Agriwise

Name

Agriwise

Website

https://agriwise.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agri-fintech Lending

SIC

Loan Brokers (6163), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Agricultural & Rural Microfinance (FSAKAGAG)

akta.pro secondary industries

SBA/Government-Backed & Development Finance Loans (FSAKAGAI), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural lending
• Agri-fintech services
• Value chain financing
• Farm credit solutions
• Agricultural stakeholder finance

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Financial Services / Lending: Agriwise Finserv provides lending services to farmers and agri stakeholders, generating revenue through interest income and financial service fees embedded within the StarAgri platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Agriwise Finserv is the lending arm of StarAgri's agri value chain platform, providing financial services and credit products to farmers and agricultural value chain stakeholders (traders, aggregators, processors, logistics providers) across India. It operates alongside sister subsidiaries Agribazaar (e-mandi trading platform) and FarmersFortune (procurement and trading), leveraging StarAgri's 2,293-warehouse network across 18 states to deliver integrated lending and value chain services.

Product overview

Agriwise operates as part of StarAgri's multi-subsidiary platform structure. Based on available source data, Agriwise Finserv is identified as the lending subsidiary within StarAgri's agri value chain platform, which also includes Agribazaar (e-mandi platform) and FarmersFortune (procurement and trading). The specific product details and module descriptions for Agriwise are limited in the current source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Agriwise Finserv (Agricultural Lending)

Quantifiable outcome

• Revenue grew from Rs 390 crore (FY22) to Rs 1,560 crore (FY25), a 4x increase in three years
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Agrostar: Indian agri-input and advisory platform serving smallholder farmers via a digital-first model. Comparable in farmer-facing agri-services and digital distribution; intersects with Agriwise's e-mandi and farmer engagement layers.
• CropIn: Indian agri-intelligence platform offering farm-management SaaS and data analytics for agri-businesses. Comparable in agri-tech enablement and data-driven decisioning; intersects with Agriwise's data-advantage moat.

Direct peers

• DeHaat: Full-stack agri platform serving Indian farmers with inputs, advisory, market linkages, and embedded finance. Comparable to Agriwise's integrated Finserv/e-mandi/procurement model, serving the same smallholder farmer segment.
• Samunnati: Indian agri-finance NBFC providing working capital and term loans across the agri value chain. Directly comparable to Agriwise Finserv on lending to agri-stakeholders and value-chain participants.
• Jai Kisan: Indian agri-fintech providing credit and financial services to farmers and agri-businesses. Directly comparable to Agriwise Finserv in target segment (rural/SMB agri borrowers), product category (embedded lending), and geography (India).
• Ninjacart: Indian agri-tech platform for fresh produce supply chain with embedded financing for farmers and aggregators. Comparable in agri value-chain intermediation and tech-enabled procurement/trading, similar to FarmersFortune.

Broad incumbents

• ITC e-Choupal: ITC's agri value-chain initiative linking Indian farmers to procurement, advisory, and markets. Comparable as a broad incumbent operating across Indian agri value chain with embedded farmer services and procurement.
• NABARD (National Bank for Agriculture and Rural Development): India's apex development bank for agriculture and rural development, channeling subsidized credit to Indian farmers. Comparable as a dominant agri-credit provider in India; represents the institutional incumbent Agriwise partially displaces via digital lending.
• Mahindra Finance (Rural & Agri): Large Indian NBFC with dedicated rural and agri financing verticals. Comparable in agri-asset and rural lending products; broader incumbent with lower cost of funds but less specialized agri-tech integration.

Others

• StarAgri (parent): Agriwise's parent company and integrated agri value-chain platform including warehousing, finance, e-mandi, and trading. Included as the ecosystem peer since Agriwise's economics are reported at the StarAgri consolidated level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AgriWise
• Facebookfacebook.com/agwfin
• LinkedInlinkedin.com/company/agriwisefinserv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriwise