What Bespeco does

Bespeco Professional S.r.l. is an Italian B2B manufacturer of professional music accessories, founded in 1984 and headquartered in Castelfidardo (Marche region). The company produces nine core product categories: metal stands (microphone, guitar/bass/ukulele, keyboard, speaker, and wind/string instrument stands), ready-made cables organized into tiered series (flagship ALPHA with low capacitance, SILOS HD, TITANIUM, ROCK-IT including fluorescent variants, plus PROFESSIONAL, EAGLE PRO, IRON, BASIC, and others), bulk cable reels for custom installations, connectors including Neutrik-branded lines, electronics (volume/expression/effect pedals, power supplies, D.I. boxes, tuners, metronomes), professional audio (battery-powered speakers, wireless and dynamic microphones), integrated audio and lighting systems (XTRA series), flight cases, and bags and straps with padding tiers from Essential to Famous Line (35mm). Technical differentiation centers on the ALPHA series' large central conductor and low parasitic capacitance, the Seterint line's replaceable-parts design for lifecycle extension, and the company's use of Neutrik connectors for pro-audio interoperability.

Bespeco runs a pure hardware-sales revenue model, selling to professional musicians, music retailers and dealers, PA/pro audio installers, and amateur/student musicians through a dedicated b2b.bespeco.it portal, an Italian dealer network with branded Social Corner in-store demo points, and international distributors across Italy, Germany, France, the UK, the US, Saudi Arabia, and Vietnam. Pricing is not publicly disclosed; transactions occur through B2B channels and authorized dealers. Distribution and demand generation are driven by a multi-channel marketing mix: trade-show presence (NAMM Show Los Angeles, ISE Barcelona, Guitar Show Bologna, Guitar Summit Germany, Saudi Light & Sound), artist clinic events with endorsers such as Cesareo (Elio e le Storie Tese), Andy Martongelli, Ricky Portera, and Andy Vargas, and an owned social footprint on Instagram, Facebook, and YouTube.

The company is privately held and founder-led (Corrado Bessarione), with 11-50 employees, and operates a photovoltaic-powered production facility since 2010 supplying 100% green energy. It holds RoHS, WEEE, GDPR, and CCPA compliance, and in 2022 secured a €39,000 public grant under the PR MARCHE FESR 2021/2027 program to develop commercial-partner networks in Germany, France, and England. The 2024-2025 period saw an accelerated product launch cadence across stands, DJ tables, dynamic microphones, and portable audio, and the company received the Confapi Industria Ancona Internationalization Award in 2025.

Name

Bespeco

Legal name

Bespeco Professional S.r.l.

Website

https://bespeco.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Bespeco Professional S.r.l. is an Italian B2B manufacturer (founded 1984, Castelfidardo) of professional music accessories — cables, metal stands, connectors, electronics, flight cases, bags, and pro audio — sold via a B2B portal, Italian dealer network, and international distributors across Europe, the US, MEA, and APAC.

Ownership category

akta.pro rank

Product category

Musical Accessories Manufacturing

NAICS

Musical Instrument Manufacturing (339992), Audio and Video Equipment Manufacturing (334310), Musical Instrument and Supplies Retailers (45914)

SIC

Musical Instruments (3931), Electronic Components & Accessories (3670), Household Audio & Video Equipment (3651)

akta.pro primary industry

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

Keywords

• Musical instrument accessories
• Professional audio cables
• Music equipment stands
• Audio connectors
• Flight cases hardware

Headquarters

HQ city

Castelfidardo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Music Accessories Sales: Direct sales of professional music accessories including cables, stands, bags, connectors, electronics, and audio equipment to dealers, distributors, and B2B customers through their b2b.bespeco.it portal
2. Retail/Distribution Sales: Sales through network of Italian authorized dealers and international distributors

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bespeco manufactures and supplies professional musical instrument accessories, organized into nine core categories: metal stands, ready-made cables (including the flagship low-capacitance ALPHA series), bulk cable reels, connectors (Neutrik and proprietary), electronics (pedals, power supplies, D.I. boxes, tuners), professional audio (battery-powered speakers, wireless and wired microphones), audio systems and lighting (XTRA series), flight cases, and bags and straps. The products are Made in Italy with RoHS and WEEE compliance, range from entry-level Young Line to professional Virtuoso and Famous Line tiers, and are sold wholesale to music retailers and audio installation professionals worldwide.

Product overview

Bespeco Professional is an Italian manufacturer of musical instrument accessories with a comprehensive product portfolio organized into nine core categories. The main product lines include Metal Stands (SUPPORTI) for microphones, guitars, keyboards, speakers, and various instruments; Ready Made Cables (CAVI ASSEMBLATI) in multiple series including ALPHA (flagship low-capacitance), ROCK-IT (including FLUO fluorescent variants), SILOS, TITANIUM, PROFESSIONAL, and others; Bulk Cables (CAVI IN BOBINA) for custom installations; Connectors (CONNETTORI) including Neutrik brand products; Electronics (ELETTRONICA) such as pedals, power supplies, direct boxes, and tuners; Professional Audio (AUDIO PROFESSIONALE) including battery-powered speakers like NOMA6 and microphones; Audio Systems & Lighting (SISTEMI AUDIO & LIGHTING) with XTRA series; Flight Cases; and Bags & Straps (BORSE E TRACOLLE) with product lines ranging from Essential to Famous Line (35mm padding). The company has over 40 years of experience and emphasizes R&D, Made in Italy quality, and sustainability through the BESPECO Seterint line featuring replaceable parts. The product ecosystem serves professional musicians and audio technicians across guitar, bass, keyboard, wind instruments, drums, and audio system applications.

Differentiator

Problem solved

Functional benefit

Brands

• Bespeco Seterint: A collection of accessories designed to last, reduce waste, and minimize environmental impact through replaceable parts, launched in 2014.

Products and services

• Metal Stands (SUPPORTI) Broad range of metal stands and support hardware for microphones, guitars/bass/ukulele, keyboards, speakers/monitors, music stands, wind and string instruments, accordions and video projectors/home theatre; for music retailers, professional musicians, and audio installers.
• Ready Made Cables (CAVI ASSEMBLATI) Pre-assembled audio and instrument cables offered in multiple performance and price tiers — ALPHA flagship low-capacitance for professional sonic fidelity, SILOS HD for low capacitance over long runs, ROCK-IT (incl. fluorescent FLUO) for stage, plus general-purpose, power and computer-music cables; sold to music retailers and pro audio users.
• Bulk Cables (CAVI IN BOBINA) Bulk cable on reels for custom assemblies and fixed installations including instrument signal, microphone, balanced digital, ultra-flexible speaker, multicore, DMX, MIDI, CAT6 and power cables; for pro audio installers and OEM assembly.
• Connectors (CONNETTORI) Full connector range including Neutrik-branded connectors (jack 6.3mm, XLR, Speakon, POWERCON, RCA, data), Bespeco SILOS and standard adaptors, plus XLR, mini-cannon, RCA, DIN, video, data, SUB-D multipin and VDE power distribution connectors; for OEM assembly and pro audio integration.
• Electronics (ELETTRONICA) Electronic accessories for musicians — volume and expression pedals, effect pedals, sustain / control pedals, AC/DC power supplies, portable mixers, passive and active direct injection (D.I.) boxes, tuners and metronomes; for music retailers and instrument players.
• Professional Audio (AUDIO PROFESSIONALE) Professional audio equipment including battery-powered portable speakers (NOMA6), wireless microphone systems, dynamic microphones (newly launched), headset/lavalier and gooseneck microphones with bases; for performers, presenters, venues and pro audio users.
• Audio Systems & Lighting (SISTEMI AUDIO & LIGHTING) Integrated audio and lighting systems (XTRA series), multichannel cable assemblies and interfaces, round multipin connectors, metal boxes and rack panels, wooden flight cases, cable drums and lighting accessories for fixed and touring installations.
• Flight Cases Wooden flight cases for safe transport of audio systems, mixers and equipment; for touring professionals, rental companies and integrators.
• Bags and Straps (BORSE E TRACOLLE) Soft padded bags and straps for guitars, bass, ukulele, keyboards (49–88 keys), wind and drum instruments, plus guitar and accordion straps, sold across quality tiers from Essential up to Famous Line (35mm padding) and Virtuoso Line (25mm); for music retailers, students, amateur and professional musicians.
• NOMA6 Portable Battery-Powered Speaker Battery-powered portable multifunctional speaker with lithium battery, multi-effect master equalizer, Tilt-Back positioning, TWS wireless stereo pairing (two units), and USB power-bank function for charging external devices; for performers, presenters and mobile use.
• ALPHA Cable Series Flagship ready-made cable line for guitars and instruments, engineered with generous central conductor and extremely low capacitance to deliver near-zero signal attenuation and preserve instrument tone and dynamics; for professional musicians and studios.
• ROCK-IT FLUO Cable Series Fluorescent visible-light cables for guitar and instruments, part of the ROCK-IT family, designed for stage visibility and performance use.
• BESPECO Seterint Line Sustainability-focused sub-brand of accessories designed with replaceable parts to extend product lifespan, reduce waste and minimise environmental impact; for environmentally conscious musicians and institutions.

Quantifiable outcome

• Near-zero frequency loss and signal attenuation with ALPHA series cables due to large central conductor and extremely low capacitance
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Neutrik: Neutrik is the global supplier of premium audio connectors used in Bespeco's products. They are a critical upstream supplier and partial competitor in connectors, with much larger global scale.

Direct peers

• SKB Cases: SKB manufactures hard cases, racks, and pro-audio transport solutions, directly comparable to Bespeco's Flight Cases and Audio Systems & Lighting category, with strong US dealer presence.
• Gator Cases: Gator Cases manufactures bags, cases, and stands for musical instruments and pro-audio gear, directly overlapping with Bespeco's Flight Cases, Bags & Straps, and Metal Stands categories.
• Hosa Technology: Hosa is a US-based manufacturer of audio cables, connectors, and adapters, the most direct head-to-head competitor to Bespeco's ALPHA, SILOS, and bulk cable product lines for the pro-audio and MI channel.
• On-Stage Stands: On-Stage Stands makes a wide range of music stands, mic stands, guitar stands, and accessories. It is one of Bespeco's closest US-headquartered peers in the stands and accessories category.
• Pro Co Sound: Pro Co Sound is a US maker of audio cables, snakes, and direct boxes, overlapping with Bespeco's cable, connector, and electronics categories in the pro-audio/installation channel.
• Whirlwind Music Distribution: Whirlwind manufactures audio cables, snakes, direct boxes, and stage equipment — directly comparable to Bespeco's ready-made cables, bulk cables, and D.I. box electronics offerings.
• König & Meyer (K&M): K&M is a German manufacturer of professional music stands, microphone stands, and speaker stands — a direct European peer to Bespeco's Metal Stands category with overlapping dealer channels.

Broad incumbents

• Shure Incorporated: Shure is a global incumbent in microphones, wireless systems, and pro-audio — increasingly relevant as Bespeco expands into dynamic microphones and wireless systems through its new Professional Audio category.
• D'Addario (Planet Waves): D'Addario owns Planet Waves and a broad portfolio of musical instrument accessories (cables, straps, stands, care products). It is a much larger incumbent competing with Bespeco across multiple accessory categories globally, especially through MI retailers.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BespecoProfessional
• Facebookfacebook.com/bespecoprofessional
• Instagraminstagram.com/bespecoprofessional
• LinkedInlinkedin.com/company/bespecoprofessional

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bespeco