Jai Kisan
Jai Kisan is a Mumbai-based rural fintech platform providing digital credit, BNPL, and supply chain financing to 800,000+ farmers, 100,000+ rural retailers, and corporates across 11+ Indian states via three mobile apps and a partner-led Lending Service Provider model, now with its own NBFC license.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Jai Kisan does
Jai Kisan (legal entity: Greenizon Agritech Consultancy Private Limited) is a Mumbai-headquartered rural fintech platform founded in 2017/2018 that delivers digital credit, BNPL, and supply chain financing to farmers, retailers, MSMEs, and corporates across 5,000+ pin codes in 11+ Indian states. The company serves a stated base of 800,000 farmers and 100,000 rural businesses through a three-app product surface — BharatKhata (retailer digital ledger and BNPL app), Jai Kisan Farmer (loan origination and disbursal app delivering 10-minute approval with no collateral), and BharatCredit (buyer-side credit app) — complemented by two web platforms: CredCheck for credit assessment and CredServ for partner-facing loan servicing. The stack runs on AWS and Google Cloud with payments via Razorpay, integrates with credit bureaus (CRIF High Mark, TransUnion CIBIL, Digitap) and identity/KYC sub-contractors (Perfios, Hyperverge, Signzy, AuthBridge, Bureauid, Digiotech), and is delivered across seven Indian languages.
The business operates a multi-pronged revenue model: (1) as a Lending Service Provider (LSP), originating and servicing loans on the balance sheets of 13+ partner banks and NBFCs (Aditya Birla Capital, DCB Bank, DBS, IIFL, MAS, Poonawalla, Ratnaafin, Shapoorji Pallonji, Capsave, Aphelion, SCIL, KFCPL) in return for origination and servicing fees; (2) BNPL transaction spreads via BharatKhata, paying retailers within 24 hours and recouping from farmer end-customers; (3) interest/asset yield on its on-book loan portfolio, materially enabled by the August 2024 RBI-approved majority acquisition of Kushal Finnovation Capital (NBFC), which gives Jai Kisan its own lending license and access to co-lending with public sector banks; and (4) customized supply chain financing for corporates (Syngenta, Bayer, Coromandel, Deepak Fertilisers, Kirloskar, VST, HyFun, and others) across agri inputs, agri equipment, frozen foods, dairy/oils/proteins, FMCG, and manufacturing verticals. The company is privately held and venture-backed by Blume Ventures, Arkam Ventures, Mirae Asset, NABVENTURES, Syngenta Ventures, Yara Growth Ventures, BII, DG Daiwa Ventures, GMO VenturePartners, Snow Leopard, and several debt providers.
Jai Kisan firmographics
Firmographics- Name
- Jai Kisan
- Legal name
- Greenizon Agritech Consultancy Private Limited
- Website
- https://jai-kisan.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Jai Kisan is a Mumbai-based rural fintech platform providing digital credit, BNPL, and supply chain financing to 800,000+ farmers, 100,000+ rural retailers, and corporates across 11+ Indian states via three mobile apps and a partner-led Lending Service Provider model, now with its own NBFC license.
- Ownership category
- akta.pro rank
Jai Kisan industry classification
Industry- Product category
- Rural Fintech / Digital Lending
- NAICS
- Sales Financing (52222)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)
Keywords
Where Jai Kisan is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Jai Kisan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Direct lending via NBFC subsidiary: Following the 2024 RBI-approved majority-stake acquisition of Kushal Finnovation Capital (NBFC), Jai Kisan can originate loans on its own balance sheet in addition to facilitating loans for partners.
- Co-lending / LSP origination fees with partner banks and NBFCs: Jai Kisan functions as a Lending Service Provider (LSP) to banks/NBFCs (Aditya Birla Capital, DCB Bank, DBS, IIFL, MAS, Poonawalla, Ratnaafin, Shapoorji Pallonji, Capsave, Aphelion, SCIL, KFCPL), originating and servicing loans for partner balance sheets in return for origination/servicing fees.
- BNPL / BharatKhata transaction spread: Retailers sell farm inputs on Jai Kisan BNPL through the BharatKhata app; Jai Kisan pays the retailer within 24 hours and recoups from the farmer end-customer — generating a transaction spread on each financed sale.
- Supply chain financing for MSMEs & corporates: Working-capital and channel financing extended to MSMEs and corporates across agri inputs, agri products, dairy/oils/proteins, frozen foods, FMCG retailing, manufacturing, and agri equipment — interest income and processing fees on customized, credit-cycle-matched loans.
- Interest / asset yield from on-book portfolio: Series A capital earmarked for building an on-book loan portfolio, generating net interest margin income; further enabled by the 2024 NBFC acquisition that allows on-balance-sheet lending.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Farmer loan — eligibility check and disbursal in under 10 minutes, no collateral, flexible repayment via UPI/debit card/net-banking. |
| Transaction based/ take rate | Pay-as-you-go | BharatKhata BNPL for retailers — sell farm inputs on Jai Kisan BNPL and receive payment within 24 hours. |
| Other | Multi-year contract | Enterprise supply chain financing — fast approvals, low interest rates, customized financing matching credit cycle. |
Go-to-market motion1 record
Jai Kisan product offering
Product offeringCore offering
Jai Kisan is a rural fintech platform that provides sustainable financing to farmers, rural retailers, MSMEs, and corporates through a suite of multilingual Android apps and web-based credit and loan-servicing platforms. It operates a Lending Service Provider model distributing credit from partner banks and NBFCs, runs a Buy Now Pay Later (BNPL) offering for agri-input retailers via its BharatKhata app, and provides customized supply chain financing for MSMEs and corporates. Following its 2024 acquisition of NBFC Kushal Finnovation Capital, it also lends directly on its own balance sheet.
Product overview
Jai Kisan operates as a platform-plus-modules architecture comprising three core Android applications — BharatKhata (retailer digital ledger and BNPL app), Jai Kisan Farmer (farmer loan app), and BharatCredit (buyer credit app) — complemented by two web-based services, CredCheck (credit assessment) and CredServ (loan servicing for lending partners), which together deliver end-to-end rural credit and supply chain financing for farmers, retailers, MSMEs and corporates across 5,000+ pin codes in 11+ Indian states. The platform originates loans via these apps, routes them through a Lending Service Provider model to partner banks and NBFCs, and, after the 2024 acquisition of Kushal Finnovation Capital, also lends directly to rural customers under Jai Kisan's own NBFC licence.
Differentiator
Problem solved
Functional benefit
Brands
- BharatKhata: Digital bookkeeping / BNPL retailer app that digitizes transactions and pays retailers' customer bills; available in multiple Indian languages.
- CredCheck
- CredServ
- Jai Kisan Farmer
- BharatCredit
Products and services
- BharatKhata (Retailer App) Android mobile application that digitizes retailer transactions in a digital khata (ledger) and powers Jai Kisan's Buy Now Pay Later (BNPL) offering for rural retailers selling farm inputs. Retailers receive customer-bill payments within 24 hours, with inventory management and a multilingual storefront, offered in seven Indian languages.
- Jai Kisan Farmer (Farmer App) Android mobile application that lets farmers check loan eligibility, complete a 100% digital loan application in under 10 minutes, locate the nearest Jai Kisan-activated retailer, purchase fertilizers, pesticides and seeds, and repay after harvest via UPI, debit card or net banking.
- BharatCredit (Buyer App) Android mobile application for buyers (agri-input dealers and corporate purchasers) to access credit lines and manage their purchase financing through the Jai Kisan platform, anchoring the supply chain financing offering for MSMEs and corporates.
- CredCheck Web-based credit assessment and checking platform that supports lender-facing credit evaluation and KYC-related workflows, integrating with bureau partners CRIF High Mark, TransUnion CIBIL, and Digitap to underwrite rural borrowers with thin credit files.
- CredServ Web-based loan servicing platform used by lending partners to manage loan originations, collections, lender servicing, reconciliation, and LMS operations on top of the loan book.
- Supply Chain Financing for MSMEs & Corporates Working-capital and supply-chain financing offering for MSMEs, corporates, and agri-inputs/produce buyers, with fast credit approvals, low interest rates, customized structures, and flexible tenures tailored to the borrower's credit cycle.
- Bharat Khata BNPL Buy Now Pay Later credit facility for rural retailers, enabling them to sell farm inputs on credit while Jai Kisan pays the retailer within 24 hours, supported by the BharatKhata digital ledger.
- Direct Lending via NBFC (Kushal Finnovation Capital) Direct on-balance-sheet lending to rural customers enabled by the August 2024 RBI-approved majority acquisition of NBFC Kushal Finnovation Capital Private Limited, allowing Jai Kisan to design and distribute customized credit products and to co-lend with banks and financial institutions.
Companies that use Jai Kisan
Customer profileNamed customers14 records
Ideal customer profiles4 records
Jai Kisan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature8 records
Jai Kisan partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered flagship strategic acquisition — owned subsidiary., strategic commercial + financial partner., strategic anchor partner in agri inputs., anchor partner in agri inputs., channel/alliance partner in agri inputs., sub-contractor / identity verification technology partner., sub-contractor for e-signing and bank verification/nach., sub-contractor for bank verification/nach and payments., sub-contractor for bank verification/nach., sub-contractor / credit bureau., sub-contractor / underwriting technology provider., sub-contractor for payments and collections., sub-contractor / collections partner., sub-contractor / lms partner for repayments. and sub-contractor / analytics provider..
- Kushal Finnovation Capital Private Limited (KFCPL)flagship strategic acquisition — owned subsidiary.On 13 August 2024 Jai Kisan received RBI approval to acquire a majority stake in Kushal Finnovation Capital Private Limited, a registered NBFC. The acquisition gives Jai Kisan its own NBFC license, enabling it to design and distribute more customized credit products and to co-lend with public sector banks. KFCPL is also listed as a 'Preferred Partner' lender on Jai Kisan's /Lending-Partners page, with its registered office at Condor Vista #5, 2nd Floor, Block 2A Left Wing, Koramangala, Bangalore – 560034.
- Syngenta Group Venturesstrategic commercial + financial partner.Syngenta Ventures participated in the $30M Series A in May 2021 and is listed as a Strategic Investor on the Jai Kisan 'About' page. Syngenta also inked a deal with Jai Kisan to provide quick credit to small farmers (a pilot offering growers ₹30,000 loans for 120 days) and serves as a trusted retailer/anchor partner on the /retailer and /farmer pages.
- Yara Growth Venturesstrategic commercial + financial partner.Yara Growth Ventures invested in Jai Kisan as part of the $50M Series B (July 2022) and is listed as a Strategic Investor on the Jai Kisan 'About' page (https://www.yaragrowthventures.com/). Yara cited Jai Kisan as a leading financial services provider to rural Indian farmers and retailers.
- Bayerstrategic anchor partner in agri inputs.Bayer is listed as a 'Trusted by' partner on Jai Kisan's /farmer and /retailer pages, integrating Jai Kisan's credit offerings into Bayer's agri-input distribution to smallholder farmers.
- Coromandelanchor partner in agri inputs.Coromandel is listed as a 'Trusted by' partner on Jai Kisan's /farmer page, enabling farmer credit at Coromandel's agri-input retail network.
- AgroStaranchor partner in agri inputs.AgroStar is listed as a 'Trusted by' partner on Jai Kisan's /farmer page, integrating Jai Kisan credit into AgroStar's agri-input marketplace.
- Nuziveedu Seedsanchor partner in agri inputs.Nuziveedu Seeds is listed as a 'Trusted by' partner on Jai Kisan's /farmer page, enabling farmer credit at the seed-input point of sale.
- GROWiTchannel/alliance partner in agri inputs.GROWiT inked a pact with Jai Kisan and KVK-Narayangaon to deliver credit-enabled agri-input solutions to farmers (The Hindu BusinessLine coverage surfaced on Jai Kisan's /about news list).
- Perfios Software Solutions Private Limitedsub-contractor / identity verification technology partner.Listed in Jai Kisan's Privacy Policy as a sub-contractor used for Identity Verification during onboarding and KYC.
- Hyperverge Technologies Private Limitedsub-contractor / identity verification technology partner.Listed in Jai Kisan's Privacy Policy as a sub-contractor used for Identity Verification.
- Signzy Technologies Private Limitedsub-contractor / identity verification technology partner.Listed in Jai Kisan's Privacy Policy as a sub-contractor used for Identity Verification.
- AuthBridge Research Services Private Limitedsub-contractor / identity verification technology partner.Listed in Jai Kisan's Privacy Policy as a sub-contractor used for Identity Verification.
- Bureauid India Private Limitedsub-contractor / identity verification technology partner.Listed in Jai Kisan's Privacy Policy as a sub-contractor used for Identity Verification.
- Digiotech Solutions Private Limitedsub-contractor for e-signing and bank verification/nach.Listed in Jai Kisan's Privacy Policy as a sub-contractor for e-signing and bank verification / NACH setup.
- Cashfree Payments India Private Limitedsub-contractor for bank verification/nach and payments.Listed in Jai Kisan's Privacy Policy as a sub-contractor for bank verification / NACH setup.
- Desk Nine Private Limitedsub-contractor for bank verification/nach.Listed in Jai Kisan's Privacy Policy as a sub-contractor for bank verification / NACH setup.
- BrokenTusk Technologies Private Limitedsub-contractor for bank verification/nach.Listed in Jai Kisan's Privacy Policy as a sub-contractor for bank verification / NACH setup.
- CRIF High Mark Credit Information Services Pvt. Ltd.sub-contractor / credit bureau.Listed in Jai Kisan's Privacy Policy as a credit bureau used for underwriting.
- TransUnion CIBIL Limitedsub-contractor / credit bureau.Listed in Jai Kisan's Privacy Policy as a credit bureau used for underwriting.
- Digitap.Ai Enterprise Solutions Private Limitedsub-contractor / underwriting technology provider.Listed in Jai Kisan's Privacy Policy as a sub-contractor used for underwriting.
- Wonderlend Hubs Private Limitedsub-contractor / underwriting technology provider.Listed in Jai Kisan's Privacy Policy as a sub-contractor used for underwriting.
- Razorpay Technologies Private Limitedsub-contractor for payments and collections.Listed in Jai Kisan's Privacy Policy as a payment processing and collections partner (PCI-DSS compliant; does not store card data).
- Yes Bank Limitedsub-contractor / collections partner.Listed in Jai Kisan's Privacy Policy as a partner used for repayments/collections.
- Fino Payments Bank Limitedsub-contractor / collections partner.Listed in Jai Kisan's Privacy Policy as a partner used for repayments/collections.
- Conflux Technologies Private Limited (LMS)sub-contractor / lms partner for repayments.Listed in Jai Kisan's Privacy Policy as a partner used for repayments via its Loan Management System.
- Analog Legalhub Technology Solution Private Limitedsub-contractor / collections partner.Listed in Jai Kisan's Privacy Policy as a partner used for repayments.
- Mixpanel Inc.sub-contractor / analytics provider.Listed in Jai Kisan's Privacy Policy as a sub-contractor for analytics and communications.
- Google Inc.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Jai Kisan competitors and assessment
Company assessmentDirect peers
- AgroStar: Agri-input e-commerce and advisory platform for Indian farmers that has built embedded credit and BNPL capabilities at retailer and farmer points of sale. Overlaps directly with Jai Kisan's BharatKhata retailer financing and farmer-credit model, and is itself a Jai Kisan 'Trusted by' partner, making the credit-rail integration directly comparable.
- Ninjacart: India's leading agri-supply-chain platform that has built farmer financing and embedded credit for its supply-chain participants. Comparable to Jai Kisan in providing working-capital and supply-chain financing to MSMEs and farmer networks in Indian agriculture.
- Kinara Capital: India-based fintech NBFC providing collateral-free business loans to MSMEs, including small manufacturing and agri-adjacent enterprises. Comparable to Jai Kisan in underwriting thin-file MSME borrowers and operating an LSP/co-lending model with public-sector and private banks.
- Lendingkart: Indian digital lending NBFC offering working-capital loans to MSMEs and small businesses, including rural and semi-urban segments. Directly comparable to Jai Kisan's MSME and supply-chain financing product line, with similar use of bureau data and co-lending partnerships.
- Indifi Technologies: India-based digital lending platform offering unsecured loans to small businesses across sectors via partner-bank LSP arrangements. Comparable to Jai Kisan in operating an LSP-driven MSME lending model with multiple partner bank/NBFC balance sheets.
- DMI Finance: Indian NBFC focused on digital lending to underserved and rural borrowers, including small-ticket personal and business loans originated via co-lending and LSP partnerships. Closely comparable to Jai Kisan's NBFC-enabled direct-lending and co-lending model, with similar reliance on partner-bank balance sheets.
- Spice Money: India's leading rural fintech and digital banking network offering financial services (payments, lending, insurance) to rural retailers and customers. Directly comparable to Jai Kisan in serving Tier 2/3 and rural India with embedded credit and digital financial services through a retailer-led distribution model.
- DeHaat: India's largest agri-tech platform, connecting farmers with inputs, advisory, and market linkages; has expanded into embedded credit and lending to farmers and agri-retailers. Directly comparable to Jai Kisan in combining agri distribution with farmer/MSME financing across rural India.
- Samunnati: India-based agri-finance NBFC providing working-capital and supply-chain financing across the agricultural value chain to FPOs, agri-enterprises, and smallholder-linked MSMEs. Closely comparable to Jai Kisan's agri-supply-chain financing and on-balance-sheet rural lending model.
Broad incumbents
- BharatPe: Large Indian merchant fintech that provides lending, payments, and BNPL to small retailers and merchants across India. Comparable to Jai Kisan's BharatKhata BNPL retailer product, but operating at much broader scale and across non-agri retail verticals.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Jai Kisan social profiles
Digital presenceJai Kisan compliance and trust
Trust signalCompliance5 records
Jai Kisan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jai Kisan leadership team
Management profileNumber of profiles
Profiles6 records
Jai Kisan subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jai Kisan funding detail
Funding detailFunding overview
Funding rounds13 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jai Kisan M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jai Kisan
What does Jai Kisan do?
Jai Kisan is a rural fintech platform that provides sustainable financing to farmers, rural retailers, MSMEs, and corporates through a suite of multilingual Android apps and web-based credit and loan-servicing platforms. It operates a Lending Service Provider model distributing credit from partner banks and NBFCs, runs a Buy Now Pay Later (BNPL) offering for agri-input retailers via its BharatKhata app, and provides customized supply chain financing for MSMEs and corporates. Following its 2024 acquisition of NBFC Kushal Finnovation Capital, it also lends directly on its own balance sheet.
Is Jai Kisan a public or private company?
Jai Kisan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jai Kisan founded?
Jai Kisan was founded in 2018. It employs 251 to 500 people.
Where is Jai Kisan based?
Jai Kisan is headquartered in Mumbai, India, in the Asia region.
How does Jai Kisan make money?
Five revenue lines are on record. Direct lending via NBFC subsidiary is the primary driver. The others are co-lending / LSP origination fees with partner banks and NBFCs, BNPL / BharatKhata transaction spread, supply chain financing for MSMEs & corporates and interest / asset yield from on-book portfolio.
Who are Jai Kisan's main competitors?
Direct peers on record are AgroStar, Ninjacart, Kinara Capital, Lendingkart, Indifi Technologies, DMI Finance, Spice Money, DeHaat and Samunnati. BharatPe is listed as a broad incumbent.
Does Jai Kisan have an API?
No public API is recorded for Jai Kisan.
What industry is Jai Kisan in?
Jai Kisan's product category is Rural Fintech / Digital Lending. Its primary akta.pro industry code is FSAGALAH, Merchant Cash Advance & Revenue-Based Financing Enablement. Its NAICS code is 52222 and its SIC code is 6199.