Kennedy Events

What Kennedy Events does

Kennedy Events is a privately held, woman-owned corporate event management firm headquartered in San Francisco, California, founded in 2000 by Maggie Kennedy. The firm delivers full-service large-scale event planning and production for enterprise technology companies, large corporations, and nonprofit organizations across three formats: virtual, in-person, and hybrid. Service modules span strategic planning, spatial design and creative consulting, venue management, AV management, vendor management, budget management, registration management, stage management, and speaker management. The firm's core methodology is "The KE Way," a proprietary seven-stage event planning process covering Project Launch, Strategic Planning, Event Planning, and subsequent phases that operationalize the engagement from concept to completion.

The business operates on a professional services revenue model with project-based pricing. Event production fees start at $40,000 and scale with scope, while the firm's typical client total event budgets are $250,000 and above — positioning Kennedy Events in the premium, large-event segment of the corporate event market. Go-to-market is consultative enterprise field sales: clients initiate via a "Schedule a Consult" web form and are walked through a Discover/Design/Delight process. The firm supports its sales motion with content marketing through the Kennedy Events Blog, a weekly podcast (Solution Seekers, distributed across eight audio platforms), a monthly email newsletter, and Instagram presence, alongside a portfolio of detailed case studies.

The company operates with a lean, remote-distributed team of 1–10 employees spanning the US and Mexico, with office presence in San Francisco, Los Angeles, and New York City. It is co-led by founder Maggie Kennedy and partner/Chief Strategy Officer Paige Buck (joined 2011), and in 2024 achieved WBENC certification as a Women's Business Enterprise, opening access to corporate diversity procurement programs. The firm has produced hundreds of events for a marquee client roster that includes Red Cross, NPR, Salesforce, Adobe, CodeSignal, Scout (acquired by Workday), Sales Hacker, and the Holmes Report, with no external funding, parent company, or acquisition activity disclosed in the source material.

Name

Kennedy Events

Legal name

Kennedy Events

Website

https://kennedyevents.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Kennedy Events is a privately held, woman-owned (WBENC-certified) San Francisco-based firm providing full-service large-scale corporate and nonprofit event planning across virtual, in-person, and hybrid formats, serving clients such as Red Cross, NPR, Salesforce, and Adobe via its proprietary seven-stage "KE Way" process.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Corporate event management
• Event production services
• Virtual event production
• Hybrid event planning
• Nonprofit gala production

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Management Services: Professional services revenue generated through event planning, design, and execution for corporate and nonprofit clients. Fees are project-based, typically starting at $40,000 for event production with total event budgets often reaching $250,000 or more. Services include venue management, AV production, catering coordination, registration, staffing, and on-site execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kennedy Events is a professional event management firm that plans and produces large-scale corporate and nonprofit events delivered in virtual, in-person, and hybrid formats. Engagements cover the full event lifecycle including strategic planning, venue sourcing, spatial design, AV production, vendor coordination, registration, stage and speaker management, budget management, and on-site execution. Event production fees start at $40,000, with typical total event budgets of $250,000 and above.

Product overview

Kennedy Events is a large-scale event management company offering comprehensive event planning and production services. Their core offering is event management services that include strategic planning, design, venue selection, budget management, vendor coordination, AV management, registration, and on-site execution. They specialize in three event formats: Virtual Events, In-Person Events, and Hybrid Events. Additional service modules include Event Technology Services (augmented reality, virtual projection mapping), Venue Management, AV Management, Spatial Design and Creative Consulting, Vendor Management, Budget Management, Registration Management, Stage Management, and Speaker Management. The company also produces the Solution Seekers Podcast (formerly The Kennedy Events Podcast) as a content and thought leadership brand. Their event production fee starts at $40,000 with typical total event budgets of $250k and up.

Differentiator

Problem solved

Functional benefit

Products and services

• Large-Scale Event Management Services Full-service event planning and production for corporate and nonprofit clients, covering virtual, in-person, and hybrid event formats. Scope includes strategic planning, venue selection, design, budget management, vendor coordination, registration, stage and speaker management, and on-site execution. Event production fee starts at $40,000 with typical total event budgets of $250,000 and above.

Quantifiable outcome

• Red Cross Gala raises seven figures in a single night
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• La CocinaminorStrategic or Co-development Partner · 11 July 2024San Francisco-based incubator kitchen for low-income food entrepreneurs, engaged as caterer for CASH Conference to align with client's economic equality mission.
• Project Homeless ConnectminorStrategic or Co-development Partner · 1 October 2017Local nonprofit helping people experiencing homelessness, invited to set up service van at CASH Conference venue to connect attendees with care services.
• Zoo LabsminorStrategic or Co-development Partner · 1 October 2017Nonprofit empowering artists by teaching business skills and supporting them as entrepreneurs, engaged for entertainment during CASH Conference reception.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MCI Group: MCI Group is a global events and association management agency operating across corporate events, association conferences, and incentive programs. It competes with Kennedy Events particularly on association conferences and large corporate programs, with greater international scale.
• George P. Johnson Experience Marketing: GPJ is one of the largest experiential marketing agencies, producing corporate events, conferences, and product launches for global enterprise clients. It competes with Kennedy Events for marquee technology and corporate event programs, particularly at the high-budget tier.
• Cvent: Cvent is a leading enterprise event management software platform offering registration, venue sourcing, and event marketing tools to corporate teams. While not a direct production agency, it competes with Kennedy Events by enabling corporations to bring event execution partially in-house.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, activations, and immersive experiences for large enterprise clients including technology, media, and consumer brands. It competes with Kennedy Events on premium corporate event programs while operating at significantly larger scale.

Direct peers

• MKG: MKG is a full-service experiential marketing and event agency that produces brand activations, conferences, and corporate events for enterprise clients. It directly competes with Kennedy Events in the corporate event management space, particularly for technology and consumer brand clients.
• Sparks: Sparks is a live events and experiential marketing agency that designs and produces corporate events, trade shows, and brand experiences. It directly overlaps with Kennedy Events in corporate conferences, product launches, and multi-format event production.
• MAS Event Design: MAS Event Design is a corporate event production agency offering strategic planning, design, and on-site execution for conferences, galas, and brand activations. It is comparable to Kennedy Events in service mix, target client (large corporations and nonprofits), and project fee profile.
• PRA Business Events: PRA Business Events is a corporate event management agency producing conferences, incentive trips, and brand experiences for enterprise clients. It overlaps with Kennedy Events in large-scale corporate event production, with comparable service offerings and target client profile.

Emerging players

• Bizzabo: Bizzabo provides an event experience platform with registration, engagement, and analytics tools used by corporate event teams. It is a partial competitor and increasingly a substitute for boutique agencies on hybrid and virtual event formats, putting margin pressure on traditional production firms like Kennedy Events.

Regional players

• Allied Global Marketing: Allied Global Marketing provides experiential and event marketing services for entertainment, media, and technology brands. It is comparable to Kennedy Events on the experiential and event production side, with overlap in technology and media clients though with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kennedy-events
• Instagraminstagram.com/kennedyevents
• Xx.com/kennedy_events_
• Facebookfacebook.com/plannedby.kennedy.events

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennedy Events