Berger Realty

What Berger Realty does

Berger Realty is a privately held, family-owned real estate brokerage founded in 1920 and headquartered in Ocean City, New Jersey. The company operates two integrated lines of business — vacation rental bookings and residential / commercial property sales — across Ocean City and surrounding New Jersey shore communities (Linwood, Sea Isle City, Margate, Avalon, Ventnor). Distribution is omnichannel: four physical branch offices with dedicated toll-free numbers, the bergerrealty.com e-commerce website with advanced filtering by week, bedrooms, bathrooms, and price, native iPhone and Android apps (OC Rental Finder), and dedicated owner and renter self-service portals.

The underlying technology is a web-based vacation rental and sales search platform with separate workflows for seasonal (Memorial Day to Labor Day), multi-week (up to 20 consecutive weeks), and last-minute rentals. Ancillary infrastructure includes an in-house Vacation Rental Damage Protection (VRDP) program with published terms, an integrated travel insurance offering, a dedicated linen rental sub-property (linens.bergerrealty.com), and live chat on every page. The company does not expose a public or partner-facing API and discloses no AI/ML features. Inventory is managed via an owner portal and a renter Vacation Manager portal.

Revenue is generated primarily through transaction commissions on vacation rental bookings (10,000+ per year at weekly rates ranging $995 to over $5,200) and on residential / condo / multi-family / commercial / land sales (listings priced from $100,000 to above $1,000,000), with recurring managed-services revenue from property management, linen rentals, VRDP, and travel insurance. The company is not funded by institutional capital; ownership remains entirely with the founding family, with no disclosed management team, M&A history, or funding rounds.

Name

Berger Realty

Legal name

Berger Realty

Website

https://bergerrealty.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Berger Realty is a privately held, family-owned real estate brokerage founded in 1920 in Ocean City, New Jersey, offering vacation rentals and residential property sales across the Jersey Shore via four offices, a website, mobile apps, and dedicated owner and renter portals.

Ownership category

akta.pro rank

Product category

Vacation Rental & Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Vacation rental booking
• Beach real estate sales
• Residential brokerage services
• Property management services
• Jersey shore rentals

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Commissions / Booking Fees: Weekly and multi-week vacation rental bookings across Ocean City NJ (efficiencies through 5+ bedroom properties), generating commissions or service fees on each booking. Active last-minute inventory alone totals 462 listings with nightly/weekly rates from $995 to over $5,200.
2. Real Estate Sales Commissions: Commissions earned on the purchase and sale of residential homes, condos, multi-family, commercial, and land in Ocean City NJ and surrounding shore markets, including a "Berger Exclusive" listings program and free market analysis service to attract sellers.
3. Property Management / Owner Services: Recurring management fees for property owners using Berger's rental promotion, linen rental, re-book, and listing management services through the owner portal.
4. Vacation Rental Damage Protection (VRDP) and Travel Insurance: VRDP damage waiver program (with published terms at /documents/10vrd_doc.pdf) and integrated travel insurance offering provide additional ancillary revenue on each booking.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Berger Realty is a family-owned real estate brokerage that provides vacation rental booking and residential property sales services across Ocean City, NJ and surrounding shore communities (Linwood, Sea Isle City, Margate, Avalon, Ventnor). The company operates four physical offices, an owned booking website (bergerrealty.com), iPhone and Android mobile apps (OC Rental Finder), and dedicated owner and renter self-serve portals, handling end-to-end services for vacation renters, home buyers, and property owners including sales representation, rental promotion, linen rentals, damage protection (VRDP), and integrated travel insurance.

Product overview

Berger Realty is a family-owned and operated real estate company founded in 1920 and headquartered in Ocean City, NJ, operating a unified website that combines a sales platform and a vacation rental platform rather than separate products. The core offerings are Berger Realty Sales (home/property sales search with Berger Exclusive listings, Free Market Analysis, Open Houses, Mortgage Calculator, and TaxRecords.com access) and Berger Realty Rentals (vacation rental search and booking with advanced filtering by week, bedrooms, bathrooms, and price, supporting the 2026 and 2027 seasons). Layered on top of Rentals are Last Minute Rentals and Discounted Weeks for deal-driven inventory, the Linen Rentals add-on at linens.bergerrealty.com, and the Owner Login (owner.bergerrealty.com) and Vacation Manager (secure.bergerrealty.com) portals that handle owner and renter account management respectively. The OC Rental Finder iPhone app (with a referenced Android version) extends the rental search to mobile, and a Travel Insurance upsell is offered from the Rentals menu. The site does not expose a public API, AI features, or third-party platform integrations beyond outbound links.

Differentiator

Problem solved

Functional benefit

Brands

• OC Rental Finder: Companion mobile app published by Berger Realty that lets users search and book Ocean City, NJ vacation rentals (available on iPhone).

Products and services

• Berger Realty Sales Residential and commercial property sales brokerage covering single family, condo, multi-family, commercial, and land properties across Ocean City NJ and surrounding shore markets (Linwood, Sea Isle City, Margate, Avalon, Ventnor), with a Berger Exclusive listings program, free market analysis, open house listings, and a mortgage calculator; intended for individual buyers and sellers of vacation homes, primary residences, and investment properties.
• Berger Realty Rentals Vacation rental booking service for Ocean City NJ with advanced search filtering by week (Memorial Day to Labor Day seasonal focus), 1-20 consecutive weeks, bedrooms, bathrooms, and price range ($500-$10,000), supporting the 2026 and 2027 seasons; intended for individual consumer families and groups planning Jersey Shore vacations.
• Last Minute Rentals Specialized discounted rental inventory feed surfacing available Ocean City NJ vacation properties for upcoming weeks at last-minute rates, with 462 active listings and per-week pricing from $995 to over $5,100; intended for time-sensitive individual consumer renters seeking deal-priced beach accommodations.
• Linen Rentals Companion linen rental service hosted on a dedicated Berger Realty subdomain (linens.bergerrealty.com), allowing vacation rental guests to add linens to their booking; intended as a value-added add-on for individual consumer renters of Berger-managed properties.
• OC Rental Finder Mobile App Official Berger Realty mobile app for iPhone (App Store ID 534986734) and Android enabling on-the-go search and discovery of Ocean City NJ vacation rental properties; intended for individual consumer renters browsing beach accommodations from a mobile device.
• Free Market Analysis Complimentary comparative market analysis service in which Berger Realty agents prepare a market valuation for prospective sale listings; intended for individual consumer property owners in Ocean City NJ and surrounding shore markets considering selling their home or investment property.

Quantifiable outcome

• Over 10,000 vacation rentals booked per year
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Sure Sites Inc.minorImplementation/ SI/ Consulting PartnerSure Sites Inc. is credited as the website design partner for bergerrealty.com (linked via "Website design by Sure Sites Inc."). Relationship is vendor-to-client for web design services.
• Apple iTunes App StorecoreChannel Partner/ Reseller/ DistributorApple iTunes distributes the company's proprietary "OC Rental Finder" iPhone app (iTunes ID 534986734), providing mobile app distribution for vacation rental search.
• Travel Insurance providerminorOEM/ Whitelabel/ Licensing PartnerIntegrated travel insurance offering for renters, linked under /travel with a published terms document (/documents/travel-insurance-terms.pdf), branded under the Berger booking experience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vrbo (Expedia Group): Largest dedicated vacation rental marketplace in the US; competes with Berger's direct booking funnel by aggregating OCNJ supply, capturing demand that would otherwise go through local agencies, and increasingly offering host tools that mirror agency services.
• Airbnb: Global short-term rental marketplace that competes with Berger's rental business for both renter demand and property owner supply. Largest structural threat to traditional local rental agencies in shore markets.
• Compass: Tech-forward national residential brokerage aggressively expanding into New Jersey shore and suburban markets. Competes with Berger for sales-agent recruitment and seller listings through differentiated technology and commission structures.
• Sotheby's International Realty: Luxury-leaning global real estate brand with significant shore-market presence competing for high-end vacation-home listings and buyer representation in Ocean City NJ and surrounding communities.

Emerging players

• Vacasa: National professional vacation rental management company that takes over short-term rental operations for property owners. Competes with Berger's rental management arm by offering owners an alternative to local-agency representation, particularly for absentee owners.
• Evolve Vacation Rental: National low-fee vacation rental manager targeting homeowners who self-manage or use traditional agencies. Adjacent competitor to Berger's property management services, particularly as owners evaluate cost-of-management against local full-service brokerages.

Direct peers

• Weichert Realtors: Long-standing New Jersey-headquartered residential brokerage with significant shore-market presence. Competes directly with Berger on sales commissions, agent recruitment, and vacation-home buyer representation.
• Coldwell Banker Argus Real Estate: Major national brokerage brand with a strong local presence across the Jersey Shore, including Ocean City NJ. Directly competes with Berger on residential sales and rental representation in the same shore submarkets.
• BHHS Fox & Roach / Berkshire Hathaway HomeServices: Dominant Mid-Atlantic real estate brokerage with deep coverage in the New Jersey Shore, competing head-to-head with Berger on listings, sales, and agent recruitment in Ocean City and surrounding markets.

Regional players

• Cape Resorts (local Cape May / shore operator): Family-owned Cape May, NJ hospitality and rental group operating hotels, inns, and vacation rentals in adjacent shore markets. Comparable in business model (family-owned, multi-service rentals + sales) and a useful template for Berger's potential adjacent-market expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bergerrealtyinc
• YouTubeyoutube.com/user/bergerrealty
• Facebookfacebook.com/bergerrealty
• Instagraminstagram.com/bergerrealty
• LinkedInlinkedin.com/company/berger-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berger Realty