What Huttinger Interactive Exhibitions does

Hüttinger Interactive Exhibitions is a family-owned German design & build firm founded in 1921 and headquartered in Schwaig bei Nürnberg. Under legal entity Kurt Hüttinger GmbH & Co. KG and currently managed by fourth-generation owners Jörg Hüttinger and Axel Hüttinger, the company conceives, engineers, fabricates, and installs custom interactive exhibitions for science centers, children's museums and theme parks, museums and planetariums, brand experiences (trade shows and visitor centers), art institutions, and corporate product-development clients. Its work combines mechanical, electronic, and software engineering with in-house manufacturing across metal, CNC, joinery, paint, acrylic, and electronics workshops, supported by an internal WIKI database of more than 12,000 exhibits and a proprietary xtag content management and visitor tagging system.

The company's core offering is the design & build of bespoke interactive exhibits on multi-year, lump-sum (pauschalhonorar) contracts, covering concept, technical engineering, software development, prototyping, fabrication, project management, formative visitor evaluation, and installation. Notable customers include the Smithsonian National Air and Space Museum, Cleveland Museum of Natural History, BMW Welt, Shanghai General Motors, Schaeffler Group, Uniper, Wien Energie, DB Regio, Hilti, Christian Bürkert, ElringKlinger, Brenner Basistunnel BBT SE, and Life Science Centre, with global delivery across Europe, the United States, the Middle East, China, and Brazil. Beyond custom projects, Hüttinger sells standardized products — DiMi digital microscope, Science Kits, and the Luftklar air purifier (442 units delivered in nine months) — through an online shop, and provides prototyping and small-series production services to industrial clients such as Hilti and Bürkert.

Hüttinger operates a direct enterprise sales motion managed by project managers who shepherd multi-year build programs, participates in industry trade shows (IAA, Automechanika, embedded world, AGRITECHNICA), and maintains a regional China representative office in Hangzhou. The company holds ISO 9001:2015 certification from DNV GL and runs the Artist-in-Factory program in partnership with the Academy of Fine Arts Nuremberg and the City of Nuremberg. Ownership is concentrated within the founding family, with no institutional investment, private equity, or public listing disclosed.

Name

Huttinger Interactive Exhibitions

Legal name

Kurt Hüttinger GmbH & Co. KG

Website

https://huettinger.de

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Hüttinger Interactive Exhibitions is a family-owned German design & build firm (founded 1921) that conceives, engineers, fabricates, and installs custom interactive exhibitions for museums, science centers, brand experiences, and art institutions worldwide, supplemented by standardized product sales.

Ownership category

akta.pro rank

Product category

Exhibition Design & Build Services

NAICS

Institutional Furniture Manufacturing (337127), Furniture and Related Product Manufacturing (337)

SIC

Laboratory Apparatus & Furniture (3821)

akta.pro primary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Interactive exhibit design
• Exhibition fabrication services
• Museum exhibit manufacturing
• Science center installations
• Custom exhibition engineering

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Exhibition Design & Build Projects: Full-service design, engineering, fabrication, and installation of custom interactive exhibits for science centers, museums, visitor centers, and brand experience installations. Projects are priced as lump-sum (pauschalhonorar) contracts following detailed specification and approval of product plans. The single project cycle covers concept, prototype, fabrication, and installation.
2. Standardized Product Sales: Sale of standardized products such as DiMi Digital Microscope, Science Kits, and Luftklar air purifier systems. These are produced as small-series or full production runs and sold through the company's online shop (exh.huettinger.de). Luftklar was produced in 442 units within nine months.
3. Prototype Development & Small Series Production: Supporting clients from initial concept to final production of products, including design, prototyping, and manufacturing. Referenced for product development services for external clients such as Bürkert, Hilti, and Luftklar.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hüttinger is a design-and-build firm that conceives, engineers, fabricates, and installs custom interactive exhibitions for science centers, museums, brand experience venues, and corporate visitor centers. The company combines in-house mechanical, electronic, and software engineering with a fully equipped manufacturing facility (metal, CNC, joinery, paint, acrylic, electronics) to deliver turnkey projects from concept through installation. It also produces and sells standardized products (DiMi digital microscope, Science Kits, Luftklar air purifiers) and offers prototyping and small-series production services for external clients.

Product overview

Huttinger Interactive Exhibitions is a design-and-build company specializing in the conception, design, engineering, software development, and fabrication of interactive exhibitions. Their core offerings span Science Centers, Children's Museums & Parks, Museums & Planetariums, Brand Experiences (trade shows and visitor centers), Art installations, and Product Development. The product portfolio includes proprietary systems like xtag (exhibition management and visitor tagging CMS), DiMi (digital microscope for public spaces), Science Kits (mobile exhibit systems), and Luftklar (air purifier systems for venues). Their services are organized around six core competencies: concept and design, technical engineering, software engineering (including gesture recognition, VR/AR, and RFID applications), fabrication (metal workshop, CNC, joinery, paint, acrylic, electronics), project management, and a knowledge database for exhibit development. The company operates on a design & build approach, delivering turnkey exhibition solutions from initial concept through prototyping to final installation.

Differentiator

Problem solved

Functional benefit

Brands

• xtag: Exhibition tagging and content management system (CMS) with visitor data processing capabilities through tagging system
• Science Kits
• Luftklar
• DiMi - Digital Microscope

Products and services

• Custom Interactive Exhibitions End-to-end design, engineering, software development, fabrication, and installation of custom interactive exhibits and exhibition environments for science centers, museums, children's museums, brand experiences, and corporate visitor centers. Each project is delivered as a turnkey lump-sum engagement covering concept, prototyping, fabrication, and installation.
• DiMi - Digital Microscope for Public Spaces
• Science Kits Mobile interactive exhibit system housed in stackable hardcase crates on transport dollies, designed for quick setup, compact storage, and easy transport of multiple interactive exhibits for outreach programs.
• Luftklar Air Purifier Systems Air purifier system developed for museums and exhibition halls, offered in two versions with three design variants each, featuring customization options and produced via series manufacturing.
• Prototype Development & Small Series Production Professional service supporting external clients from initial product concept through design, prototyping, and small-series or full production manufacturing, leveraging Hüttinger's in-house engineering and multi-trade manufacturing capabilities.

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Academy of Fine Arts Nuremberg (Akademie der Bildenden Künste Nürnberg)minorStrategic or Co-development PartnerCollaborative Artist-in-Factory/Artist-in-Residence program where Hüttinger provides studio space, materials, manufacturing facilities, and technical expertise to emerging artists from the academy. The program aims to combine art and science, with completed artworks premiered at events like Blaue Nacht Nürnberg. Past participants include Yanran Cao, Matthias Deeg, Theresa Hartmann, and Yae In Kim.
• Erlebniskontor GmbHminorStrategic or Co-development PartnerCollaboration partner for the BMW Junior Campus 2.0 project at BMW Welt, Munich. Erlebniskontor contributed experience design expertise alongside Hüttinger's fabrication capabilities.
• Triad BerlinminorStrategic or Co-development PartnerCooperation partner for Christian Bürkert GmbH & Co. KG exhibition projects at Hanover Fair, providing strategic communication and experience design alongside Hüttinger's exhibit fabrication.
• Stadt Nürnberg Kulturreferat (City of Nuremberg Cultural Department)minorStrategic or Co-development PartnerCollaborating institution for the Artist-in-Factory program, co-funding and supporting young artists to create interactive artworks with Hüttinger's technical support.
• Blaue Nacht NürnbergminorStrategic or Co-development PartnerAnnual art and culture event in Nuremberg where Hüttinger's Artist-in-Factory artworks are premiered. Partnership provides exhibition venue and audience for completed projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kubik: North-American design-build firm building interactive museum exhibits, brand environments and retail experiences. Comparable to Hüttinger as an integrated design-and-fabrication peer targeting science centres, corporate visitor centres and trade-show brand activations.
• Design & Production Incorporated: US-based design-build firm producing interactive museum exhibits, visitor centres and interpretive environments. Comparable to Hüttinger for the same museum and science-center custom-build value proposition with in-house design, engineering and fabrication.
• Casson Mann: London-based exhibition design practice known for interactive, narrative-driven museum and visitor centre projects. Comparable to Hüttinger as a design-and-build firm serving museums, science centres and corporate brand experiences with deep in-house interpretive and fabrication capabilities.
• The Nassal Company: US-based fabricator of themed environments, museum exhibits, aquariums and brand experiences. Comparable to Hüttinger as a custom design-and-build firm producing interactive exhibits and immersive installations for science centres, zoos, museums and corporate visitor centres.
• Hands On! Studio: Studio specialising in hands-on, interactive exhibits for children's museums and science centres. Comparable to Hüttinger's Science Kits and interactive exhibit product lines as a niche peer focused on tactile learning experiences for informal-education venues.
• ASTOUND Group: Design-build firm specialising in exhibits, events, environments and brand experiences with global manufacturing. Comparable to Hüttinger as a one-stop fabrication and design partner for museums, trade shows and corporate brand installations.
• Jack Rouse Associates: Experience design and strategy firm focused on museums, visitor centres and brand experiences. Comparable to Hüttinger because it scopes and designs interactive exhibits for science centres and cultural institutions, frequently collaborating with fabrication partners on delivery.
• Ralph Appelbaum Associates: Global leader in museum and cultural-exhibition design with offices in New York, London, Beijing and Dubai. Closely comparable to Hüttinger because it offers design-and-build services for science centers, museums and brand experiences, often partnering with fabricators to deliver interactive exhibits at the same tier of client.

Broad incumbents

• Sparks: Large global experience-marketing agency producing trade-show exhibits, corporate events and brand environments. Comparable as a design-and-build competitor in the brand-experience segment that Hüttinger serves, though Sparks operates at significantly greater scale.
• George P. Johnson Experience Marketing: Global experience-marketing agency building brand exhibits, experiential activations and immersive installations. Comparable as a broader incumbent in the brand-experience and trade-show design-and-build space in which Hüttinger competes for corporate clients such as BMW, Schaeffler and GM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/huettingerexhibits
• Facebookfacebook.com/huettinger.de
• LinkedInlinkedin.com/company/h-ttinger-interactive-exhibitions
• Instagraminstagram.com/huettinger.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huttinger Interactive Exhibitions