MJ Christensen Diamonds

What MJ Christensen Diamonds does

MJ Christensen Diamonds is a privately held, family-owned fine jewelry retailer headquartered in Las Vegas, Nevada. Founded in 1939 by Marcus Joy Christensen and owned by Cliff and Darlene Miller since 2006, the company operates a single physical flagship at 8980 W. Charleston Blvd. and a Shopify-powered e-commerce storefront, supported by 11-50 employees. Its core offering is a curated assortment of natural and lab-grown diamonds, engagement rings, wedding bands, fine jewelry, and watches, with a proprietary in-house brand called Clarity Diamond™ that uses a patented single-growth process to produce untreated lab-grown stones in Austin, TX. The assortment is augmented through authorized retailer partnerships with Hearts On Fire, Gabriel & Co, SHY Creation, Malo, Bellarri, Shinola, and Citizen.

The business model is direct-to-consumer retail, generating revenue primarily through one-time sales of high-AUV jewelry pieces (price points ranging from approximately $85 for fashion earrings to over $32,550 for signature diamond necklaces), supplemented by ancillary services including custom design, jewelry and watch repair, certified appraisals, engraving, and estate buying. A secondary revenue mechanism is transaction-fee income on customer-financed purchases, facilitated through a revolving credit arrangement with Wells Fargo. The worldwide diamond search tool provides access to 92,902+ loose diamonds (natural and lab-grown), enabling custom configuration of bridal pieces. Primary customers are individual consumers and couples in the bridal segment, with secondary segments in fashion jewelry enthusiasts and watch collectors.

Go-to-market combines appointment-based concierge consultations in-store, organic social media presence on Facebook, Instagram, and YouTube, an education-driven content marketing blog (diamond, gemstone, and jewelry care guides), and SEO-optimized e-commerce. The firm carries GIA and AGS credentialed gemologists on staff, maintains Kimberley Process compliance for natural diamonds, and supports ethical-sourcing initiatives through the Diamond Empowerment Fund. Pricing is structured as one-time/perpetual purchase with pay-as-you-go billing, and financing through Wells Fargo provides extended payment optionality on significant transactions.

Name

MJ Christensen Diamonds

Legal name

MJ Christensen Diamonds

Website

https://mjchristensen.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

MJ Christensen Diamonds is a privately held Las Vegas fine jewelry retailer founded in 1939, selling natural and lab-grown diamonds, engagement rings, wedding bands, and watches through a single flagship store and Shopify e-commerce, serving primarily individual bridal and fashion jewelry customers.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Fine Jewelry Wholesale & Trading (CRAKAAAL), Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Fine jewelry retail
• Diamond engagement rings
• Wedding band sales
• Lab-grown diamonds
• Jewelry repair services

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Jewelry and Diamond Sales: One-time product sales of fine jewelry including engagement rings, wedding bands, fashion rings, necklaces, pendants, earrings, bracelets, and watches. Both natural and lab-grown diamonds available. Products sold at various price points from $85 to $32,550+.
2. Financing Services: Extended payment plans through Wells Fargo financing, allowing customers to pay for significant purchases over time. Subject to credit approval, customers can arrange monthly payments that fit their budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

MJ Christensen Diamonds is a Las Vegas-based fine jewelry retailer (in-store and online) that sells certified natural diamonds, lab-grown diamonds (including the proprietary Clarity Diamond™ brand), engagement rings, wedding bands, fashion rings, necklaces, pendants, earrings, bracelets, and watches from designer brands such as Hearts On Fire, Gabriel & Co, SHY Creation, Malo, Bellarri, Shinola, and Citizen. The company complements retail sales with custom jewelry design, jewelry and watch repair, appraisals, and engraving services, and offers financing through Wells Fargo.

Product overview

MJ Christensen Diamonds is a Las Vegas-based fine jewelry retailer and e-commerce store operating on the Shopify platform. The company offers a comprehensive jewelry portfolio centered on diamonds (natural, lab-grown, and Clarity branded), engagement rings, wedding bands, and fine jewelry across multiple designer sub-brands including Gabriel & Co, Hearts On Fire, SHY Creation, Malo, Bellarri, and Shinola watches. The offering architecture is a unified retail platform with value-added services including custom design, repair, appraisals, engraving, and financing. The core product is the curated selection of diamonds and diamond jewelry, complemented by colored gemstone pieces and timepieces, with services enabling personalization and maintenance of purchased items.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Diamonds Certified natural diamonds available in shapes including round, princess, cushion, oval, pear, marquise, emerald, radiant, asscher, and fancy cuts. Sourced with transparency and compliant with the Kimberley Process; pricing ranges from approximately $564 to $27,990+.
• Lab-Grown Diamonds GIA-certified lab-grown diamonds that are physically, chemically, and optically identical to mined diamonds; available in multiple shapes and sizes at accessible price points ($562-$13,990).
• Clarity Lab-Grown Diamonds™ Proprietary Clarity Diamond™ brand of premium lab-grown diamonds produced via a patented single-growth process in Austin, TX. GIA certified, untreated, free from post-growth treatment and visible growth layers, with superior brilliance and clarity.
• Engagement Rings Complete and semi-mount engagement rings in halo, solitaire, three-stone, and contemporary designs, crafted in platinum, 14K and 18K gold with diamond accents; pricing $1,600-$15,750+.
• Wedding Bands Men's and women's wedding bands in gold, platinum, titanium, tantalum, and tungsten, including comfort-fit, diamond-accented, and anniversary bands; pricing from $425 (tantalum) to $18,080 (ladies' bands).
• Fine Jewelry (Fashion Rings, Earrings, Bracelets, Necklaces & Pendants) Fashion jewelry featuring diamonds and colored gemstones in gold, platinum, and sterling silver; fashion rings $120-$4,716, earrings $85-$4,350, bracelets $255-$6,900, necklaces/pendants $140-$4,250.
• Watches (Shinola and Citizen) Fine timepieces including Shinola (Detroit-built) Runwell, Canfield, Birdy, and Lake Monster models ($575-$2,995) and Citizen Eco-Drive watches ($295-$550) for men and women.
• Custom Jewelry Design Bespoke jewelry design service allowing customers to create custom engagement rings, wedding bands, and other fine jewelry pieces tailored to their vision, including reimagined heirlooms. Delivered through in-house designers with appointment-based consultations.
• Jewelry & Watch Repair Professional in-house repair services for fine jewelry and timepieces, covering prong work, sizing, and watch servicing to restore shine and functionality.
• Jewelry Appraisals Certified appraisal services for valuable jewelry and watches, tailored to customer needs for insurance and estate planning purposes.
• Engraving Personalization service for jewelry pieces with custom engravings.
• Financing (Wells Fargo) Wells Fargo revolving-credit financing and online payment management enabling customers to spread payments for significant jewelry purchases over extended periods, subject to credit approval.

Quantifiable outcome

• Over 80 years in business serving Las Vegas community
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Gabriel & CocoreChannel Partner/ Reseller/ DistributorDesigner jewelry brand specializing in bridal and fashion jewelry. MJ Christensen is an authorized retailer of Gabriel & Co engagement rings, wedding bands, and fashion jewelry collections.
• Hearts On FirecoreChannel Partner/ Reseller/ DistributorPremium diamond jewelry brand founded in 1996, renowned for signature cut diamonds with perfect hearts and arrows pattern. Diamonds are 100% Kimberley Process compliant and conflict-free. MJ Christensen carries Hearts On Fire engagement rings, pendants, earrings, and wedding bands.
• SHY CreationcoreChannel Partner/ Reseller/ DistributorFine jewelry brand founded by master jeweler Shy Dayan, featuring sophisticated craftsmanship with contemporary design. Collections include stackable rings, diamond huggies, layering necklaces, and bold bangles.
• MalocoreChannel Partner/ Reseller/ DistributorFamily tradition of wedding bands since 1983. Combines time-honored craftsmanship with innovative techniques featuring superior comfort. Offers bands in gold, platinum, tungsten, titanium, and tantalum.
• BellarrisupportingChannel Partner/ Reseller/ DistributorDistinctive jewelry collection celebrating nature's gemstones including blue topaz, amethyst, peridot, and tourmaline. Features signature mosaic inlay technique and sculptural silhouettes.
• ShinolacoreChannel Partner/ Reseller/ DistributorAmerican watch brand built in Detroit with precision craftsmanship. Combines iconic design with enduring reliability. MJ Christensen carries Shinola watches including Runwell, Canfield, Birdy, and Lake Monster collections.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the MJ Christensen online store. Enables product catalog, shopping cart, checkout, payment processing, and customer account management. Provides infrastructure for online sales operations.
• Clarity Lab Grown DiamondscoreChannel Partner/ Reseller/ DistributorLab-grown diamond brand with patented Clarity Diamond™ process. Produces GIA certified diamonds grown in Austin, TX. Undisputed quality with single growth process ensuring optimal brilliance and clarity.
• CitizensupportingChannel Partner/ Reseller/ DistributorJapanese watch manufacturer known for Eco-Drive technology. MJ Christensen carries Citizen watches for both men and women at accessible price points.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shane Co. Privately held, family-operated fine jewelry retailer with multiple U.S. stores selling engagement rings, wedding bands, and fine jewelry. Closely comparable to MJ Christensen in family-ownership model, focus on bridal, in-house gemologist expertise, and direct retail (no third-party marketplace) approach.
• Brilliant Earth: Online-first jewelry retailer specializing in ethically sourced natural and lab-grown diamonds and engagement rings. Comparable assortment (natural + lab-grown), comparable bridal focus, and competing for the same digital-savvy consumer that MJ Christensen serves via its Shopify store.
• Blue Nile: Online diamond and fine jewelry retailer (owned by Signet Jewelers) offering loose diamonds, engagement rings, and fine jewelry. Competes directly with MJ Christensen's e-commerce and worldwide diamond search on selection, transparency, and price discovery.
• Robbins Brothers: California-based engagement ring and bridal jewelry specialist with multiple stores. Direct overlap on bridal-centric assortment, semi-mount and complete engagement rings, and appointment-based consultative selling model similar to MJ Christensen's concierge service.

Emerging players

• Clean Origin: Lab-grown diamond focused online retailer with direct-to-consumer model. Partially overlaps with MJ Christensen's lab-grown diamond assortment and competing for the same eco-conscious, value-oriented bridal buyer online.
• Vrai: Vertically integrated lab-grown diamond and fine jewelry brand sold direct-to-consumer online. Comparable to MJ Christensen's Clarity Diamond™ positioning (own brand, controlled supply, lab-grown focus), but at venture-backed scale and digital-native.
• Diamond Foundry: Lab-grown diamond producer with branded jewelry lines. Partially comparable to Clarity Lab Grown Diamonds (Austin, TX production focus) on the lab-grown supply side, though Diamond Foundry is also a producer and DTC brand competing for the same end consumer.

Broad incumbents

• Tiffany & Co. Iconic global luxury jewelry brand (owned by LVMH) with extensive fine jewelry, engagement, and watch offerings. Operates broadly in the same fine jewelry retail space as MJ Christensen but at significantly larger scale and with its own vertically integrated brand and boutiques.
• Kay Jewelers / Zales / Jared (Signet Jewelers): Signet operates the largest U.S. specialty jewelry retail portfolio across mall-based and off-mall locations. Competes with MJ Christensen for bridal and fashion jewelry customers but at a much broader, mass-market price point and scale.

Regional players

• Goldstein & Co. / Lee Michaels Fine Jewelry: Independent, multi-store fine jewelry retailers operating in different regional U.S. markets with comparable bridal, fashion, and watch assortment. Comparable business model and customer segment to MJ Christensen but geographically separate (primarily Gulf Coast / Louisiana), reducing direct overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Mjchristensen
• Facebookfacebook.com/1007320944
• Instagraminstagram.com/mjchristensendiamonds
• Xx.com/MJCDLV
• LinkedInlinkedin.com/company/mj-christensen-diamonds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MJ Christensen Diamonds