Coldwell Banker Argus Real Estate

What Coldwell Banker Argus Real Estate does

Coldwell Banker Argus Real Estate is a family-owned, full-service residential and commercial real estate brokerage founded in 1984 and operating as a franchisee of Coldwell Banker Real Estate LLC (owned by Anywhere Advisors). The firm operates from two offices at 7227 Ventnor Avenue in Ventnor City and 1114 Tilton Road in Northfield, New Jersey, serving buyers, sellers, and investors across the South Jersey Shore including Ventnor, Margate, Longport, Atlantic City, Northfield, Linwood, Somers Point, Egg Harbor Township, Ocean City, Brigantine, and surrounding regions spanning Atlantic, Cape May, Cumberland, Camden, and Gloucester counties.

The company's core offering is traditional real estate brokerage services delivered through licensed affiliated agents, supported by the MoxiWorks technology platform for listings, CRM, and property search; digital consumer tools including CB Estimate home valuation and Move Meter location comparison; and integrations such as Matterport 3D virtual tours, INRIX drive-time, and Walk Score. Beyond residential brokerage, the firm operates a dedicated Argus Commercial Real Estate division, a property management service, and yearly/summer/winter rental services for both homeowners and vacationers. Agents certified under the Coldwell Banker Global Luxury program extend the firm's reach into $1M+ property marketing, with access to a referral network spanning 45 countries.

The business model is primarily commission-based, with the brokerage taking a percentage of each completed transaction completed by affiliated agents, supplemented by recurring property management fees, rental service fees, and referral fees from out-of-area partner brokerages. The go-to-market is sales-led and relationship-driven, with lead generation through the Coldwell Banker brand portal, property listing SEO, neighborhood content, and agent referrals. Customer segmentation spans individual residential buyers and sellers (primary), commercial real estate clients, rental property owners, and luxury property clients, served through a horizontal segmentation approach.

Name

Coldwell Banker Argus Real Estate

Legal name

Coldwell Banker Argus Real Estate

Website

https://coldwellbankerargus.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Argus Real Estate is a family-owned residential and commercial real estate brokerage operating as a Coldwell Banker franchisee from two offices serving the South Jersey Shore, offering brokerage, property management, rentals, and Global Luxury marketing.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Luxury home marketing
• Rental property services

Headquarters

HQ city

Ventnor City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model where agents earn commissions on completed property transactions. Brokerage takes a percentage of each transaction closed by affiliated agents.
2. Property Management Services: Ongoing property management services for residential and commercial properties, including rental management and tenant relations.
3. Rental Services: Yearly, summer, and winter rental services for homeowners and vacationers in the South Jersey Shore market.
4. Referral Network Revenue: Referral network that connects clients with agents beyond New Jersey, generating referral fees from partner brokerages worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coldwell Banker Argus Real Estate is a full-service, family-owned real estate brokerage that helps clients buy, sell, and invest in residential and commercial properties across the South Jersey Shore. The firm also provides property management, yearly/summer/winter rental services, and participates in the Coldwell Banker Global Luxury program for high-value coastal and luxury properties.

Product overview

Coldwell Banker Argus Real Estate is a full-service, family-owned residential and commercial real estate brokerage operating as part of the Coldwell Banker franchise system. The company offers a unified platform combining core residential brokerage services with specialized divisions including a Commercial Real Estate division, Property Management, and Rental Services. Supporting the main brokerage operations are digital tools including the Property Search platform, the CB Estimate home valuation tool, and the Move Meter location comparison tool. The firm also participates in the Coldwell Banker Global Luxury sub-brand program for high-value property transactions. Additional services include a referral network connecting clients to agents worldwide and rental services for both long-term and seasonal accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: A premier luxury real estate marketing program offered through Coldwell Banker, serving high-value property transactions globally.

Products and services

• Residential Real Estate Brokerage Full-service residential brokerage helping individual consumers buy, sell, and invest in homes across the South Jersey Shore region, including primary residences, vacation homes, and investment properties.
• Argus Commercial Real Estate Division Dedicated commercial real estate division (Argus Commercial Real Estate) serving business clients with commercial property sales, leasing, and investment support in the South Jersey market.
• Property Management Services Property management services offered to homeowners for managing their real estate investments, including tenant relations and ongoing rental administration.
• Rental Services Yearly, summer, and winter rental services for homeowners seeking to rent their properties and vacationers seeking seasonal accommodations on the South Jersey Shore.
• Coldwell Banker Global Luxury Program Premier luxury real estate marketing program with access to a global network across 45 countries and territories, specializing in properties valued at $1 million and above.
• Referral Network Services Referral network connecting clients with Coldwell Banker agents and partner brokerages worldwide for out-of-area real estate transactions.

Quantifiable outcome

• $80 billion in $1M+ sales volume across Coldwell Banker Global Luxury in 2024
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Surety Title CompanycoreImplementation/ SI/ Consulting PartnerTitle insurance and settlement services provider with Northfield location. Andrew Woshnak serves as Northfield Manager, providing title searches, title insurance, and closing services for real estate transactions.
• Pillar To Post Home InspectioncoreImplementation/ SI/ Consulting PartnerHome inspection company serving Atlantic County. Kevin McDonald has inspected over 11,000 homes in the area since 1999, providing 1,600-point inspections from rooftop to foundation.
• Rock Solid Home InspectionsminorImplementation/ SI/ Consulting PartnerHome inspection services provided by Joe Craddock. Reports generated using Spectora software with detailed descriptions, photos, and remedies for issues discovered.
• ACES Pest and Mold Authority / Nick PlesminorImplementation/ SI/ Consulting PartnerPest control, mold remediation, wildlife removal, and structural repair services. Free quotes available for structural repairs, mold and pest issues.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Engel & Völkers: Internationally-franchised luxury brokerage with strong coastal and second-home market positioning; competes head-to-head for high-end coastal listings.

Broad incumbents

• Century 21 Real Estate: Long-established residential franchised brokerage with comparable franchise structure, residential brokerage focus, and overlapping middle-market buyer/seller segments.
• Sotheby's International Realty: Globally-franchised luxury real estate brand competing directly with Coldwell Banker Global Luxury for high-net-worth and coastal second-home buyers.
• RE/MAX: One of the largest franchised real estate networks globally; competes for residential agent talent and listings in overlapping regional markets across New Jersey.
• Better Homes and Gardens Real Estate: National franchised network with affinity-brand marketing, comparable residential focus and franchisee economics, and overlap in suburban/secondary-market geographies.
• Berkshire Hathaway HomeServices: National franchised brokerage network with strong brand recognition, overlapping luxury and residential service lines, and franchise economics directly comparable to Coldwell Banker affiliates.
• Coldwell Banker Real Estate LLC: Franchisor of the Coldwell Banker system owned by Anywhere Advisors; operates alongside Argus as part of the same nationwide network with substantially greater scale, branding, and technology resources.

Emerging players

• eXp Realty: Cloud-based brokerage model attracting independent agents with low overhead; a competitive threat for agent recruitment in regional markets.
• Compass: Tech-forward national brokerage aggressively recruiting top-producing agents and competing for premium listings in suburban/coastal Northeast markets.

Direct peers

• Weichert, Realtors: New Jersey-headquartered family-rooted residential and commercial brokerage with comparable suburban/coastal NJ footprint, multi-office model, and similar agent-driven sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coldwell-banker-argus-real-estate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Argus Real Estate