Mall of Qatar

What Mall of Qatar does

Mall of Qatar W.L.L. operates a 500,000 sq. m super-regional shopping, dining, and entertainment destination in Al Rayyan, Qatar, approximately 20 minutes from downtown Doha and served by the Doha Metro Green Line and adjacent highway network. The asset is co-located with AlRayyan Hotel Doha, the first Curio Collection by Hilton in the Middle East, and houses over 480 retail outlets, 100+ dining establishments, and entertainment anchors including Novo Cinemas (19 screens with the largest IMAX with Laser in MENA), Kidzmondo, Rush Action Park, and Xtremeland. The mall opened in phases around 2016 and was a designated FIFA World Cup 2022 destination, anchoring its positioning as a flagship consumer leisure site in Qatar.

The revenue model is built on retail tenant rentals as the primary recurring stream, supplemented by ancillary monetization: Mall of Qatar Gift Cards (QAR 50–5,000 with QAR 10 activation fee, 24-month validity, accepted at 400+ stores), the Shop & Fly Avios program in partnership with Qatar Airways Privilege Club (1 Avios per QAR 4, 350+ participating stores), the Advantage Pass corporate discount program (100+ stores, 96+ partner brands with 5–50% discounts), valet parking, porter services, and event-driven monetization such as the Snoonu Arena fan zone for FIFA World Cup 2026. The go-to-market is direct-to-consumer physical retail, supported by digital marketing (website, app, social media) and B2B partnerships with Qatar Airways, Hilton, KAHRAMAA, and corporate Advantage Pass participants. Customer segments are horizontal: general consumers and families (primary), corporate employees, and hotel guests.

The legal entity is Mall of Qatar W.L.L., a Qatar-incorporated limited liability company, privately held with no parent company, public listing, or institutional investor disclosed. Leadership includes Jassim Hamad Al-Attiyah (Chairman of the Board of Directors), Emile Sarkis (General Manager), Rony Mourani (CEO of Assets Management), and Mohammed Abdullah Al Maraghi (Board Member). Headcount is reported at 101–250 employees.

Name

Mall of Qatar

Legal name

Mall of Qatar W.L.L.

Website

https://mallofqatar.com.qa

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Mall of Qatar W.L.L. operates a 500,000 sq. m super-regional shopping, dining, and entertainment destination in Al Rayyan, Qatar, housing 480+ retail tenants, 100+ dining outlets, and entertainment anchors and is co-located with AlRayyan Hotel Doha (Hilton Curio Collection).

Ownership category

akta.pro rank

Headquarters

HQ city

Al Rayyan

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tenant Rentals: Mall generates revenue by leasing retail space to over 480 retail tenants including fashion, dining, entertainment, and services.
2. Gift Card Sales: Mall sells gift cards with activation fee of 10 QAR. Cards have minimum load of 50 QAR and maximum of 5,000 QAR, valid for 24 months.
3. Shop & Fly Avios Partnership: Partnership with Qatar Airways Privilege Club where customers earn 1 Avios for every 4 QAR spent, driving customer traffic and tenant sales.
4. Advantage Pass Corporate Program: Corporate discount program offering exclusive offers to employees of partnered companies, driving footfall to participating tenants.
5. Valet Parking and Services: Revenue from valet parking service and other guest services including concierge and porter services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Mall of Qatar is a 500,000 sq. m integrated shopping, dining, and entertainment destination in Al Rayyan, Qatar, housing over 480 retail locations and 100+ restaurants and cafes. It generates primary revenue by leasing retail space to tenants and supplements this with proprietary offerings such as the Mall of Qatar Gift Card, Shop & Fly Avios loyalty programme, Advantage Pass corporate discount programme, and guest services including valet parking, concierge, and EV charging.

Product overview

Mall of Qatar is a single integrated shopping, dining, and entertainment destination (a shopping mall) spanning 500,000 sq. m with over 480 retail locations. The core offering comprises retail stores and restaurants within the physical mall complex. Key entertainment sub-products include Novo Cinemas (19-screen megaplex with IMAX), Kidzmondo (children's edutainment), Rush Action Park (adventure activities), and XTREMELAND (family amusement rides). Supporting services include the Mall of Qatar Gift Card (prepaid gift card), Shop & Fly Avios rewards programme (in partnership with Qatar Airways Privilege Club), Advantage Pass corporate discount programme, AlRayyan Hotel Doha (adjacent Hilton Curio Collection hotel), and guest services (WiFi, valet parking, EV charging, concierge, disability access, mother/infant facilities).

Differentiator

Problem solved

Functional benefit

Brands

• Mall of Qatar Gift Card: Prepaid gift card for purchases at Mall of Qatar stores with 24-month validity, QAR 50-5,000 limit
• Advantage Pass Program
• Shop & Fly

Products and services

• Mall of Qatar (Core Mall Destination) A 500,000 sq. m integrated shopping, dining, and entertainment destination serving residents and tourists in Qatar, with over 480 retail locations across fashion, electronics, home goods, and beauty, plus 100+ dining options.
• Mall of Qatar Gift Card Prepaid gift card accepted at over 400 stores within the mall, with a minimum load of QAR 50 and maximum of QAR 5,000, valid for 24 months from issuance.
• Shop & Fly (Avios Loyalty Programme) A loyalty rewards programme in partnership with Qatar Airways Privilege Club that enables members to collect 1 Avios for every QAR 4 spent and link payment cards (Visa/Mastercard) to automatically earn Avios at participating stores, restaurants, and entertainment venues.
• Advantage Pass Corporate Discount Programme A corporate rewards programme offering employees of partnered companies exclusive discounts ranging from 5% to 50% at over 100 stores within Mall of Qatar, covering fashion, dining, beauty & wellness, home & lifestyle, jewellery & watches, and entertainment.
• AlRayyan Hotel Doha (Adjacent Hilton Curio Collection) A five-star hotel adjacent to Mall of Qatar with three outdoor pools, fitness center, spa, meeting and event spaces including a 300 sqm ballroom, and direct access to the mall's luxury court.
• Entertainment Venue Cluster (Novo Cinemas, Kidzmondo, Rush Action Park, XTREMELAND) On-site entertainment attractions including Novo Cinemas (19-screen megaplex with the largest IMAX with Laser screen in MENA, MX4D and Novo7-Star experiences, 8-lane bowling), Kidzmondo (educational-entertainment park for children ages 2-14), Rush Action Park (indoor adventure park with chaser walls, climbing tower, trampolines), and XTREMELAND (indoor amusement park with rides, slides, and arcade games).
• Mall Guest Services Amenities package including free WiFi, concierge services, valet parking at multiple locations, disability services, Mother & Infant room, EV charging station (in partnership with KAHRAMAA), lost and found, and porter services provided by HAMMALY.

Quantifiable outcome

• 20 minutes from downtown Doha
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, major, core and minor.

• SnoonuflagshipStrategic or Co-development Partner · 10 June 2026Launch of Snoonu Arena, Qatar's most immersive fan zone for FIFA World Cup 2026. Spread across ground floor and first floor with activation areas, interactive Walls of Wishes, live match screenings on Oasis Stage mega screens via BeIN Sports. Free entry with Snoonu City registration. Features games, competitions, ambassador appearances, and vouchers.
• AbyatmajorChannel Partner/ Reseller/ Distributor · 9 March 2024First Abyat showroom in Qatar with 15,000 sq.m space across two floors dedicated to home finishing, furniture, and accessories. Partnership signed by Chairman Jassim Hamad Al-Attiyah and Abyat Chairman Yasser Hassan Abul. Expected opening 2025.
• Qatar Airways Privilege Club (Enhanced)coreStrategic or Co-development Partner · 14 June 2023Expanded partnership allowing members to collect and spend Avios on all eligible purchases over QAR 50 across wide selection of stores, restaurants, and entertainment venues. Members link payment cards (Visa/Mastercard) to automatically earn Avios.
• Qatar Sports for All FederationcoreStrategic or Co-development Partner · 22 August 2022Cooperation agreement for hosting sports tournaments including pool, table tennis, chess, and billiards championships. Partnership supports Qatar National Strategy 2030 through community sports initiatives. Mall provides venue for 'Increase your activity by walking in the malls' events.
• Qatar Airways Privilege ClubcoreStrategic or Co-development Partner · 1 July 2022First-of-its-kind partnership enabling Qatar Airways Privilege Club members to collect 1 Avios for every 4 QAR spent on Mall of Qatar Gift Cards. Members can also earn Avios on purchases at 350+ participating stores and redeem Avios for shopping at enrolled outlets. This loyalty integration drives customer engagement and positions Mall of Qatar as the country's premier shopping destination.
• Hilton (Curio Collection)coreStrategic or Co-development PartnerAlRayyan Hotel Doha, the first Curio Collection by Hilton in the Middle East, is adjacent to Mall of Qatar. Hotel provides 300 sqm ballroom, meeting rooms, three outdoor pools, fitness center, and direct access to mall's luxury court.
• HAMMALYminorImplementation/ SI/ Consulting PartnerPorter service provider for Mall of Qatar's Concierge Porter Service. HAMMALY staff assist customers across the mall, collect purchases, and deliver to cars.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• West Edmonton Mall: One of the world's largest shopping and entertainment complexes, integrating retail, an indoor amusement park, waterpark, and hotel. Comparable as a destination-scale mall model with entertainment-led positioning.
• Mall of the Emirates: Iconic UAE mega-mall operated by Majid Al Futtaim featuring Ski Dubai, IMAX, and 600+ retailers. Comparable as a regional shopping-tourism-entertainment destination, but operates in a different geography.
• The Dubai Mall: World-scale retail and entertainment destination operated by Emaar. Comparable as a flagship GCC mega-mall integrating retail, dining, aquarium, and hotel components, though in a different geography.
• American Dream: Entertainment-led mega-destination in New Jersey featuring retail, theme parks, waterpark, and indoor skiing. Comparable as a retail-entertainment-tourism integration model, though in a different geography.

Regional players

• The Avenues: Premier shopping and entertainment destination in Kuwait with premium and luxury retail, dining, and entertainment. Comparable as a GCC mega-mall serving a similar Gulf consumer profile, but in Kuwait.
• Yas Mall: Major Abu Dhabi mall adjacent to Ferrari World and Yas Island attractions. Comparable as a destination mall combining retail with entertainment anchors in the UAE.

Direct peers

• Doha Festival City: Major competing shopping and entertainment destination in Doha operated by AlFuttaim, offering similar scale of retail, dining, and entertainment including a VOX Cinemas megaplex. Directly comparable in format, target customer, and Qatar geographic footprint.
• City Center Doha: Large Doha-based shopping mall with extensive retail, F&B, and entertainment offerings in Qatar. Directly competes for the same catchment of Qatari residents and tourists as Mall of Qatar.
• Villaggio Mall: Doha-based lifestyle and shopping mall with indoor theme-park-style attractions and international retail tenants. Directly comparable as a destination mall serving Qatari consumers and residents.
• Place Vendôme: Newer mega-mall in Lusail, Qatar offering retail, dining, and entertainment with luxury positioning. Directly comparable in scale and product mix, intensifying intra-Qatar mall competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mallofqatar
• Instagraminstagram.com/mallofqatar
• Xx.com/mallofqatar
• LinkedInlinkedin.com/company/mall-of-qatar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mall of Qatar