PostPerspective
PostPerspective is a Los Angeles-based digital trade publication founded in 2013 that delivers news, technical reviews, interviews, videos, and podcasts to post-production and production professionals worldwide.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PostPerspective does
PostPerspective is a privately held digital trade publication founded in 2013 and based in Los Angeles, serving the post-production and production industry. The publication delivers news, technical product reviews, artist interviews, behind-the-scenes coverage of major productions, and on-site reporting from trade events including NAB, IBC, SIGGRAPH, Sundance, and HPA Tech Retreat. Its audience comprises post-production professionals (colorists, editors, VFX artists, sound designers) and production professionals (cinematographers, directors, producers), as well as post houses, VFX studios, and broader entertainment industry participants globally.
The company's content is built on a web-based digital media platform with an extensive archive spanning more than a decade. Distribution channels include the postperspective.com website, a YouTube channel featuring video interviews and product reviews, an audio podcast series (Pro Chat), Facebook, Instagram, and a weekly email newsletter. The publication also offers co-branded educational content through the Adobe + postPerspective Training Sessions, and produces additional video formats including Meet the Artist, Fast Five, and Virtual Panels/webinars.
PostPerspective operates on a freemium content model with a free weekly newsletter; specific paid tier pricing is not publicly disclosed. The presence of branded sections labeled 'Sponsor Stories,' 'User Stories,' 'Q&As,' 'Product Pro Chats,' and 'Virtual Demos' indicates a sponsored-content and advertising-based revenue model supplementing any subscription income. The company is independently operated with a small editorial team led by Editor-in-Chief Randi Altman; no funding rounds, parent company, or institutional investors are disclosed.
PostPerspective firmographics
Firmographics- Name
- PostPerspective
- Legal name
- PostPerspective
- Website
- https://postperspective.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PostPerspective is a Los Angeles-based digital trade publication founded in 2013 that delivers news, technical reviews, interviews, videos, and podcasts to post-production and production professionals worldwide.
- Ownership category
- akta.pro rank
PostPerspective industry classification
Industry- Product category
- Industry Trade Publication (Post-Production Media)
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
- akta.pro secondary industries
- Long-Form Writing & Article Platforms (MPACAIAC), Newsletter Publishing Platforms (MPACAIAA), Video Production & Post-Production (BPAFAIAB), Podcast Production, Editing & Post-Production Services (MPACADAE)
Keywords
Where PostPerspective is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
PostPerspective business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Weekly newsletter subscription |
Distribution channels1 record
Marketing channels7 records
PostPerspective product offering
Product offeringCore offering
PostPerspective is a digital industry trade publication (also operating as "postPerspective Magazine") that publishes news, technical product reviews, interviews, event coverage, videos, podcasts, and training sessions aimed at post-production and production professionals. The website offers freely accessible editorial content across categories such as The A List (interviews/profiles), Behind the Title (artist spotlights), Pro Chat, Reviews, Videos, Podcasts, and a weekly email newsletter, plus branded sponsor stories and product demonstrations.
Product overview
PostPerspective is an industry publication serving the post-production and production community since 2013. It is a media magazine offering news, insight, reviews, interviews, and video content covering the post-production industry. The publication features categories including Reviews, The A List (interviews/profiles), Behind the Title (artist spotlights), Pro Chat, Videos (covering events like NAB, IBC, SIGGRAPH), Podcasts, and Newsletters. The site also includes Adobe + postPerspective Training Sessions. As a publication, it does not offer a unified software platform or distinct product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- postPerspective Weekly Newsletter
- postPerspective Podcasts (Pro Chat series)
- Adobe + postPerspective Training Sessions
Companies that use PostPerspective
Customer profileSegments4 records
Ideal customer profiles3 records
PostPerspective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PostPerspective partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
PostPerspective competitors and assessment
Company assessmentBroad incumbents
- IBC365: IBC's industry news and analysis platform covering broadcast and production technology - comparable to postPerspective's event-focused content, particularly its extensive IBC trade show coverage.
- Mix Magazine: Long-running trade publication covering audio production, post-production audio, and live sound - directly overlapping with postPerspective's audio post-production coverage for a shared professional audience segment.
- TV Tech: Established trade publication covering broadcast and video technology - broader in scope than postPerspective but overlapping significantly on post-production, editing, and broadcast workflow coverage.
Direct peers
- ProductionHUB: Online production services directory and resource hub covering film/TV/video production and post-production - overlapping with postPerspective's audience of production and post-production professionals seeking industry intelligence.
- StudioDaily: Long-running digital trade publication covering video production and post-production technology, tools, and workflows - directly comparable to postPerspective in audience (post professionals, colorists, editors) and editorial format (reviews, news, technique).
- ProVideo Coalition: Digital trade blog/network covering professional video, editing, and post-production tools with reviews, tutorials, and industry commentary - matches postPerspective's editorial focus on tool reviews and professional workflow coverage.
- VFX Voice: Trade publication focused on visual effects industry with profiles, technology coverage, and workflow insight - overlapping strongly with postPerspective's VFX coverage (e.g., its "Behind the Title" VFX supervisor features).
- RedShark News: Digital publication dedicated to filmmaking, cinematography, and post-production technology news - similar editorial scope and audience to postPerspective with comparable reviews, news, and industry analysis.
- Creative Cow: Long-standing online community and publication for post-production professionals covering editing, VFX, color grading, and audio - directly competing with postPerspective for the same post-production audience and editorial scope.
- Digital Cinema Report: Trade news site covering digital cinematography, color grading, finishing, and post-production technology - closely comparable to postPerspective on cinematography and digital finishing editorial coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PostPerspective social profiles
Digital presencePostPerspective financial estimates
Financial estimateRevenue estimate
Valuation estimate
PostPerspective leadership team
Management profileNumber of profiles
Profiles1 record
PostPerspective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PostPerspective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PostPerspective
What does PostPerspective do?
PostPerspective is a digital industry trade publication (also operating as "postPerspective Magazine") that publishes news, technical product reviews, interviews, event coverage, videos, podcasts, and training sessions aimed at post-production and production professionals. The website offers freely accessible editorial content across categories such as The A List (interviews/profiles), Behind the Title (artist spotlights), Pro Chat, Reviews, Videos, Podcasts, and a weekly email newsletter, plus branded sponsor stories and product demonstrations.
Is PostPerspective a public or private company?
PostPerspective is a private company. It is classified as unknown and is currently operating.
When was PostPerspective founded?
PostPerspective was founded in 2013. It employs 11 to 50 people.
Where is PostPerspective based?
PostPerspective is headquartered in Los Angeles, United States, in the North America region.
Who are PostPerspective's main competitors?
Broad incumbents on record are IBC365, Mix Magazine and TV Tech. Direct peers are ProductionHUB, StudioDaily, ProVideo Coalition, VFX Voice, RedShark News, Creative Cow and Digital Cinema Report.
Does PostPerspective have an API?
No public API is recorded for PostPerspective.
What industry is PostPerspective in?
PostPerspective's product category is Industry Trade Publication (Post-Production Media). Its primary akta.pro industry code is MPACAIAB, Blogging & Website Publishing Platforms, with a secondary code of MPACAIAC, Long-Form Writing & Article Platforms. Its NAICS code is 5131 and its SIC code is 2721.