doppler
doppler is an Austrian family-owned manufacturer founded in 1946, producing umbrellas, parasols, garden furniture, and cushions under the doppler, Knirps, derby, and doppler Manufaktur brands, serving individual consumers, hospitality businesses, and specialty retailers across European markets via direct e-commerce, B2B field sales, and retail channels.
- Company typePrivate
- Founded1946
- HeadquartersBraunau, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What doppler does
doppler is an Austrian family-owned manufacturer, founded in 1946, specializing in umbrellas, parasols, garden furniture, and related accessories. The group operates as E. Doppler & Co GmbH (Austrian parent in Braunau am Inn) with a German subsidiary H. Würflingsdobler GmbH (Simbach am Inn), and runs in-house production facilities in Austria (doppler Manufaktur) and Slovakia. The company's product portfolio spans rain umbrellas (pocket, stick, special occasion, children's, safety, golf, transparent), garden parasols (cantilever, center pole, balcony, patio, beach, market, sun sails), umbrella stands and bases, replacement canopies and protective covers, garden furniture (lounge sets, tables, chairs, sun loungers), and cushions/pads. Proprietary technology includes Carbonsteel components wind-tunnel tested at BMW facilities above 100 km/h, OEKO-TEX STANDARD 100 certified fabrics, and handcrafted Manufaktur production using Italian fabrics and European woods from sustainable forestry. Multi-brand portfolio includes doppler (main, 3-year warranty), Knirps (premium, 5-year warranty), derby (value), and doppler Manufaktur (handcrafted Austrian-made).
doppler firmographics
Firmographics- Name
- doppler
- Legal name
- doppler E. Doppler & Co GmbH
- Website
- https://dopplerschirme.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- doppler is an Austrian family-owned manufacturer founded in 1946, producing umbrellas, parasols, garden furniture, and cushions under the doppler, Knirps, derby, and doppler Manufaktur brands, serving individual consumers, hospitality businesses, and specialty retailers across European markets via direct e-commerce, B2B field sales, and retail channels.
- Ownership category
- akta.pro rank
doppler industry classification
Industry- Product category
- Umbrellas and Outdoor Shading Products
- NAICS
- Home Furnishings Retailers (44912), Furniture Merchant Wholesalers (42321), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Furniture Stores (5712), Wholesale-Professional & Commercial Equipment & Supplies (5040), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Office Furniture (2520)
- akta.pro primary industry
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
- akta.pro secondary industries
- Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where doppler is headquartered
LocationHeadquarters
- HQ city
- Braunau
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
doppler business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Umbrella and Parasol Retail Sales: One-time purchase model for umbrellas (pocket, stick, children's, special occasion) and parasols (balcony, cantilever, market, beach) with various price points from budget to premium.
- Garden Furniture and Accessories: Sales of complementary products including garden furniture (lounge sets, tables, chairs, sunbeds), cushions, pillow covers, and umbrella bases/stands.
- Custom Branded Products (B2B): B2B custom branding services for commercial customers (gastronomy, hotels, businesses) including logo printing on parasols and custom-made furniture cushions in small batches or unique pieces.
- Replacement Parts and Covers: Sales of replacement canopy covers for umbrellas and parasols, spare parts, and protective covers as ongoing revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget entry-level umbrellas (derby brand) |
| Unit Pricing | Pay-as-you-go | Mid-range umbrellas (doppler brand) |
| Unit Pricing | Pay-as-you-go | Premium umbrellas (doppler Manufaktur, Knirps) |
| Unit Pricing | Pay-as-you-go | Balcony and Cantilever Parasols |
| Unit Pricing | Pay-as-you-go | Garden Furniture Sets |
| Unit Pricing | Pay-as-you-go | Cushions and Pillows |
| Other | Multi-year contract | Custom B2B Products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
doppler product offering
Product offeringCore offering
doppler manufactures and sells umbrellas, parasols, garden furniture, and cushions under multiple brands (doppler, Knirps, derby, doppler Manufaktur) through its own e-commerce stores in five languages, specialty retail, a factory outlet, and a dedicated B2B commercial sales division. Production takes place in-house at facilities in Austria and Slovakia, with B2B offerings including large gastro parasols, custom advertising/promotional umbrellas, and bespoke furniture cushions for hospitality customers.
Product overview
doppler is a manufacturer of umbrellas and garden/outdoor products offering a multi-brand portfolio. The core product lines include rain umbrellas (pocket, stick, special occasion, children's, safety, golf, hiking, and transparent models) and garden parasols (cantilever, center pole, balcony, patio, beach, large, rectangular, market, and sun sails), complemented by umbrella stands, protective covers, replacement canopies, garden furniture (lounge sets, tables, chairs, sun loungers), and cushions/pads. Products are sold under four brands: doppler (main brand with 3-year warranty), Knirps (premium German-engineered brand with 5-year warranty), derby (value brand), and doppler Manufaktur (handcrafted Austrian-made premium line). B2B offerings include commercial gastro parasols, custom advertising umbrellas with branding, and custom-made furniture cushions. The company operates manufacturing facilities in Austria and Slovakia.
Differentiator
Problem solved
Functional benefit
Brands
- Knirps: Premium umbrella brand with German engineering, known for high quality and minimalist design
- derby
- zero
- Carbonsteel
- Superstrong
- Nature
- Safety
Products and services
- doppler Rain Umbrellas Rain umbrellas under the doppler main brand including pocket (Taschenschirm), stick (Stockschirm), children's (Kinderschirm), safety with reflectors, golf, hiking, transparent, and special occasion umbrellas (e.g., Bugatti partnership, wedding, Arts Collection), with features such as UV protection, automatic opening, ultralight construction, and sustainable materials.
- doppler Garden Parasols (Sonnenschirme) Garden and outdoor parasols under the doppler main brand including cantilever/offset (Ampelschirm), center pole (Mittelstockschirm), balcony, terrace, beach, large rectangular, market, and sun sail models, featuring water-repellent fabrics with UV protection and Made-in-Austria options.
- Knirps Premium Umbrellas and Parasols Premium umbrella and parasol brand representing German engineering, known for high quality and minimalist design, offering both rain umbrellas and premium garden parasols with a 5-year warranty across the entire product range.
- derby Value Umbrellas Value-oriented umbrella brand offering attractive price-quality ratio with proven quality, targeting price-conscious consumers seeking reliable sun and rain protection, including entry-level pocket umbrellas starting around €26.99.
- doppler Manufaktur Handcrafted Umbrellas Handcrafted umbrellas made in Austria using Italian fabrics and European woods from sustainable forestry, each piece crafted by highly qualified specialists, with repair services available for cherished/heirloom pieces.
- doppler Garden Furniture Outdoor furniture including lounge sets (up to €1,999), garden tables (including extendable), garden chairs (including stacking), and sun loungers (Sonnenliegen) for residential outdoor use.
- doppler Cushions and Pads Garden furniture cushions including pallet cushions, table and bench cushions, seat cushions (low/middle/high backrest), sun lounger cushions, and decorative pillows, with OEKO-TEX STANDARD 100 certification on select lines.
- Commercial Gastro Parasols (Gastroschirme) Large commercial-grade parasols for the hospitality industry including Goliath (5.1x5.1m or 4x4m), Braumeister (5m or 4x4m), Gastro Alu Expert, Gastro Magic, and Gastro Magic Junior models, with optional integrated lighting, heaters, and custom branding — sold to restaurants, hotels, and cafés through the dedicated Gewerbekunden B2B division.
- Advertising and Promotional Umbrellas (Werbeschirme) Custom-branded rain and garden umbrellas for promotional purposes and corporate gifting, allowing businesses to imprint their logos on parasol canopies with bulk-ordering capabilities through the B2B Gewerbekunden channel.
- Custom-Made Furniture Cushions (B2B) Bespoke seat cushions and pads for commercial hospitality furniture, manufactured to specification in small batches or unique pieces, with options for weather-resistant materials, customer-supplied fabrics, and personalized embroidery.
Quantifiable outcome
- Carbonsteel umbrellas tested and functional at wind speeds over 100 km/h
- +2 more outcomes
Companies that use doppler
Customer profileSegments4 records
Ideal customer profiles4 records
doppler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
doppler partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
doppler competitors and assessment
Company assessmentDirect peers
- Kettler: Major German outdoor and garden furniture manufacturer. Direct peer in doppler's garden furniture category (lounge sets, tables, chairs, sun loungers) with broader product assortment and stronger retail presence across European garden centers and specialty stores.
- Fermob: Premium French outdoor furniture brand known for colorful metal garden furniture. Comparable premium positioning and European craftsmanship narrative in the outdoor living category, competing with doppler's lounge sets and premium garden furniture offerings.
- Lafuma: French outdoor furniture and accessories brand under the Calida Group umbrella. Direct peer in garden furniture and cushions with similar multi-channel European distribution approach and overlapping B2B and B2C customer segments.
- Weishäupl: German specialist in high-end parasols and outdoor sun protection. Direct peer in the premium parasol segment with comparable craftsmanship positioning and B2B hospitality focus. Both brands serve the upper end of the European parasol market with custom options.
- Schneider Schirme: Established German umbrella manufacturer with a long heritage, comparable product portfolio in rain umbrellas, and similar brand positioning in the European market. Direct peer in the pocket and stick umbrella categories where doppler's main brand and derby compete.
- Sun Garden: German parasol brand specializing in cantilever and center-pole parasols. Direct competitor in the garden parasol category with similar product depth (multiple sizes, light/heater accessories) and European market focus overlapping with doppler's gastroschirme line.
- Glatz AG: Swiss premium parasol manufacturer with strong market position in Europe. Direct competitor to doppler's garden parasol business with comparable product categories including cantilever and center pole parasols, similar Made-in-Europe positioning, and overlapping B2B hospitality focus.
- Alexander Rose: UK-based outdoor furniture manufacturer offering garden furniture, parasols, and cushions. Direct peer in doppler's outdoor living product portfolio with comparable quality and pricing tiers across lounge furniture, dining sets, and outdoor accessories.
Broad incumbents
- Hartman: Established UK outdoor furniture brand with broad product portfolio spanning garden furniture, parasols, and cushions. Larger incumbent player in the European outdoor living space with deeper category specialization and stronger presence in UK and Northern European markets.
Emerging players
- Belvique: Belgian parasol specialist focused on premium cantilever and center-pole parasols. Smaller emerging player with direct overlap in doppler's parasol product line but more limited geographic reach and narrower product breadth compared to doppler's full multi-category offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
doppler social profiles
Digital presencedoppler compliance and trust
Trust signalCompliance1 record
doppler financial estimates
Financial estimateRevenue estimate
Valuation estimate
doppler leadership team
Management profileNumber of profiles
Profiles1 record
doppler subsidiaries and ownership
Company hierarchySubsidiaries3 records
doppler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doppler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doppler
What does doppler do?
doppler manufactures and sells umbrellas, parasols, garden furniture, and cushions under multiple brands (doppler, Knirps, derby, doppler Manufaktur) through its own e-commerce stores in five languages, specialty retail, a factory outlet, and a dedicated B2B commercial sales division. Production takes place in-house at facilities in Austria and Slovakia, with B2B offerings including large gastro parasols, custom advertising/promotional umbrellas, and bespoke furniture cushions for hospitality customers.
Is doppler a public or private company?
doppler is a private company. It is classified as family owned and is currently operating.
When was doppler founded?
doppler was founded in 1946. It employs 11 to 50 people.
Where is doppler based?
doppler is headquartered in Braunau, Austria, in the Europe region.
How does doppler make money?
Four revenue lines are on record. Umbrella and Parasol Retail Sales are the primary driver. The others are garden Furniture and Accessories, custom Branded Products (B2B) and replacement Parts and Covers.
Who are doppler's main competitors?
Direct peers on record are Kettler, Fermob, Lafuma, Weishäupl, Schneider Schirme, Sun Garden, Glatz AG and Alexander Rose. Hartman is listed as a broad incumbent. Belvique is listed as an emerging player.
Does doppler have an API?
No public API is recorded for doppler.
What industry is doppler in?
doppler's product category is Umbrellas and Outdoor Shading Products. Its primary akta.pro industry code is CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail), with a secondary code of CRADAKAK, Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners). Its NAICS code is 44912 and its SIC code is 5712.