What TRIAD Berlin does

TRIAD Berlin, operating commercially since 2020 through its spin-off entity NeoNext Berlin GmbH, is a Berlin-based creative agency that designs and produces events, exhibitions, museums, brand environments, and digital media. The firm traces its origin to 1997 under founder Prof. Lutz Engelke and has built its identity around an interdisciplinary 'THINK & DO TANK' approach that combines architects, engineers, film and media creators, content developers, designers, and managers to deliver projects spanning scenographic development, concept design, media production, construction planning, engineering, and turn-key general contracting with operational management. Service lines are organized into Events & Conferences, Museums & Cultural Products, Vision & Strategy, Digital Media & Film Production, and Brands & Brand Spaces, with all work priced and scoped on a project-by-project basis. The technology stack rests on scenography, interactive media installations, VR/AR experiences, volumetric film capture, and large-format projection rather than on proprietary software products.

The customer base is concentrated among large enterprises, cultural institutions, and public-sector entities. Named clients include Siemens, SAP, FIFA, Hyundai, Schaeffler, BearingPoint, Villeroy & Boch, hülsta, Bertelsmann, Dr. Oetker, Goldwind, Nord Stream, Bosch, ECE, the German Federal Ministry of Education and Research, the ArRiyadh Development Authority, the German Football Museum Foundation, GS1 Germany, and Funke Mediengruppe. Notable engagements include the Urban Planet pavilion at the 2010 Shanghai World Expo (over 8 million visitors), the FIFA World Football Museum in Zurich, the King Salman Science Oasis in Riyadh, and the 2017 walkable volumetric film 'Ein Ganzes Leben' produced with UFA LAB and Fraunhofer Heinrich-Hertz-Institut. The company is led by Anne Heine-Engelke as CEO.

TRIAD Berlin / NeoNext Berlin is headquartered at Marburger Str. 3, 10789 Berlin, with a regional office in Shanghai established after the 2010 World Expo. It employs 51-100 staff, has won recognition including the iF Design Award, red dot Award, German Design Award, Art Directors Club Award, and the 2018 Laval Virtual Award, and has executed projects across Germany, Austria, the UK, France, the Czech Republic, China, Saudi Arabia, Switzerland, and Russia. Revenue is not publicly disclosed and there is no record of external funding rounds.

Name

TRIAD Berlin

Legal name

NeoNext Berlin GmbH

Website

https://neonext.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Berlin-based creative agency designing exhibitions, events, museums, and brand environments for enterprise, cultural, and public-sector clients; operates since 1997 via NeoNext Berlin GmbH (spin-off since 2020) with 51-100 staff and a Shanghai office.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Other Performing Arts Companies (71119)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

Keywords

• Exhibition design
• Event design
• Museum design
• Brand environments
• Spatial communication

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Agency Services: Project-based professional services for design and production of events, exhibitions, museums, brand environments, digital media and film production. Services cover entire project lifecycle from development to strategic consulting, scenographic development, concept design, media production, construction planning, engineering, and turn-key solutions including general contracting and operational management.
2. Exhibition Design: Customized exhibition design for museums, cultural institutions, and corporate visitors centers. Integration of cultural, scientific and historical contexts with creative means, transforming themes and complex contents into stories and interactive worlds of experience.
3. Events & Conferences: Customized event formats (S|M|L) in politics, business, science and media. Interactive communication and experience spaces for brands, products and companies with sensory storytelling experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TRIAD Berlin (operating through its spin-off NeoNext Berlin GmbH) is a creative agency providing integrated end-to-end services from project development and strategic consulting to scenographic development, concept design, media production, construction planning, engineering, and turn-key delivery including general contracting and operational management. The agency designs and produces customized events, exhibitions, museums, brand environments, digital media, and film production for enterprise, cultural, and government clients.

Product overview

NeoNext Berlin – the spin-off of TRIAD Berlin – is a creative agency combining 25 years of design and conception experience. Operating as a THINK & DO TANK at the intersection of science, culture and economics, the company offers five core service categories: (1) Events & Conferences for customized experiences in politics, business, science and media; (2) Museums & Cultural Products for exhibitions integrating cultural, scientific and historical contexts; (3) Vision & Strategy for creative and strategic consulting; (4) Digital Media & Film Production for films and interactive exhibits; and (5) Brands & Brand Spaces for architectural, digital and content conception of brand environments. Services cover the full range from project development to strategic consulting, scenographic development, concept design, media production, construction planning, engineering, and turn-key solutions including general contracting and operational management. Projects span VIP events, multimedia exhibitions, immersive film experiences, trade show booths, brand showrooms, and science centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Conferences
• Museums & Cultural Products
• Vision & Strategy
• Digital Media & Film Production
• Brands & Brand Spaces
• Exhibition Design & Production Full-service exhibition design from concept to turn-key delivery, covering project development, strategic consulting, scenographic development, concept design, media production, construction planning, engineering, general contracting, and operational management.

Quantifiable outcome

• 500,000+ visitors attracted to single exhibition (The Dream of Vision, 1997)
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• UFA LABcoreStrategic or Co-development Partner · 1 January 2017Collaboration with UFA LAB and UFA Technology in producing the walkable volumetric UFA film 'Ein Ganzes Leben' for the 100 Years UFA Anniversary, in cooperation with Fraunhofer Heinrich-Hertz-Institut and Deutsche Kinemathek.
• Stiftung LeuchtenburgcoreStrategic or Co-development PartnerDevelopment and design of interactive worlds for the new permanent exhibition 'Porcelain Worlds' at Leuchtenburg Castle.
• Gerber ArchitektenminorStrategic or Co-development PartnerCollaboration on exterior design for King Salman Science Oasis (KSSO) project in Riyadh.
• High Commission for the Development of ArRiyadhflagshipStrategic or Co-development PartnerDesign of one of the first major science centers of the Arab world - King Salman Science Oasis in Riyadh.
• Vodafone Institute for Society and CommunicationscoreImplementation/ SI/ Consulting PartnerEvent organization for Digitising Europe Summit 2019 including planning, event logistics, design, participant management, technology, and staging.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• KMS Team: Munich-based brand and communications agency with capabilities in spatial brand experiences and live communications. Adjacent peer operating in the DACH market with overlapping enterprise client base.
• Meiré und Meiré: Cologne-based creative agency focused on brand experiences, spatial communication, and event design. Comparable in DACH-focused spatial design and creative consultancy, serving similar enterprise clients.

Direct peers

• Atelier Markgraph: Frankfurt-based agency specializing in exhibition design, brand spaces, and digital media for museums, trade shows, and corporate clients. Direct overlap with TRIAD's museums, exhibitions, and brand-space portfolio.
• MKG: New York-headquartered experiential agency producing brand experiences, exhibits, and events for major enterprises. Directly comparable in delivery of immersive brand environments and live event formats.
• George P. Johnson Experience Marketing: Large global experiential agency focused on brand experiences, events, and exhibits for enterprise technology and B2B clients (overlapping with Siemens, SAP, and Goldwind segments of TRIAD's portfolio).
• Sparks: Global brand experience agency creating events, exhibits, and trade-show environments for enterprise technology, automotive, and industrial clients — directly overlapping TRIAD's trade show and event work.
• Ralph Appelbaum Associates: Global museum and exhibition design firm with projects for major cultural institutions. Competes in the same museum and science-center design space as TRIAD/NeoNext, including large permanent exhibitions.
• Milla & Partner: Stuttgart-based creative agency designing exhibitions, brand worlds, and events for enterprise and cultural clients across DACH. Closely comparable in offering mix (museums, brand environments, events) and customer tier to TRIAD/NeoNext.
• Local Projects: New York-based experience design firm specializing in museums, cultural institutions, and brand environments with strong interactive media expertise — comparable to TRIAD/NeoNext's museum and science center portfolio (e.g. King Salman Science Oasis).
• Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and immersive experiences for Fortune 500 brands. Competes for the same Siemens, FIFA, and Hyundai-tier experiential mandates that anchor TRIAD's book of business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TriadBerlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIAD Berlin