RE/MAX Hallmark Realty

Residential Real Estate Brokeragemarkcheatley.com

RE/MAX Hallmark Realty is a privately held Toronto-based real estate brokerage operating as a RE/MAX franchisee, providing residential buying and selling services to individuals and families across more than 30 Greater Toronto Area neighborhoods through a network of licensed agents.

Company typePrivate
Founded2001
HeadquartersToronto, Canada
Headcount251–500
GTM typeB2C
OfferingServices

What RE/MAX Hallmark Realty does

RE/MAX Hallmark Realty Ltd., Brokerage is a privately held residential real estate brokerage operating as a franchisee of the RE/MAX international brand in the Greater Toronto Area, Canada. Founded in 2001 and headquartered in Toronto, the firm employs between 251 and 500 people and serves home buyers and sellers across more than 30 Toronto neighborhoods, including Central Toronto (Davisville, Forest Hill, Rosedale, Yorkville), East Toronto (Leslieville, Riverdale, The Beaches), North Toronto (Bayview Village, Lawrence Park), and West Toronto (Liberty Village, Roncesvalles). Individual licensed agents such as Mark Cheatley serve as the primary client touchpoints, providing in-person consultations, property showings, negotiations, and transaction management.

The brokerage's technology stack is built on standard industry tools: Multiple Listing Service (MLS) access via its membership in The Canadian Real Estate Association (CREA) for property distribution, a BrokersHub-powered website for lead generation and property search, and Ratehub.ca-powered mortgage and land transfer tax calculators. The agent website provides neighborhood-specific content pages, educational resources, buyer/seller forms, and a monthly email newsletter to support both top-of-funnel marketing and transactional lead capture. There is no proprietary software product, no mobile app, and no AI/ML component in the technology stack.

The company operates on a traditional real estate commission model, earning a percentage of property sale prices on completed residential transactions. Revenue is generated through buyer representation services (property search, showings, offer preparation, negotiation, closing) and seller representation services (market value assessment, marketing, negotiations, closing coordination). Commissions are not publicly disclosed and are negotiated between agents and clients. The firm is independently owned, with no disclosed external investment, funding rounds, or M&A activity, functioning as a locally-owned franchise within the broader RE/MAX network.

RE/MAX Hallmark Realty firmographics

Firmographics

Name: RE/MAX Hallmark Realty
Legal name: RE/MAX Hallmark Realty Ltd., Brokerage
Website: https://markcheatley.com
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 251–500 employees
Short description: RE/MAX Hallmark Realty is a privately held Toronto-based real estate brokerage operating as a RE/MAX franchisee, providing residential buying and selling services to individuals and families across more than 30 Greater Toronto Area neighborhoods through a network of licensed agents.
Ownership category
akta.pro rank

RE/MAX Hallmark Realty industry classification

Industry

Product category: Residential Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
akta.pro secondary industries: Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Investment Sales Brokerage (BPAJABAI)

Keywords

Residential real estate brokerage
Property buying and selling
MLS property listings
Real estate commissions
Home buyer representation

Where RE/MAX Hallmark Realty is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

RE/MAX Hallmark Realty business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations

Revenue model

Real Estate Commissions: Standard real estate commission model where the brokerage earns a percentage of the final sale price on completed residential property transactions. Agents represent buyers and sellers in residential real estate transactions across the Greater Toronto Area.
Buyer Representation Services: Agent services for home buyers including property search, showings, offer preparation, negotiation, and closing support.
Seller Representation Services: Agent services for home sellers including market value assessment, home preparation guidance, listing, marketing, negotiations, and closing coordination.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

RE/MAX Hallmark Realty product offering

Product offering

Core offering

RE/MAX Hallmark Realty Ltd., Brokerage is a residential real estate brokerage operating in the Greater Toronto Area under the RE/MAX franchise network. The firm provides buyer representation, seller representation, property valuation, and listing services through licensed real estate agents, with broker Mark Cheatley overseeing operations across Toronto neighborhoods.

Product overview

RE/MAX Hallmark Realty Ltd., Brokerage provides residential real estate brokerage services through Mark Cheatley, a broker. The offering is a service-based business rather than a software product, providing real estate buying and selling services, property listings search across Toronto neighbourhoods, mortgage calculators, financing guidance, and home evaluation services. The agent's website serves as the primary digital interface for clients to search listings, access calculators, and engage with the buying/selling process. No distinct software products, modules, or named digital offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

Buyer Representation Services Real estate brokerage services assisting individual home buyers in the Greater Toronto Area with property search, MLS listing review, offer preparation, negotiation, and closing support.
Seller Representation Services Real estate brokerage services helping individual homeowners list, market, and sell residential properties in the Greater Toronto Area, including MLS listing placement, pricing guidance, and negotiation.
Property Valuation and Market Analysis Comparative market analysis and pricing guidance for homeowners considering selling their property, leveraging local neighborhood expertise and MLS sales data.
Toronto Neighborhood Property Search Online property search and neighborhood guides for Toronto communities such as Lawrence Park, Bedford Park, Wanless Park, and Cricket Club, allowing prospective buyers to browse listings by area.

Companies that use RE/MAX Hallmark Realty

Customer profile

Segments4 records

Ideal customer profiles1 record

RE/MAX Hallmark Realty technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

RE/MAX Hallmark Realty partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

The Canadian Real Estate Association (CREA)coreStrategic or Co-development PartnerRE/MAX Hallmark Realty is a member of CREA, which governs the MLS system and real estate standards in Canada. Through this membership, the brokerage gains access to the Multiple Listing Service and must adhere to CREA's By-Laws, Rules, and REALTOR Code.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

RE/MAX Hallmark Realty competitors and assessment

Company assessment

Direct peers

Right at Home Realty: Large Canadian independent residential brokerage with strong GTA presence. Directly comparable residential brokerage offering buyer and seller representation in the same Toronto neighborhoods.
Century 21 Canada: Global real estate franchise with significant Canadian agent network. Closely comparable franchise model, residential focus, and commission-based revenue structure serving Canadian homebuyers and sellers.
Coldwell Banker (Canada): Established global residential real estate franchise operating in the GTA. Comparable franchise structure, residential brokerage focus, and commission-based revenue model.
Royal LePage: Canada's largest residential real estate brokerage franchise with deep GTA presence. Directly comparable as a traditional agent-based, commission-driven residential brokerage operating under a national franchise brand.
Sotheby's International Realty (Canada): Luxury-oriented international real estate franchise with active Toronto operations. Comparable franchise model with premium/luxury residential focus and shared brand infrastructure.
Keller Williams Realty (Canada): Agent-centric residential real estate franchise operating across Canada including the GTA. Comparable business model focused on agent-driven residential transactions with shared infrastructure and training.
RE/MAX Canada (Other Franchises): Other RE/MAX franchisees operating across the GTA. Most directly comparable peers as they share the same parent brand, technology stack access, and franchise economics but compete on local market share.

Others

Zillow Group: U.S.-focused PropTech platform influencing North American real estate dynamics. Not a direct Canadian competitor but shapes consumer expectations around digital brokerage and commission transparency.

Emerging players

Properly (Canada): Canadian tech-enabled brokerage offering flat-fee and full-service options in major Canadian markets including GTA. Comparable residential service offering but differentiated pricing model and digital-first delivery.
eXp Realty (Canada): Cloud-based residential brokerage with growing Canadian operations. Comparable residential transaction services but differentiated by virtual/agent-centric model with lower franchise overhead.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

RE/MAX Hallmark Realty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RE/MAX Hallmark Realty leadership team

Management profile

Number of profiles

Profiles1 record

RE/MAX Hallmark Realty funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RE/MAX Hallmark Realty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Hallmark Realty

What does RE/MAX Hallmark Realty do?

Is RE/MAX Hallmark Realty a public or private company?

RE/MAX Hallmark Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RE/MAX Hallmark Realty founded?

RE/MAX Hallmark Realty was founded in 2001. It employs 251 to 500 people.

Where is RE/MAX Hallmark Realty based?

RE/MAX Hallmark Realty is headquartered in Toronto, Canada, in the North America region.

How does RE/MAX Hallmark Realty make money?

Three revenue lines are on record. Real Estate Commissions are the primary driver. The others are buyer Representation Services and seller Representation Services.

Who are RE/MAX Hallmark Realty's main competitors?

Direct peers on record are Right at Home Realty, Century 21 Canada, Coldwell Banker (Canada), Royal LePage, Sotheby's International Realty (Canada), Keller Williams Realty (Canada) and RE/MAX Canada (Other Franchises). Zillow Group is listed as an others. Emerging players are Properly (Canada) and eXp Realty (Canada).

Does RE/MAX Hallmark Realty have an API?

No public API is recorded for RE/MAX Hallmark Realty.

What industry is RE/MAX Hallmark Realty in?

RE/MAX Hallmark Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.