual contracts with tiered service levels (Health AWARE, ASSESS, MANAGEMENT, PREMIER). Services include on-site health screenings, coaching, seminars, and consulting.
2. Wellness Program Consulting: Consulting fees for developing customized wellness programs, assessing employee populations, setting measurable goals, and creating wellness plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Corporate Fitness & Health designs, implements, and maintains customized corporate wellness programs sold to employers through tiered annual contracts (Health AWARE, ASSESS, MANAGEMENT, PREMIER). Service delivery is primarily on-site at client workplaces and includes biometric screenings, health risk assessments, health coaching (individual, group, telephonic, and dietetic), educational seminars, smoking cessation, employee incentive contests, and consulting. The MyWellness Online Portal underpins engagement, tracking, reporting, and coach communication.

Product overview

Corporate Fitness & Health operates as a corporate wellness services provider offering a tiered platform-plus-modules architecture centered around four branded wellness packages: Health AWARE (foundational), Health ASSESS (intermediate with biometric screenings), Health MANAGEMENT (comprehensive with data integration), and Health PREMIER (complete health and productivity initiative). The offering is underpinned by the MyWellness Online Portal platform for employee engagement and health monitoring. Additional services include health coaching (on-site, group, telephonic, and dietetic counseling), biometric screenings, health risk assessments, reporting and tracking, smoking cessation programs, employee incentives and contests, educational seminars, health displays, and master classes. All programs are designed to reduce healthcare costs by addressing high-risk behaviors.

Differentiator

Problem solved

Functional benefit

Products and services

• Health AWARE

Quantifiable outcome

• 28% reduction in sick leave for companies implementing wellness programs
• +7 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Diversified GroupcoreStrategic or Co-development PartnerCorporate Fitness & Health is part of the Diversified Group Family of Companies. This partnership provides CF&H with unique knowledge of the fully insured and self-insured markets, helping businesses target the risks that drive healthcare costs. The integration allows CF&H to coordinate with clients' health insurance, disease management, and EAP programs.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Limeade: Direct competitor in the corporate wellness space offering an employee engagement platform with well-being programs, health risk assessments, and analytics — competing for the same HR/benefits buyer.
• Virgin Pulse: Direct competitor offering enterprise corporate wellness platforms with biometric screening integration, health coaching, and engagement tools. Targets similar employer/HR buyer segments at larger enterprise scale.
• Wellable: Direct competitor providing corporate wellness programs, biometric screenings, and a wellness platform for employers. Closely matches CF&H's tiered program and on-site screening offering.
• Wellsource: Direct competitor in corporate wellness focused on health risk assessments, biometric screenings, and personalized wellness reporting for employer and health-plan clients.
• Wellworks For You: Direct competitor offering corporate wellness programs including health risk assessments, biometric screenings, health coaching, and wellness portals for employer clients.
• Wellness Corporate Solutions: Direct competitor delivering corporate wellness programs, on-site health screenings, health coaching, and educational seminars to employers — a near-parallel business model to CF&H.
• Bravo Wellness: Direct competitor providing wellness programs, health coaching, and incentive design for employers — competing in the same B2B HR/benefits buyer category.

Broad incumbents

• HealthFitness (a Trustmark company): Established incumbent in corporate well-being offering health coaching, biometric screenings, fitness center management, and condition management at a much larger scale than CF&H.
• USPM (U.S. Preventive Medicine): Broader incumbent in preventive health and wellness, providing corporate programs, screenings, and chronic-condition management — overlapping with CF&H but at greater enterprise scale.
• Total Well-Being (Anthem): Incumbent corporate wellness offering within Anthem's health benefits portfolio, providing wellness programs and health coaching to large employer clients — competes where carriers bundle wellness with benefits.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CFandH
• Facebookbusiness.facebook.com/corporatefitnesshealth
• LinkedInlinkedin.com/company/605900

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Fitness & Health