What United Seats does

United Seats is the proprietary off-road seating brand of Dutch manufacturer EBLO Seating B.V., headquartered at a 75,000 m² facility in Zwijndrecht, the Netherlands. The company designs, manufactures, and distributes modular seating systems for agricultural, construction, forklift, material-handling, truck-and-bus, marine, and 24/7 office applications, serving a customer base of OEMs and aftermarket operators in more than 40 countries.

The product architecture is built around interchangeable seat uppers (C1, C2, C4, C5, C6, C7, C8) paired with a portfolio of mechanical suspensions (MGV25, MGV35, MGV55, MGV64, MGV80, MGV84, MGV120, CS85) and air suspensions (LGV84, LGV90, LGV95, LGV120, LGV150), enabling configuration across vehicle classes. An in-house trim department supports bespoke upholstery, custom colors (e.g., John Deere brown, Ford blue), and the Regain recycled-fabric line. Compliance and quality signals include ISO 14001 environmental certification and EU ECE-R16/ECE-R17 safety standards for truck/bus seats.

The company operates a dual-channel model: OEM design-in supply to manufacturers including Clark Europe, Nacco/Yale/Hyster, Hitachi, Airman, John Deere, Volvo, JCB, DAF, Scania, and Iveco; and an aftermarket channel served through a 40+ country independent dealer network. Go-to-market relies on trade-show presence (Bauma, Agritechnica, SIMA, FIMA), an active dealer-recruitment program, and co-branded dealer marketing. Pricing is B2B quote-based with no public price list. Revenue is not publicly disclosed; the company is privately held under EBLO Seating B.V. with no external investment indicated.

Name

United Seats

Legal name

EBLO Handelsmaatschappij B.V.

Website

https://unitedseats.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

United Seats (EBLO Seating B.V., Netherlands) manufactures modular off-road and on-road seating systems — combining interchangeable seat uppers with mechanical or air suspensions — for agricultural, construction, forklift, truck, marine, and 24/7 office markets, sold through a 40+ country dealer network and OEM design-in customers.

Ownership category

akta.pro rank

Product category

Industrial and Commercial Vehicle Seating

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)

akta.pro secondary industry

Bus & Coach Interior Systems Manufacturing (Seating/Flooring/Accessibility) (IMACADAJ)

Keywords

• Off-road vehicle seating
• Agricultural tractor seats
• Construction machinery seating
• Forklift suspension seats
• Truck and bus seats

Headquarters

HQ city

Zwijndrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Seat and Suspension Hardware Sales: Primary revenue from manufacturing and selling complete seats, seat uppers, and suspension systems to dealers (aftermarket) and OEM customers. Products include agricultural seats (Rancher Pro, Rancher Artisan), construction seats (Highlander Pro), forklift seats (MGV35, MGV25, GS12, GS20), marine seats, truck seats (Voyager series), and office 24/7 seating.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

United Seats manufactures high-quality seating solutions for off-road and on-road sectors including agricultural, construction, forklift, marine, truck, and 24-hour office use. The company produces seats with a modular architecture combining interchangeable seat uppers (C1, C2, C4, C7, C8) with mechanical (MGV series, CS85) and air (LGV series) suspension systems. Products are manufactured in a 75,000m² facility in Zwijndrecht, Netherlands, and distributed globally through a dealer network spanning 40+ countries and direct OEM supply agreements with major equipment manufacturers.

Product overview

United Seats is a worldwide manufacturer of high-quality seating solutions for off-road and on-road sectors. The product portfolio comprises modular seat systems combining interchangeable seat uppers (C1, C2, C7 Pro, C8 Pro) with various suspension types (air suspensions LGV35/84/90/95/120/150 and mechanical suspensions CS85, MGV20/25/35/55/64/80/84/120). Key product lines include: Agricultural seats (Rancher Pro/Std/Artisan with LGV95 suspension); Truck seats (Voyager C60/C65/C70 with premium air suspension and heating/cooling); Construction seats (Highlander Pro, CS85 series with heavy duty suspensions); Forklift seats (MGV35, MGV55, GS12/20, US20, Mi-series pan seats); Marine seats (C8 Pro, boat captain seats); and 24/7 office seating (Synergy). All seats are produced in a 75,000m² facility in Zwijndrecht, Netherlands, distributed through a dealer network and OEM customers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Rancher Pro Top-of-the-line luxury air suspended agricultural seat with swivel plate, lumbar support, adjustable damper, 12V/24V compressor, adjustable back extension, luxury armrests, horizontal suspension, seat depth and tilt adjustment; designed for agricultural tractor operators.
• Rancher Std Standard air suspension agricultural seat with LGV95 suspension, horizontal isolator, and easy-to-use variable shock absorber; targeted at tractor and farm equipment operators.
• Rancher Artisan Air suspended agricultural seat with premium features, available in various fabric options including Regain recycled fabric.
• Voyager C70 Premium truck and bus air seat with automatic air suspension, pneumatic height adjustment (90mm), dual pneumatic lumbar support, pneumatic side bolsters, seat depth/tilt adjustment, integrated headrest, and 3-point safety belt; meets EU safety standards ECE-R16 and ECE-R17.
• Voyager C65 Premium Truck air seat with heat and air ventilation system for enhanced driver comfort during long-haul routes.
• Voyager C60 Air Truck air seat designed for aftermarket replacement installations in commercial trucks.
• Highlander Pro Construction seating with adjustable damper, fore/aft horizontal suspension, and 5-stage adjustable damping for uneven terrain; available in standard and front control versions for construction machinery operators.
• MGV35 Low profile mechanical suspension seat for construction machinery and forklifts, with 80mm suspension travel, smooth weight adjustment, adjustable backrest, and fabric trim; standard on Hyster and Clark forklifts.
• MGV55 Low mechanical suspension base seat with contact switch and belt as standard, featuring a higher back than the MGV35.
• MGV25/C5 Low profile mechanical suspension seat, only 46cm wide, suitable for machines with limited cabin space; features adjustable backrest, fabric trim, and double-locking slide rails.
• CS85 Series Mechanical suspension seats available in multiple configurations (C1, C4, C6, H90); weight adjustment 50-125kg, 90mm suspension travel, 60mm height adjustment in 3 stages, mounting centers at 260mm for OEM compatibility.
• C8 Pro Seat Upper Deluxe seat upper with fabric trim, headrest, mechanical lumbar support, high back with adjustable backrest; 490mm seat width with seat cushion depth and tilt adjustment; compatible with LGV90, LGV120, CS85, and MGV120 suspensions.
• LGV150 Air Suspension Heavy duty air suspension with 150mm vertical travel, adjustable damper and fore/aft suspension for rough and rocky surfaces; OEM-grade suspension base compatible with multiple seat uppers.
• LGV120 Air Suspension Heavy duty air suspension with 100mm suspension travel and weight adjustment 50-150kg; compatible with C2 Pro, C7 Pro, and C8 Pro seat uppers.
• LGV90 Air Suspension Air suspension with 12V integral compressor, semi-automatic weight adjustment (50-130kg), 120mm suspension travel, 80mm stepless height adjustment, horizontal suspension; available in 24V or 48V versions.
• LGV84 Air Suspension Small air suspension with 12V integral compressor, height adjustment 80-140mm; available in 24V or 48V; compatible with C1 seat uppers.
• MGV80 Mechanical Suspension Narrow mechanical suspension for medium horsepower tractors 70-100 HP, designed for classic tractors aged 20-40 years.
• Mi150 Pan Seat Low back plastic seat pan in black or yellow PVC, water and weather proof one-piece foam, with drain hole and variable mounting holes for universal fitment.
• Mi600 Pan Seat Medium back plastic seat pan available in black, yellow, and grey PVC; water and weather proof, suitable for piggy back forklifts, ride-on mowers, mobility bikes and small industrial machines.
• US20 Forklift Seat Mechanical suspended forklift seat with 150-328mm slide rail travel for small cabs; heavy duty PVC cushions with drainage and ventilation grooves, 3-position adjustable with side support.
• GS12/GS20 Forklift Seats Mechanical suspension seats for forklifts and industrial applications.
• Synergy 24/7 Office Chair Deluxe 24/7 office chair designed for continuous use in control rooms, dispatch centers, and round-the-clock operations; available in leather finish.
• Boat Captain Seats Selection of boat captain seats for the leisure boat market, trimmed in waterproof vinyl finishes available in 3 color combinations (white/blue, white/red, or white/black), with seat cushion length extension.

Quantifiable outcome

• Dealer network covering 40+ countries worldwide
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

34 partnerships are on record, tiered core and minor.

• Thomas Scott SeatingcoreChannel Partner/ Reseller/ DistributorUK/Scotland dealer specializing in industrial seats since 1968. Consistently one of UnitedSeats' largest dealers for over 5 years. Supplies Scottish and UK markets and has expanded internationally. Specializes in supply of industrial seats for vintage and classic tractors.
• Independent Agri PartscoreChannel Partner/ Reseller/ DistributorUK Yorkshire-based dealer for vintage tractor and agricultural machinery seats. Family-run business offering wide range of UnitedSeats products for classic tractors.
• AsfircoreChannel Partner/ Reseller/ DistributorIsraeli dealer based in Migdal HaEmek near Nazareth. Leading contributor to UnitedSeats website news with numerous successful installations in John Deere tractors, JCB equipment, Volvo trucks, DAF trucks, Scania trucks, and various other vehicles. Mobile installation team providing comprehensive seat solutions.
• SumsertechcoreChannel Partner/ Reseller/ DistributorSpanish dealer based in Balaguer, Catalonia. Active at major Spanish agricultural shows including FIMA Zaragoza. Successfully installs seats in John Deere tractors, Hitachi excavators, Deutz Fahr tractors, and pilot boats.
• Carpenter GoodwincoreChannel Partner/ Reseller/ DistributorUK dealer based in Leominster, Herefordshire covering border counties of England and Wales. Agricultural parts specialist with 15-year relationship with UnitedSeats. Regular exhibitor at Royal Welsh Show.
• TEK SeatingcoreChannel Partner/ Reseller/ DistributorUK's largest seat retailer based in Tunbridge Wells, Kent. Platinum/Golden level status dealer. Major exhibitor at UK agricultural shows including Cereals Show, Lamma Show, and PLANTWORX.
• Agrar Plaza (Agrár Pláza KFT)coreChannel Partner/ Reseller/ DistributorHungarian dealer based in Oroshaza representing CNH, Belar.us, and Kyoti tractors. Exhibitor at AGROmashEXPO in Budapest. Recently appointed as UnitedSeats dealer.
• REKI / RafstillingcoreChannel Partner/ Reseller/ DistributorIcelandic dealer based in Reykjavik. Established company since 1988. Upgraded showroom to showcase greater range of UnitedSeats products for construction, agriculture, marine, and forklift markets.
• Agriline Products LtdminorChannel Partner/ Reseller/ DistributorUK specialist agricultural dealer. Received Silver award at LAMMA Show for work with UnitedSeats seating range in 2017.
• AgriCons T.E.C.coreChannel Partner/ Reseller/ DistributorSerbian dealer based in Belgrade with branch in Subotica. Sells machines, equipment and parts for Agricultural, Construction and Municipal sectors. Represents brands like GIANT. Active at SEBE Show in Belgrade.
• BF EquipementminorChannel Partner/ Reseller/ DistributorFrench dealer attending Beaucroissant Fair, a major agricultural event in the Dauphiné area with 800+ year tradition.
• HTS SparesminorChannel Partner/ Reseller/ DistributorUK dealer exhibiting at Plantworx 2025 construction show. Provides UnitedSeats seats for construction and plant equipment.
• Autos Sp. z.o.o.minorChannel Partner/ Reseller/ DistributorPolish dealer attending E-Robocze show, Poland's largest construction machinery show.
• KatpolminorChannel Partner/ Reseller/ DistributorPolish dealer attending Agrotech show in Kielce, one of Europe's premier open-air agricultural trade fairs.
• Azur Siège FrancecoreChannel Partner/ Reseller/ DistributorFrench dealer based in Salernes, Var. Active at Solutrans truck show in Lyon and Sommet de l'Élevage agricultural show in Clermont-Ferrand.
• FörarmiljöminorChannel Partner/ Reseller/ DistributorSwedish dealer exhibiting at Borgeby Fair with mobile seat showroom van. Displays seats for customers to try including MGV55, CS85, and Rancher Pro.
• FierthbauercoreChannel Partner/ Reseller/ DistributorGerman dealer celebrating 20-year partnership with UnitedSeats. Awarded Gold status dealer. Represented at Logimat trade fair in Stuttgart.
• HiotminorChannel Partner/ Reseller/ DistributorBreton-based French distributor. 4 years working with UnitedSeats. Part of Groupauto and G-network. Successfully promoting Voyager truck seats.
• Tractor PartsminorChannel Partner/ Reseller/ DistributorUK dealer based in Leicestershire specializing in Case, International and classic tractor parts. Exhibited at Newark Vintage Tractor Show 2025.
• Seating Boat FranceminorChannel Partner/ Reseller/ DistributorFrench marine dealer. Attended NAVEXPO show in Lorient. Successfully supplying marine seats for boats and vessels.
• Diffumag Pieces SAminorChannel Partner/ Reseller/ DistributorFrench dealer based in Geispolsheim near Strasbourg. Appointed Tinplate Partner for France. Specializes in agricultural equipment parts via trade outlets.
• Tom Smith PartsminorChannel Partner/ Reseller/ DistributorUK dealer based in Haverfordwest, South West Wales. Attends Pembroke County Show annually.
• Seat Systems LtdminorChannel Partner/ Reseller/ DistributorRepublic of Ireland dealer based in Limerick. Attended Skipper Expo in Galway for marine/fishing industry.
• StolComfortminorChannel Partner/ Reseller/ DistributorSwedish dealer with 12 years experience in driver seats for work vehicles and 24-hour office chairs. Confirmed as UnitedSeats Tinplate Partner.
• Holst SorensenminorChannel Partner/ Reseller/ DistributorDanish firm based in Ribe, southwest Jutland. Appointed Tinplate Partner for Denmark.
• Suomen Telakone OyminorChannel Partner/ Reseller/ DistributorFinnish dealer located in southwest Finland. Specialists and main dealers for Hyundai Excavators and Wheeled loaders, and Airman Mini-Excavators.
• Chris Pantzaris and Sons LtdminorChannel Partner/ Reseller/ DistributorGreek dealer. CEO Evert Mallie attended AGROTICA SHOW in Thessaloniki to support new dealer.
• AgroTech SerbiaminorChannel Partner/ Reseller/ DistributorSerbian dealer producing promotional videos showcasing MGV35 and Rancher Std seats.
• CarlatminorChannel Partner/ Reseller/ DistributorLatvian dealer based in Riga. 8-year working relationship with UnitedSeats. Provider of seats in Baltic region with Highlander installations for Kioti tractors.
• Clark Europe ForkliftscoreOEM/ Whitelabel/ Licensing PartnerEuropean forklift manufacturer celebrating 100 years in the industry. Opted for UnitedSeats MI1000 and MGV35 seats for their forklift equipment as OEM supplier.
• Nacco (Yale and Hyster)coreOEM/ Whitelabel/ Licensing PartnerManufacturer of Yale and Hyster machines. Introduced MGV35 on some of their machines with special contact switch.
• Airman (Hokuetsu)coreOEM/ Whitelabel/ Licensing PartnerJapanese manufacturer of mini-cranes and mini-excavators. Uses MGV25/C5 and C2 seats in various Airman machines. Presented at MATEXPO Belgium.
• TriolietminorOEM/ Whitelabel/ Licensing PartnerInternational client for LGV90 C7 PRO air suspension seats in their self-propelled mixer feeders for dairy and cattle farms.
• EBLO Seating B.V.coreStrategic or Co-development PartnerParent company and founding organization of UnitedSeats brand. Based in Zwijndrecht, Netherlands. Owns UnitedSeats intellectual property and brand. Also supplies wear parts for other seat brands like Grammer and KAB.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cobo Group: Cobo Group is an Italian-based manufacturer of operator seats for agricultural, construction, earth-moving, and material handling equipment. It competes directly with United Seats across European OEMs in tractors, forklifts, and construction machinery.
• Commercial Vehicle Group (CVG): CVG manufactures seating and trim systems for commercial vehicles, construction, agricultural, and industrial equipment. It is a direct competitor in the same off-road seating end markets as United Seats, with comparable OEM customer profiles (Caterpillar, Deere, AGCO-type buyers).
• Isri (ISRINGHAUSEN): Isri is a German manufacturer of commercial vehicle and industrial seating, including truck, bus, construction, and forklift seats. It overlaps directly with United Seats' Voyager truck seat line and construction/forklift seats, competing for the same European OEM specifications.
• Grammer AG: Grammer AG is a German-headquartered global manufacturer of seating systems for off-highway (agricultural, construction, forklift) and commercial vehicles, as well as automotive interiors. It is the most direct competitor to United Seats in agricultural, construction, and truck seating, with overlapping OEM customers and a substantially larger scale.
• Milsco (a brand of Brouer): Milsco, now part of Brazilian seating manufacturer Brouer, produces seats for powersports, motorcycle, turf, and light industrial vehicles. It overlaps with United Seats' lower-end pan-seat and small-vehicle seat lines (Mi150, Mi600, Mi800) for forklifts, ride-on mowers, and small industrial machines.
• Sears Seating: Sears Seating (incorporating the former KAB Seating brand) designs and manufactures operator seating for agricultural, construction, material handling, turf, and industrial vehicles. It is a direct competitor to United Seats in the North American and global off-road seating market, with comparable product lines (air and mechanical suspension seats for tractors, forklifts, and construction equipment).

Regional players

• Be-Ge Seating: Be-Ge is a Scandinavian manufacturer of operator and driver seats for trucks, buses, agricultural, and material handling equipment. It is a comparable regional competitor to United Seats with particular strength in Nordic OEMs and dealer channels, mirroring United Seats' European dealer-led model.

Broad incumbents

• Faurecia (FORVIA): Faurecia, part of FORVIA, is a global automotive technology group supplying seating, interiors, and clean mobility solutions. While predominantly focused on passenger vehicles, it competes with United Seats at the truck seating tier and serves some of the same OEMs (Iveco, MAN).
• Adient Agricultural & Construction Seating: Adient is one of the world's largest automotive seating manufacturers, with a dedicated agricultural and commercial vehicle seat business that competes for OEM seating sockets on trucks, buses, and off-road equipment. It is much larger and broader than United Seats, but overlaps in truck and construction seating.

Emerging players

• Bostrom Seating: Bostrom specializes in commercial truck driver seating and aftermarket truck seat replacement, overlapping with United Seats' Voyager C60/C65/C70 line. It is a focused niche competitor in the heavy-truck seating category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Seats