Barkleigh Productions

What Barkleigh Productions does

Barkleigh Productions, Inc. is a privately held media and events company founded in 1979 and headquartered in Mechanicsburg, Pennsylvania. The company serves the professional pet care industry through a vertically integrated portfolio of trade shows, publications, certifications, and commerce. Its core product set includes twelve annual trade shows (headlined by Groom Expo in Hershey, PA — the world's largest grooming show with 5,000+ attendees and 200+ booths — and Groom Expo West in Pasadena, CA), two trade magazines (Groomer to Groomer and Pet Boarding & Daycare), the GroomerTV video platform, a podcast, an e-commerce store (Barkleigh Store), and international certification programs for groomers and judges offered in partnership with NGKC (Greater China) and IGU (Korea), plus regional partners in Australia, Brazil, and the USA.

The underlying technology is conventional for a B2B media and events business: digital publishing platforms for the magazines, event management systems for booth applications and attendee registration, and a separate e-commerce storefront. The company also runs a Zoom-based online show (World Groom) and a Facebook-hosted livestream (GroomerTV), extending its content into digital channels. There are no proprietary AI/ML systems, APIs, or SDKs in evidence.

Barkleigh's business model is diversified across four revenue streams: (1) trade show operations — booth sales, exhibitor fees, and attendee registrations across twelve annual events; (2) magazine subscriptions and advertising for Groomer to Groomer and Pet Boarding & Daycare; (3) product sales through the Barkleigh Store for pet care professionals; and (4) certification licensing royalties from international partners. Customer segments include professional pet groomers (primary), pet boarding and daycare facilities, and pet care product vendors who exhibit and advertise. The company is family-operated, with Sally Liddick as Founder and multiple family members in key leadership roles; no external investors are identified.

Name

Barkleigh Productions

Legal name

Barkleigh Productions, Inc.

Website

https://barkleigh.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Barkleigh Productions is a privately held, family-operated media and events company founded in 1979 that serves the professional pet care industry through twelve annual trade shows, two trade magazines, e-commerce, video content, and international grooming certification programs.

Ownership category

akta.pro rank

Product category

Pet Care Industry Media and Events

NAICS

Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Pet & Animal Expos (MPAGAFAI), Pet Supplies Retail (CRALAIAI)

Keywords

• Pet care trade shows
• Industry trade magazines
• Professional grooming certification
• Pet boarding certification
• Pet care events production

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Trade Show Operations: Revenue from booth sales, exhibitor fees, and attendee registrations at 12 annual trade shows including Groom Expo, Groom Expo West, Pet Boarding & Daycare Expo, and others.
2. Magazine Subscriptions and Advertising: Subscription revenue and advertising sales for Groomer to Groomer magazine and Pet Boarding & Daycare magazine.
3. Product Sales: Sales through Barkleigh Store for pet care products and professional grooming supplies.
4. Certification Services: International certification programs for groomers and judges in partnership with NGKC for Greater China, Korea/IGU, USA, Australia, and other regions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Barkleigh Productions produces and operates twelve annual pet care trade shows (including Groom Expo, the world's largest grooming show), two industry trade magazines (Groomer to Groomer and Pet Boarding & Daycare), international certification programs for groomers and judges, an e-commerce store for pet care professionals, and supporting video and podcast content. The company monetizes through booth sales and attendee registrations at trade shows, magazine advertising and subscriptions, product sales via the Barkleigh Store, and licensing/royalty arrangements with regional certification partners.

Product overview

Barkleigh Productions is a media and events company serving the pet care industry since 1979. The company operates a portfolio of products including two trade magazines (Groomer to Groomer and Pet Boarding & Daycare), twelve industry trade shows (including flagship events Groom Expo and Groom Expo West), an online store for pet care professionals, video content platform (GroomerTV), podcast programming, and international certification programs for groomers and judges. The products function together as a comprehensive ecosystem serving pet grooming and boarding professionals through media, events, commerce, and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Groomer To Groomer: A magazine publication dedicated to professional groomers, providing grooming news, product information, and educational content.
• Pet Boarding & Daycare
• PetVet
• GroomerTV
• Barkleigh International Certifications
• Barkleigh Honors Awards

Products and services

• Groomer to Groomer Magazine Trade magazine for professional pet groomers, featuring grooming news, contest coverage, product news, and an industry calendar.
• Pet Boarding & Daycare Magazine
• Groom Expo
• Groom Expo West
• Pet Boarding & Daycare Expo The boarding industry's national trade show featuring a large trade show and education in topics such as animal health, training, facility design, and business.
• Pet Boarding & Daycare Expo West The boarding industry's newest national trade show and convention held in Phoenix, AZ.
• All American Grooming Show The longest running grooming show in the world, held in Schaumburg, IL, birthplace of competitive creative grooming and GroomTeam USA.
• Northwest Grooming Show The only show serving the Northwest region of the country, located in Tacoma, WA.
• New England Grooming Show The fastest growing grooming show in the country, held in Springfield, MA.
• Intergroom An international grooming conference held annually in Secaucus, NJ, featuring grooming competitions and extensive continuing education seminar series.
• Fun in the Sun Grooming Show Florida's largest grooming show held annually in Orlando, FL, featuring 75+ vendors and 4 days of education.
• Heart of America Grooming Show Barkleigh's newest show offering Midwest groomers opportunities for education and shopping.
• PetQuest An annual summer grooming show in mid-Ohio, known for its dog-friendly hotel and convention center atmosphere.
• Pet Pro Cruise A cruise event for dog groomers providing opportunities to relax, rejuvenate and reconnect with industry peers.
• World Groom An online experience for grooming education and competition, accessible through Zoom.
• GroomerTV Video platform providing educational and fun videos for groomers, including trade show demos, studio clips, recorded seminars, and live coverage.
• Barkleigh Store Online e-commerce store selling products for pet care professionals.
• Barkleigh International Certifications International certification program for groomers and judges with partnerships in USA, Australia, Brazil, China (via NGKC), and Korea (via IGU).
• Pet Boarding & Daycare Podcast Podcast hosted by Dominic Hodgson covering pet boarding and daycare industry topics.
• Professional Pet Boarding Certification Professional certification program for pet boarding facilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NGKC (National GroomerKeepers Club)flagshipStrategic or Co-development PartnerNGKC is the exclusive partner issuing Barkleigh certifications in the Greater China area, including Taiwan and Hong Kong. This partnership enables Barkleigh to offer internationally recognized grooming certifications in the Chinese-speaking markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Innovative Publishing: Independent publisher of niche pet and equine trade magazines; smaller-scale competitor in the specialty pet publishing space adjacent to Barkleigh's magazine portfolio.

Direct peers

• Pet Age: Pet industry trade magazine targeting retailers, groomers, and distributors; competes with Barkleigh's publications for advertising spend and reader attention across the same B2B pet care audience.
• World Pet Association: Operates SuperZoo, one of the largest North American pet industry trade shows, directly competing with Barkleigh's Groom Expo and other grooming events for exhibitors, attendees, and advertising dollars across the pet care professional market.
• Pet Business: Trade publication for pet store owners, groomers, and service providers; overlaps with Barkleigh's magazines on content, advertising inventory, and event coverage of the professional pet care market.
• Pet Product News: Long-running pet industry trade publication serving retailers, groomers, and product vendors — directly comparable to Groomer to Groomer in audience, advertising model, and editorial focus on pet care professionals.
• Petfood Industry: B2B media brand covering pet food manufacturing, including trade shows and digital content, with comparable trade publishing and event economics to Barkleigh's vertical-media model.
• American Pet Products Association (APPA): Industry trade association that produces Global Pet Expo, a major pet industry trade show overlapping with Barkleigh's exhibitor and vendor base across pet care products, grooming, and services.

Others

• BarkBox: Direct-to-consumer pet brand with significant media and content operations in the pet vertical; comparable in industry presence but distinct in serving consumers rather than pet care professionals.
• Veterinary News Network: B2B media outlet serving veterinary professionals with news and content; adjacent audience to Barkleigh's PetVet brand and shares the trade publishing business model, though focused on the clinical side of pet care.

Regional players

• Pet Industry Federation: UK trade association for pet businesses that runs grooming, boarding, and retail events; offers a comparable trade-show and certification model but in the UK/European geography rather than North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GroomerTV
• Xx.com/barkleighinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barkleigh Productions